Digital Marketing Courses and Training Programs

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Self-paced online digital marketing courses on all things conversion optimization, digital analytics and growth marketing.

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A/B testing mastery
Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.

running experiments | customer base studies | prioritization

Account based marketing

Land Bigger Deals Faster with Account-Based Marketing.

Account-Based Marketing (ABM) is the hottest topic in B2B because, when done right, it WORKS. Companies of all sizes, in all industries, are closing bigger deals faster and more efficiently by thinking and operating very differently.

Others are struggling to implement ABM because they fail to understand how fundamentally different it is from traditional inbound and outbound B2B sales and marketing. Their shortcuts and missteps waste time and money, then they write ABM off as another fad while their competitors leave them in their dust.

In just 6 sessions, you’ll be able to…

  • Clearly explain what ABM is, what it isn’t, and how it challenges so many of the beliefs, practices, and metrics taken for granted in almost every B2B organization.
  • Evaluate the three types of ABM and determine which one(s) are best for your company (hint: it’s very likely that a blended approach of two or even all three is best).
  • Gain enthusiastic executive and cross-functional alignment and co-ownership. Marketers who try to do it alone fail.
  • Develop an Ideal Customer Profile (ICP), tier strategy, cluster strategy, and contact identification plan that goes well beyond basic demographics and technographics.
  • Plan the right multi-threaded, multi-channel, multi-touch campaigns and cadences to cut through the noise and become a priority for your most valuable prospects.
  • Understand the ABM technology landscape, what tools may be right for your particular challenges, and when to introduce them. Don’t fall into the trap of buying new technology too soon.

Master the strategies, tactics, metrics, and wisdom you need to become an ABM leader and accelerate the growth of your company and of your career.

Instructor: Steve Watt, Chief Revenue Officer @ Rattlehub

Advanced experimentation analysis

A/B Testing is just the start. Harness the true power of experimentation.

Experimentation is much more than what your fancy new A/B testing can do. Understanding the limits of what can be tested, how to experiment like a scientist, and digging deep into data for gold are fundamental skill sets for maximizing the ROI of your optimization program…and we’re going to take it to the next level.

What this course will teach you …

In this course, Chad will peel back the curtain on the world of advanced testing strategies, data science, and statistics using common sense language and minimal math.

In just 8 in-depth sessions, you’ll be able to…

  • Understand how to generate sample size (the right way)
  • Never be dependent on your testing tool for analysis again
  • Learn how to build, launch, and analyze experiments offline
  • Use statistical techniques like regression and time series analysis for CRO
  • Generate powerful custom charts to communicate testing results

This course will teach you how to go beyond traditional A/B testing with advanced statistical techniques (no math background required), clear away numerous misconceptions about common and uncommon testing tropes, and open your eyes to the business-wide transformative strength of experimentation.

Instructor: Chad Sanderson, Program Manager @ Microsoft Experimentation Platform

Advanced Google Tag Manager

Understand GTM and its data model, learn useful Javascript skills, and automate tasks using the GTM programmatic API.

JavaScript | the data layer | GTM API

Advanced organic acquisition

Advanced acquisition strategies to level-up your SEO strategy and build traffic-driving assets that convert for the long term.

SEO | link building | content assets

Applied neuromarketing

Leverage knowledge of the human brain and buyer behavior to increase sales.

user behavior | emotional resonance | attention and perception

Building data-driven personas

Combine qualitative research with quantitative methods to build truly representative personas.

user segmentation | qualitative user research | quantitative methods

Conversion optimization minidegree program

Learn skills and know-how to deliver consistent revenue gains on any website you optimize.

optimization best practices | conversion research | testing strategies | CRO program management

CRO agency masterclass

Learn how to build, manage, and scale an optimization program.

building an optimization team | CRO tools and methods | client management

Data presentation and visualization

Learn effective visualization techniques to create compelling stories with data

Google Data Studio | reports | analytics strategy

Data Studio masterclass

Use Google Data Studio to create interactive dashboards, reports, and data visualizations.

data sources | filters | data visualization

Data-driven UX

Optimize your web design using a proven, repeatable UX framework.

Google Analytics | user recordings | landing page and form UX

Digital analytics minidegree program

Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.

Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs

Pass all three exams with a 90% score to become a CXL Institute Certified Digital Analyst. You can reattempt any exam after 24 hours.

Ecommerce growth

Apply a 3-lever framework and scale your ecommerce company.

customer retention | AOV | acquisition

Excel for marketers

Use Excel and Google Sheets to find actionable marketing insights.

pivot tables | named ranges | VLOOKUP | string manipulation

Form optimization

Design high-performing forms that increase conversions and decrease cart abandonment.

desktop and mobile form design | user interaction | form copy

Foundations of demand generation

Learn to build a predictable, scalable and repeatable lead generation machine that will help your company generate qualified leads for years to come

content strategy | lead acquisition | outbound marketing

Google Analytics for beginners

Welcome to Google Analytics for beginners. On this course dashboard you’ll find all classes, notes, introductory video lessons, and the final exam.

Course length: 6h 30m

Google Analytics for experienced marketers

Advanced-level Google Analytics training for marketers who want to extract insights from their data to solve specific business problems.

GA admin configuration | advanced functionality and reports | performance marketing

Google Tag Manager

Apply basic GTM knowledge for increased power and control over data measurement.

tracking  |  the data layer  |  tagging

Growth marketing minidegree program

Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.

data and analytics | growth channels | experimentation

Time to complete minidegree (approximation):


Intermediate Facebook ads

Learn how to set up a Facebook marketing plan that won’t be obsolete in 2 years time.

Facebook lead ads | campaigns | boosted posts

Intermediate Google Analytics

Apply intermediate-level Google Analytics skills to enhance your marketing strategy with data-driven insights.

attribution | custom reports | data audits

Landing page optimization

Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.

conversion research | wireframing | copywriting

LinkedIn advertising

Apply a 3-step process to generate huge ROI from your LinkedIn Ads strategy

funnel optimization campaigns audience targeting

Optimizing your marketing tech stack

Effective marketing strategies depend on a reliable marketing tech stack. Learn how to choose and implement the right tools for your business.

automation | marketing tools | analysis


Set up and apply personalization to improve conversions across the customer lifecycle.

segmentation approaches | A/B and MVT testing | B2B and B2C personalization

Product analytics

How do you measure specific goals when the number of potential goals is nearly infinite?

Product analytics is all about being able to gather data, answer questions and deliver insights about product usage, even when the questions and goals are not defined beforehand.

In just 8 sessions, you’ll be able to…

  • Identify what is important when collecting data for product analytics
  • Analyze product-level data accurately
  • Implement and track common metrics used in the product industry
  • Implement a product analytics strategy to better achieve your company’s targets
  • Speak to your colleagues and answer questions regarding product analytics

Instructor: Matthew Brandt, Digital Analyst @ Bexio and Co-founder of Cook Eat

Product Marketing for Technology Companies

Product marketing is your company’s best growth lever. So why aren’t more marketers upskilling in this area?

From positioning to designing a measurable product launch, learn how to make product marketing a cross-functional powerhouse for your business. 

In just 6 sessions, you’ll be able to…

  • Build high-impact go-to-market strategies for your company.
  • Develop messaging and positioning frameworks that make your product stand out and win sales.
  • Turn product marketing into a conversion and sales engine for your company.
  • Create high-converting content that aligns messaging with customer needs and values.

This course teaches you the skills needed to be a product marketing manager who builds alignment, wins sales and drives results.

Instructor: Lucas Weber, Product Marketing Manager @ Nosto

Product-led SaaS growth

Build a product-led growth strategy to convert more free trial users into paid customers.

product qualified leads | segmentation | onboarding

Psychology and neuroscience for CRO

Learn core lessons in digital psychology and how to apply them to your conversion funnel.

emotional design cognitive psychology design audits

Referral marketing

Get more out of your existing customer base by building, implementing, promoting and optimizing a referral program.

referral programs | customer lifetime value | 4 levers of referral marketing

SEO foundations

Develop in-depth customer acquisition skills to bring consistent, highly targeted traffic via SEO and PPC.

SEO | PPC campaigns | keyword research

Statistics for A/B testing

Understand statistical hypothesis testing to execute efficient A/B tests and correctly interpret results.

significance and confidence intervals | sample size and statistical power | various types of tests

UX for marketers

Apply UX methodologies and a user-centric mindset to your marketing strategy.

wireframing | user research | information architecture | user journeys

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