The Pe:p show

If you just started an agency or became a consultant, where did your first clients come from? In the beginning, finding clients, let alone the right clients can be difficult. You can go to friends and family, but that gets old real fast. In this video, I give you my best advice on how you can not only get clients but form valuable relationships with industry leaders and peers.

03:41
 
you're<00:00:00.179> trying<00:00:00.390> to<00:00:00.480> find<00:00:00.659> a<00:00:00.750> job<00:00:00.960> but<00:00:01.199> what you're trying to find a job but what you're trying to find a job but what kind<00:00:01.680> of<00:00:01.709> a<00:00:01.829> job<00:00:02.010> should<00:00:02.429> you<00:00:02.550> take<00:00:06.830> when

kind of a job should you take when
kind of a job should you take when deciding<00:00:08.189> over<00:00:08.700> this<00:00:08.910> job<00:00:09.269> or<00:00:09.480> this<00:00:09.570> other<00:00:09.780> job deciding over this job or this other job deciding over this job or this other job you<00:00:10.440> have<00:00:10.740> all<00:00:10.860> these<00:00:10.980> opportunities<00:00:11.190> in you have all these opportunities in you have all these opportunities in front<00:00:11.670> of<00:00:11.910> you<00:00:12.030> you<00:00:12.780> know<00:00:12.870> which<00:00:13.049> path<00:00:13.259> should front of you you know which path should front of you you know which path should you<00:00:13.830> go<00:00:14.790> for<00:00:14.820> I<00:00:15.210> think<00:00:15.750> you<00:00:16.470> should<00:00:16.740> choose<00:00:17.100> a you go for I think you should choose a you go for I think you should choose a job<00:00:17.609> that<00:00:18.510> gives<00:00:18.990> you<00:00:19.199> the<00:00:19.410> most job that gives you the most responsibility<00:00:21.150> because<00:00:22.109> that<00:00:22.320> means<00:00:22.560> growth job that gives you the most responsibility because that means growth responsibility because that means growth jump<00:00:23.580> in<00:00:23.850> somewhere<00:00:24.240> where<00:00:24.359> the<00:00:24.480> work<00:00:24.689> is<00:00:24.869> hard jump in somewhere where the work is hard jump in somewhere where the work is hard where<00:00:25.439> it's<00:00:25.529> complicate<00:00:26.039> and<00:00:26.789> you<00:00:27.660> don't<00:00:27.869> even where it's complicate and you don't even where it's complicate and you don't even know<00:00:28.320> what<00:00:28.560> you're<00:00:28.710> really<00:00:28.859> doing<00:00:28.980> I<00:00:29.400> mean<00:00:29.519> you know what you're really doing I mean you know what you're really doing I mean you need<00:00:29.849> to<00:00:29.970> have<00:00:30.090> some<00:00:30.269> base<00:00:30.449> level<00:00:30.480> of<00:00:30.779> skills need to have some base level of skills need to have some base level of skills but<00:00:31.289> a<00:00:31.470> place<00:00:32.250> where<00:00:32.489> you<00:00:32.669> can<00:00:32.910> really<00:00:33.480> push but a place where you can really push but a place where you can really push yourself<00:00:34.079> and<00:00:34.230> grow<00:00:34.410> up<00:00:34.530> if<00:00:34.649> you<00:00:34.770> don't<00:00:34.950> want yourself and grow up if you don't want yourself and grow up if you don't want to<00:00:35.160> go<00:00:35.309> to<00:00:35.370> a<00:00:35.520> place<00:00:35.730> where<00:00:35.760> it's<00:00:36.059> gonna<00:00:36.180> be to go to a place where it's gonna be easy<00:00:36.780> you're<00:00:37.410> not<00:00:37.559> gonna<00:00:37.739> grow<00:00:37.950> you're<00:00:38.219> gonna to go to a place where it's gonna be easy you're not gonna grow you're gonna easy you're not gonna grow you're gonna be<00:00:38.520> stuck<00:00:38.879> in<00:00:38.910> that<00:00:39.300> easy<00:00:39.899> job<00:00:40.320> for<00:00:40.559> a<00:00:40.590> long be stuck in that easy job for a long be stuck in that easy job for a long long<00:00:41.160> long<00:00:41.340> time<00:00:41.399> so<00:00:41.790> you<00:00:41.879> want<00:00:42.120> a<00:00:42.239> lot<00:00:42.390> of long long time so you want a lot of long long time so you want a lot of responsibility<00:00:43.520> freedom<00:00:44.520> to<00:00:44.789> do<00:00:44.940> stuff<00:00:45.300> to responsibility freedom to do stuff to responsibility freedom to do stuff to try<00:00:46.070> in<00:00:47.070> a<00:00:47.129> culture<00:00:47.489> of<00:00:47.520> experimentation<00:00:47.789> if try in a culture of experimentation if try in a culture of experimentation if that<00:00:48.750> is<00:00:48.870> place<00:00:49.170> where<00:00:49.469> you<00:00:49.559> can<00:00:49.739> try<00:00:49.950> out that is place where you can try out that is place where you can try out things<00:00:50.430> and<00:00:50.700> and<00:00:50.940> you<00:00:51.629> don't<00:00:51.870> get<00:00:52.050> burned<00:00:52.350> for things and and you don't get burned for things and and you don't get burned for you<00:00:53.309> know<00:00:53.430> failing<00:00:53.789> at<00:00:53.910> some<00:00:54.120> experiments you know failing at some experiments you know failing at some experiments especially<00:00:55.020> when<00:00:55.620> you<00:00:55.710> were<00:00:55.800> young especially when you were young especially when you were young especially<00:00:56.760> when<00:00:57.210> you<00:00:57.510> don't<00:00:57.660> have<00:00:57.899> you<00:00:58.140> know especially when you don't have you know especially when you don't have you know kids<00:00:58.559> to<00:00:58.770> feed<00:00:58.980> and<00:00:59.250> so<00:00:59.430> on<00:00:59.640> where<00:00:59.879> you<00:00:59.940> can kids to feed and so on where you can kids to feed and so on where you can take<00:01:00.329> risks<00:01:00.719> you<00:01:00.870> know<00:01:01.320> sure<00:01:01.530> all<00:01:01.739> we<00:01:01.949> all<00:01:02.100> care take risks you know sure all we all care take risks you know sure all we all care about<00:01:02.370> money<00:01:02.899> but<00:01:04.040> value<00:01:05.040> the<00:01:05.430> experience<00:01:05.820> the about money but value the experience the about money but value the experience the growth<00:01:06.720> the<00:01:07.530> responsibility<00:01:08.490> you<00:01:08.520> can<00:01:08.850> get growth the responsibility you can get growth the responsibility you can get more<00:01:09.930> than<00:01:10.320> anything<00:01:10.890> else you
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Have you ever received an email from a “[email protected]” address? Of course, you have! This is a “standard practice” that many companies do that removes the human element from your emails. Do you want your customers to open and engage with your emails? Don’t be a robot. In this video, I give you an easy step to make your emails more human.

01:39
 
your<00:00:00.210> company's<00:00:00.719> sending<00:00:00.930> emails<00:00:01.439> but<00:00:02.070> what your company's sending emails but what your company's sending emails but what should<00:00:02.520> the<00:00:02.669> sender<00:00:03.149> name<00:00:03.570> be<00:00:03.959> on<00:00:04.230> those should the sender name be on those should the sender name be on those emails<00:00:09.170> whatever<00:00:10.170> you<00:00:10.440> do<00:00:10.650> at<00:00:11.280> least<00:00:11.690> don't

emails whatever you do at least don't
emails whatever you do at least don't send<00:00:12.990> emails<00:00:13.410> out<00:00:13.559> of<00:00:13.740> a<00:00:13.860> at<00:00:14.070> no<00:00:14.730> reply<00:00:15.410> email send emails out of a at no reply email you<00:00:16.859> so<00:00:17.250> you're<00:00:17.490> sending<00:00:17.699> emails<00:00:18.240> to<00:00:18.480> me<00:00:19.320> but<00:00:20.130> I send emails out of a at no reply email you so you're sending emails to me but I you so you're sending emails to me but I cannot<00:00:20.730> send<00:00:21.210> emails<00:00:21.570> to<00:00:21.630> you<00:00:21.960> that<00:00:22.769> doesn't cannot send emails to you that doesn't cannot send emails to you that doesn't kind<00:00:23.220> of<00:00:23.369> check<00:00:23.519> and<00:00:23.670> essentially<00:00:24.359> you<00:00:24.480> need kind of check and essentially you need kind of check and essentially you need to<00:00:24.750> be<00:00:24.869> a<00:00:24.900> customer's<00:00:25.380> eccentric<00:00:26.279> right<00:00:26.519> so to be a customer's eccentric right so to be a customer's eccentric right so it's<00:00:27.269> you<00:00:27.720> want<00:00:28.109> people<00:00:28.529> to<00:00:28.650> respond<00:00:29.070> you<00:00:29.220> want it's you want people to respond you want it's you want people to respond you want engagement<00:00:30.449> so<00:00:30.570> it's<00:00:30.720> like<00:00:30.869> yes<00:00:31.500> reply<00:00:31.980> would engagement so it's like yes reply would engagement so it's like yes reply would be<00:00:32.520> a<00:00:32.550> better<00:00:32.850> one<00:00:33.120> but<00:00:33.480> of<00:00:33.630> course<00:00:33.870> don't<00:00:34.590> put be a better one but of course don't put be a better one but of course don't put like<00:00:35.610> machine<00:00:36.420> names<00:00:36.840> into<00:00:37.170> the<00:00:37.380> sender<00:00:38.040> send like machine names into the sender send like machine names into the sender send their<00:00:38.520> names<00:00:38.700> and<00:00:38.969> emails<00:00:39.300> use<00:00:39.960> a<00:00:39.989> human<00:00:40.739> name their names and emails use a human name who<00:00:42.030> is<00:00:42.210> actually<00:00:42.420> sending<00:00:42.899> out<00:00:43.050> these<00:00:43.260> emails their names and emails use a human name who is actually sending out these emails who is actually sending out these emails that<00:00:43.770> Linda<00:00:44.219> is<00:00:44.250> it<00:00:44.489> Susie<00:00:44.910> is<00:00:45.090> it<00:00:45.270> is<00:00:45.450> it<00:00:45.600> you that Linda is it Susie is it is it you that Linda is it Susie is it is it you whatever<00:00:46.590> your<00:00:46.770> name<00:00:46.920> is whatever your name is whatever your name is make<00:00:47.700> it<00:00:47.850> come<00:00:48.030> from<00:00:48.210> him<00:00:48.450> so<00:00:48.899> let's<00:00:49.260> say<00:00:49.440> your make it come from him so let's say your make it come from him so let's say your name<00:00:49.890> is<00:00:50.039> Linda<00:00:50.430> and<00:00:50.579> I'm<00:00:51.030> subscribing<00:00:51.480> to name is Linda and I'm subscribing to your<00:00:51.750> newsletter<00:00:52.110> and<00:00:52.559> then<00:00:52.980> you<00:00:53.160> quit<00:00:53.430> and name is Linda and I'm subscribing to your newsletter and then you quit and your newsletter and then you quit and move<00:00:53.789> on<00:00:54.000> and<00:00:54.239> Robert<00:00:54.539> takes<00:00:54.719> over<00:00:54.989> and move on and Robert takes over and move on and Robert takes over and Roberts<00:00:55.379> start<00:00:55.620> sending<00:00:55.920> emails<00:00:56.039> I<00:00:56.520> don't Roberts start sending emails I don't Roberts start sending emails I don't know<00:00:57.420> who<00:00:57.570> Robert<00:00:57.780> is<00:00:58.020> so<00:00:58.260> when<00:00:58.410> I<00:00:58.440> see<00:00:58.710> an know who Robert is so when I see an email<00:00:59.070> from<00:00:59.160> Robert<00:00:59.640> I'm<00:00:59.730> like<00:00:59.879> who<00:00:59.969> the<00:01:00.090> hell know who Robert is so when I see an email from Robert I'm like who the hell email from Robert I'm like who the hell is<00:01:00.300> this<00:01:00.480> kind<00:01:00.690> of<00:01:00.780> an<00:01:00.840> unsubscribe<00:01:01.320> gonna<00:01:01.739> hit is this kind of an unsubscribe gonna hit is this kind of an unsubscribe gonna hit spam<00:01:02.359> so<00:01:03.470> people<00:01:04.470> change<00:01:04.769> that's<00:01:05.100> normal spam so people change that's normal spam so people change that's normal people<00:01:05.909> will<00:01:06.090> you<00:01:06.390> know<00:01:06.650> do<00:01:07.650> stuff<00:01:07.760> so<00:01:08.760> and<00:01:09.030> you people will you know do stuff so and you people will you know do stuff so and you are<00:01:09.210> a<00:01:09.689> company<00:01:10.140> so<00:01:10.439> the<00:01:10.890> better<00:01:11.130> way<00:01:11.369> to<00:01:11.430> do are a company so the better way to do this<00:01:11.909> while<00:01:12.750> still<00:01:13.080> keeping<00:01:13.290> a<00:01:13.590> human<00:01:13.920> face<00:01:14.130> to are a company so the better way to do this while still keeping a human face to this while still keeping a human face to emails<00:01:14.700> is<00:01:14.939> to<00:01:15.150> send<00:01:15.479> from<00:01:15.920> John<00:01:16.920> at<00:01:17.220> this emails is to send from John at this emails is to send from John at this company<00:01:18.600> where<00:01:18.900> you<00:01:19.049> know<00:01:19.170> pet<00:01:19.409> from<00:01:19.650> C<00:01:19.890> Excel company where you know pet from C Excel company where you know pet from C Excel sends<00:01:20.670> emails<00:01:21.030> or<00:01:21.240> if<00:01:21.630> you<00:01:21.840> know<00:01:21.960> my<00:01:22.140> colleague sends emails or if you know my colleague sends emails or if you know my colleague weights<00:01:22.979> and<00:01:23.280> x'mas<00:01:23.610> and<00:01:23.759> its<00:01:23.880> weight<00:01:24.090> at<00:01:24.299> C weights and x'mas and its weight at C weights and x'mas and its weight at C Excel<00:01:24.840> so<00:01:25.500> we<00:01:25.650> always<00:01:25.830> know<00:01:26.130> how<00:01:26.310> this<00:01:26.520> is<00:01:26.670> this Excel so we always know how this is this Excel so we always know how this is this company<00:01:27.330> it's<00:01:27.420> just<00:01:27.570> somebody<00:01:27.930> else<00:01:28.140> so<00:01:28.860> be<00:01:29.040> a company it's just somebody else so be a company it's just somebody else so be a human<00:01:29.579> don't<00:01:30.360> use<00:01:30.630> no<00:01:30.840> reply<00:01:31.229> and<00:01:31.619> don't<00:01:32.130> use human don't use no reply and don't use human don't use no reply and don't use robots you
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Are you having issues with your manager? What do you do when your manager just doesn’t get it and it’s difficult to get work done? Value your craft and yourself, don’t work for a manager that forces you to do your job wrong.

Learn what you should do if your manager pushes back. Stand up for yourself and what you believe in. Do quality work for quality people.

02:01
 
what<00:00:00.179> do<00:00:00.269> you<00:00:00.390> do<00:00:00.630> if<00:00:00.870> your<00:00:01.079> manager<00:00:01.770> just what do you do if your manager just what do you do if your manager just doesn't<00:00:02.790> get<00:00:03.000> it<00:00:03.060> so<00:00:07.550> let's<00:00:08.550> say<00:00:08.790> you<00:00:08.849> work<00:00:09.240> for

doesn't get it so let's say you work for
doesn't get it so let's say you work for a<00:00:09.750> manager<00:00:10.500> and<00:00:10.769> your<00:00:11.250> job<00:00:11.580> is<00:00:11.969> to<00:00:12.030> be<00:00:12.780> the a manager and your job is to be the a manager and your job is to be the content<00:00:13.349> marketer<00:00:13.769> so<00:00:14.250> you<00:00:14.340> want<00:00:14.759> to<00:00:14.849> write content marketer so you want to write content marketer so you want to write some<00:00:15.480> really<00:00:15.750> good<00:00:16.230> shit<00:00:16.619> some<00:00:16.920> in<00:00:17.100> that<00:00:17.490> post some really good shit some in that post some really good shit some in that post stuff<00:00:19.109> that<00:00:19.289> will<00:00:19.500> help<00:00:19.710> people<00:00:19.980> but<00:00:20.820> your stuff that will help people but your stuff that will help people but your manager<00:00:21.330> says<00:00:21.630> no<00:00:22.170> no<00:00:22.289> no<00:00:22.320> no<00:00:22.619> we<00:00:22.769> just<00:00:22.800> need<00:00:23.130> a manager says no no no no we just need a manager says no no no no we just need a as<00:00:23.490> many<00:00:23.970> as<00:00:24.180> possible<00:00:24.240> for<00:00:24.930> SEO<00:00:25.410> so<00:00:25.529> just<00:00:25.830> you as many as possible for SEO so just you as many as possible for SEO so just you know<00:00:25.980> put<00:00:26.699> these<00:00:26.939> with<00:00:27.150> 300<00:00:27.750> word<00:00:27.930> articles know put these with 300 word articles know put these with 300 word articles out<00:00:28.529> there<00:00:28.800> we<00:00:28.920> need<00:00:29.039> you<00:00:29.279> know<00:00:29.400> 70<00:00:29.880> a<00:00:29.910> month<00:00:30.179> or out there we need you know 70 a month or whatever<00:00:30.570> what<00:00:31.140> are<00:00:31.199> you<00:00:31.260> doing<00:00:31.470> that out there we need you know 70 a month or whatever what are you doing that whatever what are you doing that situation<00:00:32.099> or<00:00:32.669> the<00:00:33.120> the<00:00:33.390> other<00:00:33.510> day<00:00:33.780> I<00:00:34.079> was situation or the the other day I was situation or the the other day I was talking<00:00:35.160> to<00:00:35.370> somebody<00:00:35.610> who<00:00:35.969> says<00:00:36.239> they talking to somebody who says they talking to somebody who says they haven't<00:00:36.930> conversion<00:00:37.500> optimization<00:00:38.040> program haven't conversion optimization program haven't conversion optimization program they<00:00:38.579> haven't<00:00:38.820> they<00:00:39.059> weren't<00:00:39.300> running<00:00:39.540> a/b they haven't they weren't running a/b tests<00:00:40.410> and<00:00:41.870> her<00:00:42.870> boss<00:00:44.059> forces<00:00:45.059> her<00:00:45.570> to<00:00:46.320> deploy they haven't they weren't running a/b

tests and her boss forces her to deploy
tests and her boss forces her to deploy tests<00:00:47.579> where<00:00:48.000> the<00:00:48.329> statistical<00:00:48.930> significance tests where the statistical significance tests where the statistical significance is<00:00:50.030> 65%<00:00:51.199> it's<00:00:52.199> like<00:00:52.410> flipping<00:00:52.860> a<00:00:53.129> quaint<00:00:53.489> you is 65% it's like flipping a quaint you is 65% it's like flipping a quaint you don't<00:00:54.360> know<00:00:54.719> anything<00:00:55.620> and<00:00:56.100> I<00:00:56.370> mean<00:00:56.399> don't don't know anything and I mean don't don't know anything and I mean don't even<00:00:57.090> get<00:00:57.180> me<00:00:57.300> started<00:00:57.329> how<00:00:57.750> to<00:00:58.070> when<00:00:59.070> you even get me started how to when you even get me started how to when you should<00:00:59.250> end<00:00:59.640> a<00:01:00.239> bee<00:01:00.660> test<00:01:00.930> the<00:01:01.199> main<00:01:01.410> point<00:01:01.770> is should end a bee test the main point is that<00:01:02.129> if<00:01:02.489> you're<00:01:02.820> if<00:01:03.390> your<00:01:03.660> manager<00:01:04.229> just should end a bee test the main point is that if you're if your manager just that if you're if your manager just doesn't<00:01:04.890> get<00:01:05.100> it<00:01:05.309> and<00:01:05.580> makes<00:01:05.939> you<00:01:06.270> do<00:01:06.630> bad<00:01:07.530> work doesn't get it and makes you do bad work doesn't get it and makes you do bad work what<00:01:08.700> are<00:01:08.790> you<00:01:08.880> doing<00:01:09.150> that<00:01:09.180> situation<00:01:09.930> first what are you doing that situation first what are you doing that situation first of<00:01:10.439> all<00:01:10.560> you<00:01:10.710> should<00:01:10.890> try<00:01:11.100> to<00:01:11.299> educate<00:01:12.299> you of all you should try to educate you of all you should try to educate you should<00:01:13.290> try<00:01:13.470> to<00:01:13.530> educate<00:01:14.070> the<00:01:14.189> manager<00:01:14.610> about should try to educate the manager about why<00:01:15.330> it's<00:01:15.600> important<00:01:16.110> to<00:01:16.170> be<00:01:16.290> better<00:01:16.740> why<00:01:17.400> it's should try to educate the manager about why it's important to be better why it's why it's important to be better why it's important<00:01:18.119> to<00:01:18.270> know<00:01:18.450> your<00:01:18.720> statistics important to know your statistics important to know your statistics because<00:01:19.560> otherwise<00:01:19.770> we<00:01:20.070> rendered<00:01:20.400> the<00:01:20.549> whole because otherwise we rendered the whole because otherwise we rendered the whole CRO<00:01:21.509> process<00:01:22.080> useless<00:01:22.530> it's<00:01:22.770> just<00:01:23.100> a<00:01:23.189> waste<00:01:23.400> of CRO process useless it's just a waste of CRO process useless it's just a waste of money money money or<00:01:24.030> you<00:01:24.810> know<00:01:24.960> we<00:01:25.380> can't<00:01:25.680> build<00:01:25.920> a<00:01:26.070> good<00:01:26.250> brand or you know we can't build a good brand or you know we can't build a good brand if<00:01:26.759> you're<00:01:26.880> publishing<00:01:27.270> rubbish<00:01:27.720> content<00:01:28.259> and if you're publishing rubbish content and if you're publishing rubbish content and whatever<00:01:28.619> it<00:01:28.920> may<00:01:29.130> be<00:01:29.159> value<00:01:30.030> your<00:01:30.210> craft<00:01:30.630> you whatever it may be value your craft you whatever it may be value your craft you know<00:01:31.740> like<00:01:31.890> be<00:01:32.159> a<00:01:32.189> specialist<00:01:33.090> be<00:01:33.930> somebody know like be a specialist be somebody know like be a specialist be somebody who<00:01:34.590> has<00:01:34.770> standards<00:01:35.570> stand<00:01:36.570> for<00:01:36.869> something who has standards stand for something who has standards stand for something and<00:01:37.829> if<00:01:38.159> if<00:01:38.490> your<00:01:38.729> manager<00:01:39.180> still<00:01:39.420> doesn't<00:01:39.780> get and if if your manager still doesn't get it<00:01:40.110> and<00:01:40.290> you're<00:01:40.950> getting<00:01:41.340> a<00:01:41.520> lot<00:01:41.610> of<00:01:41.729> pushback and if if your manager still doesn't get it and you're getting a lot of pushback it and you're getting a lot of pushback move<00:01:43.020> on<00:01:43.229> quit<00:01:44.070> go<00:01:44.520> somewhere<00:01:44.939> else move on quit go somewhere else move on quit go somewhere else lots<00:01:45.810> of<00:01:45.899> companies<00:01:46.350> around<00:01:46.439> where<00:01:46.770> they<00:01:47.220> in lots of companies around where they in lots of companies around where they in value<00:01:47.790> your<00:01:48.000> kind<00:01:48.240> of<00:01:48.299> people<00:01:48.600> it's<00:01:49.229> your<00:01:49.500> life value your kind of people it's your life value your kind of people it's your life it's<00:01:50.340> not<00:01:50.610> worth<00:01:51.090> wasting<00:01:52.100> so<00:01:53.100> don't<00:01:53.369> come it's not worth wasting so don't come it's not worth wasting so don't come work<00:01:54.000> for<00:01:54.030> a<00:01:54.240> jerk<00:01:54.540> boss

Keep reading »

How do you make introductions with influencers, the right way? Be sincere, be specific, and don’t just ask them “to go for a cup of coffee.” Be successful in your following business meetings, start by introducing yourself the right way!

01:09
 
- Have you ever tried to reach out to an influencer, to, you know, get a cup of coffee or schedule a call? How you go about it? (upbeat music) the worst thing you can say to somebody is like, hey, can I pick your brain, or can I meet you for coffee? First it's a cliche, you know, people get 10 messages all the time, and it doesn't mean anything. And people are always like, is this worth my time? Do I really wanna talk to you? So as soon as you go with a vague opening like, pick your brain, the odds that this is going to succeed, that the request is going to be successful, the odds are very low.

So instead you wanna be super specific.
You also wanna open up some of your personal story. Like make them wanna help you, like, I am working on this project and I'm facing these challenges and because you have worked on xyz things, show that you've done your homework, I'm looking to, you know, to seek your guidance about problem one, two and three and you'll find that you'll be far more successful. (upbeat music)

Each business has its own level of difficulty. Do you know what to do when things are no longer working? How can you prepare yourself when the time comes to close up shop? Be ready for your next business idea.

02:38

Do you want to get better at your work? Are you even trying? Putting in the work and meeting with mentors will get you far, but dedicated time for learning WEEKLY will increase your chances significantly.

 
- How much time are you spending every single week trying to get better? (intense rock music)

If you're not trying to get better,
the odds are you're not really getting better. Of course, you're getting better at your work by just doing it. Maybe you have a great colleague that is coaching you or maybe you have a mentor. Maybe you have other things going on. But I guarantee you, if you consciously schedule time for learning every single week, you will just grow so much faster. You will learn faster, you will become more skilled and hence more valuable, you will make more money, you will become more attractive for your employer or future employers, all that good stuff.

The problem is, when you look at your weekly to-do list,
you know think about what you're gonna do this week, what you did last week, how often is learning on your to-do list? Probably never, right? And it's the first thing to go as soon as things get hectic, which again, is short sighted. Because basically you stop investing in the future. We're so busy driving we have no time to put fuel in our car. But the fuel of knowledge fuels your career right? So what I recommend is that you budget two hours, two hours is what I see is the most common around individuals that grow really fast.

Two hours a week, you schedule, put it on your calendar,
let's say Friday afternoon after you eat that big juicy burger and you can't do any work anyway, so from let's say one to three PM, you just learn. You read a book, you watch a video course, whatever ways there are, you listen to a podcast.

If your boss is like hey what are you
wasting your time for? Do some work, send some emails. It's like well wouldn't you want me to get better at what I do and then hence, be more valuable person for the company? I think everybody in their company should do at least two hours a week. Imagine what will happen to the results of your company or your marketing team if every single person on your team would dedicate two hours a week to learning? So everybody collective is getting better and better and better.

Over the course of a year,
and a year is a really short time, if you consider a 28, 30 year career, in one year you can exponentially increase your hard skills, your knowledge. Also soft skills, you know whatever you need to. So dedicate your time to learning, put it on the calendar and see what happens. (intense rock music)

You need business experience? Where should you work to get the best experience? Work for an agency! Working for an agency will allow you to view many business situations from the backend.