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Youtube Ads

Launch date

event May 6, 2019

timer TBA

Enrollment opening soon

Youtube Ads

Instructor(s): Tom Breeze

How to Build and Manage a Marketing Team

Launch date

event May 13, 2019

timer TBA

Whether you’re a CMO, leading hundreds of people or a marketer managing just a few others, your ability to grow and lead a team is one of the most important parts of the job. And yet, very few people are trained on how to grow and lead a team well. This course will help you learn key strategies for managing workflows, resolving problems, and keeping people motivated.

This course will teach you how to:

  • Hire the best people for your team and onboard them effectively
  • Manage people, set OKRs, and keep employees on track
  • Build and run effective marketing growth experiments
  • Define your larger marketing strategy and the role each person is expected to play

Instructor: Kristen Craft, Chief Revenue Officer @ Tettra

Enrollment opening soon

How to Build and Manage a Marketing Team

Instructor(s): Kristen Craft

SEO driven editorial calendar

Launch date

event May 20, 2019

timer TBA

This mid-to-advanced course approaches editorial calendars from the perspective of SEO. By the end of this course, students will build blueprints for their own optimized for SEO editorial calendars.

This course will focus on:

  • The research process / analysis
  • Prioritization and opportunity analysis
  • Planning and aligning keywords/topics to page types and content structures
  • Management, Execution, and Measurement

Enrollment opening soon

SEO driven editorial calendar

Instructor(s): Dan Shure

Technical SEO

Launch date

event June 17, 2019

timer TBA

In this course you’ll learn all about the technical aspects of SEO, what do you need to do to first understand what technical issues your site has that can hinder search engines to perfectly understand your pages, after which we’ll dive into all the technical problems and their solutions.

This course will teach you how to:

  • Identify the top technical issues that hurt crawlability.
  • Understand all the errors, warnings, issues that are important for Technical SEO.
  • Learn about all the solutions and tools to identify & fix technical SEO problems.

Instructor: Martijn Scheijbeler, VP Marketing @ RVshare

Enrollment opening soon

Technical SEO

Instructor(s): Martijn Scheijbeler

Advanced AI for marketers

Launch date

event June 24, 2019

timer TBA

Enrollment opening soon

Advanced AI for marketers

Instructor(s): Guy Yalif

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