Master the essentials of conversion optimization. 100% free email course.

Conversion optimization is a process. Amateurs follow best practices and don’t know where to begin. Experts follow frameworks and processes.

This October you will learn to tackle any conversion project on any website - and be able to show results.

The course is led by Peep Laja, founder of ConversionXL and Markitekt.

Enrollment ends September 30th 2014.

Enrollment has ended

People who’ve taken Peep Laja’s conversion course in the past:

Biggest thing was seeing how you've built a repeatable and systematic process to testing. In the past, I've tested a lot of things and tried to learn from them, but it's been a challenge to decide what to test first.

Most important learning for me was the frame of mind. Like you mentioned at the start of course, CRO is a never ending circle of data, insight, testing and learning.

I learned so much more than I already knew. I didn't have any structure and never knew if I was testing the most important things, or not.

Topic covered in this course:

  • 1. Mindset of an optimizer: the starting point
  • 2. Conversion research: the foundation of it all
  • 3. Google Analytics for CRO
  • 4. Mouse tracking and heat maps
  • 5. Learning from customers
  • 6. Learning from website visitors
  • 7. User testing
  • 8. From data to test hypotheses
  • 9. How to get testing right
  • 10. Learning from test results