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Upcoming courses

See which courses are released next and when. All courses are included with CXL Institute subscription.

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Facebook ads

Launch date

event Oct 15, 2019

Most Facebook advertisers are losing money or leaving money on the table because they are using the wrong strategies and looking at the wrong metrics when crafting their campaigns. As the Facebook algorithm continues to evolve we must move away from old direct response marketing theory and instead build ad campaigns that engage and nurture the audience through their own customer journeys. In this course you will be introduced to a simple but effective advertising strategy that will seamlessly move your audience through the 4 stages of the new customer journey.

  • Understand the new customer journey so you can properly structure your Facebook ad campaigns for success.
  • Use the BELT Marketing Strategy to build brand awareness and authority, indoctrinate the audience to the problem that your product/service solves, and ultimately gets customers to invest in you.
  • Structure a sustainable and scalable Facebook marketing campaign that generates less expensive traffic, leads, and sales while also lowering your risk of an ad account shutdown.

Instructor: Curt Maly, Facebook advertising expert @ Black Box Social Media

Enrollment opening soon

Facebook ads

Instructor(s): Curt Maly

User-Centric marketing

Launch date

event Oct 21, 2019

Achieve Happier Customers and Increased Sales with User-Centric Marketing

  • Boost word of mouth recommendations.
  • Generate significantly more leads.
  • Move prospects through your sales funnel faster.
  • Dramatically improve your conversion rate.

Instructor: Paul Boag, User Experience Strategist

Enrollment opening soon

User-Centric marketing

Instructor(s): Paul Boag

CRO Agency masterclass

Launch date

event Nov 4, 2019

Learn how to best sell CRO services as an agency, and manage those projects once you have the clients.

Instructor: Peep Laja, Founder of CXL

Enrollment opening soon

CRO Agency masterclass

Instructor(s): Peep Laja

Marketing strategy

Launch date

event Nov 11, 2019

More information coming soon.

Instructor: Lindsey Christensen, Chief Marketing Officer @ Thoughtbot

Enrollment opening soon

Marketing strategy

Instructor(s): Lindsey Christensen

SEO link building

Launch date

event Nov 18, 2019

More information coming soon.

Instructor: Irina Nica, Senior Marketing Manager @ HubSpot

Enrollment opening soon

SEO link building

Instructor(s): Irina Nica

A/B testing (refilm)

Launch date

event Dec 2, 2019

Refilm of an existing course.

Enrollment opening soon

A/B testing (refilm)

Instructor(s): Ton Wesseling

Google Data Studio (refilm)

Launch date

event Dec 9, 2019

Refilm of an existing course.

Instructor: Michele Kiss, Senior Partner @ Analytics Demystified

Enrollment opening soon

Google Data Studio (refilm)

Instructor(s): Michele Kiss

Pricing strategy

Launch date

event Dec 16, 2019

More information coming soon.

Instructor: Patrick Campbell, CEO of ProfitWell

Enrollment opening soon

Pricing strategy

Instructor(s): Patrick Campbell

User research

Launch date

event Jan 13, 2020

More information coming soon.

Instructor: Megan Kierstead, Principal UX Researcher @ Trifacta

Enrollment opening soon

User research

Instructor(s): Megan Kierstead

Attribution

Launch date

event Jan 27, 2020

Businesses have a lot of marketing data but are not getting enough value from it.

This course will help the students understand what data they have and how to understand consumer behavior to drive value for organizations moving forward.

Instructor: Russel McAthy, CEO of Ringside Data

Enrollment opening soon

Attribution

Instructor(s): Russel McAthy

Voice of Customer Data

Launch date

event Feb 3, 2020

More information coming soon.

Instructor: Ben Labay, Research director @ CXL

Enrollment opening soon

Voice of Customer Data

Instructor(s): Ben Labay

Heap for marketers

Launch date

event Feb 10, 2020

More information coming soon.

Instructor: Christy Hollingshead, Director of Customer Education @ Heap

Enrollment opening soon

Heap for marketers

Instructor(s): Christy Hollingshead

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