Conversion Optimization Training Program – CXL Institute

Get more wins and bigger wins through optimization and testing

The most comprehensive conversion optimization training in the world for mid-market to enterprise level optimizers.

  • Learn to build and run world-class optimization programs
  • Dramatically improve your skills, become a CXL Institute Certified Optimizer
  • Content you can’t find anywhere else

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Some of the companies that train their teams at CXL Institute:

Start getting best-in-class results from optimization

  • Improve your skills in conversion optimization, UX and web analytics
  • Understand what works on websites, and what doesn’t
  • Develop better A/B testing ideas that win more often
  • Connect with, and learn from peers around the world
  • Get insights from the pros that will help you grow your business

Change your results with world class conversion optimization training

The Conversion Optimization Certification Training Program by CXL Institute will teach you the methodologies and processes needed to get more wins and bigger wins.

You will develop in-depth knowledge in conversion optimization (driving growth, without spending more) and learn processes that you can replicate across any web property.

Access to expert takeaways + guidance can be a game changer when you’re wading through the sea of unreliable and inaccurate information out there.

You shouldn’t be operating without this kind of help.

World class instructors

Peep Laja

Peep Laja

Ton Wesseling

Manuel da Costa

Manuel da Costa

Stefania Mereu

Stefania Mereu

Andre Morys

Andre Morys

Claire Vo

Fred Pike

Fred Pike

Georgi Georgiev

Georgi Georgiev

Joel Klettke

Joel Klettke

Yehoshua Coren

Yehoshua Coren

Chris Mercer

Chris Mercer

Jeff Sauer

Momoko Price

Momoko Price

Ben Labay

Ben Labay

Candace Ohm

Candace Ohm

Talia Wolf

Talia Wolf

Get updates about the Conversion Optimization Minidegree program

In addition to updates, you will receive the detailed course syllabus PDF.

A program designed to develop true professionals

This in-depth conversion optimization training program will help you become a top conversion optimizer in 3 months. The skills you gain will benefit you for years to come. You will learn how the best conversion rate experts in the world approach conversion optimization.

This course will teach you the methodology, tools and mindset needed to become a successful optimizer – and make any website sell.null

Learn a systematic, repeatable process

True conversion optimization is not about guesswork or running random tests. It’s a process. It’s what separates wannabes from conversion pros. Amateurs think in terms of tactics, while the pros uncover the real issues by following a proven methodology.

After you take this course you’ll be able to take any website, and in a very systematic way identify all the places where it’s leaking money, figure out exactly why, create data-backed hypotheses, run tests for learning, and improve your customer theory.

5 tracks, 100% online.

This course is 100% online. In order to help you organize your learning experience, we have organized the program into 5 tracks. Don’t have much time available right now? No problem – take 12 months if you need to.

You can’t learn this stuff anywhere

Conversion optimization know-how is still not mainstream. Most top practitioners are not really keen to share their best stuff. Stuff on the blogs out there doesn’t go deep enough, and doesn’t cover everything.

Also, there’s more and more junk information out there. The best way is to learn from practitioners who’ve been doing this for years and years. We’ve got the best names in the industry to teach you this stuff.Sure – there is no substitution for hands-on experience.

You won’t become a conversion god overnight. Like a good college program, this course will set you on the right path to become the master of the trade.

“When I see the CXL Institute Certificate on a job application, it is an immediate stamp of approval. It means that the applicant has been trained by the best in the world, and that he or she learned CRO fundamentals like conversion research, web analytics, UX and testing strategy.”

Michael Aagaard, Senior Optimizer

This minidegree has a frankly ridiculous amount of amazing content. It took a not-insignificant amount of time to get through, but I now have a serious edge in winning more client work.

Nick Partridge, Founder @ Gaura Gauza

CXL Conversion Optimization Certification training program for professionals

This is a comprehensive conversion optimization training program that will give you the skills and know-how to deliver consistent revenue gains on any website you work on.

Once you take all the courses inside, you will unlock the certification test. Pass the test and become a CXL Certified Optimizer.

What’s inside the CRO Minidegree?

35+ self-paced online courses

CRO Minidegree consists of many smaller courses, each focusing on a specific area of optimization.

Master conversion research

80% of your CRO results come from research. You will learn all about qualitative and quantitative research – things like digital analytics, mouse tracking, user testing.

Become a pro at testing

You will learn proper testing statistics, managing the testing process and A/B testing strategies that get results.

Learn CRO program management

How to set up a CRO program that scales and gets results. People, tools, processes. Evangelizing CRO internally and selling it externally.

CRO Minidegree is divided into 5 tracks. Each track contains a number of courses. There are 40+ courses all together, totaling 94 hours of content.

Module 1


Optimizers need to know a lot about a lot. This track covers the fundamentals one needs to know before you’re able to optimize anything.

  • CRO Foundations
  • Conversion Copywriting
  • Design & UX
  • Persuasion & Online Psychology
  • Best Practices of High-Converting Websites
  • Principles of Persuasive Design
  • Intro to Digital Analytics
  • Data-Driven Attribution
Module 2

Conversion Research

Assess current situation. Collect and evaluate data. Identify problems and opportunities.

  • Using ResearchXL Framework to Identify Issues
  • Heuristic Analysis
  • Digital Analytics
  • User Testing
  • Survey Design
  • Qualitative Research
  • Data-Driven User Personas
  • Mouse Tracking
  • Conducting Google Analytics Audit
  • Using Analytics to Find Conversion Opportunities
  • Google Tag Manager
Module 3

Testing Strategies

What to test? How to prioritize? How to run tests? When to stop tests? How to analyze results?

  • A/B Testing Statistics
  • A/B Testing Mastery
  • Common Testing Mistakes & How to Avoid Them
  • How to Run Tests: From Hypotheses to Stopping Rules
  • Prioritizing Tests: How to Decide What to Test Next
  • Validity Threats: What can Skew Your Test Results
  • Testing QA
Module 4

Optimization Strategies

Optimization is more than just testing. You need to know all the aspects of the full customer journey before you can influence it.

  • Managing a Redesign
  • Optimizing for B2B
  • Customer Value Optimization
  • Landing Page Optimization
  • Creating a Segmentation Strategy
Module 5

Conversion Optimization Program Management

How to manage your program to success, and how to sell CRO internally and externally.

  • How to Design, Roll Out, & Scale an Optimization Program
  • Evangelizing for Optimization in Enterprise
  • Building Your Optimization Technology Stack
  • Managing and Scaling Your Optimization Program
  • Selling CRO as an Agency

Our minidegrees are for the most ambitious, badass people only. People going places. These programs will give you advanced level skills, and that’s no easy feat – it takes a LOT of time and dedication.

If you have less than 10 hrs / week to dedicate to learn, look at our individual self-paced courses instead.

Show off your new skills: Get a certificate of completion

Once you complete all the courses inside the Institute and pass the final test, you will become certified. Certification will help you accelerate your marketing career and/or land better clients.

CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.

How to find CXL Institute on LinkedIn

“I’m shocked. Dude, wow. Seriously. This is insanely good. I thought I knew a fair few things before but am genuinely shocked at the quality of the new material and reinforced to see the items I already knew mentioned as important and covered. This is an exceptionally good service you’ve created.”

Chris Redshaw

The CRO Minidegree was great.

I previously took the CRO certification from Digital Marketer, and holy crap was I not prepared for how little I knew about CRO before enrolling in CXL Institute’s CRO Minidegree.

I thought I learned a lot, but when I saw what CXL Institute offered vs what they had… it was clear to me that what I thought was a pretty decent course was really something that just covered the tip of what your program touched on.

Bill Angelos, Owner @ Zero Point Media LLC

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CXL quality guarantee

  • Guaranteed return on time spent or money back.
  • You can immediately apply learnings and improve your results.

Some of the companies that train their teams at CXL Institute: