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Advanced topics in applied AI for marketers

Launch date

event July 1, 2019

Do you understand the basics of AI and want to go deeper?

Would you like to walk through a series of practical examples of AI applied to conversion rate optimization (CRO)?

How can AI help you today to drive more revenue for your business?

In this course, we will continue our focus on practical ways you can use AI for CRO, building on the original “Applied AI for Marketers” course.

  • Understand how AI can be applied in your testing efforts today
  • Learn about different AI approaches being used in market today
  • Use AI to drive more conversions through better and faster CRO

Instructor: Guy Yalif, Cofounder and CEO of Intellimize

Enrollment opening soon

Advanced topics in applied AI for marketers

Instructor(s): Guy Yalif

Google Analytics (refilm)

Launch date

event July 8, 2019

Refilm of an existing course.

Enrollment opening soon

Google Analytics (refilm)

Instructor(s): Chris Mercer

Intermediate Google Analytics (refilm)

Launch date

event July 15, 2019

Refilm of an existing course.

Enrollment opening soon

Intermediate Google Analytics (refilm)

Instructor(s): Chris Mercer

Project management for marketers

Launch date

event July 22, 2019

In order to launch a marketing campaign that keeps you and your team focused and one that generates actual measurable results, you need a clear process that drives you towards an even clearer goal.

That’s where marketing project management comes in.

  • The dirty little secret of a poorly executed marketing campaign plan
  • The mistakes you’re making with your marketing campaigns that you might not know about but that project management can fix.
  • Frameworks and tactics for creating a real, measurable and impactful marketing campaign project plan.

Instructor: Alexa Hubley, Marketing manager @ CXL Institute

Enrollment opening soon

Project management for marketers

Instructor(s): Alexa Hubley

Product messaging (refilm)

Launch date

event August 5, 2019

Refilm of an existing course.

Enrollment opening soon

Product messaging (refilm)

Instructor(s): Momoko Price

Social media strategy

Launch date

event August 19, 2019

If you want to be a leader in your company and among your peers in the social media industry, you’ve got to know how to use data to guide strategy, bring creative ideas to teams across your business and demonstrate a return on investment of social media.

Be the end of this course you’ll be able to:

  • Improve social content copy and imagery to best-in-class standards
  • Make presentations, pitch ideas and guide creative discussions as a brand thought leader
  • Use Google Analytics and other social tools to tell the story of social media effectiveness and find new opportunities others might not have thought of.

Leah Spector is the social media manager at BigCommerce, where she’s grown and managed a community of over 450,000 ecommerce professionals and entrepreneurs for the last five years.

Instructor: Leah Spector, Social media manager @ Bigcommerce

Enrollment opening soon

Social media strategy

Instructor(s): Leah Spector

Statistics for A/B testing (refilm)

Launch date

event August 26, 2019

Refilm of an existing course.

Enrollment opening soon

Statistics for A/B testing (refilm)

Instructor(s): Georgi Georgiev

Advanced Google Tag Manager (refilm)

Launch date

event September 9, 2019

Refilm of an existing course.

Enrollment opening soon

Advanced Google Tag Manager (refilm)

Instructor(s): Simo Ahava

Agency Masterclass (refilm)

Launch date

event September 16, 2019

Refilm of an existing course.

Enrollment opening soon

Agency Masterclass (refilm)

Instructor(s): Craig Sullivan

A/B testing (refilm)

Launch date

event September 30, 2019

Refilm of an existing course.

Enrollment opening soon

A/B testing (refilm)

Instructor(s): Ton Wesseling

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