Digital Psychology and Persuasion Training Program – CXL Institute

Learn to influence user behavior through digital psychology and persuasion

Certification training program for product, growth and optimization people. 100% online, self-paced.

  • Increase online sales by using behavioral psychology, persuasion and neuromarketing
  • Stay ahead of the curve with expert-curated lessons backed by research
  • Learn from the best: taught by hand-picked industry practitioners and academic scholars

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Some of the companies that train their teams here

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Complete your training and become a CXL Certified Digital Psychology Specialist

  • Boost the persuasiveness of your copy and design
  • Learn to understand your customer's mindset and needs
  • Build habits, increase loyalty, and elicit emotional responses
  • Direct attention and catalyze action with cues and triggers
  • Integrate psychological tactics with your conversion optimization efforts

Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.

In this extensive certification program by CXL Institute, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.

Understand how your user's brain works

You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.

Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you're struggling to get users to take action.

CXL Digital Psychology and Persuasion Certification Training Program

The Psychology and Persuasion Training Course for Marketers and Optimizers

This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.

Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.

Complete all the courses, pass the final test and become certified

Certification will help you accelerate your marketing career and/or land better clients.

Industry experts who reviewed the course


If you’re serious about engaging customers successfully, you have to understand their psychological context and what drives their behaviours.

This course brings together some fantastic voices that will help you understand what makes people tick.

Nathalie Nahai: The Web Psychologist, Best-selling author of Webs of Influence


The best way to understand how to change customer behavior is to understand why they behave the way they do.

Simply put, this program is a better way to get better results.

Nir Eyal: Consultant, Wall Street Journal Bestselling Author of Hooked: How to Build Habit-Forming Products”

What our graduates have to say

Anyone would benefit from CXL Institute, and that goes from interns up to CEOs. That’s really been the case in our company. After their training sessions you’re fully equipped… you can go off and implement your learnings straight away.

Matt Roach, Director of Optimization @ Sanoma

It feels like a university course such is the depth of knowledge presented, and it goes far beyond just a “tactical” course. I am able to use the detailed course notes to present the concepts/theories to the key stakeholders in our company, to increase support for the projects I am now planning for marketing.

Matthew Peet, CIO @ Fichte & Co Legal

There are 3 cumulative tracks, for a
total of 45+ hours of videos & study material.

Track 1: Psychology Foundations

Key behavioral principles and how they shape online behavior.

  • People and Psychology
  • Attention Basics
  • Decision Making
  • Learning and Memory

Track 2: Neuromarketing and Persuasion Models

This track explores how to appeal to your user’s nonconscious mind via biases, cues and triggers, and other persuasive techniques.

  • Intro to Neuromarketing
  • Applied Neuromarketing
  • Nonconscious Motivation
  • Cognitive Biases
  • Building Trust
  • Building Habits and Loyalty
  • Influence and Interactive Design
  • Psychology and neuroscience for CRO

Track 3: Applied Behavioral Psychology

Learn how to implement the theories and methods you’ve learned in tracks one and two.

  • Psychology of Websites
  • Psychology of Products
  • Psychology of Communication
  • Psychology of Pricing
  • Social Proof
  • Salespage Copywriting
  • Principles of Persuasive Design
  • Developing & Testing an Emotional Content Strategy
  • Heuristic Analysis Frameworks for Conversion Optimization Audits
  • Psychological Backfiring

45+ hours of coursework, designed to make you more persuasive

Instructors

Learn from the best. Taught by hand-picked academic scholars and leading industry practitioners

Roger Dooley

Roger Dooley

Dooley Direct

Roger is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.

Susan Weinschenk

Susan Weinschenk

TheTeamW

Susan has a PhD in psychology and works as a behavioral scientist and UX consultant. She is an author, teacher, mentor, and consultant to Fortune 1000 clients, government, non-profit, and start-ups.

Erik Johnson

Erik Johnson

Morningstar

Erik is the Marketing Optimization Manager on the Behavioral Insights team at Morningstar. The team uses behavioral science to help people engage with and improve their finances.


Brian Cugelman

Brian Cugelman, PhD

AlterSpark

Brian is Senior Scientist with AlterSpark. Brian’s training on digital psychology has attracted experts from Salesforce, Samsung, PayPal, Microsoft, LinkedIn, Apple, Uber, numerous governments, banks, military, and non-profit organizations.

Michael Aagaard

Michael Aagaard

Sr. Conversion Optimizer, Keynote Speaker, Coach

Michael’s approach to CRO revolves around user research and consumer psychology. He is a sought-after international keynote speaker and is generally known as one of the most passionate and enthusiastic people in the industry.

Andre Morys

André Morys

konversionsKRAFT

André has been an optimizer for more than 20 years and has been sharing his passion for optimization with others for nearly 10 years as an international keynote speaker, blogger and author.

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Some of the companies that train their teams here:

Some of the companies that train their teams at CXL Institute.