Digital Analytics Training

4 out of 5 | 30 reviews

Get a Digital Analytics Minidegree in 8 Weeks

Online, mentor-guided certification training program that will give you in-depth skills for the Google suite of analytics tools. Designed for digital marketers, optimizers and creatives.

Over 50 million websites use Google Analytics, including over 69% of Fortune 500. Google Tag Manager dominates as the most used tag management system. Become great at Google’s suite of digital analytics tools, get a well-paid career.

Next cohort starts August 13, 2018. Step by step video courses, weekly live Q&A sessions. Group work assignments with fellow students.

Google Analytics
Google Tag Manager
Google Data Studio
Google Attribution

Become a pro at digital analytics

Professionals with deep knowledge in one area - like digital analytics - are in high demand. Whether you work in marketing, CRO or UX - without data skills you'll become obsolete. This program will turn you into a data-driven specialist who can set up any needed tracking, turn data into insights and money.

Digital analytics is the most sought after specialization in this era of data-driven marketing.

In this online training program, you will learn digital analytics using the Google’s suite of tools, from Google Analytics to Tag Manager to Data Studio. In the end you will have the skills you need to accelerate your career.

With the guidance of mentors and seasoned practitioners in the field, you will graduate with demonstrable skills and a certificate you can rely on.

Massive demand for analytics talent

If you do a search on LinkedIn right now for job offers that require Google Analytics and Tag Manager skills - it’s in the multiple thousands.

There’s much more demand for digital analysts than there are qualified people. Laws of demand and supply result in high salaries. There’s never been a better time to get into digital analytics than now.


What You'll Learn and How

Practical, hands-on curriculum teaching you the right skills for the marketplace - created by leading practitioners.

We work with industry experts to determine the most relevant topics. What is useful and in-demand has informed our curriculum more than anything else.

The classes are taught by various top practitioners in the industry, names people in the industry know well. Training content will be a mix of pre-recorded video lessons and online classes.

We estimate the total effort required at 15-20 hours/week.

Each week you’ll be working on home work assignments to practice what you’ve learned.

What our alumni have to say about this program:

Definitely received gains from the minidegree. What I learned in the Tag Management section, I’ve already been able to apply. Also, the information on Regex and the Excel for marketers section have made my work easier and really has saved me several hours so far. I feel it was time well spent. I now have a good understanding of GA, Tag Management, and overall it gave me a pretty complete understanding of how web analytics works (something I did not have before taking this course).

Andrew Guerrazzi, Digital marketing CRO specialist @ Cisco

Overall top notch content, reaching pro/guru level towards the end... a very ambitious degree to reach!

Sebastian Grünwaldt, Ecommerce manager @ Streit Service & Solution

Intro to Digital Analytics

  • What and why
  • What to measure
  • Vanity metrics

Google Analytics 101

  • Standard Reports
  • Site Speed
  • GA setup
  • Sessions & users
  • Segmentation
  • Data aggregation
  • Sampling
  • Goals
  • Filters

Google Analytics 201

  • Audiences (Advanced Segments)
  • Attribution & Remarketing
  • Custom Dimensions, Metrics & More
  • Content Performance
  • Custom Reports
  • Enhanced Ecommerce
  • Audits, Data Quality and QA
  • Mobile App & Cross-Device Analytics

Google Analytics 301

  • Modifying the tracking code
  • Custom variables
  • Event tracking
  • Data filters and profiles
  • Cohort Analysis
  • Flow reports
  • Lifetime Value
  • Admin config

Google Analytics Audit

  • Asking business questions
  • Auditing what we measure
  • Data quality & integrity assessment
  • Fixing broken configurations

Data Storytelling

  • How to turn insights into stories
  • What’s the best way to present data and insights to executives and clients

Google Tag Manager 101

  • Setting Up Your First Tag
  • Tracking Scripts & Pixels
  • Automatic Link Tracking
  • The dataLayer
  • Cross-Domain Tracking
  • Tracking Engagement
  • Setting Up Advanced Ecommerce Tracking
  • Google Tag Manager Etiquette: Keeping It Organized

Google Tag Manager 201

  • What is GTM Really?
  • Create Custom Libraries
  • In-Depth Variables
  • In-Depth Triggers
  • API and Extensions
  • Advanced Tag Settings
  • Debug and Workflows Mobile Apps

Google Tag Manager 301

  • Javascript & Tag Manager
  • Google Tag Manager's event tracking and how to customize it
  • dataLayer and how it feeds data to GTM's internal data model
  • Advanced solutions for GA tracking via GTM
  • Tips, tricks, and resources for GTM

Google Attribution

  • Different Attribution models
  • Linear and Multi-Touch Attribution
  • Assisted Conversions
  • Using Google Attribution

Google Data Studio

  • Data Source Connections and Requirements
  • Data Viz Principles
  • Setting Up Reports, Sharing dashboard with individuals and teams
  • "Creating calculated metrics
  • Using the Data Control to dynamically change Google Analytics data sources

Integrating Google Analytics and Google Sheets

  • Using GA API
  • Combining different queries and creating the dashboard graphs
  • Quality assurance
  • Building the queries, Understanding the data model, and validating the data

Excel for Marketers

  • Different methods to reduce and check for errors
  • Incorporating formulas, troubleshooting
  • Downloading and analyzing keyword data from a variety of tools
  • Working with Google Analytics and Google Search Console data in Excel and/or Google Sheets
  • Integrating data sources from 3rd-party tools
  • Visualizing your data: pivot tables and charts

Analytics Process and Strategy

  • Where all of this fits into the larger picture of analytics and business strategy and what you do to make sure this data is used.
  • The process for successful digital Analytics
  • Socializing analytical results for enabling business decisions

Future of Analytics

  • What comes next in digital analytics?
  • The end of cookie-based tracking
  • Device graphs
  • Career advice for future analysts

World Class Instructors

Chris Mercer


Yehoshua Coren

CEO, Analytics Ninja

Charles Farina

Director of Growth & Development, ‎Analytics Pros

Lea Pica

Data Visualization + Storytelling Director, Search Discovery

Judah Phillips

Principal, SmartCurrent

Jacob Shafer

Manager of Technical Services, Analytics Pros

Simo Ahava

Senior Data Advocate, Reaktor

Fred Pike

Managing Director, Northwoods Software

How We Support You

Throughout the program you can get help from your group mentors and CXL Institute experts.

We will have weekly live webinar sessions with mentors where you can ask anything you need - whether it's help with your home work, course materials that were covered that week or anything else.

You'll also be be invited into a private Facebook group for analytics related discussions and group support.

Need help with GA or GTM? Check.
Got career related questions? Check.
Need help with something you're working on? We got you covered.

Is this program right for me?

It’s ideal for

  • Full-stack marketers / marketing generalists who want to specialize
  • People who want to join growth teams
  • UX folks working with data and want to get better at it
  • Conversion optimization specialists who want to level up in analytics

The skills you gain are industry-agnostic: you can apply them equally well in ecommerce, SaaS or B2B enterprises.

This program is designed to take participants from novice to advanced level specialists in 8 weeks. Being a naturally analytical person helps as do technical skills. Interest in analytics and curiosity in general is a must.

You need to have 15 hrs / week to commit to this. You need to take it seriously to learn.

You don’t need to be able to write javascript code, but tech skills will help you be a better analyst - so we do recommend you learn javascript down the line. Codeacademy has great free courses on it.

What happens after the program ends?

1. Your analytics expertise goes up. Your new skills in Google Analytics, Tag Manager and Data Studio will 10x your effectiveness as a marketer and optimizer.

2. The perception of your expertise goes up. Once you pass the final test, you will become a CXL Certified Digital Analytics specialist and can show off your new skills on your resume and your LinkedIn profile.

Frequently Asked Questions

  • I'm in the UK/Europe/India/Australia/etc - can I still join? Yes
  • I don't know javascript/html/css, can I still join? Yes
  • Can I have my employer pay for this? Yes
  • Can I watch some of the live sessions later as recordings? Yes
  • Is this suitable for total beginners? Yes
  • Is this suitable for intermediate level? Yes. You can just skip intro lessons and test out of them
  • How is this different from the free GA / GTM courses provided by Google? Courses by Google are very basic and mainly focus on teaching you the UI of the tools. This program focuses on teaching you the process of digital analytics, working with data, goes up to advanced level. It teaches you analytics skills you will need in the real world.

Next instructor-led cohort starts August 13.

Content is online and self-paced, complemented by weekly live office hours sessions with a mentor. Weekly home work. We also pair you up with another student in the program for enhanced learning and accountability.

This Digital Analytics Certification Training is a 2-month program. We estimate the total effort required at 15-20 hours/week.

Get Digital Analytics Minidegree Training + every other training in CXL Institute

$2,500.00 / yr


Billed once a year.

  • Four minidegree programs: digital analytics, conversion optimization, digital psychology and growth marketing
  • Full CXL Institute course catalog (30+ courses)
  • Every upcoming course (new course every 2 weeks)
  • Optimization advice from CXL
  • Adds priority support
(only $149/yr for each additional user)

CXL Digital Analytics Minidegree Training Program $1,490.00

Billed once. Permanent access.

(only +$299 for each additional user)

Have you bought any analytics courses from CXL Institute in the past? You might qualify for a discount. Ask us.

Some of the companies that train their teams here: