Growth Marketing Training Program – CXL Institute

Growth marketing minidegree program: the skills and systems you need for continuous growth

Learn to accelerate business growth from those who actually do this for a living.

100% online self-paced certification training program.

  • Taught by industry practitioners, not just conference speakers and theory peddlers.
  • Gain a holistic understanding of growth across all channels and on an organizational level.
  • Get results by implementing processes that have actually worked.

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Some of the companies that train their teams here

Complete your training and become a CXL Certified Growth Marketer.

  • Combine quantitative and qualitative research to get bigger wins.
  • Apply industry-agnostic processes and frameworks for growth.
  • Learn qualitative skills like behavioral psychology, copywriting, and user research.
  • Get technical skills like Excel, digital analytics, and testing frameworks.

Become a T-shaped marketer with a focus on growth

In this extensive certification program by CXL Institute, you will learn the methodologies and processes that top growth executives have used to grow companies such as Lyft and InVision. You'll be able to execute campaigns for exponential and continuous growth.

Go from a dabbler to a growth pro

At the end of the program, you’ll be able to set OKRs and smart goals, run a high velocity testing program that gets results, and manage a growth team and process.

You’ll be able to implement processes, tools, and techniques that work to grow your business, no matter the industry you’re in.

CXL Growth marketing certification training program

Perfect for marketers looking to drive faster growth

This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to run growth in an organization. It will cover quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management - the full gamut of skills you need to become a growth master.

Watch video lessons, use resources like spreadsheets and checklists, and do practice exercises to unlock the certification test. Pass the final test and become a CXL Certified Growth Marketing Specialist.

Anyone would benefit from CXL Institute, and that goes from interns up to CEOs. That's really been the case in our company. After their training sessions you're fully equipped... you can go off and implement your learnings straight away.

Matt Roach, Director of Optimization @ Sanoma

I really like the content of the course. I haven't yet progressed much in terms of completing lessons, as I started implementing right from the start!

Otto Tromm, @Rolluik Store

There are 6 cumulative tracks, for a
total of 50+ hours of videos & study material.

Track 1: growth marketing foundations

  • The growth mindset
  • Building a growth process
  • Setting and achieving the right growth objectives
  • How we train the next-gen of growth rockstars
  • Growth hacking BS - how we fix marketing one truth at a time

Track 2: running growth experiments

  • Research and testing workshop
  • Conversion research
  • How to run tests
  • Statistics fundamentals for testing
  • Optimize your optimization program

Track 3: data and analytics

  • Foundations: excel for marketers
  • Excel for marketers
  • Foundations: basic concepts of Google Analytics
  • Google Analytics for beginners
  • Foundations: Google Tag Manager
  • Conducting an analytics audit
  • Using analytics to find conversion opportunities
  • Data-Driven attribution
  • SQL for marketers
  • Optimizing retention

Track 4: psychology and storytelling

  • Consumer psychology: pricing, websites, communication, products
  • Testing an emotional content strategy
  • Social proof
  • Principles of persuasive design
  • The persuasion slide
  • Intro to neuromarketing
  • Persusasive journey mapping
  • Motivational chemistry

Track 5: channel-specific growth skills

  • Identifying and amplifying growth channels
  • Referral Marketing: Building and Optimizing your Viral Channel
  • Messaging strategy in public relations
  • Foundations of SEO
  • Content as a growth engine

Track 6: growth program management

  • GrowthMaster training workshop (with Sean Ellis)
  • Optimizing your growth program

20+ courses in total including:

  • 50+ of video courses
  • 8+ hours conference event videos
  • Actionable exercises and supplemental reading


Learn from the best. Taught by hand-picked leading industry practitioners.

John McBride

John McBride

Founder & President, We the Future

Former senior manager of Growth Marketing at Lyft, John is making a move to fix politics. He is a community builder, growth marketer, political organizer, and startup nerd. Alumn of Lyft, Obama for America, and Capitol Hill. He has led a variety of growth & marketing programs including loyalty/ retention initiatives, referrals, locals partnerships, ambassador programs, and lifecycle marketing.

Sophia Eng

Sophia Eng

Digital Marketing Strategist, InVision App

Sophia designs and delivers global content strategies, tactics, and channel distribution plans for billion-dollar brands, startups, small/midsized, and large enterprise businesses across various B2C and B2B spaces. She has an entrepreneurial background and built 2 businesses from start-up to generate 6- and 7-figure sales annually.

Sean Ellis

Sean Ellis

CEO of GrowthHackers

Sean Ellis is CEO and founder of, the number one online community built for growth hackers. He's also the co-author of Hacking Growth. He coined the term "growth hacking" in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars.

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Next cohort starts April 10th

Get instant lifetime access to the Growth Marketing Certification Training Program.

Alternatively, get everything with All-Access membership.
Subscribe monthly for $299/mo or the annual plan below for best value.

You can get a self-paced version with all-access,
but instructor-led version when the next cohort starts.

Get this training program + all others

$2,500.00 / yr


Billed annually. Save $1088 compared to monthly.

(only $149/yr for each additional user)

Growth Marketing Training Program

Billed once. Permanent access.

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