Digital Marketing Courses and Training Programs

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Self-paced online digital marketing courses on all things conversion optimization, digital analytics and digital marketing. All in a single subscription.

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A/B testing mastery

Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.

running experiments | customer base studies | prioritization

Course length: ~7h 30m

Account based marketing

Master the strategies, tactics, metrics, and wisdom you need to become an ABM leader and accelerate the growth of your company and of your career.

B2B | campaigns | pilot planning

Course length: ~3h

Adobe Analytics for beginners

Learn the basics of Adobe Analytics to improve product, marketing and strategy decisions.

adobe | analytics | reporting | data analysis

Course length: 5h 22min

Advanced AI for marketers

Continue to build your focus on practical ways you can use AI for CRO, building on the original “Applied AI for Marketers” course.

AI | CRO tools and methods | experimentation

Advanced experimentation analysis

Learn how to work with advanced testing strategies, data science, and statistics using common sense language and minimal math.

metric building | regression discontinuity designs | statistics

Course length: ~4h 30m

Advanced Google Tag Manager

Understand GTM and its data model, learn useful Javascript skills, and automate tasks using the GTM programmatic API.

JavaScript | the data layer | GTM API

Course length: 6h 19min

Advanced organic acquisition

Advanced acquisition strategies to level-up your SEO strategy and build traffic-driving assets that convert for the long term. Get twice the value out of the same SEO efforts.

SEO | link building | content assets

Course length: ~10h

Applied AI for marketers

Learn practical ways you can use AI for CRO, how to apply AI in your work and how to evaluate and determine the right AI technology for you.

A/B testing | CRO | marketing

Course length: ~5h

Applied neuromarketing

Leverage knowledge of the human brain and buyer behavior to increase sales.

user behavior | emotional resonance | attention and perception

Course length: ~4h

Building data-driven personas

Combine qualitative research with quantitative methods to build truly representative personas.

user segmentation | qualitative user research | quantitative methods

Course length: ~8h

Conversion optimization minidegree program

Learn skills and know-how to deliver consistent revenue gains on any website you optimize.

optimization best practices | conversion research | testing strategies | CRO program management

Total time approximation: ~122 hours

CRO agency masterclass

Learn how to build, manage, and scale an optimization program.

building an optimization team | CRO tools and methods | client management

Course length: ~20h

Customer retention for subscription products

This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.

churn | customer experience | customer journeys | measurement

Course length: ~3h

Data Studio masterclass

Use Google Data Studio to create interactive dashboards, reports, and data visualizations.

data sources | filters | data visualization

Course length: 4h

Data-driven UX

Learn to optimize your design using data.

Optimize your web design using a proven, repeatable UX framework.

Google Analytics | user recordings | landing page and form UX

Class length: ~15h 30m

Digital analytics minidegree program

Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.

Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs

Pass all three exams with a 90% score to become a CXL Institute Certified Digital Analyst. You can reattempt any exam after 24 hours.

Ecommerce growth

Apply a 3-lever framework and scale your ecommerce company.

customer retention | AOV | acquisition

Course length: ~11h 30m

Excel for marketers

Find actionable marketing insights using Excel and Google Sheets.

pivot tables | named ranges | VLOOKUP | string manipulation

Course length: ~4h 30m

Form optimization

Design high-performing forms that increase conversions and decrease cart abandonment.

desktop and mobile form design | user interaction | form copy

Course length: ~3h 30m

Foundations of demand generation

Learn to build a predictable, scalable and repeatable lead generation machine that will help your company generate qualified leads for years to come

content strategy | lead acquisition | outbound marketing

Google Ads

Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.

Google ads | attribution | ad campaigns

Course length: 1 hr 45 min

Google Analytics for beginners

Start using Google Analytics data to improve product, marketing, and strategy decisions – in no time.

analytics reportsevent trackingbehavioral data analysis

Course length: 9h 15m

Google analytics for experienced marketers

Advanced-level Google Analytics training for marketers who want to extract insights from their data to solve specific business problems.

GA admin configuration | advanced functionality and reports | performance marketing

Course length: 11h 30m

Google Tag Manager

Apply basic GTM knowledge for increased power and control over data measurement.

tracking  |  the data layer  |  tagging

Course length: ~7h

Growth marketing minidegree program

Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.

data and analytics | growth channels | experimentation

Time to complete minidegree (approximation):

178h

Intermediate Facebook ads

Learn how to set up a Facebook marketing plan that won’t be obsolete in 2 years time.

Facebook lead ads | campaigns | boosted posts

Course length: ~6h 30m

Intermediate Google Analytics

Apply intermediate-level Google Analytics skills to enhance your marketing strategy with data-driven insights.

attribution | custom reports | data audits

Course length: 5h 30m

Landing page optimization

Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.

conversion research | wireframing | copywriting

Course length: ~10h

LinkedIn advertising

Learn how to target, build, and measure LinkedIn ads.

funnel optimization campaigns audience targeting

Course length: 3h

Marketing management

Develop yourself and a high performance marketing team

leadership | pyschological safety

Course length: 1h 50min

Optimizing your marketing tech stack

Effective marketing strategies depend on a reliable marketing tech stack. Learn how to choose and implement the right tools for your business.

automation | marketing tools | analysis | segment.com

Course length: ~8h 30m

Personalization

Set up and apply personalization to improve conversions across the customer lifecycle.

segmentation approaches | A/B and MVT testing | B2B and B2C personalization

Course length: ~11h

Product analytics

Learn to gather data, answer questions and deliver insights about product usage to better achieve your company’s targets.

data collectionproduct metricsanalysis tools

Course length: ~7h

Product marketing for technology companies

Learn the skills needed to be a product marketing manager who builds alignment, wins sales and drives results.

product positioning & messaging | sales enablement | product management

Course length: ~6h 30m

Product-led SaaS growth

Build a product-led growth strategy to convert more free trial users into paid customers.

product qualified leads | segmentation | onboarding

Course length: ~8h 30m

Psychology and neuroscience for CRO

Learn core lessons in digital psychology and how to apply them to your conversion funnel.

emotional design cognitive psychology design audits

Course length: ~11h

Referral marketing

Get more out of your existing customer base by building, implementing, promoting and optimizing a referral program.

referral programs | customer lifetime value | 4 levers of referral marketing

Course length: ~3h 30m

SEO driven editorial calendar

Use keyword research and the right content types to build an SEO driven editorial calendar

SEO | content calendar | campaigns

Course length: 2 hr 40 min

SEO foundations

Develop in-depth customer acquisition skills to bring consistent, highly targeted traffic via SEO.

SEO | PPC campaigns | keyword research

Course length: ~20h 30m

Statistics for A/B testing

Understand statistical hypothesis testing to execute efficient A/B tests and correctly interpret results.

significance and confidence intervals | sample size and statistical power | various types of tests

Course length: 3h 30min

Technical SEO

Audit your site and learn the foundations of site structure, JavaScript, and structured data that massively impact search ranking.

SEO | search | crawlers | linking

Course length: 2h 25min

UX for marketers

Apply UX methodologies and a user-centric mindset to your marketing strategy.

wireframing | user research | information architecture | user journeys

YouTube ads

Learn how to target audiences, create the perfect video ad and set up campaigns that work. Turn YouTube into a reliable, automatic source of profitable traffic.

youtube | ads | marketing | campaigns

Course length: 3h

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