Growth Marketing Training Program – CXL Institute

Get a Growth Marketing Minidegree in 8 Weeks.

Get the skills and systems you need for continuous growth. Learn from practitioners who do this for a living.

  • Taught by industry practitioners, not just conference speakers and theory peddlers.
  • Gain a holistic understanding of growth across all channels and on an organizational level.
  • Get results by implementing processes that have actually worked.

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Complete your training and become a CXL Certified Growth Marketer.

  • Combine quantitative and qualitative research to get bigger wins.
  • Apply industry-agnostic processes and frameworks for growth.
  • Learn qualitative skills like behavioral psychology, copywriting, and user research.
  • Get technical skills like Excel, digital analytics, and testing frameworks.

Become a T-shaped marketer with a focus on growth

In this extensive certification program by CXL Institute, you will learn the methodologies and processes that top growth executives have used to grow companies such as Lyft and InVision. You'll be able to execute campaigns for exponential and continuous growth.

Go from a dabbler to a growth pro

At the end of the program, you’ll be able to set OKRs and smart goals, run a high velocity testing program that gets results, and manage a growth team and process.

You’ll be able to implement processes, tools, and techniques that work to grow your business, no matter the industry you’re in.

Get updates about the Minidegree program

In addition to updates, you will receive the detailed course syllabus PDF.

What You'll Learn and How

Practical, hands-on curriculum teaching you the right skills for the marketplace – created by leading practitioners.

We work with industry experts to determine the most relevant topics. What is useful and in-demand has informed our curriculum more than anything else.

The classes are taught by various top practitioners in the industry, names people in the industry know well. Training content will be a mix of pre-recorded video lessons and online classes.

We estimate the total effort required at 25-30 hours/week.

Each week you’ll be working on home work assignments to practice what you’ve learned.

CXL Growth marketing certification training program

Perfect for marketers looking to drive faster growth

This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to run growth in an organization. It will cover quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management – the full gamut of skills you need to become a growth master.

Watch video lessons, use resources like spreadsheets and checklists, and do practice exercises to unlock the certification test. Pass the final test and become a CXL Certified Growth Marketing Specialist.

Anyone would benefit from CXL Institute, and that goes from interns up to CEOs. That’s really been the case in our company. After their training sessions you’re fully equipped… you can go off and implement your learnings straight away.

Matt Roach, Director of Optimization @ Sanoma

I really like the content of the course. I haven’t yet progressed much in terms of completing lessons, as I started implementing right from the start!

Otto Tromm, @Rolluik Store

There are 8 cumulative tracks, for a total of 200+ hours of videos & study material.

Track 1: growth marketing foundations

  • Growth vs. traditional marketing
  • Building a growth process

Track 2: running growth experiments

  • Research and testing workshop
  • Conversion research
  • How to run tests
  • Statistics fundamentals for testing
  • Optimize your optimization program

Track 3: data and analytics

  • Foundations: Excel for marketers
  • Excel for marketers
  • Foundations: Google Analytics
  • Google Analytics for beginners
  • Intermediate Google Analytics
  • Foundations: Google Tag Manager
  • Google Tag manager for beginners
  • Conducting an analytics audit
  • Using analytics to find conversion opportunities
  • Data-Driven attribution
  • SQL for marketers

Track 4: UX

  • Building data-driven personas
  • UX for marketers

Track 5: psychology and storytelling

  • Consumer psychology: pricing, websites, communication, products
  • Product messaging and salespage copywriting
  • Social proof
  • Testing your emotional content strategy
  • Principles of persuasive design
  • Intro to neuromarketing

Track 6: channel-specific growth skills

  • Identifying and amplifying growth channels
  • Referral Marketing: Building and Optimizing your Viral Channel
  • Foundations of SEO
  • Messaging strategy in public relations
  • Email marketing
  • Facebook ads
  • SaaS growth

Track 7: channel-specific growth skills (continued)

  • Customer acquisition (PPC + SEO)

Track 8: growth program management

  • GrowthMaster training workshop (with Sean Ellis)
  • Optimizing your growth process

35+ courses in total including:

  • 200+ hours of video courses
  • 8+ hours conference event videos
  • Actionable exercises and supplemental reading

World Class Instructors

John McBride

Founder & President, We the Future

Sophia Eng

Digital Marketing Strategist, InVision App

Sean Ellis

CEO of GrowthHackers

Ramli John

Founder at Growth Marketing Today

Peep Laja

Founder and Principal of CXL

Anna Dahlström

Founder @UX Fika

Stefania Mereu

Director, User Experience & Design @Pearson

Claire Vo

Vice President Of Product Management at Optimizely

Fred Pike

Managing Director / COO at Northwoods Software

Chris Mercer

Measurement Marketer at

Charles Farina

Director of Growth & Development, Analytics Pros

Yehoshua Cohen

Founder & Principal of Analytics Ninja LLC

Jeff Sauer

Founder, Jeffalytic

Kelly Gray

Attribution Education Program Manager, Google

Erik Johnson

Marketing Optimization Manager, Behavioral Insights Team @ Morningstar

Joel Klettke

Conversion copywriter and consultant @ Business Casual Copywriting

Roger Dooley

Author of Brainfluence

Dan Sure

Owner & Consultant, Evolving SEO

Momoko Price

Expert conversion copywriter, Partner @ Kantan Designs

Wesley Bush

EMarketing Scientist & Business Owner @ Traffic Is Currency

Talia Wolf

Founder & Chief Optimizer at Getuplift

Ben Labay

Research Director at CXL

Is this program right for me?

It’s ideal for

  • Full-stack marketers / marketing generalists who want to specialize
  • People who want to join growth teams
  • UX folks working with data and want to get better at it

The skills you gain are industry-agnostic: you can apply them equally well in ecommerce, SaaS or B2B enterprises.

This program is designed to take participants from novice to advanced level growth marketers in 8 weeks. Being a naturally creative person helps as do technical skills. Interest in analytics and curiosity in general is a must.

You need to have 25-30 hrs / week to commit to this. You need to take it seriously to learn.

You don’t need to be able to write javascript code, but tech skills will help you be a better analyst – so we do recommend you learn javascript down the line. Codeacademy has great free courses on it.

What happens after the program ends?

1. Your growth marketing expertise will go up. Getting to know the right tools and processes will 10x your effectiveness as a marketer and optimizer.

2. The perception of your expertise goes up. Once you pass the final test, you will become a CXL Certified Growth Marketing specialist and can show off your new skills on your resume and your LinkedIn profile.

Frequently Asked Questions

  • I’m in the UK/Europe/India/Australia/etc – can I still take the course? Yes
  • I don’t know javascript/html/css, can I still take the course? Yes
  • Can I have my employer pay for this? Yes
  • Can I watch the sessions as recordings? Yes
  • Is this suitable for total beginners? Yes
  • Is this suitable for intermediate level? Yes. You can just skip intro lessons and test out of them


Need help getting your employer to pay for this program?

Click here for pitch deck, swipe files, and tips.

Enroll to CXL Institute now:

Some of the companies that train their teams here:

Some of the companies that train their teams at CXL Institute.