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Self-paced online digital marketing courses on all things conversion optimization, digital analytics and growth marketing.
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running experiments | customer base studies | prioritization
- Clearly explain what ABM is, what it isn’t, and how it challenges so many of the beliefs, practices, and metrics taken for granted in almost every B2B organization.
- Evaluate the three types of ABM and determine which one(s) are best for your company (hint: it’s very likely that a blended approach of two or even all three is best).
- Gain enthusiastic executive and cross-functional alignment and co-ownership. Marketers who try to do it alone fail.
- Develop an Ideal Customer Profile (ICP), tier strategy, cluster strategy, and contact identification plan that goes well beyond basic demographics and technographics.
- Plan the right multi-threaded, multi-channel, multi-touch campaigns and cadences to cut through the noise and become a priority for your most valuable prospects.
- Understand the ABM technology landscape, what tools may be right for your particular challenges, and when to introduce them. Don’t fall into the trap of buying new technology too soon.
- Understand how to generate sample size (the right way)
- Never be dependent on your testing tool for analysis again
- Learn how to build, launch, and analyze experiments offline
- Use statistical techniques like regression and time series analysis for CRO
- Generate powerful custom charts to communicate testing results
Advanced acquisition strategies to level-up your SEO strategy and build traffic-driving assets that convert for the long term.
SEO | link building | content assets
user behavior | emotional resonance | attention and perception
Learn a solid content strategy to drive B2B leads with your content marketing efforts.
lead generation | SEO | measurement
Learn skills and know-how to deliver consistent revenue gains on any website you optimize.
optimization best practices | conversion research | testing strategies | CRO program management
Learn effective visualization techniques to create compelling stories with data
Course length: 9h 30m
Google Data Studio | reports | analytics strategy
Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.
Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs
Pass all three exams with a 90% score to become a CXL Institute Certified Digital Analyst. You can reattempt any exam after 24 hours.
Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.
neuromarketing | persuasion | applied behavioral psychology
Optimize your email marketing strategy to maximize ROI.
email list growth | email content | campaigns
Apply basic GTM knowledge for increased power and control over data measurement.
tracking | the data layer | tagging
Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.
data and analytics | growth channels | experimentation
Time to complete minidegree (approximation):
Apply intermediate-level Google Analytics skills to enhance your marketing strategy with data-driven insights.
attribution | custom reports | data audits
Use intermediate-level GTM knowledge for greater data governance and control over tag management.
tags | variables | triggers | GTM APIs
Apply a 3-step process to generate huge ROI from your LinkedIn Ads strategy
funnel optimization | campaigns | audience targeting
- Choose and set up the right tools for your stack.
- Build a taxonomy guide to scale your business
- Integrate tools to build a holistic marketing machine
- Set up Segment.com to power your stack integrations
- Track lead and engagement scoring to identify hot leads
- Use hacks to get shit done without engineering
- Convert more customers using your stack
Learn core lessons in digital psychology and how to apply them to your conversion funnel.
emotional design | cognitive psychology | design audits
Develop in-depth customer acquisition skills to bring consistent, highly targeted traffic via SEO and PPC.
SEO | PPC campaigns | keyword research
wireframing | user research | information architecture | user journeys