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Google Tag Manager (updated content, refilmed)

Launch date

event February 25, 2019

timer 8 sessions

Bringing updates to an existing online course.

Enrollment opening soon

Google Tag Manager (updated content, refilmed)

Instructor(s): Chris Mercer

Google Ads

Launch date

event March 18, 2019

timer TBA

Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.

In this course, you’ll learn how to create an ROI through every channel available. Most people will be satisfied with impressions and clicks, but not you.

You’ll learn how to use Display for direct response, Video for sales, and some other unknown features, strategies, and tactics that most people don’t know exist.

This course will teach you how to:

  • Set the strongest Google Ads foundation possible that requires the least amount of oversight
  • Prove that an ROI is being made through conversion tracking and correct attribution
  • The recipes needed to continually be successful with every new ad group and campaign you launch
  • How to scale different channels within Google Ads for any marketing goal you have

Instructor: Johnathan Dane, CEO/Founder of KlientBoost + Kite

Enrollment opening soon

Google Ads

Instructor(s): Johnathan Dane

User research

Launch date

event April 22, 2019

timer 8 sessions

User research is the basis of online success. If you don’t know what drives your visitors or what’s holding them back, you’re pretty much flying blind.

Sadly though, most user research is useless… Because it’s done wrong.

This course will teach you how to do user research the right way.

In just 8 sessions you’ll be able to…
• Uncover your visitors’ implicit and explicit motivations.
• Understand and tackle the obstacles your visitors experience, every step of the way.
• How to ask the right questions at the right moment so you can get high-value insights.
• Do’s and don’ts of user research methods like surveys, interviews, user testing, etc..

After taking this course you will have an in-depth understanding of a broad scala of user research methods. And you’ll know which method to use when to find out the answers to your research questions.

Enrollment opening soon

User research

Instructor(s): Els Aerts

Youtube Ads

Launch date

event May 6, 2019

timer TBA

Enrollment opening soon

Youtube Ads

Instructor(s): Tom Breeze

SEO driven editorial calendar

Launch date

event July 22, 2019

timer TBA

This mid-to-advanced course approaches editorial calendars from the perspective of SEO. By the end of this course, students will build blueprints for their own optimized for SEO editorial calendars.

This course will focus on:

  • The research process / analysis
  • Prioritization and opportunity analysis
  • Planning and aligning keywords/topics to page types and content structures
  • Management, Execution, and Measurement

Enrollment opening soon

SEO driven editorial calendar

Instructor(s): Dan Shure

Advanced AI for marketers

Launch date

event August 7, 2019

timer TBA

Enrollment opening soon

Advanced AI for marketers

Instructor(s): Guy Yalif

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