Business Email: Don’t use a “NOREPLY” Address

Have you ever received an email from a “[email protected]” address? Of course, you have! This is a “standard practice” that many companies do that removes the human element from your emails. Do you want your customers to open and engage with your emails? Don’t be a robot. In this video, I give you an easy step to make your emails more human.

01:39
 
your<00:00:00.210> company's<00:00:00.719> sending<00:00:00.930> emails<00:00:01.439> but<00:00:02.070> what your company's sending emails but what your company's sending emails but what should<00:00:02.520> the<00:00:02.669> sender<00:00:03.149> name<00:00:03.570> be<00:00:03.959> on<00:00:04.230> those should the sender name be on those should the sender name be on those emails<00:00:09.170> whatever<00:00:10.170> you<00:00:10.440> do<00:00:10.650> at<00:00:11.280> least<00:00:11.690> don't

emails whatever you do at least don't
emails whatever you do at least don't send<00:00:12.990> emails<00:00:13.410> out<00:00:13.559> of<00:00:13.740> a<00:00:13.860> at<00:00:14.070> no<00:00:14.730> reply<00:00:15.410> email send emails out of a at no reply email you<00:00:16.859> so<00:00:17.250> you're<00:00:17.490> sending<00:00:17.699> emails<00:00:18.240> to<00:00:18.480> me<00:00:19.320> but<00:00:20.130> I send emails out of a at no reply email you so you're sending emails to me but I you so you're sending emails to me but I cannot<00:00:20.730> send<00:00:21.210> emails<00:00:21.570> to<00:00:21.630> you<00:00:21.960> that<00:00:22.769> doesn't cannot send emails to you that doesn't cannot send emails to you that doesn't kind<00:00:23.220> of<00:00:23.369> check<00:00:23.519> and<00:00:23.670> essentially<00:00:24.359> you<00:00:24.480> need kind of check and essentially you need kind of check and essentially you need to<00:00:24.750> be<00:00:24.869> a<00:00:24.900> customer's<00:00:25.380> eccentric<00:00:26.279> right<00:00:26.519> so to be a customer's eccentric right so to be a customer's eccentric right so it's<00:00:27.269> you<00:00:27.720> want<00:00:28.109> people<00:00:28.529> to<00:00:28.650> respond<00:00:29.070> you<00:00:29.220> want it's you want people to respond you want it's you want people to respond you want engagement<00:00:30.449> so<00:00:30.570> it's<00:00:30.720> like<00:00:30.869> yes<00:00:31.500> reply<00:00:31.980> would engagement so it's like yes reply would engagement so it's like yes reply would be<00:00:32.520> a<00:00:32.550> better<00:00:32.850> one<00:00:33.120> but<00:00:33.480> of<00:00:33.630> course<00:00:33.870> don't<00:00:34.590> put be a better one but of course don't put be a better one but of course don't put like<00:00:35.610> machine<00:00:36.420> names<00:00:36.840> into<00:00:37.170> the<00:00:37.380> sender<00:00:38.040> send like machine names into the sender send like machine names into the sender send their<00:00:38.520> names<00:00:38.700> and<00:00:38.969> emails<00:00:39.300> use<00:00:39.960> a<00:00:39.989> human<00:00:40.739> name their names and emails use a human name who<00:00:42.030> is<00:00:42.210> actually<00:00:42.420> sending<00:00:42.899> out<00:00:43.050> these<00:00:43.260> emails their names and emails use a human name who is actually sending out these emails who is actually sending out these emails that<00:00:43.770> Linda<00:00:44.219> is<00:00:44.250> it<00:00:44.489> Susie<00:00:44.910> is<00:00:45.090> it<00:00:45.270> is<00:00:45.450> it<00:00:45.600> you that Linda is it Susie is it is it you that Linda is it Susie is it is it you whatever<00:00:46.590> your<00:00:46.770> name<00:00:46.920> is whatever your name is whatever your name is make<00:00:47.700> it<00:00:47.850> come<00:00:48.030> from<00:00:48.210> him<00:00:48.450> so<00:00:48.899> let's<00:00:49.260> say<00:00:49.440> your make it come from him so let's say your make it come from him so let's say your name<00:00:49.890> is<00:00:50.039> Linda<00:00:50.430> and<00:00:50.579> I'm<00:00:51.030> subscribing<00:00:51.480> to name is Linda and I'm subscribing to your<00:00:51.750> newsletter<00:00:52.110> and<00:00:52.559> then<00:00:52.980> you<00:00:53.160> quit<00:00:53.430> and name is Linda and I'm subscribing to your newsletter and then you quit and your newsletter and then you quit and move<00:00:53.789> on<00:00:54.000> and<00:00:54.239> Robert<00:00:54.539> takes<00:00:54.719> over<00:00:54.989> and move on and Robert takes over and move on and Robert takes over and Roberts<00:00:55.379> start<00:00:55.620> sending<00:00:55.920> emails<00:00:56.039> I<00:00:56.520> don't Roberts start sending emails I don't Roberts start sending emails I don't know<00:00:57.420> who<00:00:57.570> Robert<00:00:57.780> is<00:00:58.020> so<00:00:58.260> when<00:00:58.410> I<00:00:58.440> see<00:00:58.710> an know who Robert is so when I see an email<00:00:59.070> from<00:00:59.160> Robert<00:00:59.640> I'm<00:00:59.730> like<00:00:59.879> who<00:00:59.969> the<00:01:00.090> hell know who Robert is so when I see an email from Robert I'm like who the hell email from Robert I'm like who the hell is<00:01:00.300> this<00:01:00.480> kind<00:01:00.690> of<00:01:00.780> an<00:01:00.840> unsubscribe<00:01:01.320> gonna<00:01:01.739> hit is this kind of an unsubscribe gonna hit is this kind of an unsubscribe gonna hit spam<00:01:02.359> so<00:01:03.470> people<00:01:04.470> change<00:01:04.769> that's<00:01:05.100> normal spam so people change that's normal spam so people change that's normal people<00:01:05.909> will<00:01:06.090> you<00:01:06.390> know<00:01:06.650> do<00:01:07.650> stuff<00:01:07.760> so<00:01:08.760> and<00:01:09.030> you people will you know do stuff so and you people will you know do stuff so and you are<00:01:09.210> a<00:01:09.689> company<00:01:10.140> so<00:01:10.439> the<00:01:10.890> better<00:01:11.130> way<00:01:11.369> to<00:01:11.430> do are a company so the better way to do this<00:01:11.909> while<00:01:12.750> still<00:01:13.080> keeping<00:01:13.290> a<00:01:13.590> human<00:01:13.920> face<00:01:14.130> to are a company so the better way to do this while still keeping a human face to this while still keeping a human face to emails<00:01:14.700> is<00:01:14.939> to<00:01:15.150> send<00:01:15.479> from<00:01:15.920> John<00:01:16.920> at<00:01:17.220> this emails is to send from John at this emails is to send from John at this company<00:01:18.600> where<00:01:18.900> you<00:01:19.049> know<00:01:19.170> pet<00:01:19.409> from<00:01:19.650> C<00:01:19.890> Excel company where you know pet from C Excel company where you know pet from C Excel sends<00:01:20.670> emails<00:01:21.030> or<00:01:21.240> if<00:01:21.630> you<00:01:21.840> know<00:01:21.960> my<00:01:22.140> colleague sends emails or if you know my colleague sends emails or if you know my colleague weights<00:01:22.979> and<00:01:23.280> x'mas<00:01:23.610> and<00:01:23.759> its<00:01:23.880> weight<00:01:24.090> at<00:01:24.299> C weights and x'mas and its weight at C weights and x'mas and its weight at C Excel<00:01:24.840> so<00:01:25.500> we<00:01:25.650> always<00:01:25.830> know<00:01:26.130> how<00:01:26.310> this<00:01:26.520> is<00:01:26.670> this Excel so we always know how this is this Excel so we always know how this is this company<00:01:27.330> it's<00:01:27.420> just<00:01:27.570> somebody<00:01:27.930> else<00:01:28.140> so<00:01:28.860> be<00:01:29.040> a company it's just somebody else so be a company it's just somebody else so be a human<00:01:29.579> don't<00:01:30.360> use<00:01:30.630> no<00:01:30.840> reply<00:01:31.229> and<00:01:31.619> don't<00:01:32.130> use human don't use no reply and don't use human don't use no reply and don't use robots you

Subscribe on YouTube so YOU can get more of The Pe:p Show!


Transcript:

Your company is sending emails. But what should the sender name be, on those emails? (rock music) Whatever you do, at least don’t send emails out of a @noreply email. So you’re sending emails to me, but I cannot send emails to you? That doesn’t kind of jive. And essentially you need to be customer-centric right? So it’s, you want people to respond, you want engagement. So it’s like yes reply would a better one. But of course don’t put like, machine names into the sender, sender names and emails. Use a human name. Who is actually sending out this email? Is it Linda? Is it Suzy? Is it you? Whatever your name is. Make it come from you. So let’s say your name is Linda, and I’m subscribing to your newsletter. And then you quit and move on, and Robert takes over, and Robert starts sending emails. I don’t know who Robert is, so when I see an email from Robert, I’m like who the hell is this guy? I’m gonna unsubscribe. I’m gonna hit spam. So people change, that’s normal. People will you know, do stuff. So, and you are a company. So, the better way to do this, while still keeping a human face to emails, is to send from John at this company, or you know, Pep from CXL sends emails. Or if you know, my colleague Wade sends emails, then it’s [email protected] So we always know, ah, this is this company, it’s just somebody else. So be a human, don’t use no reply, and don’t use robots. (rock music)

Related Posts

Join 95,000+ analysts, optimizers, digital marketers, and UX practitioners on our list

Emails once or twice a week on growth and optimization.

  • This field is for validation purposes and should be left unchanged.

Join the Conversation Add Your Comment

  1. Can you format the transcript for easier readability?

Comments are closed.

Current article:

Business Email: Don’t use a “NOREPLY” Address