Digital Marketing Courses and Training Programs

Join the top 1% of digital marketing

We find the absolute best practitioners in the world, and get them to teach their craft. Learn from the top performers to become one.

Self-paced online digital marketing courses on all things conversion optimization, digital analytics and digital marketing. All in a single subscription.

keyboard_arrow_down Online courses

video_call Upcoming courses »

Filter by categories:  
Filter by topic:  

A/B testing mastery

Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.

Start making more money with your online experiments. This course will teach you how to get more wins, bigger wins and more insights from your experimentation efforts.

You will learn approaches that work, pitfalls you will encounter and lots of smart solutions to get more value out of your online experiments.

In this 8-class program, you’ll learn how to:

  • Get more winning experiments,
  • Extract better insights from your tests,
  • Decide the best type of experiment to run (A/B vs MVT vs bandits vs AI),
  • Spot errors in test outcomes, and
  • Scale your optimization impact

This course is right for you, if:

  • You’re responsible (even partially) for the conversion rate of your digital channels.
  • You’re part of a team that runs – or should be running – online experiments.
  • Your company or client has at least 1,000 conversions coming in per month.

running experiments | customer base studies | prioritization

Course length: ~7h 30m

Account based marketing

Master the strategies, tactics, metrics, and wisdom you need to become an ABM leader and accelerate the growth of your company and of your career.

Account-Based Marketing (ABM) is the hottest topic in B2B because, when done right, it WORKS. Companies of all sizes, in all industries, are closing bigger deals faster and more efficiently by thinking and operating very differently.

Others are struggling to implement ABM because they fail to understand how fundamentally different it is from traditional inbound and outbound B2B sales and marketing. Their shortcuts and missteps waste time and money, then they write ABM off as another fad while their competitors leave them in their dust.

After taking this course, you’ll:

  • Clearly explain what ABM is, what it isn’t, and how it challenges so many of the beliefs, practices, and metrics taken for granted in almost every B2B organization.
  • Evaluate the three types of ABM and determine which one(s) are best for your company (hint: it’s very likely that a blended approach of two or even all three is best).
  • Gain enthusiastic executive and cross-functional alignment and co-ownership. Marketers who try to do it alone fail.
  • Develop an Ideal Customer Profile (ICP), tier strategy, cluster strategy, and contact identification plan that goes well beyond basic demographics and technographics.
  • Plan the right multi-threaded, multi-channel, multi-touch campaigns and cadences to cut through the noise and become a priority for your most valuable prospects.
  • Understand the ABM technology landscape, what tools may be right for your particular challenges, and when to introduce them. Don’t fall into the trap of buying new technology too soon.

B2B | campaigns | pilot planning

Course length: ~3h

Advanced AI for marketers

Do you understand the basics of AI and want to go deeper?

Would you like to walk through a series of practical examples of AI applied to conversion rate optimization (CRO)?

How can AI help you today to drive more revenue for your business?

In this course, we will continue our focus on practical ways you can use AI for CRO, building on the original “Applied AI for Marketers” course.

  • Understand how AI can be applied in your testing efforts today
  • Learn about different AI approaches being used in market today
  • Use AI to drive more conversions through better and faster CRO

Instructor: Guy Yalif, Cofounder and CEO of Intellimize



Advanced experimentation analysis

Go way beyond what most optimization experts know.

Peel back the curtain on the world of advanced testing strategies, data science, and statistics using common sense language and minimal math.

In this 8-class program, you’ll learn how to:

  • Learn what makes data analysis so important and why we should think very carefully about building our own metrics.
  • Understand how to generate sample size (the right way).
  • Master principles of analysis and metric building.
  • Discover how to build, launch, and analyze experiments offline.
  • Use statistical techniques like regression and time series analysis for CRO.
  • Go beyond traditional A/B testing, focusing on unconventional methods that maybe you haven’t heard of before.
  • Generate powerful custom charts to communicate testing results.
  • Start working with R (even – or especially if your most hated thing is jumping into code since you’re not a developer).

This course is right for you, if:

  • You are a conversion optimization specialist looking to dive deep into experimental statistics and analysis using data and code.
  • You have a hand in analyzing, interpreting, or reporting the results of digital experiments.
  • Your business or client fully believes in the power of experimentation.

metric building | regression discontinuity designs | statistics

Course length: ~4h 30m

Advanced Google Tag Manager

Understand GTM and its data model, learn useful Javascript skills, and automate tasks using the GTM programmatic API.

Do you feel like you know Google Tag Manager, but there’s a lot more to know?

Here’s your chance to master Google Tag Manager’s complexities with Google Developer Expert Simo Ahava.

Once you’re ready to move past the basics, you need to realize that GTM is a javascript deployment machine. As an advanced level GTM user, you need to know how to work with APIs, data layer and event tracking.

This is what this course is about.

In this 6-class training program, you’ll learn

  • Understand GTM and the GTM data model, useful Javascript skills, and how to automate tasks using the GTM programmatic API
  • Customizing GTM event tracking to track interactions on a site
  • Customizing your Google Analytics setup using Tasks API, hitCallback, the Google Analytics Settings variable, and regular expressions
  • Ins and outs of the dataLayer
  • Turning GTM into a true force of power in your data organization

JavaScript | the data layer | GTM API

Advanced organic acquisition

Advanced acquisition strategies to level-up your SEO strategy and build traffic-driving assets that convert for the long term. Get twice the value out of the same SEO efforts.

What happens when you spend tons of time and effort building an asset, and no one uses it?

When no one responds to outreach, what then?

In this course we’ll dive into detailed approaches on building content and SEO assets that actually bring traffic and conversions.

In short, we’ll teach you to focus on high value activities that have been proven to work at scale and over the long term (not just short term wins or BS “hacks” some blogger wrote about).

In this 8-part training program, you will learn to

  • Discover and capitalize on gaps in current search results.
    Evaluate how your site factors into the customer journey so you can get in front of missing segments.
  • Create valuable, traffic-driving, on-page content that isn’t stock SEO copy.
  • Identify fallen referral sources and reclaim their traffic and links.
  • Fix and futureproof yourself against algorithm updates/penalties.

SEO | link building | content assets

Course length: ~10h

Applied AI for marketers

What do you really need to know about AI to be an effective conversion optimization person? How can AI help you today to drive more revenue for your business?

In this course, we will focus on practical ways you can use AI for CRO and other marketing applications. You will cut through the AI hype and gain a practical, applied understanding of AI. AI won’t feel like a buzzword to you.

In 4 classes, you will be able to answer

  • What are the major types of AI and how do they relate to one another?
  • Which types of AI are better suited to different kinds of marketing problems?
  • How should you and your teammates think differently to get the most out of AI?
  • What data is needed to use AI?
  • What resources should you deploy to get the most out of AI?
  • What are common use cases for AI in B2C and B2B CRO?

After taking this course, you’ll understand AI, and how to evaluate and apply the right AI technology in your work.

This course will teach you

In four sessions, you will cut through the hype and gain a practical, applied understanding of AI. You’ll be able to answer most questions coming from your colleagues about AI and make better choices about your AI related investments. We will focus on CRO use cases and touch lightly on other marketing uses for AI.

We’ll begin with a practical discussion of the major types of AI that matter to us as CROs and how they relate to one another. We’ll talk through examples of different kinds of AI and the kinds of marketing problems they’re well suited to solve.

We’ll explore how each of us should think differently, the data that is needed, and the resources you should expect to deploy to get the most out of AI. Finally, we’ll talk through common uses cases for AI in B2C and B2B to drive more conversions.

A/B testing | CRO | marketing

Course length: ~5h

Applied neuromarketing

Leverage knowledge of the human brain and buyer behavior to increase sales.

To optimize conversion rates, you need to change buyer behavior. Learn how the human brain works and how to leverage that knowledge to increase sales.

This course is about more than just persuasion, cognitive biases and behavioral economics.

In this 5-class program, you’ll learn how to;

  • Be more effective: Understand how the signal processing in the brain works so your message really gets into the mind of your audience.
  • Control perception: You can control what and how the content of your websites and landing pages will be perceived.
  • Raise buying motivation: Understand the influence of emotions and fears of your audience to increase the motivation to buy of your users.

This course is right for you, if:

  • You understand that a conversion is a result of a users behavior.
  • You are generally interested in psychology and customer experience.
  • You have already worked with psychological principles but maybe it didn’t work for you.

user behavior | emotional resonance | attention and perception

Course length: ~4h

Building data-driven personas

Learn to build data-driven, effective personas based on research.

If you base them on data, not fluff and subjective ideation.

This course will teach you to combine qualitative research with quantitative methods to build truly representative personas in a research-based method that is both fast and rigorous.

In this 8-class program, you’ll learn how to:

  • Build truly representative and effective personas based on research.
  • Quantitatively segment your customer or user base.
  • Conduct successful interviews to integrate qualitative data into your personas.

This course is right for you, if:

  • You’re involved in any customer or user-centric effort in a medium to large organization.
  • You own a startup of any kind, with or without existing customer or user base.
  • You’re a UX designer or UX researcher looking to step up their strategy game.

user segmentation | qualitative user research | quantitative methods

Course length: ~8h

Content strategy and SEO for lead generation

Learn to plan, execute and measure a successful B2B content strategy.

This course is your complete approach to building a fast-flowing highway of continuous demand. Learn each step of the process for driving B2B leads with content marketing, from first action to final outcome.

In just 6 sessions, you’ll be able to

  • Align topics and formats with the information needs of your audience
  • Research keyphrases and search optimize your content
  • Find and collaborate with relevant influencers
  • Maximize your email list growth, open rates and click through rates
  • Produce higher quality content in less time by repurposing
  • Measure and optimize for better traffic (and more conversions) on the next go round

We’ll analyze the birth of a lead, deconstructing each page in the process and each stage in the funnel. You’ll learn how to strengthen each stage, from the high-ranking blog post to the thank you page after the thank you page.

lead generation | SEO | measurement

Course length: ~6h 30m

CRO agency masterclass

Learn how to build, manage, and scale an optimization program.

This master course for CRO agencies and consultants is a hands-on and practical training program taught by the person most qualified to do so: conversion optimization legend Craig Sullivan.

In this 11-class program, you’ll learn how to:

  • Everything you need to know to build, manage, and scale a CRO program.
  • Tips, tricks, and strategies for building teams – hiring, firing, managing, training, and scaling.
  • Client management and how to deliver sustained and long term value.

This course is right for you, if:

  • A CRO practitioner or freelancer
  • Starting or currently running a CRO agency
  • Expanding your agency to add CRO services
  • Building and hiring a CRO team from scratch
  • Providing CRO services inside a large company

building an optimization team | CRO tools and methods | client management

Course length: ~20h

Customer retention for subscription products

This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.

When it comes to growing SaaS companies, most people are following a traditional, top-down approach and using demo requests as the main way of qualifying new business.

What separates the top 1% from the bottom 99%?

Retention.

For SaaS companies, the term “growth” often means acquiring new customers, doing biz dev, and building out a sales and marketing team. But what about the customers you’ve already attracted?

This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.

In just 6 short online classes, you will be able to

  • Know the difference between good and bad retention
  • Identify the keys to really great retention
  • Implement strategies that will positively affect your churn rate
  • Learn how to improve retention long term

customer experience customer journeys | measurement

Course length: ~3h

Data Studio masterclass

Use Google Data Studio to create interactive dashboards, reports, and data visualizations.

The most difficult work an analyst does often isn’t the actual analysis – crunching the numbers, auditing data integrity, or generating insights.

No, the hardest part is most often communicating that data in a way that brings action. After all, you can be the most talented analyst in the world, but if you’re not using that data to bring positive change, it’s pretty useless to the organization.

The truth? Learning effective data communication and visualization skills makes all the difference in making insights actionable…the trick is to learn to tell stories with your data to allow others in the organization to learn from them as well.

Enroll in this 4-class course to learn

  • How to connect any data source to Data Studio.
  • Best practices for creating and presenting data reports.
  • Advanced visualization principles to tell better data stories.
  • How to weave different visuals and data sources to simplify complex data stories.

data sources | filters | data visualization

Course length: 4h

Data-driven UX

Learn to optimize your design using data.

Optimize your web design using a proven, repeatable UX framework.

In this 9-class program, you’ll learn how to:

  • The right mindset to be really customer-centric. From now on you’ll be able to sell how people want to buy. Instead of selling the way you want to sell, as you’re doing now.
  • A proven process and methodology that allows you to identify the weak spots of any website or landing page.
  • In-depth knowledge of how to get useful insights out of the most important (and affordable) user research tools and methods available. Without spending ages staring at boring graphs and numbers.
  • An incredible amount of tips, tricks and guidelines to convert your visitors into customers.
  • The knowledge & confidence to improve your website and landing pages, even when you don’t have enough visitors to do a/b testing.

This course is right for you, if:

  • You believe that your site or landing pages can be improved. A lot. But you’re not sure where to start.
  • You have the ambition to grow your online business or those of your clients and you understand Rome wasn’t built in a day. So you’re looking for a strategy and repeatable process to improve any website or landing page step-by-step.
  • You’re a business owner, webmaster, designer, marketeer, … who believes that online marketing shouldn’t be based on gut feeling and opinions. But you’re not sure how to gather those facts.
  • You realize that tools are important but are never the solution as such. You want to learn to get the most out of them. And even more important: how to connect the dots.
  • You understand that usability & conversion optimization are crucial to survive online. But you’re overwhelmed with all the information you can find online. So you’re looking for a hands-on training that’s build around the idea that the proof of the pudding is in the eating.
  • You believe that your site or landing pages can be improved. A lot. But you’re not sure where to start.
  • You have the ambition to grow your online business or those of your clients and you understand Rome wasn’t built in a day. So you’re looking for a strategy and repeatable process to improve any website or landing page step-by-step.
  • You’re a business owner, webmaster, designer, marketeer, … who believes that online marketing shouldn’t be based on gut feeling and opinions. But you’re not sure how to gather those facts.
  • You realize that tools are important but are never the solution as such. You want to learn to get the most out of them. And even more important: how to connect the dots.
  • You understand that usability & conversion optimization are crucial to survive online. But you’re overwhelmed with all the information you can find online. So you’re looking for a hands-on training that’s build around the idea that the proof of the pudding is in the eating.

Google Analytics | user recordings | landing page and form UX

Class length: ~15h 30m

Ecommerce growth

Apply a 3-lever framework and scale your ecommerce company.

This course gives you the exact ecommerce growth framework that has worked to scale countless sites to ecommerce empires.

You will learn

  • Create repeat buyers through an email-based reorder campaign.
  • Increase your average order value (AOV) through pricing and quantity control, free shipping, bundling, and advanced tactics.
  • Cross-sell and upsell like Amazon, which attributes 35% of revenue to those efforts.
  • Build your conversion mousetraps using on-site messaging, email and Facebook campaigns.
  • Master the two acquisition channels that drive the growth of all of Shopify’s biggest stores: Facebook and Instagram.

This course is right for you if…

  • You run a 6-7 figure ecommerce business.
  • You have tapped out your customer acquisition channels and you’re looking to restart growth.
  • You have not fully exploited upselling, cross-selling and email-based lifecycle marketing.
  • You want to double your revenue in one year and learn the tested, strategic framework for doing so.
  • You’d like to automate your revenue generation so you can focus on the more strategic aspects of your business.
  • You want to know the type of advanced-level online marketing that the big guys use, not useless hacks and tricks.

This course gives you the exact ecommerce growth framework that has worked to scale countless sites to ecommerce empires.

  • Create repeat buyers through an email-based reorder campaign.
  • Increase your average order value (AOV) through pricing and quantity control, free shipping, bundling, and advanced tactics.
  • Cross-sell and upsell like Amazon, which attributes 35% of revenue to those efforts.
  • Build your conversion mousetraps using on-site messaging, email and Facebook campaigns.
  • Master the two acquisition channels that drive the growth of all of Shopify’s biggest stores: Facebook and Instagram.

This course is right for you if…

  • You run a 6-7 figure ecommerce business.
  • You have tapped out your customer acquisition channels and you’re looking to restart growth.
  • You have not fully exploited upselling, cross-selling and email-based lifecycle marketing.
  • You want to double your revenue in one year and learn the tested, strategic framework for doing so.
  • You’d like to automate your revenue generation so you can focus on the more strategic aspects of your business.
  • You want to know the type of advanced-level online marketing that the big guys use, not useless hacks and tricks.

customer retention | AOV | acquisition

Course length: ~11h 30m

Email marketing: from basics to best-in-class

Learn how to build lists fast, what to send that works, and how to make your email marketing data-driven.

Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest.

That is, if you do it right. This course will teach you how.

In just 4 sessions, you’ll be able to…

  • Optimize your email list growth to grow your revenue from email.
  • Improve your email content to grow your return on email investment.
  • Turn your email program into data-driven marketing machine that drives results.
  • Avoid errors that email marketers often (still) make.

Do you know how much revenue you make per email subscriber? From driving engagement to fine tuning your list and timing, Jessica Best, self-proclaimed email marketing dweeb, will help you get your current strategy in the best shape it can be

You will:

  • discover how to grow a large subscriber base fast,
  • get the latest info in content and creative that works,
  • learn how to make your email marketing totally data-driven.

So you can finally start earning that $20-to-$1 return on investment.

email list growth | email content | campaigns

Course length: ~4h

Excel for marketers

Find actionable marketing insights using Excel and Google Sheets.

Everyone thinks they know Excel, but this dismissive assumption may be costing you a lot of growth opportunities and wholly avoidable headaches.

In this 4-class program, you’ll learn how to:

  • Import data from multiple sources into Excel or Sheets.
  • Discover the best way to tie this data together and make it useful.
  • Understand when to use pivot tables and the different lookup types (vlookup, hlookup, and index/match).
  • Understand basic spreadsheet troubleshooting skills.
  • Learn how to use many of the data-manipulation commands in Excel/Sheets.
  • Learn how to apply formulas and work with data to pull insights.
  • Analyze data and answer business questions using spreadsheets.

This course is right for you, if:

  • Your daily work includes working with data across multiple tools (e.g. Google Analytics, Google Search Console, SEMRush, Moz, AdWords. Keyword Planner, etc.).
  • You are sometimes stymied by the data analysis capabilities of those tools, and would like to dive deeper or dive more broadly.
  • Your success and future growth depends on being able to discover the links between data sets.

pivot tables | named ranges | VLOOKUP | string manipulation

Course length: ~4h 30m

Form optimization

Design high-performing forms that increase conversions and decrease cart abandonment.

Optimizing your forms can have a huge impact on your conversion rates. This course will teach you how to avoid the common pitfalls of form design so you’re always getting the best conversion rate possible.

In this 3-class program, you’ll learn how to:

  • Know how to design high performing forms.
  • Be able to leverage user feedback and optimize based on user interaction.
  • Recover buckets of revenue and decrease cart abandonment.
  • Design for mobile, usability, accessibility, and improved user experience.

This course is right for you, if:

  • You have a website that uses forms to generate leads, sales, registrations, or subscribers.
  • You’re dissatisfied with the conversion rate of those forms. You think they could perform better.
  • You have the resources to make changes to your forms.

desktop and mobile form design | user interaction | form copy

Course length: ~3h 30m

Foundations of demand generation

Learn to build a predictable, scalable and repeatable lead generation machine that will help your company generate qualified leads for years to come

content strategy | lead acquisition | outbound marketing

Fundamentals of persuasive websites

Understand psychology to craft persuasive copy and calls to action.

Designing and running websites can be incredibly frustrating. You see a large number of users visiting your site, and yet, so few of them take action.

This course will teach you how to understand better the ways users think and leverage that to encourage them to complete your calls to action.

In this 4-class program, you’ll learn how to:

  • Understand the psychology and how it influences our decisions.
  • Elicit trust through your website.
  • Build a user interface that persuades users to take action.
  • Write compelling copy.
  • Evaluate an existing webpage and identify ways it could be more persuasive.
  • Create compelling calls to action.

This course is right for you, if:

  • You run or build e-commerce sites and are looking to raise your conversion rate and average order value.
  • You have landing pages that are failing to convert.
  • You would like to increase the number of people signing up to your newsletter.
  • You are keen to see your website generate more quality leads.

persuasion | motivation | copywriting

Course length: ~4h

Google Ads

Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.

In this course, you’ll learn how to create an ROI through every channel available. Most people will be satisfied with impressions and clicks, but not you.

You’ll learn how to use Display for direct response, Video for sales, and some other unknown features, strategies, and tactics that most people don’t know exist.

This course will teach you how to:

  • Set the strongest Google Ads foundation possible that requires the least amount of oversight
  • Prove that an ROI is being made through conversion tracking and correct attribution
  • The recipes needed to continually be successful with every new ad group and campaign you launch
  • How to scale different channels within Google Ads for any marketing goal you have

Instructor: Johnathan Dane, CEO/Founder of KlientBoost + Kite

Course length: 1 hr 45 min

Google Analytics for beginners

Start using Google Analytics data to improve product, marketing, and strategy decisions – in no time.

Without the right data – and the ability to understand it – you’re blind when you don’t have to be. Google Analytics is the world’s most popular digital analytics tool for a reason. Using it enables you to start focusing on the right stuff and allocate marketing resources wisely.

With this course you will learn to start measuring what matters, and be able to answer specific business questions using Google Analytics.

Google analytics for experienced marketers

Advanced-level Google Analytics training for marketers who want to extract insights from their data to solve specific business problems.

The real art and skill is in interpreting what’s in the data. Data itself is passive and won’t tell you anything – it’s a skill you need to develop.

This course will show you how to make sense of the data. You will learn how to extract insights from the data to solve specific business problems, like finding conversion optimization opportunities using Google Analytics.

In this 8-class program, you’ll learn how to:

  • The ins and outs of Google Analytics; how data is collected, prepared, and analyzed.
  • Customize everything about Google Analytics to go beyond the surface of the platform and find more relevant insights.
  • Analyze the performance and ROI of SEO, PPC, social media, and email.

This course is right for you, if:

  • You’re a marketer who wants to improve their Google Analytics skills.
  • You think you know how to use Google Analytics (hint: You probably don’t).
  • You find yourself overwhelmed when you log into Google Analytics and surf through the reports.
  • You manage spend on paid search or social media platforms to drive traffic to your site.
  • You are a business owner who wants to improve their bottom line.
  • You want to gain marketable business skills (over 30 million websites use Google Analytics).

GA admin configuration | advanced functionality and reports | performance marketing

Google Tag Manager

Google Tag Manager is an essential skill of any technical digital marketer or analyst.

Google Tag Manager probably isn’t something that keeps you up at night, wondering where you’re falling short skillwise. But if you’re in digital marketing, maybe it should be.

This training program will give you

  • A knowledge of how to use Google Tag Manager to deploy third-party tracking scripts.
  • The power to set up tracking without having to rely on a developer.
  • A system you can immediately use to make sure all of your tags (HotJar, Google Analytics, Mixpanel, etc.) stay organized.
  • Google Tag Manager is an essential skill of any technical digital marketer or analyst
  • Google Tag Manager probably isn’t something that keeps you up at night, wondering where you’re falling short skillwise. But if you’re in digital marketing, maybe it should be.

Maybe you’ve even installed Google Tag Manager and started to play around with it, but you realized it wasn’t as intuitive as you first thought. This is common. Thing is, while some of the basics are easy to get down (setting up tags, for instance), the power of Google Tag Manager goes far beyond these things. But even with some preliminary skills, you can do some awesome things with GTM.

tracking  |  the data layer  |  tagging

Heuristic analysis frameworks for CRO

Find massive conversion opportunities faster than ever.

If you’ve got a list of tactics, you’ll likely fail and your conversion optimization program will fizzle out. If you’ve got strategic frameworks and processes, you’ll win.

This action-packed course will teach you how the top experts approach CRO.

In this 7-class program, you’ll learn how to:

  • Have proven frameworks to guide your conversion optimization strategy.
  • Be able to apply cognitive psychology and persuasion principles to understand user motivations.
  • Provide a structured way to add more value to your CRO program right out of the gate.
  • Tap into opportunities for conversion lifts with better ideas and tactics.

This course is right for you, if:

  • You work in conversion optimization or UX and want to improve revenue and conversions.
  • If you work with analytics and want to learn to improve your numbers.
  • If you’re a product owner or product manager working on building products that customers love.

heuristic evaluation | user behavior analysis | prioritization

Total time: 2h 30m

Intermediate Facebook ads

Having spent $1 billion in ads over 10 years and worked with engineers at Facebook in Menlo Park, Dennis and Logan have a deep technical knowledge of how to profit from Facebook ads.

In just 6 sessions, you’ll be able to…

Put together a Facebook marketing plan that won’t be obsolete in 2 years time—we’ve been doing this for 10 years, since the very beginning of Facebook ads.

Not get caught off-guard by changes Facebook is making, since we’ll cover Facebook’s long-term strategy with video, bots, analytics, content curation, and automation.

Be well-versed in all 9 primary business objectives and ad types you can create—we are not covering premium ads that are for TV and brand awareness. But we will cover retail, parent-child, and global pages, which are enterprise topics.

You’ll walk away with all the tools that pro-level Facebook advertisers use and be able to actually use them, even if your budget is a dollar a day, you’re not an engineer, and Facebook ads is just one of many responsibilities you carry.

By breaking the management and optimization of Facebook into checklists, execution becomes a series of small, relatively simple steps that you can delegate if you wish. These tools are free and include:

  • Facebook Pixel Helper—to troubleshoot conversion and tracking
  • Facebook Audience Manager—to build and tune custom audiences, saved audiences, and lookalikes.
  • CrowdTangle—to monitor for social proof, so you can boost the good things others say about you.
  • Ads Manager (desktop and app)—so you know when to manage Facebook ads on the go versus when to sit down and make bulk changes.
  • Facebook Analytics—understand which metrics are important, especially as it relates to video ads, Facebook lead ads, and attribution.
  • Instant Articles (including Canvas), so you can load pages instantly and integrate with Google AMP.

Facebook lead ads | campaigns | boosted posts

Course length: ~6h 30m

Intermediate Google Analytics

Apply intermediate-level Google Analytics skills to enhance your marketing strategy with data-driven insights.

Ready to go beyond the basics? This tactical training course will let you watch over the shoulder of one of the world’s leading Google Analytics experts.

In this 16-class program, you’ll learn how to:

  • Master attribution so you know exactly how your channels work together and how your users convert.
  • Get 10x more out of the basics you already know: custom dimensions, custom metrics, event tracking, etc.
  • Draw out advanced insights from your content analytics, form analytics, social analytics and PPC analytics.
  • Produce enterprise-level reports using Data Studio.
  • Unlock all of the potential of enhanced ecommerce to make smarter product, placement and promotion decisions.

This course is right for you, if:

  • You already understand the basics of Google Analytics.
  • You want to better measure your visitors, content performance and user experience.
  • You want to spend your advertising budget more effectively.
  • You want to build smarter, more useful reports and dashboards.
  • You want to really understand enhanced Ecommerce.
  • Custom dimensions, custom metrics and calculated metrics sound like fun to you.
  • You want to learn how to get more out of this powerful analytics tool.

attribution | custom reports | data audits

Intermediate Google Tag Manager training

Use intermediate-level GTM knowledge for greater data governance and control over tag management.

Have you been using GTM for a while, but feel like there’s more to the tool than you’re currently using? Well, you’re right. GTM is a powerful tool and many of its features often go underutilized.

The knowledge and strategies incorporated in this training are the same that are used in enterprise level companies around the world.

This course goes deep

If you’re on this page asking yourself, “what’s a tag manager?” this course probably isn’t for you.

Think of this as Google Tag Manager 201. You’ve been functionally using GTM for a while, you know the terminology and landscape, and you’ve effectively implemented tag management in your organization.

This course is the next step. It brings you from functional to effective, and from beginner to intermediate or advanced.

This training program will give you

  • Greater data governance and control over your tag management.
  • Knowledge of underutilized and super powerful GTM features.
  • A thorough QA process and ways to speed up your changes and implementations across teams.

tags | variables | triggers | GTM APIs

Landing page optimization

Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.

You’ll learn solid processes for analyzing your landing pages, conducting appropriate research and applying the right optimization tactics in this course. We’ll get into user psychology, some neuroscience, copy, design, information hierarchy and not least, qualitative and qualitative conversion research.

In this 8-class program, you’ll learn how to:

  • Learn how to analyze landing pages and build an effective optimization strategy.
  • Get a toolbox of practical research methods and optimization tactics including GA reports and auditing processes.
  • Establish a deeper understanding of core principles of psychology and neuroscience.
  • Learn how to conduct crucial conversion research (both qualitative and quantitative).
  • Improve your design and copywriting skills.

This course is right for you, if:

  • You get nervous when your manager or clients ask you to optimize an important campaign landing page.
  • Your optimization efforts are based on more or less random ideas and gut feeling and you are not getting satisfying results.
  • You’d like a more structured and strategic approach that is based on research, data and user psychology.

conversion research | wireframing | copywriting

Course length: ~10h

LinkedIn advertising

Squeeze the best performance out of your LinkedIn Ads, even if you’re brand-new to the platform.

Learn how to unlock the power of LinkedIn so you can target smarter, create more compelling offers, fine-tune your funnel and generate insane ROI.

After taking this course, you’ll:

  • Know how to craft an offer that stands out
  • Be able to create & manage killer ads and audiences on LinkedIn
  • Scale your audience, avoid your competition, and build wildly effective retargeting audiences
  • Troubleshoot & test your funnel for optimal performance and efficient management — so you waste zero time
  • Craft irresistible offers that drive high-volume clicks & conversions

funnel optimization campaigns audience targeting

Marketing management

Whether you’re a CMO, leading hundreds of people or a marketer managing just a few others, your ability to grow and lead a team is one of the most important parts of the job.

And yet, very few people are trained on how to grow and lead a team well. This course will help you learn key strategies for managing workflows, resolving problems, and keeping people motivated.

This course covers actionable strategies for hiring and managing a team, as well as managing one’s personal brand.

This includes specifics on how to hire and onboard people. It also includes strategies for setting objectives and key results people can get excited about. Lastly, it includes guidance on how to find a mentor, land public speaking gigs, and join a board of directors.

This course will teach you how to:

  • Hire the best people for your team and onboard them effectively
  • Manage people, set OKRs, and keep employees on track
  • Build and run effective marketing growth experiments
  • Define your larger marketing strategy and the role each person is expected to play

Instructor: Kristen Craft, Chief Revenue Officer @ Tettra

Maximizing audiences for your PPC campaigns

Learn advanced techniques to create, refine, & convert laser-targeted PPC audiences

Yes, keywords matter. But at the end of the day, keywords don’t buy. People do.

In this 6-class course, Joe Martinez and Michelle Morgan will teach you everything you need to know to build higher-converting PPC audiences for Search, Display, and Paid Social.

After taking this course, you’ll:

  • Earn better ROAs: Define your target audiences & market more effectively with your existing PPC budget
  • Multiply your impact across channels: Use your newly super-powered audiences for retargeting
  • Get negative: Discover advanced strategies for negative audience creation & audience shaping
  • Write more specific ads: Learn how Joe and Michelle write better ads from their PPC audiences

retargeting audiences remarketing

Course length: ~6h

Optimizing your marketing tech stack

Effective marketing strategies depend on a reliable marketing tech stack. Learn how to choose and implement the right tools for your business.

With the right set of tools, you can finally get the marketing results you’re aiming for

Marketing tech enables you to piece together different useful tools to track the full customer journey while measuring the ROI of your marketing efforts.

Your “martech” stack might include marketing automation software, tools for analytics and data piping, a CRM, support and live chat systems, community forums, prospecting tools, and more.

It’s nearly impossible for most businesses to build the right stack from the beginning – unless you get expert help

With dozens of competing tools to choose from in each of these areas — and the teeth-gritting, time-wasting frustration of integrating multiple platforms using code or APIs.

You will learn exactly how to:

  • Choose and set up the right tools — No more throwing away your monthly marketing budget on forgotten or useless subscriptions
  • Build a taxonomy guide to scale your business — Imagine the confusion you’ll sidestep by helping all your team members use the same words for the same concepts
  • Integrate tools to build a holistic marketing machine — Stop exporting and importing data from one platform to the next
  • Set up segment.com to put your customer data to work — Use your existing data to create a better customer experience that drives higher revenue
  • Track lead and engagement scoring to identify hot leads — Instead of guessing who might be ready to sign up or buy
  • Get shit done without engineering — No coding required
  • Convert more customers using your tools — Set your stack up once and watch it do the heavy lifting for you

automation | marketing tools | analysis

Course length: ~8h 30m

Personalization

Set up and apply personalization to improve conversions across the customer lifecycle.

This practical course is for those who know website optimization and want to use intelligent targeting to achieve greater ROI.

In this 8-class program, you’ll learn how to:

  • Structure a personalization strategy from scratch
  • Evaluate and pick the right tools and technologies for your business
  • Analyze and frame results to evangelize wins
  • Use personalization together with other technologies like account-based marketing, SEO, and A/B testing to create outstanding business results

This course is right for you, if:

  • You understand the basics of website A/B testing. It is fine to be a beginner at A/B testing.
  • Advanced A/B testers will find even more value in this course.
  • You’ve tried A/B testing and thought “it didn’t work for me”
  • You’re accountable for driving your site visitors to take a certain action. This often means you have growth, demand gen, or acquisition in your title.

segmentation approaches | A/B and MVT testing | B2B and B2C personalization

Course length: ~11h

Product analytics

Learn to gather data, answer questions and deliver insights about product usage to better achieve your company’s targets.

How do you turn product insights into action?

It’s all about gathering, measuring, analyzing and communicating product milestones so your company can make data-driven decisions.

Through real-world examples, case studies and a look at what not to do, this course will teach you how to make product analytics a core competency and driver of growth at your company.

After 8 sessions, you’ll:

  • Be a master of collecting and analyzing product-level data accurately
  • Understand how to implement and track important product metrics
  • Know how to compare multiple segments of users with distinct traits and consolidate data from multiple users into single profiles
  • Be a pro at applying useful Google Sheets functions like VLOOKUP and COUNTIF and clustering data as well as apply common MySQL arguments such as COUNT, LIKE and CASE

data collectionproduct metricsanalysis tools

Course length: ~7h

Product marketing for technology companies

Learn the skills needed to be a product marketing manager who builds alignment, wins sales and drives results.

The role of a product marketing manager is to act as the glue between marketing and product teams. But navigating the ambiguity between two very different teams with unique (often competing) goals is never easy.

This course teaches you the skills needed to be a product marketing manager who builds alignment, wins sales and drives results.

What this course will teach you …

  • How to coordinate a product marketing launch to drive leads, sales and customer retention.
  • A framework for measuring and evaluating the effectiveness of product marketing on business growth.
  • How to use battlecards, flowcharts, and competitor analyses to make data-driven decisions and get internal buy-in.

After taking this course, you’ll:

  • Be able to build and launch high-impact product marketing launches for your company.
  • Develop messaging and positioning frameworks that make your product stand out and win sales.
  • Know how to turn product marketing into a conversion and sales engine for your company.
  • Create high-converting content that aligns messaging with customer needs and values.

product positioning & messaging | sales enablement | product management

Course length: ~6h 30m

Product messaging and sales page copywriting

Stop letting amateur copy wipe out your conversions.

Improve your messaging strategy through customer research and analysis. You don’t need to start writing by staring haplessly at a blank page.

What you do need is a step-by-step framework for turning those dry product specs into stellar, sticky sales copy. You need a repeatable, research-driven framework you & your team can come back to again and again.

In this 9-class program, you’ll learn how to:

  • Know how to systematically “tear down” & rebuild the copy of virtually any sales page.
  • Nail your messaging through rigorous voice-of-customer research.
  • Ditch the clichés and infuse your copy with authenticity & passion. 
    Weave your messages together into a story that sells.
  • Choose messages that trigger your customers’ real-life motivations.
  • Craft value propositions that capture visitors’ attention & pull them in.

This course is right for you, if:

  • You’re in charge of marketing, drive traffic to key landing pages (including your homepage), and feel like you just can’t get the needle moving.
  • You’re tired of taking an ineffective “spaghetti” approach to your messaging (a.k.a. throwing random ideas around & seeing what sticks)
  • You suspect (or know) that your sales page copy … well, sucks .(hallmarks of sucky sales page copy: persistently low conversion rate, +60% bounce rate, visitors fail to scroll, few CTA clicks).
  • Your team desperately needs a clear, structured, documented process for sales-page copywriting it can go back to again & again.

voice-of-customer research | value propositions | copy design

Course length: ~14h 30m

Product-led SaaS growth

Build a product-led growth strategy to convert more free trial users into paid customers.

Ever wondered how Slack, Dropbox, or Trello grew to be such unbeatable juggernauts in their industry?

It’s because they executed on a product-led growth strategy.

When it comes to growing SaaS companies, most people are following a traditional, top-down approach and using demo requests as the main way of qualifying new business.

This course will show you how you can adopt a bottom-up marketing approach and build a sustainable, product-led growth engine.

In 8 sessions you’ll learn how to…

  • Put together a successful product-led growth strategy that will help you get some quick wins under your belt before the course is even finished
  • Avoid some of the most painful bottlenecks when it comes to acquiring and activating free trial and freemium users
  • Help more people experience the core value of your product and (actually) want to upgrade

product qualified leads | segmentation | onboarding

Course length: ~8h 30m

Project management for marketers

In order to launch a marketing campaign that keeps you and your team focused and one that generates actual measurable results, you need a clear process that drives you towards an even clearer goal.

That’s where marketing project management comes in.

  • The dirty little secret of a poorly executed marketing campaign plan
  • The mistakes you’re making with your marketing campaigns that you might not know about but that project management can fix.
  • Frameworks and tactics for creating a real, measurable and impactful marketing campaign project plan.

Instructor: Alexa Hubley, Marketing manager @ CXL Institute

Psychology and neuroscience for CRO

Learn core lessons in digital psychology and how to apply them to your conversion funnel.

Dr. Brian Cugelman, and Michael Aagaard will teach you core lessons in digital psychology and show you how to apply them for true and lasting results on any conversion project.

In this 8-class program, you’ll learn how to:

  • Know how to use psychological tactics to optimize user journeys and page design
  • Be able to apply digital psychology for more effective, conversion-focused design
  • Have templates, processes and tactics grounded in science that’ll get you more conversions.
  • Understand neurochemicals and how they affect behavior (so you can tap into them).

This course is right for you, if:

  • You are curious to learn more about human behavior and what drives motivation.
  • You want to better understand the connection between design conventions and underlying psychological strategies.
  • You want to take your optimization efforts and results to the next level.

emotional design cognitive psychology design audits

Course length: ~11h

Referral marketing

Get more out of your existing customer base by building, implementing, promoting and optimizing a referral program.

Acquiring new users through existing user referrals is the most leveraged marketing activity possible because you not only acquire more valuable users, but also reduce your CPA and CLTV.

What this course will teach you

  • A step-by-step implementation guide to turn your existing users into new users, indefinitely
  • How companies like TOMS, Bonobos, Hotels.com, Shutterfly and more all leveraged their existing customers to grow their organic customer base using referrals
  • “Sideways” strategies to get referrals that don’t involve you directly asking your users to “refer a friend” again and again.

referral programs | customer lifetime value | 4 levers of referral marketing

Course length: ~3h 30m

SEO driven editorial calendar

This mid-to-advanced course approaches editorial calendars from the perspective of SEO. By the end of this course, students will build blueprints for their own optimized for SEO editorial calendars.

This course will focus on:

  • The research process / analysis
  • Prioritization and opportunity analysis
  • Planning and aligning keywords/topics to page types and content structures
  • Management, Execution, and Measurement

Course length: 2 hr 40 min

SEO foundations

Develop in-depth customer acquisition skills to bring consistent, highly targeted traffic via SEO.

Most marketers struggle with getting enough relevant traffic to their sites. This 100% online coaching program will help you develop in-depth SEO skills. It also happens to be one of the most marketable skills a marketer can have.

This course will teach you how to…

  • Go from no plan to a robust 12-month customer acquisition strategy.
  • Build a search marketing acquisition machine that only gets better with time.
  • Achieve top rankings on Google in less time and with less effort.
  • Optimize paid search to acquire customers cheaper than competitors.
  • Convert more customers when they land on your site.

SEO | PPC campaigns | keyword research

Course length: ~20h 30m

Statistics for A/B testing

Understand statistical hypothesis testing to execute efficient A/B tests and correctly interpret results.

significance and confidence intervals | sample size and statistical power | various types of tests

Technical SEO

In this course you’ll learn all about the technical aspects of SEO, what do you need to do to first understand what technical issues your site has that can hinder search engines to perfectly understand your pages, after which we’ll dive into all the technical problems and their solutions.

This course will teach you how to:

  • Identify the top technical issues that hurt crawlability.
  • Understand all the errors, warnings, issues that are important for Technical SEO.
  • Learn about all the solutions and tools to identify & fix technical SEO problems.

Instructor: Martijn Scheijbeler, VP Marketing @ RVshare

UX for marketers

Apply UX methodologies and a user-centric mindset to your marketing strategy.

wireframing | user research | information architecture | user journeys

YouTube ads

Learn how to target audiences, create the perfect video ad and set up campaigns that work. Turn YouTube into a reliable, automatic source of profitable traffic.

YouTube’s ad platform has been hiding in plain sight for many marketers. We’re talking over 1.3 billion users, over 5 billion views / day, with an average session lasting over 40 minutes. What’s more? YouTube ads enable you to advertise to intent. 

This course will teach you how to target the right people in the right way on YouTube. You will learn how to structure your YouTube ad campaigns and scale them once they start working. 

You’ll find out what kind of video ads actually work – based on years of testing and experience. You’ll also get step-by-step guidelines for creating your own YouTube Ads – and learn tactics you’ve likely never considered before.

In just 3 hrs, you’ll learn how to…

  • Find your future customers on YouTube
  • Use a 7-step method for creating perfect video ads
  • Identify and scale the best keywords for your business
  • Understand how to get YouTube’s A.I. working for you (and when to use it)
  • Diagnose and fix any campaign problems you might run into

marketing | campaigns

Get notified of upcoming courses

  • This field is for validation purposes and should be left unchanged.