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Google Ads

Launch date

event June 3, 2019

timer TBA

Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.

In this course, you’ll learn how to create an ROI through every channel available. Most people will be satisfied with impressions and clicks, but not you.

You’ll learn how to use Display for direct response, Video for sales, and some other unknown features, strategies, and tactics that most people don’t know exist.

This course will teach you how to:

  • Set the strongest Google Ads foundation possible that requires the least amount of oversight
  • Prove that an ROI is being made through conversion tracking and correct attribution
  • The recipes needed to continually be successful with every new ad group and campaign you launch
  • How to scale different channels within Google Ads for any marketing goal you have

Instructor: Johnathan Dane, CEO/Founder of KlientBoost + Kite

Enrollment opening soon

Google Ads

Instructor(s): Johnathan Dane

Technical SEO

Launch date

event June 17, 2019

timer TBA

In this course you’ll learn all about the technical aspects of SEO, what do you need to do to first understand what technical issues your site has that can hinder search engines to perfectly understand your pages, after which we’ll dive into all the technical problems and their solutions.

This course will teach you how to:

  • Identify the top technical issues that hurt crawlability.
  • Understand all the errors, warnings, issues that are important for Technical SEO.
  • Learn about all the solutions and tools to identify & fix technical SEO problems.

Instructor: Martijn Scheijbeler, VP Marketing @ RVshare

Enrollment opening soon

Technical SEO

Instructor(s): Martijn Scheijbeler

Advanced topics in applied AI for marketers

Launch date

event June 24, 2019

timer TBA

Do you understand the basics of AI and want to go deeper?

Would you like to walk through a series of practical examples of AI applied to conversion rate optimization (CRO)?

How can AI help you today to drive more revenue for your business?

In this course, we will continue our focus on practical ways you can use AI for CRO, building on the original “Applied AI for Marketers” course.

  • Understand how AI can be applied in your testing efforts today
  • Learn about different AI approaches being used in market today
  • Use AI to drive more conversions through better and faster CRO

Instructor: Guy Yalif, Cofounder and CEO of Intellimize

Enrollment opening soon

Advanced topics in applied AI for marketers

Instructor(s): Guy Yalif

Facebook ads

Launch date

event July 1, 2019

timer TBA

Most Facebook advertisers are losing money or leaving money on the table because they are using the wrong strategies and looking at the wrong metrics when crafting their campaigns. As the Facebook algorithm continues to evolve we must move away from old direct response marketing theory and instead build ad campaigns that engage and nurture the audience through their own customer journeys. In this course you will be introduced to a simple but effective advertising strategy that will seamlessly move your audience through the 4 stages of the new customer journey.

  • Understand the new customer journey so you can properly structure your Facebook ad campaigns for success.
  • Use the BELT Marketing Strategy to build brand awareness and authority, indoctrinate the audience to the problem that your product/service solves, and ultimately gets customers to invest in you.
  • Structure a sustainable and scalable Facebook marketing campaign that generates less expensive traffic, leads, and sales while also lowering your risk of an ad account shutdown.

Instructor: Curt Maly, Facebook advertising expert @ Black Box Social Media

Enrollment opening soon

Facebook ads

Instructor(s): Curt Maly

Google Analytics (refilm)

Launch date

event July 8, 2019

timer TBA

Refilm of an existing course.

Enrollment opening soon

Google Analytics (refilm)

Instructor(s): Chris Mercer

Intermediate Google Analytics (refilm)

Launch date

event July 15, 2019

timer TBA

Refilm of an existing course.

Enrollment opening soon

Intermediate Google Analytics (refilm)

Instructor(s): Chris Mercer

Social media strategy

Launch date

event July 22, 2019

timer TBA

If you want to be a leader in your company and among your peers in the social media industry, you’ve got to know how to use data to guide strategy, bring creative ideas to teams across your business and demonstrate a return on investment of social media.

Be the end of this course you’ll be able to:

  • Improve social content copy and imagery to best-in-class standards
  • Make presentations, pitch ideas and guide creative discussions as a brand thought leader
  • Use Google Analytics and other social tools to tell the story of social media effectiveness and find new opportunities others might not have thought of.

Leah Spector is the social media manager at BigCommerce, where she’s grown and managed a community of over 450,000 ecommerce professionals and entrepreneurs for the last five years.

Instructor: Leah Spector, Social media manager @ Bigcommerce

Enrollment opening soon

Social media strategy

Instructor(s): Leah Spector

Project management for marketers

Launch date

event August 5, 2019

timer TBA

In order to launch a marketing campaign that keeps you and your team focused and one that generates actual measurable results, you need a clear process that drives you towards an even clearer goal.

That’s where marketing project management comes in.

  • The dirty little secret of a poorly executed marketing campaign plan
  • The mistakes you’re making with your marketing campaigns that you might not know about but that project management can fix.
  • Frameworks and tactics for creating a real, measurable and impactful marketing campaign project plan.

Instructor: Alexa Hubley, Marketing manager @ CXL Institute

Enrollment opening soon

Project management for marketers

Instructor(s): Alexa Hubley

Form optimization (refilm)

Launch date

event August 12, 2019

timer TBA

Refilm of an existing course.

Enrollment opening soon

Form optimization (refilm)

Instructor(s): Ryan Thomas

Product messaging (refilm)

Launch date

event August 19, 2019

timer TBA

Refilm of an existing course.

Enrollment opening soon

Product messaging (refilm)

Instructor(s): Momoko Price

Statistics for A/B testing (refilm)

Launch date

event August 26, 2019

timer TBA

Refilm of an existing course.

Enrollment opening soon

Statistics for A/B testing (refilm)

Instructor(s): Georgi Georgiev

Advanced Google Tag Manager (refilm)

Launch date

event September 9, 2019

timer TBA

Refilm of an existing course.

Enrollment opening soon

Advanced Google Tag Manager (refilm)

Instructor(s): Simo Ahava

Agency Masterclass (refilm)

Launch date

event September 16, 2019

timer TBA

Refilm of an existing course.

Enrollment opening soon

Agency Masterclass (refilm)

Instructor(s): Craig Sullivan

A/B testing (refilm)

Launch date

event September 30, 2019

timer TBA

Refilm of an existing course.

Enrollment opening soon

A/B testing (refilm)

Instructor(s): Ton Wesseling

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