Learn to master product messaging & sales page copywriting
Stop letting amateur copy and lifeless value propositions wipe out your conversions.
By Momoko Price, expert conversion copywriter
Course length: 14h 30min
Some of the companies that train their teams at CXL Institute:
This 8-class video training program will teach you to
- Choose messages that trigger your customers’ real-life motivations
- Craft value props that capture visitors’ attention & pull them in
- Strengthen your page copy with persuasive narrative & flow
- Transform raw data & research into powerfully convincing copy
The most complete copywriting course I’ve attended so far. Aside being a difficult methodology to implement thoroughly (quite taxing on time and nerves), certainly the most air-tight approach to squeezing every last drop of copy’s power to convert.
Are you frustrated (or even embarrassed) by your website’s clunky, confusing sales copy?
You’re not alone.
As a marketer, you know that having a strong value proposition & relevant messaging is critical for maximizing conversions.
But knowing this doesn’t make writing them any easier.
Pinpointing what’s uniquely valuable about your product? That’s hard enough.
Figuring out how to convey this value in words that convert … That can seem damn-near impossible.
But crafting high-converting value propositions and perfecting your sales page copy doesn’t have to be a painful, frustrating ordeal
You don’t need to start writing by staring haplessly at a blank page.
What you do need is a step-by-step framework for turning those dry product specs into stellar, sticky sales copy. You need a repeatable, research-driven framework you & your team can come back to again and again.
… Which is precisely why we created this course.
This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.
Learn how to fix your value propositions, product messaging & sales page copy … in just 8 sessions
Got a sales page or website that needs a serious messaging makeover?
Bring it to class and apply what you learn immediately as conversion copywriting maven Momoko Price reveals the exact process she uses to optimize messaging & page copy for enterprises, agencies & startups like Intuit, MetaLab, and Respondly (recently acquired by Buffer).
This has been one of the most valuable courses I’ve taken. Providing content guidance to customers can be particularly challenging but Momoko’s approach provided us a clear and testable framework to apply in our consultations.
Our results have been profound and our customers understand our copy goals. What used to be a a challenging undertaking is now a collaborative exercise in understanding customer experience and turning those insights into targeted messaging!
I highly recommend this course to digital marketers, copywriters, and conversion optimizers. Copy-first design FTW!
Over the course of 8 deep-dive, video sessions, you’ll discover how to
- Systematically “tear down” & rebuild the copy of virtually any sales page
- Home in on your product’s most compelling value proposition
- Nail your messaging through rigorous voice-of-customer research
- Ditch the clichés and infuse your copy with authenticity & passion
- Weave your messages together into a story that sells
Follow along as Momoko works over the copy & messaging of a real sales page, in class. Witness the research, analysis & behind-the-curtain problem-solving.
See how elite copywriters go from asking questions … to analyzing research … to creating messaging flows … to crafting the final copy.
PLUS: Get a complete kit of conversion-copywriting worksheets, templates & checklists along with the course, so you can immediately transfer & apply everything you’ve learned into your own business.
This course is right for you if…
- You’re in charge of marketing, drive traffic to key landing pages (including your homepage), and feel like you just can’t get the needle moving
- You’re tired of taking an ineffective “spaghetti” approach to your messaging (a.k.a. throwing random ideas around & seeing what sticks)
- You suspect (or know) that your sales page copy … well, sucks (hallmarks of sucky sales page copy: persistently low conversion rate, +60% bounce rate, visitors fail to scroll, few CTA clicks)
- Your team desperately needs a clear, structured, documented process for sales-page copywriting it can go back to again & again
About your instructor, Momoko Price
Momoko is an experienced conversion copywriter who kept sketching user flows & wireframes as part of her “writing” work.
She brings a powerful one-two punch to every client project.
While she mostly helps startups find their key messaging, she’s worked with giants the likes of Intuit, Scotiabank, AT&T, and Base CRM.
Your full course curriculum
Section 1: Finding Your Key Messages
Section 2: Writing, Editing, & Layout
How to Add Structure & Flow to Your Messages
Getting the order, timing and flow of your messages right is crucial for maximizing conversions. Learn how to create tailored Messaging Hierarchies that seamlessly bridge the gap between your offer and your customer’s mindset.
Writing the First Draft
You’ve done the research — now it’s time roll up our sleeves and write. Learn how to tackle tricky elements like headlines, subheads, hooks, forms, and CTAs (and avoid conversion-killing mistakes along the way).
How to “Punch Up” Your Copy
Got everything down on the page (including the kitchen sink)? Great. In this class, you’ll learn how to cut fluff and filler with surgical precision and replace it with attention-grabbing statements that will keep your visitors reading.
Formatting Your Copy & Laying Out Your Page
Learn how to leverage whitespace, contrast, typography, image choice, and directional cues to add powerful emphasis and flow to your page copy. Get your copy laid out in a clearly annotated professional wireframe, ready to move into high-fidelity design.
BONUS CLASS: How to Shift Your Team to a Copy-First Design Workflow
Does your team have a bad habit of diving into color schemes and glossy mockups, and leaving the actual copy behind? This bonus course is designed to help you get teammates and stakeholders to ditch chronic content chaos and embrace a copy-first (and more importantly, customer-first) approach to web design.
Show off your new skills: Get a certificate of completion
Once you have completed the course, pass a test to earn a CXL certification.
Add it to your resume, your LinkedIn profile, or just get that well-earned raise.
Need help getting your employer to pay for this program?
Enroll to CXL Institute now:
Some of the companies that train their teams at CXL Institute: