Conversion Optimization Training Program – CXL Institute

The most comprehensive conversion optimization training in the world.

Get more wins and bigger wins through optimization and testing

Conversion optimization minidegree program for mid-market to enterprise level optimizers.

  • Learn to build and run world class optimization programs
  • Dramatically improve your skills, become a CXL Certified Optimizer
  • Content you can’t find anywhere else

See pricing arrow-white   or   Request a demo

Start getting the best-in-class results out of optimization.

  • Improve your conversion optimization, UX and web analytics skills
  • Understand what works on websites, and what doesn’t
  • Develop better A/B testing ideas that win more often
  • Connect with, and learn from peers around the world
  • Get insights from the pros that will help you grow your business

Change your results with world class conversion optimization training

Conversion Optimization Certification Training Program by CXL will teach you the methodologies and processes needed to get more wins and bigger wins.

You will develop in-depth knowledge in conversion optimization: driving continuous business growth without spending any more money on acquisition. Learn repeatable, teachable processes that you can replicate across any web properties.

Having access to expert takeaways + guidance can be a game changer when you’re wading through the sea of unreliable and inaccurate information out there.

You shouldn’t be operating without this kind of help.


A program designed to develop true professionals

This in-depth conversion optimization training program will help you become a top conversion optimizer in 3 months. The skills you gain will benefit you for years to come. You will learn how the best conversion rate experts in the world approach conversion optimization. This course will teach you the methodology, tools and mindset needed to become a successful optimizer – and make any website sell.

Learn a systematic, repeatable process

True conversion optimization is not about guesswork or running random tests. It’s a process. It’s what separates wannabes from conversion pros. Amateurs think in terms of tactics, while the pros uncover the real issues by following a proven methodology.

After you take this course you’ll be able to take any website, and in a very systematic way identify all the places where it’s leaking money, figure out exactly why, create data-backed hypotheses, run tests for learning, and improve your customer theory

Self-paced, designed to be completed in 12 weeks

This course is 100% online, and 100% self paced. In order to help you organize your learning experience, we have organized the program into 5 tracks. Don’t have much time available right now? No problem – take 12 months if you need to.

You can’t learn this stuff anywhere

Conversion optimization know-how is still not mainstream. Most top practitioners are not really keen to share their best stuff. Stuff on the blogs out there doesn’t go deep enough, and doesn’t cover everything. Also, there’s more and more junk information out there. The best way is to learn from practitioners who’ve been doing this for years and years. We’ve got the best names in the industry to teach you this stuff.

Sure – there is no substitution for hands-on experience. You won’t become a conversion god overnight. Like a good college program, this course will set you on the right path to become the master of the trade.

“When I see the CXL Institute Certificate on a job application, it is an immediate stamp of approval. It means that the applicant has been trained by the best in the world, and that he or she learned CRO fundamentals like conversion research, web analytics, UX and testing strategy.”

Michael Aagaard, Senior Optimizer

CXL Conversion Optimization Certification Training Program

The Conversion Optimization Training Course for Professionals

This is a comprehensive conversion optimization training program that will give you the skills and know-how to deliver consistent revenue gains on any website you work on.

Once you take all the courses inside, you will unlock the certification test. Pass the test and become a CXL Certified Optimizer.

What’s inside the CRO Minidegree?

35+ courses on everything conversion optimization

CRO Minidegree consists of many smaller courses, each focusing on a specific area of optimization.

Master conversion research

80% of your CRO results come from research. You will learn all about qualitative and quantitative research – things like digital analytics, mouse tracking, user testing.

Become a pro at testing

You will learn proper testing statistics, managing the testing process and A/B testing strategies that get results.

Learn CRO program management

How to set up a CRO program that scales and gets results. People, tools, processes. Evangelizing CRO internally and selling it externally.

CRO Minidegree is divided into 5 tracks. Each track contains a number of courses. There are 40+ courses all together, totaling 160 hours of content.

Module 1


Optimizers need to know a lot about a lot. This track covers the fundamentals one needs to know before you’re able to optimize anything.

  • CRO Foundations
  • Conversion Copywriting
  • Design & UX
  • Persuasion & Online Psychology
  • Best Practices of High-Converting Websites
  • Principles of Persuasive Design
  • Intro to Digital Analytics
  • Data-Driven Attribution

Module 2

Conversion Research

Assess current situation. Collect and evaluate data. Identify problems and opportunities.

  • Using ResearchXL Framework to Identify Issues
  • Heuristic Analysis
  • Digital Analytics
  • User Testing
  • Survey Design
  • Qualitative Research
  • Data-Driven User Personas
  • Mouse Tracking
  • Conducting Google Analytics Audit
  • Using Analytics to Find Conversion Opportunities
  • Google Tag Manager

Module 3

Testing Strategies

What to test? How to prioritize? How to run tests? When to stop tests? How to analyze results?

  • A/B Testing Statistics
  • A/B Testing Mastery
  • Common Testing Mistakes & How to Avoid Them
  • How to Run Tests: From Hypotheses to Stopping Rules
  • Prioritizing Tests: How to Decide What to Test Next
  • Validity Threats: What can Skew Your Test Results
  • Testing QA

Module 4

Optimization Strategies

Optimization is more than just testing. You need to know all the aspects of the full customer journey before you can influence it.

  • Managing a Redesign
  • Optimizing for B2B
  • Customer Value Optimization
  • Landing Page Optimization
  • Creating a Segmentation Strategy

Module 5

Conversion Optimization Program Management

How to manage your program to success, and how to sell CRO internally and externally.

  • How to Design, Roll Out, & Scale an Optimization Program
  • Evangelizing for Optimization in Enterprise
  • Building Your Optimization Technology Stack
  • Managing and Scaling Your Optimization Program
  • Selling CRO as an Agency

Once you complete all the courses inside the Institute and pass the final test, you will become certified. Certification will help you accelerate your marketing career and/or land better clients.

World Class Instructors

Peep Laja

Founder and Principal of CXL

Ton Wesseling

Founder of Online Dialogue

Manuel da Costa

CEO of Effective Experiments

Stefania Mereu

Director, User Experience & Design @Pearson

Andre Morys

CEO of Konversionskraft

Claire Vo

Vice President Of Product Management at Optimizely

Fred Pike

Managing Director at Northwoods Software

Georgi Georgiev

CEO of WebFocus

Yehoshua Cohen

Principal of Analytics Ninja

Chris Mercer

Founder of

Joel Klettke

Conversion copywriter and consultant @ Business Casual Copywriting

Jeff Sauer

Founder, Jeffalytics

Momoko Price

Expert conversion copywriter, Partner @ Kantan Designs

Talia Wolf

Founder & Chief Optimizer at Getuplift

Ben Labay

Research Director at CXL

Candance Ohm

Sr. Business Analyst at DOSH

“I’m shocked. Dude, wow. Seriously. This is insanely good. I thought I knew a fair few things before but am genuinely shocked at the quality of the new material and reinforced to see the items I already knew mentioned as important and covered. This is an exceptionally good service you’ve created.”

Chris Redshaw

Need help communicating the value of this program to your team?

Download this pdf


Enroll Now

Get instant lifetime access to the Conversion Optimization Certification Training Program program now.

Alternatively, get everything with All-Access membership. Subscribe monthly for $299/mo or the annual plan below for best value.

Get this training program + all others

$2,500.00 / yr


Billed annually. Save $1088 compared to monthly.

  • Four minidegree programs: digital analytics, conversion optimization, digital psychology and growth marketing
  • Full CXL Institute course catalog (30+ courses)
  • Every upcoming live course (new course every 2 weeks)
  • Optimization advice from CXL
  • Adds priority support
(only $149/yr for each additional user)


Billed once. Lifetime access.

(only +$299 for each additional user)

7-day money back guarantee.

Some of the companies that train their teams here: