Should you follow a list of best practices when working on a conversion optimization project? Maybe. Best practices in the conversion optimization world get a bad rap, but it doesn’t mean they are wrong. In this episode, Peep discusses why following some best practices at the beginning of a project, is actually a good thing. If you don’t have enough data, best practices can at least give you somewhere to start.
You have no data of your own. You start with following the best practice you'll like your competitor is your first prototype so to speak. And the best practice is a synthesis of what has worked for a number of companies in the past. There is no guarantee that any of that stuff will work for you but it's the best chance you got to ship something that that might have a chance of working right out of the gate. Now of course best practices is not optimization in the conversion optimization world.
Best practices off the laugh that are made fun of and then and for good reason often. But this practice is to have a great place so when you're building a first version of anything you're designing your first home page etc. you start with the best practice and then you optimize from there. So best practice is where you start not where you end up.
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