Stop letting amateur copy and lifeless value propositions wipe out your conversions
Learn to master product messaging & salespage copywriting
This 8-class video training program will teach you to ...
- Choose messages that trigger your customers' real-life motivations
- Craft value propositions that capture visitors' attention & pull them in
- Strengthen your page copy with persuasive narrative & flow
- Transform raw data & research into powerfully convincing copy
Are you frustrated (or even embarrassed) by your website’s clunky, confusing sales copy? You’re not alone.
As a marketer, you know that having a strong value proposition & relevant messaging is critical for maximizing conversions.
But knowing this doesn’t make writing them any easier.
Pinpointing what’s uniquely valuable about your product? That’s hard enough.
Figuring out how to convey this value in words that convert ... That can seem damn-near impossible.
But crafting high-converting value propositions and perfecting your sales page copy doesn’t have to be a painful, frustrating ordeal.
You don't need to start writing by staring haplessly at a blank page.
What you do need is a step-by-step framework for turning those dry product specs into stellar, sticky sales copy. You need a repeatable, research-driven framework you & your team can come back to again and again.
... Which is precisely why we created this course.
Learn how to fix your value propositions, product messaging & sales page copy … in just 4 weeks
Got a sales page or website that needs a serious messaging makeover?
Bring it to class and apply what you learn immediately as conversion copywriting maven Momoko Price reveals the exact process she uses to optimize messaging & page copy for enterprises, agencies & startups like Intuit, MetaLab, and Respondly (recently acquired by Buffer).
“... But is this course right for me?”
That depends. This course is perfect for you if …
- You’re in charge of marketing, drive traffic to key landing pages (including your homepage), and feel like you just can’t get the needle moving
- You’re tired of taking an ineffective “spaghetti” approach to your messaging (a.k.a. throwing random ideas around & seeing what sticks)
- You suspect (or know) that your sales page copy ... well, sucks (hallmarks of sucky sales page copy: persistently low conversion rate, +60% bounce rate, visitors fail to scroll, few CTA clicks)
- Your team desperately needs a clear, structured, documented process for sales-page copywriting it can go back to again & again
Over the course of 8 deep-dive, video sessions, you’ll discover how to
- Systematically “tear down” & rebuild the copy of virtually any sales page
- Home in on your product’s most compelling value proposition
- Nail your messaging through rigorous voice-of-customer research
- Ditch the clichés and infuse your copy with authenticity & passion
- Weave your messages together into a story that sells
Follow along as Momoko works over the copy & messaging of a real sales page, in class. Witness the research, analysis & behind-the-curtain problem-solving.
See how elite copywriters go from asking questions … to analyzing research … to creating messaging flows … to crafting the final copy.
PLUS: Get a complete kit of conversion-copywriting worksheets, templates & checklists along with the course, so you can immediately transfer & apply everything you’ve learned into your own business.
What people have to say about Momoko and this course:
This course is packed with gold! Momoko is an awesome teacher - I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.
This has been one of the most valuable courses I've taken. Providing content guidance to customers can be particularly challenging but Momoko's approach provided us a clear and testable framework to apply in our consultations. Our results have been profound and our customers understand our copy goals. What used to be a a challenging undertaking is now a collaborative exercise in understanding customer experience and turning those insights into targeted messaging! I highly recommend this course to digital marketers, copywriters, and conversion optimizers. Copy-first design FTW!
“Momoko’s copy transforms prospects into customers, period. How do I know? Because I’ve put her copy in front of CEOs & CTOs and seen the reaction it generates. Her copy instantly triggers excitement, intrigue, and most importantly, trust and desire.”
“If I could hire one copywriter on the whole planet, it would be Momoko. She simply gets it - all of it, from branding and voice to design and research. And, more than that, she's a really, really good writer.”
Full course curriculum below
Section 1: Finding Your Key Messages
Section 2: Writing, Editing, & Layout
How to Add Structure & Flow to Your Messages
Getting the order, timing and flow of your messages right is crucial for maximizing conversions. Learn how to create tailored Messaging Hierarchies that seamlessly bridge the gap between your offer and your customer’s mindset.
Writing the First Draft
You’ve done the research — now it’s time roll up our sleeves and write. Learn how to tackle tricky elements like headlines, subheads, hooks, forms, and CTAs (and avoid conversion-killing mistakes along the way).
How to “Punch Up” Your Copy
Got everything down on the page (including the kitchen sink)? Great. In this class, you’ll learn how to cut fluff and filler with surgical precision and replace it with attention-grabbing statements that will keep your visitors reading.
Formatting Your Copy & Laying Out Your Page
Learn how to leverage whitespace, contrast, typography, image choice, and directional cues to add powerful emphasis and flow to your page copy. Get your copy laid out in a clearly annotated professional wireframe, ready to move into high-fidelity design.
BONUS CLASS: How to Shift Your Team to a Copy-First Design Workflow
Does your team have a bad habit of diving into color schemes and glossy mockups, and leaving the actual copy behind? This bonus course is designed to help you get teammates and stakeholders to ditch chronic content chaos and embrace a copy-first (and more importantly, customer-first) approach to web design.
But wait, there's more:
In addition you’ll get immediate access to snack-sized video lessons on the fundamentals of conversion copywriting as soon as you enroll. Topics covered include:
Snack-sized video lessons lessons are as follows:
Conversion copywriting is often wrongly grouped with other forms of copywriting. Understanding its unique form and function is vital to creating websites that attract and inform.
In this lesson, Momoko will reveal 3 common myths about what conversion copy is, what it isn’t, and how to do it successfully. You’ll learn to distinguish situations to use brand copy vs conversion copy, how much to emphasize style, and how to tailor your copy for the right audience.
Strong conversion copy reflects clear conversion goals. But how can you ensure those goals are reasonable, and how many can you realistically implement at once?
In this lesson you’ll learn the psychological principles that should inform your strategy.
The heuristic conversion formula is a reliable tool for evaluating your sales copy and identifying areas in need of attention.
Learn to predict the probability of conversion by mathematically assessing your user’s motivation and how it balances with your site’s friction and clarity.
People don’t want to buy your product; they want to buy an improved version of themselves. Constructing copy that reflects this subtle-yet-crucial point will resonate with your audience much more profoundly.
In this lesson you’ll learn some strategies to shape your website’s copy around desired outcomes.
Whether you’re writing a new value proposition or evaluating an existing one, there’s a lot of conflicting advice on how to stand out from competition.
In this lesson, Momoko cuts through the clutter by simplifying it into two questions that every great value proposition answers clearly.
Earlier we discussed the mistake of targeting your copy to too broad an audience. Likewise, it’s a mistake to assume that one set of copy will uniformly address concerns at different levels of awareness.
In this lesson, Momoko will explain how to define your ideal customer’s awareness level, and at what stage in the copywriting process this should be done.
When starting a new project, it can be very tempting to immediately delve into visual design and branding. This is a mistake. To craft a cohesive page, content must precede design.
In this lesson Momoko will discuss this notion and show an example of a copy-first wireframe.
In the same vein as a copy-first design strategy, the flow of your site should resemble a narrative. In this lesson, you will learn the value of adopting a messaging hierarchy that intuitively anticipates questions and friction in your user’s mind.
Writers of all trades keep an arsenal of tricks on hand to spice up their work. In this lesson, Momoko will share 3 of her favorite tips for writing copy that stands out and speaks your customer’s language.
Is “call-to-action” really a misnomer? Writing a truly irresistible call-to-action isn’t about convincing someone they ought to take an action; it’s about illustrating the benefits that will occur after they do. In this lesson you’ll learn to what a click trigger is, and a few visual tricks to make your CTA pop out.
All of these videos will be available instantly after you enroll in the course.
Show off your new skills: Get a certificate of completion
Once the course is over, take a test and get certified in conducting Voice of Customer research and writing conversion-focused copy.
Add it to your resume, your LinkedIn profile, or just get that well-earned raise.
- Recordings of 8 deep-dive classes
- 10 self-study copywriting videos
- A complete kit of conversion-copywriting worksheets, templates & checklists
ENROLL NOW — $499.00
Teams of 2 and more get a 25% discount during checkout.