Conversion optimization is a process. Amateurs follow best practices and don’t know where to begin. Experts follow frameworks and processes.
This October you will learn to tackle any conversion project on any website - and be able to show results.
Biggest thing was seeing how you've built a repeatable and systematic process to testing. In the past, I've tested a lot of things and tried to learn from them, but it's been a challenge to decide what to test first.
Most important learning for me was the frame of mind. Like you mentioned at the start of course, CRO is a never ending circle of data, insight, testing and learning.
I learned so much more than I already knew. I didn't have any structure and never knew if I was testing the most important things, or not.