Growth Marketing Training Program – CXL Institute

Get a Growth Marketing Minidegree in 8 Weeks.

Get the skills and systems you need for continuous growth. Learn from practitioners who do this for a living.

Next cohort starts May 8, 2018. Step by step video courses, weekly live Q&A sessions. Group work assignments with fellow students.

  • Taught by industry practitioners, not just conference speakers and theory peddlers.
  • Gain a holistic understanding of growth across all channels and on an organizational level.
  • Get results by implementing processes that have actually worked.

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Some of the companies that train their teams here

Complete your training and become a CXL Certified Growth Marketer.

  • Combine quantitative and qualitative research to get bigger wins.
  • Apply industry-agnostic processes and frameworks for growth.
  • Learn qualitative skills like behavioral psychology, copywriting, and user research.
  • Get technical skills like Excel, digital analytics, and testing frameworks.

Become a T-shaped marketer with a focus on growth

In this extensive certification program by CXL Institute, you will learn the methodologies and processes that top growth executives have used to grow companies such as Lyft and InVision. You'll be able to execute campaigns for exponential and continuous growth.

Go from a dabbler to a growth pro

At the end of the program, you’ll be able to set OKRs and smart goals, run a high velocity testing program that gets results, and manage a growth team and process.

You’ll be able to implement processes, tools, and techniques that work to grow your business, no matter the industry you’re in.

What You'll Learn and How

Practical, hands-on curriculum teaching you the right skills for the marketplace - created by leading practitioners.

We work with industry experts to determine the most relevant topics. What is useful and in-demand has informed our curriculum more than anything else.

The classes are taught by various top practitioners in the industry, names people in the industry know well. Training content will be a mix of pre-recorded video lessons and live online classes.

We estimate the total effort required at 15-20 hours/week.

Each week you’ll be working on home work assignments to practice what you’ve learned.

CXL Growth marketing certification training program

Perfect for marketers looking to drive faster growth

This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to run growth in an organization. It will cover quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management - the full gamut of skills you need to become a growth master.

Watch video lessons, use resources like spreadsheets and checklists, and do practice exercises to unlock the certification test. Pass the final test and become a CXL Certified Growth Marketing Specialist.

Anyone would benefit from CXL Institute, and that goes from interns up to CEOs. That's really been the case in our company. After their training sessions you're fully equipped... you can go off and implement your learnings straight away.

Matt Roach, Director of Optimization @ Sanoma

I really like the content of the course. I haven't yet progressed much in terms of completing lessons, as I started implementing right from the start!

Otto Tromm, @Rolluik Store

There are 8 cumulative tracks, for a total of 100+ hours of videos & study material.

Track 1: growth marketing foundations

  • Growth vs. traditional marketing
  • Building a growth process
  • SaaS growth

Track 2: running growth experiments

  • Research and testing workshop
  • Conversion research
  • How to run tests
  • Statistics fundamentals for testing
  • Optimize your optimization program
  • Running marketing experiments

Track 3: data and analytics

  • Foundations: Excel for marketers
  • Excel for marketers
  • Foundations: Google Analytics
  • Google Analytics for beginners
  • Intermediate Google Analytics
  • Foundations: Google Tag Manager
  • Google Tag manager for beginners
  • Conducting an analytics audit
  • Using analytics to find conversion opportunities
  • Data-Driven attribution
  • SQL for marketers

Track 4: UX

  • Building data-driven personas
  • UX for marketers

Track 5: psychology and storytelling

  • Consumer psychology: pricing, websites, communication, products
  • product messaging and salespage copywriting
  • Social proof
  • Testing your emotional content strategy
  • Principles of persuasive design
  • Intro to neuromarketing

Track 6: channel-specific growth skills

  • Identifying and amplifying growth channels
  • Referral Marketing: Building and Optimizing your Viral Channel
  • Messaging strategy in public relations
  • Email marketing
  • Facebook ads

Track 7: channel-specific growth skills (continued)

  • Traffic acquisition (PPC + SEO)

Track 8: growth program management

  • GrowthMaster training workshop (with Sean Ellis)
  • Optimizing your growth process
  • Retention
  • Customer marketing

30+ courses in total including:

  • 100+ hours of video courses
  • 8+ hours conference event videos
  • Actionable exercises and supplemental reading


Learn from the best. Taught by hand-picked leading industry practitioners.

John McBride

John McBride

Founder & President, We the Future

Former senior manager of Growth Marketing at Lyft, John is making a move to fix politics. He is a community builder, growth marketer, political organizer, and startup nerd.

Sophia Eng

Sophia Eng

Digital Marketing Strategist, InVision App

Sophia designs and delivers global content strategies, tactics, and channel distribution plans for billion-dollar brands, startups, small/midsized, and large enterprise businesses across various B2C and B2B spaces.

Sean Ellis

Sean Ellis

CEO of GrowthHackers

Sean Ellis is CEO and founder of, the number one online community built for growth hackers. He's also the co-author of Hacking Growth. He coined the term "growth hacking" in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout.

Ramli John

Ramli John

Founder at Growth Marketing Today

Ramli is a full-stack growth marketer and educator with 10+ years of tech marketing experience. He's currently a Marketing Professor and Instructor at Centennial College and RED Academy in Toronto, Canada. He also runs corporate marketing training and coaches startups and marketing teams.

Peep Laja

Peep Laja

Founder and Principal of CXL

My unusual name (to most people) is actually pronounced ‘Pep Laya’. I’m an entrepreneur and a conversion optimization champion. I’m passionate about driving change and growth through digital optimization. I was voted as #1 most influential conversion rate optimization expert in the world.

Anna Dahlström

Anna Dahlström

Founder @UX Fika

Anna is a Swedish UX designer, speaker and coach who's been based in London since 2006. She’s also the founder of UX school UX Fika and the author of the upcoming book Storytelling in Design by O’Reilly.

Stefania Mereu

Stefania Mereu

Director, User Experience & Design @Pearson

Stefania is a UX Data Scientist, Strategist & Evangelist. She is director of user experience at Pearson. Before then, she was Sr. Quantitative UX Researcher at Express Scripts and Vice President of Research at Vast.

Claire Vo

Claire Vo

Vice President Of Product Management at Optimizely

Claire is the senior director of product at Optimizely, the world’s leading experience optimization platform. Previously, she was the CEO and co-founder of Experiment Engine, a venture-funded startup that was acquired by Optimizely in 2017.

Fred Pike

Fred Pike

Managing Director / COO at Northwoods Software

Fred Pike is Google-certified in Google Analytics (GAIQ) and Google AdWords. He is also certified in Conversion Rate Optimization (CRO) through Conversion XL.


Chris Mercer

Measurement Marketer at

Mercer (as he’s known) is the co-founder of Seriously Simple Marketing and has been helping marketers, marketing teams, and agencies implement and unlock the power of Google Analytics since 2013.

Ben Labay

Ben Labay

Research Director at CXL

Ben does UX research at CXL. He is a research scientist with a background in statistics and data science.

Yehoshua Cohen

Yehoshua Cohen

Founder & Principal of Analytics Ninja LLC

Yehoshua Coren is the Founder & Principal of Analytics Ninja LLC, a web analytics consultancy that provides advanced Google Analytics implementations and data analysis services to a wide range of companies.

How We Support You

Throughout the program you can get help from your group mentors and CXL Institute experts.

We will have weekly live webinar sessions with mentors where you can ask anything you need - whether it's help with your home work, course materials that were covered that week or anything else.

You'll also be be invited into a private Facebook group for analytics related discussions and group support.

Need help with GA or GTM? Check.
Got career related questions? Check.
Need help with something you're working on? We got you covered.

Is this program right for me?

It’s ideal for

  • Full-stack marketers / marketing generalists who want to specialize
  • People who want to join growth teams
  • UX folks working with data and want to get better at it

The skills you gain are industry-agnostic: you can apply them equally well in ecommerce, SaaS or B2B enterprises.

This program is designed to take participants from novice to advanced level growth marketers in 8 weeks. Being a naturally creative person helps as do technical skills. Interest in analytics and curiosity in general is a must.

You need to have 15-20 hrs / week to commit to this. You need to take it seriously to learn.

You don’t need to be able to write javascript code, but tech skills will help you be a better analyst - so we do recommend you learn javascript down the line. Codeacademy has great free courses on it.

What happens after the program ends?

1. Your growth marketing expertise will go up. Getting to know the right tools and processes will 10x your effectiveness as a marketer and optimizer.

2. The perception of your expertise goes up. Once you pass the final test, you will become a CXL Certified Growth Marketing specialist and can show off your new skills on your resume and your LinkedIn profile.

Frequently Asked Questions

  • I'm in the UK/Europe/India/Australia/etc - can I still join? Yes
  • I don't know javascript/html/css, can I still join? Yes
  • Can I have my employer pay for this? Yes
  • Can I watch some of the live sessions later as recordings? Yes
  • Is this suitable for total beginners? Yes
  • Is this suitable for intermediate level? Yes. You can just skip intro lessons and test out of them

Need help communicating this program's value to your team?

Download this PDF


Next instructor-led cohort starts May 8th

Get instant lifetime access to the Growth Marketing Certification Training Program.

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Subscribe monthly for $299/mo or the annual plan below for best value.

Get this training program + all others

$2,500.00 / yr

  • Four minidegree programs: digital analytics, conversion optimization, digital psychology and growth marketing
  • Full CXL Institute course catalog (30+ courses)
  • Every upcoming live course (new course every 2 weeks)
  • Optimization advice from CXL
  • Adds priority support


Billed annually. Save $1088 compared to monthly.

(only $149/yr for each additional user)

Growth Marketing Training Program

Billed once. Permanent access.

(only +$199 for each additional user)

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Some of the companies that train their teams here: