Digital Marketing Courses and Training Programs

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Self-paced online digital marketing courses on all things conversion optimization, digital analytics and digital marketing. All in a single subscription.

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Account based marketing

Master the strategies, tactics, metrics, and wisdom you need to become an ABM leader and accelerate the growth of your company and of your career.

B2B | campaigns | pilot planning

Course length: ~3h

Adobe Analytics

Learn the basics of Adobe Analytics to improve product, marketing and strategy decisions.

adobe | analytics | reporting | data analysis

Course length: 5h 22min

Advanced AI for marketers

Continue to build your focus on practical ways you can use AI for CRO, building on the original “Applied AI for Marketers” course.

AI | CRO tools and methods | experimentation

Advanced experimentation analysis

Learn how to work with advanced testing strategies, data science, and statistics using common sense language and minimal math.

metric building | regression discontinuity designs | statistics

Course length: ~4h 30m

Advanced Google Tag Manager

Understand GTM and its data model, learn useful Javascript skills, and automate tasks using the GTM programmatic API.

JavaScript | the data layer | GTM API

Course length: 6h 19min

Applied neuromarketing

Leverage knowledge of the human brain and buyer behavior to increase sales.

user behavior | emotional resonance | attention and perception

Course length: ~4h

Customer retention for subscription products

This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.

churn | customer experience | customer journeys | measurement

Course length: ~3h

Foundations of demand generation

Learn to build a predictable, scalable and repeatable lead generation machine that will help your company generate qualified leads for years to come

content strategy | lead acquisition | outbound marketing

Google Ads

Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.

Google ads | attribution | ad campaigns

Course length: 1 hr 45 min

Google Analytics for beginners

Start using Google Analytics data to improve product, marketing, and strategy decisions – in no time.

analytics reportsevent trackingbehavioral data analysis

Course length: 9h 15m

Google Tag Manager

Apply basic GTM knowledge for increased power and control over data measurement.

tracking  |  the data layer  |  tagging

Course length: ~7h

Intermediate Google Analytics

Apply intermediate-level Google Analytics skills to enhance your marketing strategy with data-driven insights.

attribution | custom reports | data audits

Course length: 5h 30m

LinkedIn advertising

Learn how to target, build, and measure LinkedIn ads.

funnel optimization campaigns audience targeting

Course length: 3h

Marketing management

Develop yourself and a high performance marketing team

leadership | pyschological safety

Course length: 1h 50min

Optimizing your marketing tech stack

Effective marketing strategies depend on a reliable marketing tech stack. Learn how to choose and implement the right tools for your business.

automation | marketing tools | analysis | segment.com

Course length: ~8h 30m

Product analytics

Learn to gather data, answer questions and deliver insights about product usage to better achieve your company’s targets.

data collectionproduct metricsanalysis tools

Course length: ~7h

Product marketing for technology companies

Learn the skills needed to be a product marketing manager who builds alignment, wins sales and drives results.

product positioning & messaging | sales enablement | product management

Course length: ~4h

Product-led SaaS growth

Build a product-led growth strategy to convert more free trial users into paid customers.

product qualified leads | segmentation | onboarding

Course length: ~8h 30m

SEO driven editorial calendar

Use keyword research and the right content types to build an SEO driven editorial calendar

SEO | content calendar | campaigns

Course length: 2 hr 40 min

Statistics for A/B testing

Understand statistical hypothesis testing to execute efficient A/B tests and correctly interpret results.

significance and confidence intervals | sample size and statistical power | various types of tests

Course length: 3h 30min

Technical SEO

Audit your site and learn the foundations of site structure, JavaScript, and structured data that massively impact search ranking.

SEO | search | crawlers | linking

Course length: 2h 25min

YouTube ads

Learn how to target audiences, create the perfect video ad and set up campaigns that work. Turn YouTube into a reliable, automatic source of profitable traffic.

youtube | ads | marketing | campaigns

Course length: 3h

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