CXL Live 2018. 3-Day Growth & Optimization Event. March 28-30 in Austin, TX

CXL Live 2018

3-Day Growth & Conversion Optimization Event —
March 28-30 in Austin, TX

Come for the content that will make a difference for your business. Stay for the connections and fun.


Must-attend conference
for mid to large enterprise
growth and optimization people.

Be part of the elite behind the scences growth discussions

  • Full resort booked for the event, everyone stays together for 3 days
  • All speakers are true practitioners, carefully selected and vouched for
  • The very best people attend - folks you can learn a ton from

Three things that make CXL Live special:

1. Carefully vetted practitioners
teach you their best and
newest stuff

This event will make you money. You can learn from the people who do the absolute best work in their field. All of our speakers are hand-picked. No fluff, no pitches - pure practical content. It’s less inspiration and more how-to. Model what the best are doing and boost profits for any business you work on.

Speakers stick around for the full 3 days, so you can pin them down for a 1:1 session.

2. We’ve booked a full resort for
the event. Everyone stays
together for 3 days.
Result - magic.

The event takes place in the outskirts of the city, away from distractions. All attendees and speakers stay in the same place, nobody leaves. All meals (rich buffets) are shared together. The whole group stays as one.

This facilitates quality conversations and helps you form bonds for life with all your peers. By spending 3 days together with everyone, away from distractions, you forge relationships that last.

The outcome is high quality networking, discussions, learning. And great parties. Fun is a serious business at CXL Live.

3. Your tickets includes
everything: hotel, meals, extra
fun day.

You just get yourself to Austin - your ticket includes everything else:

  • 2 hotel nights at the luxurious Hyatt resort
  • Full access to the 3-day event
  • All meals during the event + all-day coffee & snacks
  • Pre-party, two great conference parties and a post-event party
  • Optional fun day kayaking on town lake with your peers after
    the conference

World Class Practitioners Speak at CXL Live

Expert practitioners only. We don't have sponsored speakers nor people without regular hands-on experience.

Peep Laja

Founder of CXL

Hana Abaza

Head of Marketing at Shopify Plus

Bangaly Kaba

Growth Lead at Instagram

Cindy Alvarez

Principal Design Researcher at Microsoft

Vab Dwivedi

Director of UX Optimization & Research at Dell

Yu Guo

Data Science Manager at Airbnb

Mats Einarsen

Senior Director of Product Management at Kayak

Rachel Sweeney

Product Marketing Manager at Google

Gary Angel

CEO at Digital Mortar

Moe Kiss

Product Analyst & Digital Analytics at The Iconic

Matt Roach

Director of Growth, Data Science & Analytics at Sanoma

Alexa Hubley

Customer Marketing Strategist at Unbounce

Chad Sanderson

Experience Optimization Manager at Subway

Claire Vo

Senior Director, Product at Optimizely

Naeem Talukdar

Growth Lead at Zapier

Renee Thompson

Senior Director, Conversion Optimization at TechTarget

Bryan Eisenberg

NY Times Best Selling Author. CRO legend.

Candace Ohm

Senior Product Scientist at Bypass POS

Ezra Firestone

CEO at Smart Marketer

Tara Robertson

Business Development Lead at Sprout Social

Els Aerts

Managing Partner at AGConsult

Michael Aagaard

Senior Conversion Optimizer at Unbounce. MC of CXL Live

Comments By Last
Year's Attendees

We measure our success by attendee experience.
ConversionXL Live goes out of its way to put on a good
show - world class talks, rich buffets for all meals,
all day coffee & soft drinks, great parties.

Agenda

This is a single track conference. You get to see everyone.

Show compact agenda

Day 1 Wed, March 28
Growth Day


11:00 am

Registration open. Welcome coffee and tacos.


12:30 pm

Conference kick off


1:00 pm

Bryan Eisenberg - Saying Goodbye to the Buy Button

Marketers always adapt. Television forced adjustments from sound alone to moving images on a screen. Personal computing birthed an adaptation of an interactive screen. Mobile computing coerced cramming that interaction onto a smaller screen while on the go.

Now, we are about to move from any screen to none. How do we adapt? Siri, Google Home, Amazon’s Alexa and IBM’s Watson are in the early days of conversational UX . AI assistants and robots are also beginning to play a meaningful role in our lives.

Will AR and gestures change the way we shop? What happens as more and more of these interactions influence our buying behavior? How do we develop a plan to keep up with these rapid changes?


1:30 pm

Hana Abaza - Thriving on Change, Driving Growth and Lessons Learned at Shopify

Identifying (and prioritizing) opportunities for growth and optimization in an increasingly complex environment is hard. Competing priorities, warp speed changes in a noisy landscape and a fast-growing organization could spell a recipe for disaster. Unless you know how to thrive on change and leverage the chaos to your advantage. This session will cover learnings, strategies and tactics to drive growth at scale.


2:00 pm

Bangaly Kaba - Instagram Growth Lessons


2:30 pm

Break


3:00 pm

Naeem Talukdar - Simplifying Growth

Learn how to do “real” growth engineering, and what a modern growth team should look like.


3:30 pm

Candance Ohm - a Mathematician’s Guide to Growth Optimization

We all want hockey stick growth and we know that conversion rate optimization is the way to get it, but how do you decide which metric is best to focus on?  In this talk we take a deep dive into funnel analytics and discuss how they impact your growth curve.  We’ll define product-market fit based on the slope of the growth curve and show how pm-fit can be achieved.  In addition you'll learn:

- The metrics you should be tracking and why
- How to calculate your growth curve using funnel analytics
- Which metrics lead to exponential (hockey stick) growth


4:00 pm

Break


4:30 pm

Tara Robertson - How to 10x Growth by Optimizing Customer Marketing & Retention

Are you spending all of your time and budget optimizing for new customers, and not enough on your retention growth strategy? According to Harvard Business School, a 5% increase to your customer retention could increase profits by upwards of 25-95%. Based on this, it's no surprise that the post-sale conversion funnel is one of the more important optimization practices, but for some reason it's also one of the most over-looked. In this session, we'll explore how Sprout Social focused on understanding customer insights and translated that data into tangible retention based results. By spending time understanding the voice of the customer, Sprout was able to build a program that drove a significant decrease in customer churn, a higher customer NPS, and an astounding increase to top line revenue. Discover the retention strategies used along with how you can also optimize for a stronger customer experience with profitable growth.


5:00 pm

Alexa Hubley - Master Customer Marketing by Watching Romantic Comedies

Romantic Comedies provide real lessons in building empathy and trust, like why using hyper-personalized marketing inspires customers to fall (truly, madly, deeply!) in love with your product. And the results back it up. In a recent campaign targeted at moving monthly customers to annual plans, we earned Unbounce $700k in annual recurring revenue and saw 4x increase in annual subscriptions…in just 6 months.

During this session you’ll get:
-A framework for romancing customers through hyper-personalized marketing-Lessons from a real customer marketing case study you can apply right away-A how-to guide on creating intimate relationships with customers, even at scale


5:30 pm

Drinks and outdoor games


7:00 pm

Dinner and chill outside

Our famous outdoor dinner with live music, followed by drinks and games.


10:00 pm

Indoor party

Day 2 Thu, March 29
Optimization & Testing Day


9:00 am

Breakfast


10:00 am

Claire Vo - Chief Experimentation Officer: Bringing Testing to the C-Suite

As experimentation becomes a business-critical process, testing is increasingly a topic among the top executives and board members of large enterprises. How can practitioners align their efforts with high-level business value, communicate results to senior leadership, and influence executive budgets for deeper investment in experimentation? As experimentation leaders, how can you elevate the work you do so that every organization eventually has two CEOs -- a chief executive and a chief experimenter? Leave this session with the strategies you need to make sure experimentation is considered a core leadership competency inside your business. 


10:30 am

Chad Sanderson - The Statistical Pitfalls of A/B Testing

Most optimizers have heard of Type I and Type II errors, Sample Size, and Statistical Power (if not, a brief primer covers that!) but those statistical errors are just the beginning in a long list of potentially poisonous mathematical problems CRO’s must face. Not only does this talk provide an overview of those issues, it also addresses how to structure your optimization program in a way that relies more on common sense, visualizations, and replication.


11:00 am

Break


11:30 am

Els Aerts - Without Research There is Nothing

In this talk, Els will not only tell you why user research matters but also how to master various user research methods like a pro. 

Even when you’re on a shoestring budget. This session is packed with case studies and examples.


12:00 pm

Cindy Alvarez - Design research


12:30 pm

Lunch


2:00 pm

Matt Roach - How to Optimise Big Corporates (with a Lot of Legacy)

Politics, bureaucracy, resistance to change, siloed organisations, fixed development roadmaps: big organisations, especially legacy ones (not born in this century), offer significant obstacles to the aspiring CRO seeking impact. Here are some learnings and tips to overcoming them - from the optimisation program of a $ Billion Media Conglomerate.


2:30 pm

Mats Einarsen - Lessons Learnt from Creating a Large Scale Experimentation Culture

With 10 years of experience in AB-testing from Booking.com, OpenTable and KAYAK, Mats Stafseng Einarsen is sharing some of the lessons he learnt from creating high volume conversion optimisation teams. Particularly drawing from his experience at OpenTable, where he scaled experimentation from 25 to up to 200 experiments per month, substantially driving conversion and growth. This talk will contain small and big tricks that might help get traction for AB-testing in your own organization. 


3:00 pm

Yu Guo - Scaling experimentation at Airbnb: Platform, Process, and People

AB-testing/experimentation has been established as the golden rule for optimizing conversion. Airbnb has been successfully leveraging experimentation for growth. Today we will share our experience in building out the platform and process in scaling experimentation and building a data-driven culture at Airbnb, which includes a centralized experiment assignment and analysis framework with built-in best practices; a council to advise fellow team members on tricky experimental design and deep dives; multi-leveled education courses to educate and increase awareness during engineering and data science onboarding, and internal Data University to truly democratize data to everyone in the company.


3:30 pm

Break


4:00 pm

Renee Thompson - How to Win at B2B Optimization

While many optimization concepts and best practices hold true for all organizations, B2B companies have a unique set of priorities and challenges. In this session we’ll discuss the metrics that matter, and how to take advantage of website optimization, personalization and content optimization to move the needle on those metrics.


4:30 pm

Vab Dwivedi - E-Commerce and Customer Experience Optimization Practices from Dell.com

As a leader in site optimization and digital analytics for nearly a decade, Dell has a robust approach to e-commerce optimization. In this session, Vab Dwivedi will discuss how Dell drives a world class user experience for its Consumer, Business and Support visitors through robust research practices. Learn how they leverage both A/B, multivariate testing & qualitative research for a user experience that is constantly being optimized for conversion and revenue.


5:00 pm

Testing Panel

Your most burning A/B testing questions get an answer from our panel of experts.


5:30 pm

Chill

Networking and drinks while playing outdoor games.


7:00 pm

Dinner and Chill Outside

Our famous outdoor dinner with live music, followed by drinks and games.


10:00 pm

Indoor Party

Day 3 Fri, March 30
Analytics Day


9:00 am

Breakfast


10:00 am

Gary Angel - Extending User Experience Analytics into the Real (non-digital) World

We’ve all gotten quite sophisticated at measuring Websites, mobile apps and social chatter. And along the way, we’ve learned a lot about how to build better experiences and personalize them to make them more interesting, more useful and more profitable. But in a supposedly omni-channel world, where does the store fit in?

Most stores still use basic design principles augmented with limited VoC to measure the real-world experience. And other complex facilities – from airports to arenas to banks to resorts – are even less measured. That’s no way to optimize the experience. In this presentation, you’ll learn about a set of capture technologies that anonymously measure real shopper journeys. Cheaply. Accurately. And across every shopper. You’ll learn about the data these system spin-off – it’s challenges and its potential. And you’ll get a solid introduction into the ways you can leverage that data to drive improvement in the real-world user experience. Applications like improved queue management, better labor-force allocation and distribution, improved measurement of Associate interactions, feedback into training and hiring processes, better store design, and the introduction of A/B testing programs into store promotion and layout processes. It’s a whole new (real) world of UX to explore with these fascinating technologies.


10:30 am

Moe Kiss - How Cross-Device Analysis Helps You Measure Customer Experience

In this session, you will learn how a user-centric approach will help you measure customer experience and happiness, ultimately leading to better UX and product decisions. As the lead analyst for customer experience at THE ICONIC, Moe will walk you through real-world examples of using cross-device analysis to drive value and customer success.


11:00 pm

Break


11:30 pm

Rachel Sweeney - How to Setup Your Marketing Channels Data in a Way to Draw Insights for CRO and Optimization

The basics: clean data = clean insights
Getting better: Using a data stack to elevate insights
The fun starts: Advanced methods for advanced insights
Gold standard: Using Machine learning to integrate insights into practice


12:00 pm

Closing Keynote. TBA.


12:30 pm

Goodbye! Last lunch and chats with friends.

Day 4 Sat, March 31
Optional Fun Day


10:00 am

Kayaking on Austin town lake, followed by drinks!

Location & Venue

CXL Live 2018 takes place in the outskirts of Austin, TX. It’s held at Hyatt Regency Lost Pines Resort and Spa, a luxury resort set amid Texas wilderness with multiple restaurants, a water park, a spa, and a golf course.

We have the WHOLE RESORT booked for the event. Every single person at the venue will be either an attendee, speaker or organizer. This creates a unique atmosphere - perfect for building relationships.

Also - it’s late March in Texas - expect the best possible weather.

Tickets & Registration

CXL Live is a true “all inclusive” conference.
Your ticket includes:

Full access to the 3-day event

2 hotel nights in the luxurious Hyatt resort

All meals during the event + all-day coffee & snacks

Pre-party, two great conference parties, post-conference party

Optional fun day after the conference

So just get your conference ticket, get yourself to Austin, and we’ll take care of everything else

GET TICKETS

Ticket prices will go up $100 each month. Next increase December 1st.

Event Partners

FullStory
Qualaroo

Interested in becoming a sponsor? Email peep@conversionxl.com