Learn to influence user behavior through online persuasion.
Online psychology and persuasion training program for data-driven marketers and creatives.
- Increase online sales by using behavioral psychology, persuasion and neuromarketing
- Stay ahead of the curve with expert-curated lessons backed by research
- Learn from the best: taught by hand-picked industry practitioners and academic scholars
Complete your training and become a CXL Certified Online Persuasion Specialist
- Boost the persuasiveness of your copy and design
- Learn to understand your customer's mindset and needs
- Build habits, increase loyalty, and elicit emotional responses
- Direct attention and catalyze action with cues and triggers
- Integrate psychological tactics with your conversion optimization efforts
Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.
In this extensive certification program by CXL Institute, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.
You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.
Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you're struggling to get users to take action.
Understand how your user's brain works.
CXL Online Psychology and Persuasion Certification Training Program
The Psychology and Persuasion Training Course for Marketers and Optimizers
This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.
Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Persuasion Specialist.
Once you complete all the courses inside the Institute and pass the final test, you will become certified. Certification will help you accelerate your marketing career and/or land better clients.
There are 3 cumulative tracks, totaling 22+ hours of videos & study material.
Track 1: Psychology Foundations
This track will introduce key behavioral principles and how they shape online behavior.
- People and Psychology
- Attention Basics
- Decision Making
- Learning and Memory
Track 2: Neuromarketing and Persuasion Models
This track explores different methods to harness the untapped potential of your user's nonconscious mind via biases, cues and triggers, and other persuasive techniques.
- Intro to Neuromarketing
- Nonconscious Motivation
- Cognitive Biases
- Building Trust
- Building Habits and Loyalty
- Influence and Interactive Design
Track 3: Applied Behavioral Psychology
Now that we have an understanding of these theories, let's put them into action.
- Psychology of Websites
- Psychology of Products
- Psychology of Communication
- Psychology of Pricing
- Social Proof
- Salespage Copywriting
- Principles of Persuasive Design
- Developing & Testing an Emotional Content Strategy
- Heuristic Analysis Frameworks for Conversion Optimization Audits
- Psychological Backfiring
22+ hours of coursework, designed to make you more persuasive
Learn from the best. Taught by hand-picked academic scholars and leading industry practitioners
Roger is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.
Susan has a PhD in psychology and works as a behavioral scientist and UX consultant. She is an author, teacher, mentor, and consultant to Fortune 1000 clients, government, non-profit, and start-ups.
Erik is the Marketing Optimization Manager on the Behavioral Insights team at Morningstar. The team uses behavioral science to help people engage with and improve their finances
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