Online Courses on Conversion Optimization, Digital Analytics and Growth

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Self-paced online trainings on all things conversion optimization, digital analytics and growth marketing.

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A/B testing mastery
Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.

running experiments | customer base studies | prioritization

Advanced Google Tag Manager

Understand GTM and its data model, learn useful Javascript skills, and automate tasks using the GTM programmatic API.

JavaScript | the data layer | GTM API

Advanced organic acquisition

Advanced acquisition strategies to level-up your SEO strategy and build traffic-driving assets that convert for the long term.

SEO | link building | content assets

Applied AI for marketers

Artificial Intelligence, or AI. It may be an overused buzzword of the moment – or perhaps it can change your career for the better. What do you really need to know about AI to be an effective conversion rate optimizer? How can AI help you today to drive more revenue for your business?

In this course, we will focus on practical ways you can use AI for CRO and other marketing applications. You will cut through the AI hype and gain a practical, applied understanding of AI. AI won’t feel like a buzzword to you.

In just 4 sessions, you will be able to answer:

  • What are the major types of AI and how do they relate to one another?
  • Which types of AI are better suited to different kinds of marketing problems?
  • How should you and your teammates think differently to get the most out of AI?
  • What data is needed to use AI?
  • What resources should you deploy to get the most out of AI?
  • What are common use cases for AI in b2c and b2b CRO?

This course is for marketers with beginner or intermediate understanding of AI, and those with no understand of AI at all. This course is right for you if you’re not using AI today or have just begun to start using AI.

After taking this course, you’ll understand AI, and how to evaluate and apply the right AI technology in your work.

Instructor: Guy Yalif, Co-founder and CEO of Intellimize

Applied neuromarketing

Leverage knowledge of the human brain and buyer behavior to increase sales.

user behavior | emotional resonance | attention and perception

Building data-driven personas

Combine qualitative research with quantitative methods to build truly representative personas.

user segmentation | qualitative user research | quantitative methods

Andy Crestodina

Content. It’s why they visit and why they convert (or don’t). Content is part of every step in your funnel.

From the first keyphrase to the final conversion, this masterclass connects every dot. Your content and your website are a bridge between a Google search results page and your website’s thank you page. Here is the complete approach to making that bridge a fast-flowing highway of continuous demand. Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome.

In just 6 sessions, you’ll be able to:

  • Align topics and formats with the information needs of your audience
  • Research keyphrases and search optimize your content
  • Find and collaborate with relevant influencers
  • Maximize your email list growth, open rates and click through rates
  • Master the art of repurposing, so you can produce higher quality content in less time
  • Measure and optimize for better traffic (and more conversions) on the next go round

We’ll analyze the birth of a lead, deconstructing each page in the process and each stage in the funnel. You’ll learn how to strengthen each stage in the funnel, from the high-ranking blog post to the thank you page after the thank you page.

Instructor: Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media

CRO agency masterclass

Learn how to build, manage, and scale an optimization program.

building an optimization team | CRO tools and methods | client management

Customer acquisition master course

Develop in-depth customer acquisition skills to bring consistent, highly targeted traffic via SEO and PPC.

SEO | PPC campaigns | keyword research

Data presentation and visualization

Present data in a way that highlights valuable insights and tells a compelling story.

Data Studio | data visualization | analytics strategy

Data Studio masterclass

Use Google Data Studio to create interactive dashboards, reports, and data visualizations.

data sources | filters | data visualization

Data-driven UX

Optimize your web design using a proven, repeatable UX framework.

Google Analytics | user recordings | landing page and form UX

Digital analytics minidegree program

Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.

Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs

Ecommerce growth

Apply a 3-lever framework and scale your ecommerce company.

customer retention | AOV | acquisition

Excel for marketers

Use Excel and Google Sheets to find actionable marketing insights.

pivot tables | named ranges | VLOOKUP | string manipulation

Form optimization

Design high-performing forms that increase conversions and decrease cart abandonment.

desktop and mobile form design | user interaction | form copy

Google Analytics for beginners

Apply the basics of Google Analytics to improve product, marketing, and strategy decisions.

GA reports | event tracking | data analysis

Google Analytics for experienced marketers

Advanced-level Google Analytics training for marketers who want to extract insights from their data to solve specific business problems.

GA admin configuration | advanced functionality and reports | performance marketing

Growth marketing minidegree program

Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.

On this dashboard you will find links to every course, office hours, event videos, and the final exam to earn your certification.

Time to complete minidegree (approximation):

211h 30m

Legend:

In progress   Completed

To-do list:

  1. Join the Facebook discussion group. This is where we’ll share links to articles and resources, have peer discussions, and the moderator will answer your questions.
  2. Check the office hours for recordings of previous sessions, notes, and homework.
  3. Take the final exam to earn your certificate and become a CXL Certified Growth Marketing Specialist.
  4. Take the survey to share your feedback about this program.

Intermediate Facebook ads

Learn how to set up a Facebook marketing plan that won’t be obsolete in 2 years time.

Facebook lead ads | campaigns | boosted posts

Intermediate Google Analytics

Apply intermediate-level Google Analytics skills to enhance your marketing strategy with data-driven insights.

attribution | custom reports | data audits

Landing page optimization

Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.

conversion research | wireframing | copywriting

Personalization

Set up and apply personalization to improve conversions across the customer lifecycle.

segmentation approaches | A/B and MVT testing | B2B and B2C personalization

Product-led SaaS growth

Build a product-led growth strategy to convert more free trial users into paid customers.

product qualified leads | segmentation | onboarding

Psychology and neuroscience for CRO

To help you cut through the clutter of hyped-up industry claims, Dr. Brian Cugelman and Michael Aagaard will teach you core lessons in digital psychology and show you how to apply them to your conversion funnel. Michael and Brian have combined their best content and developed a suite of templates and tools to make this a truly unique learning experience. All content has been vetted as grounded science that converts – no fluff.

In this 4-week, 8-class course, you’ll learn how to:

  • Use psychological tactics to optimize user journeys and page design
  • Get cheat sheets for applying digital psychology and emotional design neuroscience
  • Take part in interactive training with opportunities to submit your work for testing
  • Learn from a behavioral scientist and a leading CRO expert

Instructors: Brian Cugelman, Senior scientist @ AlterSpark Corp. & Michael Aagaard, Senior CRO consultant

Referral marketing

Get more out of your existing customer base by building, implementing, promoting and optimizing a referral program.

referral programs | customer lifetime value | 4 levers of referral marketing

Statistics for A/B testing

Understand statistical hypothesis testing to execute efficient A/B tests and correctly interpret results.

significance and confidence intervals | sample size and statistical power | various types of tests

UX for marketers

Apply UX methodologies and a user-centric mindset to your marketing strategy.

wireframing | user research | information architecture | user journeys

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