Growth marketing minidegree program: the skills and systems you need for continuous growth
Learn to accelerate business growth from those who actually do this for a living.
100% online self-paced certification training program.
- Taught by industry practitioners, not just conference speakers and theory peddlers.
- Gain a holistic understanding of growth across all channels and on an organizational level.
- Get results by implementing processes that have actually worked.
Some of the companies that train their teams here
Complete your training and become a CXL Certified Growth Marketer.
- Combine quantitative and qualitative research to get bigger wins.
- Apply industry-agnostic processes and frameworks for growth.
- Learn qualitative skills like behavioral psychology, copywriting, and user research.
- Get technical skills like Excel, digital analytics, and testing frameworks.
Become a T-shaped marketer with a focus on growth
In this extensive certification program by CXL Institute, you will learn the methodologies and processes that top growth executives have used to grow companies such as Lyft and InVision. You'll be able to execute campaigns for exponential and continuous growth.
Go from a dabbler to a growth pro
At the end of the program, you’ll be able to set OKRs and smart goals, run a high velocity testing program that gets results, and manage a growth team and process.
You’ll be able to implement processes, tools, and techniques that work to grow your business, no matter the industry you’re in.
CXL Growth marketing certification training program
Perfect for marketers looking to drive faster growth
This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to run growth in an organization. It will cover quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management - the full gamut of skills you need to become a growth master.
Watch video lessons, use resources like spreadsheets and checklists, and do practice exercises to unlock the certification test. Pass the final test and become a CXL Certified Growth Marketing Specialist.
There are 6 cumulative tracks, for a
total of 50+ hours of videos & study material.
Track 1: growth marketing foundations
- The growth mindset
- Building a growth process
- Setting and achieving the right growth objectives
- How we train the next-gen of growth rockstars
- Growth hacking BS - how we fix marketing one truth at a time
Track 2: running growth experiments
- Research and testing workshop
- Conversion research
- How to run tests
- Statistics fundamentals for testing
- Optimize your optimization program
Track 3: data and analytics
- Foundations: excel for marketers
- Excel for marketers
- Foundations: basic concepts of Google Analytics
- Google Analytics for beginners
- Foundations: Google Tag Manager
- Conducting an analytics audit
- Using analytics to find conversion opportunities
- Data-Driven attribution
- SQL for marketers
- Optimizing retention
Track 4: psychology and storytelling
- Consumer psychology: pricing, websites, communication, products
- Testing an emotional content strategy
- Social proof
- Principles of persuasive design
- The persuasion slide
- Intro to neuromarketing
- Persusasive journey mapping
- Motivational chemistry
Track 5: channel-specific growth skills
- Identifying and amplifying growth channels
- Referral Marketing: Building and Optimizing your Viral Channel
- Messaging strategy in public relations
- Foundations of SEO
- Content as a growth engine
Track 6: growth program management
- GrowthMaster training workshop (with Sean Ellis)
- Optimizing your growth program
20+ courses in total including:
- 50+ of video courses
- 8+ hours conference event videos
- Actionable exercises and supplemental reading
Learn from the best. Taught by hand-picked leading industry practitioners.
Founder & President, We the Future
Former senior manager of Growth Marketing at Lyft, John is making a move to fix politics. He is a community builder, growth marketer, political organizer, and startup nerd. Alumn of Lyft, Obama for America, and Capitol Hill. He has led a variety of growth & marketing programs including loyalty/ retention initiatives, referrals, locals partnerships, ambassador programs, and lifecycle marketing.
Digital Marketing Strategist, InVision App
Sophia designs and delivers global content strategies, tactics, and channel distribution plans for billion-dollar brands, startups, small/midsized, and large enterprise businesses across various B2C and B2B spaces. She has an entrepreneurial background and built 2 businesses from start-up to generate 6- and 7-figure sales annually.
CEO of GrowthHackers
Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community built for growth hackers. He's also the co-author of Hacking Growth. He coined the term "growth hacking" in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars.
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