The best in optimization and experimentation

#1 Experimentation & Optimization Event

April 5-7 in Austin, TX
Omni Barton Creek Resort & Spa

Must-attend conference for people responsible for driving growth through optimization and experimentation.

The discussions will go deep in conversion optimization, online experimentation, digital psychology and analytics.

  • Full resort booked for the event, everyone stays together for 3 days
  • All speakers are true practitioners, carefully selected and vouched for
  • The very best people attend - folks you can learn a ton from

CXL Live brings together the best in online experimentation, in a relaxed atmosphere. Learn what works best, and get a ton of ideas for what to do.

You'll laugh. You'll high five.
You'll learn ridiculously useful skills.

CXL Live is an extraordinary event with a magical formula:

1. Everyone together at the same resort

The event takes place outside of the city center, away from distractions. All attendees and speakers stay in the same place, nobody leaves. All meals (rich buffets) are shared together. The whole group stays as one.

This facilitates quality conversations and helps you form bonds for life with all your peers. By spending these days together with everyone, away from distractions, you forge relationships that last. The outcome is high quality networking, discussions, learning. And great parties.

2. Best possible practitioners teach their craft

You can learn from the people who do the absolute best work in their field. All of our speakers are hand-picked practitioners, no motivational book-tour people, no sales pitches. It’s a lot of how-to with a sprinkle of inspiration. Model what the best are doing, and reap the rewards.

Speakers stick around for the full 3 days, so you can pin them down for a 1:1 session.

3. All-inclusive: Your ticket includes 2 hotel nights

Just get yourself to Austin - your ticket includes everything else. The ticket comes with 2 nights at the most luxurious hotel in Texas + all meals + parties.

World Class Practitioners Speak at CXL Live

Ronny Kohavi

Corporate Vice President, Analysis & Experimentation, Cloud & AI @ Microsoft

Evangelized data-driven software development using rigorous controlled experiments at Microsoft, enabling improvements in user experience and surprising ideas that generated incremental revenue of hundreds of millions of dollars.


Jason Barbato

Global Growth Lead @ IBM

Jason is best known for developing the "best-in-class" enterprise growth hacking program that is now rapidly scaling across IBM, one of largest and oldest technology companies in the world.


Matt Leonard

Senior Marketing Director @ Grubhub

Matt Leonard is currently the Sr. Marketing Director at Grubhub. His prior experience includes the TripAdvisor Media Group, Codecademy, and ClassPass. As an early-career entrepreneur, Matt grew and exited his own Financial Services company, peaking at 85 retail locations.

Pavel Dmitriev

VP of Data Science @ Outreach

Pavel Dmitriev is a Vice President of Data Science at Outreach, where he works on enabling data-driven decision making in sales through machine learning and experimentation.


Lauren Schuman

Senior Director of Product Insights and Growth @ Mailchimp

Lauren Schuman is the Senior Director of Product Insights at Mailchimp where she leads the Product Analytics, UX Research, Growth and Experimentation teams who are responsible for generating insights that inform the company's product strategy.

Guillaume Cabane

Growth advisor

Guillaume Cabane is a Growth advisor to high Growth SaaS Startups including G2, Gorgias, Madkudu and others.


Dave Gerhardt

VP Marketing @ Drift

Helped Drift grow from $0 to eight-figures+ in revenue, create the category of Conversational Marketing, and become one of the fastest growing SaaS companies of all-time (backed by CRV, General Catalyst, and Sequoia).


Sophia Liu

Senior Data Scientist @ Microsoft

Sophia Liu is a senior data scientist at Microsoft. At Microsoft, she works with Windows and Edge browser team to improve products and user experience with experimentation.

Lex Roman

Growth Design Lead

Lex is a Product Designer who works through the lens of business growth. She has deep expertise in product analytics, early stage experimentation and AB testing - all of which she considers critical inputs to inform design decisions.

Ton Wesseling

Founder @ Online Dialogue

Ton is one of the most respected practitioners in the conversion optimization space. He’s a sought-after digital optimization expert (over 20 years of experience), and recognized worldwide as an influential thinker, writer, and public speaker on conversion optimization and A/B testing.


Chris Mercer

Founder @

Mercer (as he’s known) is the co-founder of and has been helping marketers, marketing teams, and agencies implement and unlock the power of Google Analytics and Google Tag Manager since 2013.

Ben Labay

Director of Research @ CXL

Ben combines 10+ years of academic and statistics training with customer experience and UX knowledge to scope and run conversion research programs for companies around the world.

Casandra Campbell

Testing and Experimentation Lead @ Shopify

Casandra leads Marketing Experimentation and Analysis at Shopify, the all-in-one commerce platform that powers over 800,000 businesses worldwide.


Simo Ahava

Senior Data Advocate @ 8-bit-sheep

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields.


Russell McAthy

Russell McAthy has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.


Momoko Price

Conversion Copywriter & Founder @

As the data-loving copywriter & CRO consultant of Kantan Designs, Momoko Price helps businesses around the world sharpen their value propositions, punch up their sales copy, and ultimately capture more leads & sales with little more than a spreadsheet, a survey, and a willingness to listen.

Laura Borghesi

Senior Director, Growth Marketing @ MongoDB

Laura Borghesi is the Senior Director of Growth Marketing at MongoDB where she leads the team responsible for User Acquisition, Engagement, and Monetization through the self-serve channel.

Peep Laja


Peep is a champion of optimization and experimentation.


Workshops Day (Optional)

A day before the conference (April 5th) we host a special Workshops Day. We have a selection of expert workshops to choose from. Every attendee can choose 2 - four parallel workshops at the same time, one set in the morning, and the second set in the afternoon.

Workshops are a good match for you if you're really serious about skill building - they're much longer and go more in-depth than individual sessions at the conference.

Duration: 8 hrs (9am to 5pm). Lunch included
Added cost: $1000

First set of workshops (9am to 1pm):

The 4-Hour, Data-Driven Copy Makeover Challenge

with Momoko Price

In this lively, insight-packed seminar, CRO copywriter Momoko Price reveals how to quickly zero in on the revenue-draining holes and conversion-killing weak spots of a poorly performing sales page and how to fix them fast with some delightfully “quick & dirty (but still data-driven)” copywriting hacks.

Build a winning optimization program

with Ben Labay

You'll learn the ResearchXL process, the most advanced conversion research framework to identify where your website is leaking money Why and what you should test to boost your online revenue.

You will learn how to:

  • Perform technical analysis
  • Perform heuristic analysis to identify “areas of interest”. Checking your key pages for relevancy, motivation and friction
  • Find insights from google analytics
  • Do mouse tracking analysis
  • Set up qualitative surveys and summarize the findings
  • Run user tests
  • Categorize and prioritize issues found and translate them into test hypothesis

This is the most hands on CRO workshop that you have ever been to. You'll leave it with a detailed and prioritized CRO roadmap tailored to your business.

Google Analytics - Getting from Good to Great

with Chris Mercer

Do you consider yourself "good enough" when it comes to using Google Analytics? Ever have the feeling that you could be getting more from this tool if you only knew more about what it could do and how you could take advantage?

In this 3-part interactive workshop, Mercer walks you through everything you'll need to move from being just "OK at GA" to becoming a Google Analytics rock star.

The first part begins by auditing your current analytics setup to be sure you're taking full advantage of what Google Analytics offers you. You'll check everything from how your account is structured, to how your data is stored, to how useful your reports really are. Once you're done, you'll have a checklist of what could be improved, what doesn't, and why.

In the second part, you'll get to know your traffic. Including common mistakes you might be making as you measure traffic coming to your site. By the end of this workshop, you'll leave with a plan of action to make sure you're easily able to see where your traffic is coming from and how your traffic sources are working together.

During the final part, you'll move on to "results" and work toward making sure Google Analytics is able to quickly and easily tell you not only what results you're getting, but how you're getting those results. More importantly, you'll be able to translate the results you discover, into meaningful actions designed to improve those results.

Be sure to bring your laptop as this workshop is designed to be interactive (so you actually practice your new skills). And yes, they'll be plenty of time for Q&A along the way!

Second set of workshops (1.30pm to 5.30pm):

Advanced Google Tag Manager

with Simo Ahava

Simo has hand-picked three topics that he considers fundamental to using Google Tag Manager at an advanced level.

The first topic is Custom Templates, focusing especially on the mind shift from “how can I do this with custom scripting” to “how can I do this with a custom template”. Custom Templates introduce additional levels of security and access control that will certainly make it easier to introduce GTM to even the most skeptical developer organization.

The second topic is the programmatic API, and Simo will show you how you can use the API to automate tasks that would otherwise take hours to do. From copying a single item to multiple containers to automatically generating documentation of the container, Simo will walk you through the code samples necessary to get up to speed with the API.

The third topic is a rapid-fire no-holds-barred walkthrough of some of the most powerful lessons Simo has learned (often the hard way) after using GTM since its release. GTM has gone through many iterations, and there have been so many lessons learned on the way - this part of the workshop will shed light on some totally obscure things you just have to know about, while emphasizing good practices and solid design patterns you might want to introduce to your own daily work with this spectacular tool.

Simo will wrap up this workshop with an AmA, so feel free to ask any pressing questions about the Data Layer, GTM for Firebase, server-side tag management, cookie persistence, or anything else that comes to mind.

A/B testing Mastery

with Ton Wesseling

This workshop will up your A/B-testing game a lot. Once finished you will have improved your skills on:

  • Knowing when to run or not to run what kind of experiments
  • Picking the right KPI to judge experiment results on
  • Getting more positive experimentation outcomes (from better prioritization to better hypothesis)
  • Business case calculations - knowing what is the real value is of your outcomes
  • Securing the future of experimentation in your company

Ton is known for being the founding father of Online Dialogue - thought leaders in evidence based growth. Online Dialogue has been doing conversion optimization projects for over a decade now. They have been helping companies with high numbers of digital customers (like Conrad, Hostelworld, Hotelspecials, ING, Marktplaats (by Ebay), T-Mobile, and Randstad) to embed and maintain a high quality and effective experimentation programme. Ton himself has more than 20 years of experience in online optimization and he still helps and trains companies throughout the world to become really effective in evidence based growth. Ton is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and digital experiments.

Event Venue: Omni Barton Creek Resort & Spa

The venue for CXL Live 2020 is the most luxurious resort in Texas.

We still can’t believe we managed to book this place.

After an extensive $150+ million renovation and expansion, Omni Barton Creek Resort & Spa relaunched in May 2019 as a luxurious, relaxed retreat embodying the spirit and beauty of its home in Austin’s Hill Country.

It’s secluded and private, perfect for quality discussions and building relationships. Also - it’s April in Texas - expect the best possible weather.

If you’re coming from out of town (most are!), then you just have to make your way to Austin, we’ll take care of you from there on.

Tickets & Registration

CXL Live is a true “all inclusive” conference.

Just get yourself to Austin - your ticket includes everything else:

  • Full access to the event
  • Two hotel nights (April 5 & 6)
  • All meals during the event + all-day coffee & snacks
  • Parties and networking events with your peers

Conference Only

Two-day conference (incl 2 hotel nights)

$2299 $1799 Get Tickets

+ Workshops Day

Two-day conference (incl 2 hotel nights)
+ Extra day of expert workshops

$3299 $2799 Get Tickets

Customize your tickets

Buy multiple tickets with options to choose Mastermind and Workshop days.

All tickets to CXL Live include 2 hotel nights

Customize your tickets

Event Sponsors

Interested in becoming a sponsor? Email [email protected]

Diamond Sponsors