Digital Marketing Courses and Training Programs

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Self-paced online digital marketing courses on all things conversion optimization, digital analytics and growth marketing.

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A/B testing mastery
Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.

running experiments | customer base studies | prioritization

Account based marketing
Land Bigger Deals Faster with Account-Based Marketing. Account-Based Marketing (ABM) is the hottest topic in B2B because, when done right, it WORKS. Companies of all sizes, in all industries, are closing bigger deals faster and more efficiently by thinking and operating very differently. Others are struggling to implement ABM because they fail to understand how fundamentally different it is from traditional inbound and outbound B2B sales and marketing. Their shortcuts and missteps waste time and money, then they write ABM off as another fad while their competitors leave them in their dust. In just 6 sessions, you’ll be able to…
  • Clearly explain what ABM is, what it isn’t, and how it challenges so many of the beliefs, practices, and metrics taken for granted in almost every B2B organization.
  • Evaluate the three types of ABM and determine which one(s) are best for your company (hint: it’s very likely that a blended approach of two or even all three is best).
  • Gain enthusiastic executive and cross-functional alignment and co-ownership. Marketers who try to do it alone fail.
  • Develop an Ideal Customer Profile (ICP), tier strategy, cluster strategy, and contact identification plan that goes well beyond basic demographics and technographics.
  • Plan the right multi-threaded, multi-channel, multi-touch campaigns and cadences to cut through the noise and become a priority for your most valuable prospects.
  • Understand the ABM technology landscape, what tools may be right for your particular challenges, and when to introduce them. Don’t fall into the trap of buying new technology too soon.
Master the strategies, tactics, metrics, and wisdom you need to become an ABM leader and accelerate the growth of your company and of your career. Instructor: Steve Watt, Chief Revenue Officer @ Rattlehub

Advanced Google Tag Manager

Understand GTM and its data model, learn useful Javascript skills, and automate tasks using the GTM programmatic API.

JavaScript | the data layer | GTM API

Advanced organic acquisition

Advanced acquisition strategies to level-up your SEO strategy and build traffic-driving assets that convert for the long term.

SEO | link building | content assets

Applied neuromarketing
Leverage knowledge of the human brain and buyer behavior to increase sales.

user behavior | emotional resonance | attention and perception

Building data-driven personas
Combine qualitative research with quantitative methods to build truly representative personas. user segmentation | qualitative user research | quantitative methods

Conversion optimization minidegree program

Learn skills and know-how to deliver consistent revenue gains on any website you optimize.

optimization best practices | conversion research | testing strategies | CRO program management

CRO agency masterclass
Learn how to build, manage, and scale an optimization program. building an optimization team | CRO tools and methods | client management

Data presentation and visualization

Learn effective visualization techniques to create compelling stories with data

Course length: 9h 30m

Google Data Studio | reports | analytics strategy

Data Studio masterclass
Use Google Data Studio to create interactive dashboards, reports, and data visualizations. data sources | filters | data visualization

Data-driven UX
Optimize your web design using a proven, repeatable UX framework. Google Analytics | user recordings | landing page and form UX

Digital analytics minidegree program

Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.

Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs

Pass all three exams with a 90% score to become a CXL Institute Certified Digital Analyst. You can reattempt any exam after 24 hours.

Ecommerce growth
Apply a 3-lever framework and scale your ecommerce company. customer retention | AOV | acquisition

Excel for marketers
Use Excel and Google Sheets to find actionable marketing insights. pivot tables | named ranges | VLOOKUP | string manipulation

Form optimization
Design high-performing forms that increase conversions and decrease cart abandonment. desktop and mobile form design | user interaction | form copy

Foundations of demand generation
Learn to build a predictable, scalable and repeatable lead generation machine that will help your company generate qualified leads for years to come content strategy | lead acquisition | outbound marketing

Google Analytics for beginners
Apply the basics of Google Analytics to improve product, marketing, and strategy decisions. GA reports | event tracking | data analysis

Google Analytics for experienced marketers
Advanced-level Google Analytics training for marketers who want to extract insights from their data to solve specific business problems. GA admin configuration | advanced functionality and reports | performance marketing

Growth marketing minidegree program

Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.

data and analytics | growth channels | experimentation

Time to complete minidegree (approximation):

209h

Intermediate Facebook ads
Learn how to set up a Facebook marketing plan that won’t be obsolete in 2 years time. Facebook lead ads | campaigns | boosted posts

Intermediate Google Analytics

Apply intermediate-level Google Analytics skills to enhance your marketing strategy with data-driven insights.

attribution | custom reports | data audits

Landing page optimization
Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy. conversion research | wireframing | copywriting

LinkedIn advertising

Apply a 3-step process to generate huge ROI from your LinkedIn Ads strategy

funnel optimization campaigns audience targeting

Optimizing your marketing tech stack
An effective marketing strategy or campaign depends on a reliable marketing tech stack. With endless tech options available, a tech stack may include but is not limited to marketing automation software, tools for analytics and data piping, a CRM, support and live chat systems, community forums, and prospecting tools. Many companies are at the beginning of their digital transformation and lack the fundamentals they need to effectively track ROI for their marketing campaigns. Your marketing tech stack is where you solve that problem! Having a marketing stack you can use to grow revenue for your business is critical. Google Analytics and trusting your gut is not enough. Stop messing around and build out your stack to deliver on sales and marketing automation, business intelligence, and a whole host of other things your company needs. In this 8-class training program, you’ll learn how to:
  • Choose and set up the right tools for your stack.
  • Build a taxonomy guide to scale your business
  • Integrate tools to build a holistic marketing machine
  • Set up Segment.com to power your stack integrations
  • Track lead and engagement scoring to identify hot leads
  • Use hacks to get shit done without engineering
  • Convert more customers using your stack
After taking this class, you’ll know how to select the right tools for your stack to set them up in an integrated way.  You will improve your conversions with marketing automation, testing, and data-driven decision-making. Instructor: Dan McGaw, CMO @EffinAmazing

Personalization
Set up and apply personalization to improve conversions across the customer lifecycle. segmentation approaches | A/B and MVT testing | B2B and B2C personalization

Product-led SaaS growth
Build a product-led growth strategy to convert more free trial users into paid customers. product qualified leads | segmentation | onboarding

Psychology and neuroscience for CRO

Learn core lessons in digital psychology and how to apply them to your conversion funnel.

emotional design cognitive psychology design audits

Referral marketing
Get more out of your existing customer base by building, implementing, promoting and optimizing a referral program. referral programs | customer lifetime value | 4 levers of referral marketing

SEO foundations

Develop in-depth customer acquisition skills to bring consistent, highly targeted traffic via SEO and PPC.

SEO | PPC campaigns | keyword research

Statistics for A/B testing
Understand statistical hypothesis testing to execute efficient A/B tests and correctly interpret results. significance and confidence intervals | sample size and statistical power | various types of tests

UX for marketers
Apply UX methodologies and a user-centric mindset to your marketing strategy.

wireframing | user research | information architecture | user journeys

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