The Pe:p show

“Content distribution is probably the hardest part of content marketing…”

In this episode of The Pe:p Show, I interview Sujan Patel, growth marketer and Co-founder of Mailshake & Ramp Ventures on his approach to content distribution. We discuss email outreach, social media blasts, and the importance of building a relationship with other to make better content.

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In this video, I sit down with AJ Wilcox, founder of B2Linked Agency and expert on all things LinkedIn Advertising. You can check out his LinkedIn Ads course on CXL institute

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so<00:00:00.179> what<00:00:00.510> are<00:00:00.810> some<00:00:00.840> of<00:00:01.290> the<00:00:01.439> most<00:00:02.220> common
so what are some of the most common so what are some of the most common mistakes<00:00:03.179> you<00:00:03.330> see<00:00:03.510> people<00:00:03.810> making<00:00:04.110> I<00:00:04.589> think mistakes you see people making I think mistakes you see people making I think one<00:00:05.580> of<00:00:05.609> the<00:00:05.730> most<00:00:05.819> common<00:00:06.210> mistakes<00:00:06.569> is one of the most common mistakes is one of the most common mistakes is following<00:00:07.589> linkedin's<00:00:08.069> advice<00:00:08.429> quite following linkedin's advice quite following linkedin's advice quite frankly<00:00:13.309> if<00:00:14.309> this<00:00:14.490> is<00:00:14.639> Pape<00:00:14.849> I'm<00:00:15.089> here<00:00:15.509> with<00:00:15.690> my frankly if this is Pape I'm here with my frankly if this is Pape I'm here with my man<00:00:16.049> AJ<00:00:16.770> AJ<00:00:17.460> wall<00:00:17.880> Cox<00:00:18.210> is<00:00:18.510> the<00:00:18.570> number<00:00:19.350> one man AJ AJ wall Cox is the number one dude<00:00:20.670> on<00:00:20.970> the<00:00:21.119> planet<00:00:21.150> for<00:00:21.720> LinkedIn man AJ AJ wall Cox is the number one dude on the planet for LinkedIn dude on the planet for LinkedIn advertising<00:00:22.650> which<00:00:23.460> is<00:00:23.580> why<00:00:23.760> I<00:00:24.119> wanted<00:00:24.570> to advertising which is why I wanted to advertising which is why I wanted to have<00:00:24.779> this<00:00:24.869> chat<00:00:25.109> with<00:00:25.260> it have this chat with it have this chat with it because<00:00:25.980> AJ<00:00:26.490> I<00:00:26.789> hear<00:00:27.720> from<00:00:27.840> so<00:00:28.080> many<00:00:28.140> people because AJ I hear from so many people because AJ I hear from so many people the<00:00:28.769> LinkedIn<00:00:29.400> advertising<00:00:29.670> just<00:00:30.390> sucks<00:00:30.750> the the LinkedIn advertising just sucks the the LinkedIn advertising just sucks the cost<00:00:31.560> per<00:00:31.679> click<00:00:31.920> is<00:00:31.949> ridiculously<00:00:32.640> high cost per click is ridiculously high cost per click is ridiculously high while<00:00:33.570> the<00:00:33.600> click-through<00:00:34.020> rate<00:00:34.440> is<00:00:34.770> so<00:00:35.309> low while the click-through rate is so low so<00:00:36.239> can<00:00:36.690> anybody<00:00:37.200> make<00:00:37.320> money<00:00:37.710> on<00:00:37.950> LinkedIn while the click-through rate is so low so can anybody make money on LinkedIn so can anybody make money on LinkedIn yes<00:00:38.730> you<00:00:38.940> absolutely<00:00:39.120> can<00:00:39.450> make<00:00:39.809> money<00:00:40.020> on yes you absolutely can make money on yes you absolutely can make money on LinkedIn<00:00:40.590> but<00:00:41.190> there<00:00:41.370> is<00:00:41.489> a<00:00:41.520> load<00:00:41.730> of<00:00:41.879> a<00:00:41.940> trick LinkedIn but there is a load of a trick LinkedIn but there is a load of a trick to<00:00:42.180> it<00:00:42.480> so<00:00:42.750> just<00:00:43.020> as<00:00:43.469> you've<00:00:43.620> heard<00:00:43.800> the<00:00:44.280> cost to it so just as you've heard the cost to it so just as you've heard the cost per<00:00:44.820> click<00:00:45.000> is<00:00:45.030> obscenely<00:00:45.600> high<00:00:45.930> compared<00:00:46.410> to per click is obscenely high compared to per click is obscenely high compared to other<00:00:46.530> platforms<00:00:46.860> in<00:00:47.760> general<00:00:48.239> what<00:00:48.360> we<00:00:48.450> see other platforms in general what we see other platforms in general what we see is<00:00:48.780> a<00:00:48.809> six<00:00:49.140> to<00:00:49.320> nine<00:00:49.500> dollar<00:00:49.770> cost<00:00:50.129> per<00:00:50.309> click is a six to nine dollar cost per click is a six to nine dollar cost per click which<00:00:50.910> is<00:00:51.239> high<00:00:51.480> in<00:00:52.260> some<00:00:53.039> Google<00:00:53.370> ads which is high in some Google ads which is high in some Google ads industries<00:00:54.180> you<00:00:54.300> might<00:00:54.480> see<00:00:54.660> you<00:00:55.350> know<00:00:55.410> cost industries you might see you know cost industries you might see you know cost per<00:00:55.890> click<00:00:56.070> getting<00:00:56.340> that<00:00:56.789> higher<00:00:57.030> higher<00:00:57.360> but per click getting that higher higher but per click getting that higher higher but in<00:00:58.140> social<00:00:58.440> we're<00:00:58.770> used<00:00:58.949> to<00:00:59.100> Facebook<00:00:59.520> where in social we're used to Facebook where in social we're used to Facebook where you<00:00:59.730> have<00:00:59.969> you<00:01:00.300> know<00:01:00.329> 150<00:01:00.899> $2<00:01:01.739> clicks<00:01:02.129> kind<00:01:02.699> of you have you know 150 $2 clicks kind of you have you know 150 $2 clicks kind of at<00:01:02.850> the<00:01:02.940> maximum<00:01:03.359> so<00:01:04.199> because<00:01:04.559> of<00:01:04.710> that at the maximum so because of that at the maximum so because of that because<00:01:05.100> it<00:01:05.430> costs<00:01:05.820> more<00:01:06.030> to<00:01:06.090> get<00:01:06.360> in<00:01:06.540> what<00:01:07.080> it because it costs more to get in what it means<00:01:07.439> is<00:01:07.619> you've<00:01:07.770> got<00:01:07.890> to<00:01:07.979> be<00:01:08.040> able<00:01:08.100> to<00:01:08.220> make because it costs more to get in what it means is you've got to be able to make means is you've got to be able to make more<00:01:08.640> money<00:01:08.700> on<00:01:09.030> the<00:01:09.180> back<00:01:09.450> end<00:01:09.860> in<00:01:10.860> order<00:01:11.100> for more money on the back end in order for more money on the back end in order for to<00:01:11.970> have<00:01:12.330> a<00:01:12.360> return<00:01:12.840> right<00:01:13.619> so<00:01:13.890> so<00:01:14.369> for to have a return right so so for to have a return right so so for building<00:01:15.090> an<00:01:15.150> outbound<00:01:15.479> sales<00:01:15.720> team<00:01:16.020> but building an outbound sales team but building an outbound sales team but typically<00:01:16.560> say<00:01:16.830> that<00:01:17.100> your<00:01:17.689> minimum<00:01:18.689> annual typically say that your minimum annual typically say that your minimum annual contract<00:01:19.590> value<00:01:19.890> be<00:01:20.130> like<00:01:20.310> $10,000<00:01:21.270> to<00:01:21.420> make contract value be like $10,000 to make contract value be like $10,000 to make sales<00:01:21.900> teams<00:01:22.200> work<00:01:22.470> so<00:01:22.650> what's<00:01:22.830> like<00:01:22.979> the sales teams work so what's like the sales teams work so what's like the minimum<00:01:23.520> ballpark<00:01:24.150> for<00:01:24.360> a<00:01:24.420> LinkedIn minimum ballpark for a LinkedIn minimum ballpark for a LinkedIn advertising<00:01:25.140> so<00:01:25.740> we've<00:01:25.860> seen<00:01:26.040> people<00:01:26.189> make<00:01:26.490> it advertising so we've seen people make it advertising so we've seen people make it work<00:01:26.759> with<00:01:26.939> less<00:01:27.150> but<00:01:27.570> what<00:01:27.900> I<00:01:27.930> generally<00:01:28.140> tell work with less but what I generally tell work with less but what I generally tell people<00:01:28.770> is<00:01:28.860> if<00:01:28.979> you're<00:01:29.070> gonna<00:01:29.189> earn<00:01:29.689> $15,000 people is if you're gonna earn $15,000 people is if you're gonna earn $15,000 or<00:01:30.840> more<00:01:30.869> when<00:01:31.320> you<00:01:31.409> close<00:01:31.619> a<00:01:31.650> deal<00:01:31.890> LinkedIn or more when you close a deal LinkedIn or more when you close a deal LinkedIn ads<00:01:32.700> makes<00:01:32.939> a<00:01:33.180> ton<00:01:33.420> of<00:01:33.450> sense<00:01:33.570> pretty<00:01:34.079> much ads makes a ton of sense pretty much ads makes a ton of sense pretty much every<00:01:34.439> time<00:01:34.820> 15,000<00:01:35.820> that's<00:01:35.970> high<00:01:36.090> so<00:01:36.479> like<00:01:36.780> if every time 15,000 that's high so like if every time 15,000 that's high so like if my<00:01:37.110> product<00:01:37.439> is<00:01:37.710> 200<00:01:38.369> bucks<00:01:38.780> no<00:01:39.780> chance<00:01:40.079> not my product is 200 bucks no chance not my product is 200 bucks no chance not unless<00:01:41.100> they're<00:01:41.280> gonna<00:01:41.400> stick<00:01:41.640> around<00:01:41.700> for<00:01:41.939> a unless they're gonna stick around for a unless they're gonna stick around for a long<00:01:42.240> time<00:01:42.479> and<00:01:42.659> you're<00:01:42.750> okay<00:01:42.990> footing<00:01:43.290> that long time and you're okay footing that long time and you're okay footing that bill<00:01:43.860> for<00:01:44.430> a<00:01:44.460> long<00:01:44.909> time<00:01:45.180> to<00:01:45.299> get<00:01:45.420> to<00:01:45.630> your<00:01:45.780> okay bill for a long time to get to your okay bill for a long time to get to your okay so<00:01:46.530> it's<00:01:46.890> typically<00:01:47.220> like<00:01:47.490> enterprise<00:01:47.970> speed so it's typically like enterprise speed so it's typically like enterprise speed to<00:01:49.020> be<00:01:49.140> software<00:01:49.740> like<00:01:50.189> what's<00:01:50.399> what's<00:01:50.640> what to be software like what's what's what to be software like what's what's what was<00:01:51.390> the<00:01:51.479> best<00:01:51.630> fit<00:01:51.840> typically<00:01:52.290> yeah<00:01:52.740> SAS was the best fit typically yeah SAS was the best fit typically yeah SAS software<00:01:53.670> makes<00:01:54.060> a<00:01:54.149> lot<00:01:54.270> of<00:01:54.299> sense<00:01:54.600> just software makes a lot of sense just software makes a lot of sense just because<00:01:54.899> with<00:01:55.470> SAS<00:01:55.649> software<00:01:55.829> you've<00:01:56.189> got because with SAS software you've got because with SAS software you've got that<00:01:56.460> recurring<00:01:56.909> agencies<00:01:57.780> tend<00:01:58.020> to<00:01:58.079> work that recurring agencies tend to work that recurring agencies tend to work really<00:01:58.350> well<00:01:58.969> especially<00:01:59.969> if<00:02:00.210> they're really well especially if they're really well especially if they're charging<00:02:00.630> you<00:02:01.020> know<00:02:01.140> one<00:02:01.409> to<00:02:01.680> three<00:02:01.950> thousand charging you know one to three thousand charging you know one to three thousand a<00:02:02.340> month<00:02:02.490> you<00:02:03.030> can<00:02:03.119> make a month you can make a month you can make back<00:02:04.060> pretty<00:02:04.960> quickly<00:02:05.170> in<00:02:05.410> less<00:02:06.190> than<00:02:06.370> a<00:02:06.430> year back pretty quickly in less than a year that<00:02:06.940> makes<00:02:07.420> a<00:02:07.510> lot<00:02:07.630> of<00:02:07.660> sense<00:02:07.900> also<00:02:08.380> we<00:02:08.470> found back pretty quickly in less than a year that makes a lot of sense also we found that makes a lot of sense also we found devices<00:02:09.310> like<00:02:09.490> medical<00:02:09.910> devices<00:02:10.210> tend<00:02:10.660> to devices like medical devices tend to devices like medical devices tend to make<00:02:10.840> a<00:02:10.869> lot<00:02:10.990> of<00:02:11.020> sense<00:02:11.490> things<00:02:12.490> like<00:02:12.700> you<00:02:13.180> know make a lot of sense things like you know make a lot of sense things like you know refurbished<00:02:14.770> x-ray<00:02:15.190> machines<00:02:15.550> we<00:02:15.790> found<00:02:16.300> just refurbished x-ray machines we found just refurbished x-ray machines we found just anything<00:02:17.320> with<00:02:17.530> a<00:02:17.560> high<00:02:17.740> contract<00:02:18.220> value<00:02:18.520> mix anything with a high contract value mix anything with a high contract value mix a<00:02:19.000> lot<00:02:19.300> of<00:02:19.390> SCOTUS<00:02:19.990> oh<00:02:20.140> no<00:02:20.320> no<00:02:20.650> one<00:02:21.130> dollar a lot of SCOTUS oh no no one dollar a lot of SCOTUS oh no no one dollar trick<00:02:21.640> it's<00:02:21.850> no<00:02:22.090> print<00:02:22.540> business<00:02:22.900> cards trick it's no print business cards trick it's no print business cards online<00:02:23.490> web<00:02:24.490> hosting<00:02:25.140> that's<00:02:26.140> crap online web hosting that's crap online web hosting that's crap nope<00:02:26.830> that<00:02:26.860> stuff<00:02:27.400> this<00:02:27.520> does<00:02:28.030> not<00:02:28.270> pay<00:02:28.480> off nope that stuff this does not pay off nope that stuff this does not pay off all<00:02:28.900> right<00:02:29.140> let's<00:02:29.350> say<00:02:29.500> that<00:02:29.680> I<00:02:29.740> have<00:02:29.980> a<00:02:30.010> SAS all right let's say that I have a SAS all right let's say that I have a SAS software<00:02:31.240> I<00:02:32.230> have<00:02:32.470> a<00:02:32.620> plan<00:02:32.920> enterprise<00:02:33.460> plan software I have a plan enterprise plan software I have a plan enterprise plan I'm<00:02:34.150> good<00:02:34.330> to<00:02:34.450> go<00:02:34.600> so<00:02:34.960> what<00:02:35.590> will<00:02:35.740> be<00:02:35.770> like<00:02:36.070> like I'm good to go so what will be like like I'm good to go so what will be like like top<00:02:36.850> five<00:02:36.880> things<00:02:37.540> I<00:02:37.780> should<00:02:38.020> do<00:02:38.350> to<00:02:38.800> make<00:02:38.830> sure top five things I should do to make sure top five things I should do to make sure that<00:02:39.340> my<00:02:39.840> LinkedIn<00:02:40.840> experiment<00:02:41.320> works<00:02:41.470> out that my LinkedIn experiment works out that my LinkedIn experiment works out yeah<00:02:42.160> so<00:02:42.190> I<00:02:42.370> have<00:02:42.850> this<00:02:43.000> acronym<00:02:43.390> I<00:02:43.570> like<00:02:43.720> to yeah so I have this acronym I like to yeah so I have this acronym I like to use<00:02:44.020> called<00:02:44.290> a<00:02:44.530> moe<00:02:44.740> bring<00:02:44.980> your<00:02:45.130> ammo<00:02:45.550> to<00:02:45.610> the use called a moe bring your ammo to the use called a moe bring your ammo to the fight<00:02:46.000> so<00:02:46.510> you<00:02:46.540> have<00:02:46.810> your<00:02:47.020> audience<00:02:47.530> your fight so you have your audience your fight so you have your audience your message<00:02:48.370> and<00:02:48.610> your<00:02:48.790> offer<00:02:49.060> your<00:02:49.750> audience message and your offer your audience message and your offer your audience it's<00:02:50.650> gonna<00:02:50.770> be<00:02:50.890> pretty<00:02:51.070> straightforward it's gonna be pretty straightforward it's gonna be pretty straightforward linkedin<00:02:51.910> has<00:02:51.940> by<00:02:52.270> far<00:02:52.540> the<00:02:52.720> best linkedin has by far the best linkedin has by far the best business-to-business business-to-business business-to-business targeting<00:02:54.160> of<00:02:54.340> any<00:02:54.610> platform<00:02:55.120> you're<00:02:55.510> gonna targeting of any platform you're gonna targeting of any platform you're gonna look<00:02:55.840> in<00:02:55.960> there<00:02:56.140> and<00:02:56.290> it's<00:02:56.380> gonna<00:02:56.470> become look in there and it's gonna become look in there and it's gonna become immediately<00:02:57.310> apparent<00:02:57.550> who<00:02:57.850> your<00:02:58.030> who<00:02:58.420> your immediately apparent who your who your immediately apparent who your who your people<00:02:58.720> are<00:02:59.040> number<00:03:00.040> two<00:03:00.280> your<00:03:00.490> message<00:03:00.880> is people are number two your message is people are number two your message is really<00:03:01.720> just<00:03:01.930> a<00:03:02.050> distilled<00:03:02.470> version<00:03:02.950> of<00:03:03.160> what really just a distilled version of what really just a distilled version of what your<00:03:03.700> landing<00:03:04.030> page<00:03:04.210> says<00:03:04.480> or<00:03:04.810> what<00:03:05.080> your your landing page says or what your your landing page says or what your offer<00:03:05.380> is<00:03:05.650> so<00:03:06.430> we<00:03:07.000> don't<00:03:07.150> worry<00:03:07.300> too<00:03:07.360> much offer is so we don't worry too much offer is so we don't worry too much about<00:03:07.630> that<00:03:07.900> we<00:03:08.020> can<00:03:08.110> talk<00:03:08.200> about<00:03:08.410> the about that we can talk about the about that we can talk about the different<00:03:08.830> ad<00:03:08.980> units<00:03:09.430> you<00:03:09.520> have<00:03:09.610> available different ad units you have available different ad units you have available but<00:03:10.420> the<00:03:10.510> third<00:03:10.750> part<00:03:11.020> do<00:03:11.380> the<00:03:11.950> offer<00:03:12.130> this but the third part do the offer this but the third part do the offer this makes<00:03:13.450> a<00:03:13.600> hundred<00:03:14.080> percent<00:03:14.170> of<00:03:14.410> a<00:03:14.470> difference makes a hundred percent of a difference makes a hundred percent of a difference in<00:03:14.980> in<00:03:15.280> your<00:03:15.520> campaign<00:03:15.940> in<00:03:16.930> general<00:03:17.380> if<00:03:17.470> you<00:03:17.620> go in in your campaign in general if you go in in your campaign in general if you go too<00:03:17.830> high<00:03:18.430> in<00:03:18.880> terms<00:03:19.840> of<00:03:20.020> cost<00:03:20.260> or<00:03:20.560> that<00:03:20.739> will too high in terms of cost or that will too high in terms of cost or that will go<00:03:21.220> like<00:03:21.910> the<00:03:22.180> offer<00:03:22.530> how<00:03:23.530> friction<00:03:24.190> prone<00:03:24.400> it go like the offer how friction prone it go like the offer how friction prone it is<00:03:24.700> so<00:03:25.060> high<00:03:25.660> meaning<00:03:26.260> really<00:03:26.560> low<00:03:26.860> friction is so high meaning really low friction is so high meaning really low friction would<00:03:27.760> be<00:03:27.880> something<00:03:28.090> like<00:03:28.470> read<00:03:29.470> my<00:03:29.680> blog would be something like read my blog would be something like read my blog post<00:03:30.310> or<00:03:30.610> view<00:03:31.270> this<00:03:31.420> infographic<00:03:31.840> and<00:03:32.380> that's post or view this infographic and that's post or view this infographic and that's a<00:03:32.680> very<00:03:33.040> low<00:03:33.310> commitment<00:03:33.880> by<00:03:34.180> anyone<00:03:34.510> and<00:03:34.840> the a very low commitment by anyone and the a very low commitment by anyone and the very<00:03:35.470> bottom<00:03:35.830> would<00:03:35.920> be<00:03:36.070> here<00:03:36.430> talk<00:03:36.640> to<00:03:36.670> my very bottom would be here talk to my very bottom would be here talk to my high<00:03:37.060> pressure<00:03:37.330> sales<00:03:37.630> rep<00:03:37.989> really<00:03:38.650> high high pressure sales rep really high high pressure sales rep really high friction<00:03:39.300> if<00:03:40.300> you<00:03:40.420> go<00:03:40.570> too<00:03:40.630> high<00:03:41.080> you<00:03:41.410> don't friction if you go too high you don't friction if you go too high you don't have<00:03:41.680> a<00:03:41.709> strong<00:03:41.950> enough<00:03:42.100> call-to-action<00:03:42.760> on have a strong enough call-to-action on have a strong enough call-to-action on the<00:03:42.940> blog<00:03:43.150> post<00:03:43.180> you're<00:03:43.959> generally<00:03:44.590> going<00:03:44.709> to the blog post you're generally going to the blog post you're generally going to have<00:03:44.890> a<00:03:44.920> very<00:03:45.280> low<00:03:45.520> conversion<00:03:45.760> rate<00:03:46.209> meaning have a very low conversion rate meaning have a very low conversion rate meaning a<00:03:46.810> very<00:03:46.840> expensive<00:03:47.470> cost<00:03:47.890> per<00:03:48.070> conversion<00:03:48.190> if a very expensive cost per conversion if a very expensive cost per conversion if you<00:03:49.090> go<00:03:49.209> all<00:03:49.360> the<00:03:49.450> way<00:03:49.510> to<00:03:49.600> the<00:03:49.720> bottom<00:03:49.930> where you go all the way to the bottom where you go all the way to the bottom where you're<00:03:50.380> telling<00:03:50.620> someone<00:03:50.800> talk<00:03:51.370> write<00:03:51.850> to<00:03:51.970> my you're telling someone talk write to my you're telling someone talk write to my sales<00:03:52.269> rep<00:03:52.570> or<00:03:52.870> take<00:03:53.110> a<00:03:53.140> demo<00:03:53.620> or<00:03:54.000> or<00:03:55.000> pop<00:03:55.660> on sales rep or take a demo or or pop on sales rep or take a demo or or pop on this<00:03:55.989> trial<00:03:56.459> that's<00:03:57.459> gonna<00:03:57.670> be<00:03:57.880> really<00:03:58.120> high this trial that's gonna be really high this trial that's gonna be really high commitment<00:03:58.900> and<00:03:59.050> it's<00:03:59.470> gonna<00:03:59.560> have<00:03:59.739> a<00:03:59.769> low commitment and it's gonna have a low commitment and it's gonna have a low click-through<00:04:00.459> rate<00:04:00.850> meaning<00:04:01.180> LinkedIn<00:04:01.540> is click-through rate meaning LinkedIn is click-through rate meaning LinkedIn is just<00:04:01.780> gonna<00:04:01.900> shut<00:04:02.140> it<00:04:02.170> off<00:04:02.380> so<00:04:02.830> what<00:04:02.950> you<00:04:03.040> need just gonna shut it off so what you need just gonna shut it off so what you need to<00:04:03.250> have<00:04:03.519> is<00:04:03.700> an<00:04:03.820> offer<00:04:04.000> that<00:04:04.300> somewhere<00:04:04.720> in to have is an offer that somewhere in to have is an offer that somewhere in the<00:04:04.959> middle<00:04:05.230> what<00:04:05.920> I'll<00:04:06.010> call<00:04:06.160> that<00:04:06.220> chunky the middle what I'll call that chunky the middle what I'll call that chunky middle<00:04:07.060> where<00:04:07.480> you<00:04:07.930> get<00:04:08.940> enough<00:04:09.940> interest middle where you get enough interest middle where you get enough interest that<00:04:10.540> people<00:04:10.600> are<00:04:10.840> willing<00:04:10.930> to<00:04:11.140> click<00:04:11.350> on<00:04:11.500> it that people are willing to click on it that people are willing to click on it and<00:04:11.799> an<00:04:12.400> offer<00:04:12.609> that's and an offer that's and an offer that's it's<00:04:14.420> call<00:04:14.660> to<00:04:14.780> action<00:04:15.080> that's<00:04:15.200> strong<00:04:15.410> enough it's call to action that's strong enough it's call to action that's strong enough that<00:04:15.620> people<00:04:15.830> actually<00:04:16.250> convert<00:04:16.790> so<00:04:17.239> that's that people actually convert so that's that people actually convert so that's gonna<00:04:17.540> be<00:04:17.630> things<00:04:17.900> like<00:04:18.109> here's<00:04:18.680> this<00:04:18.950> free gonna be things like here's this free gonna be things like here's this free checklist<00:04:19.609> or<00:04:20.209> a<00:04:20.269> free<00:04:20.570> cheat<00:04:20.870> sheet<00:04:21.170> or<00:04:21.350> join checklist or a free cheat sheet or join this<00:04:22.100> free<00:04:22.280> webinar<00:04:22.460> or<00:04:23.060> a<00:04:23.860> attendant<00:04:24.860> of<00:04:24.980> a checklist or a free cheat sheet or join this free webinar or a attendant of a this free webinar or a attendant of a free<00:04:25.370> in-person<00:04:25.730> event<00:04:26.180> something<00:04:26.720> like<00:04:26.840> that free in-person event something like that free in-person event something like that that<00:04:27.440> people<00:04:27.710> are<00:04:27.800> saying<00:04:28.790> that's<00:04:29.060> valuable that people are saying that's valuable that people are saying that's valuable enough<00:04:29.900> to<00:04:29.930> me<00:04:30.200> that<00:04:30.230> I'm<00:04:30.470> willing<00:04:30.740> to<00:04:30.770> give<00:04:30.919> my enough to me that I'm willing to give my enough to me that I'm willing to give my personal<00:04:31.340> information<00:04:31.880> for<00:04:32.030> that<00:04:32.060> got<00:04:32.390> it<00:04:32.600> so personal information for that got it so personal information for that got it so it's<00:04:32.930> an<00:04:33.110> it's<00:04:33.410> an<00:04:33.560> email<00:04:33.770> opt-in<00:04:33.950> offer<00:04:34.280> yeah it's an it's an email opt-in offer yeah it's an it's an email opt-in offer yeah exactly exactly God<00:04:35.810> do<00:04:36.470> you<00:04:36.560> ever<00:04:36.680> see<00:04:37.010> people<00:04:37.040> just<00:04:37.580> asking exactly God do you ever see people just asking God do you ever see people just asking for<00:04:38.419> money<00:04:38.660> straight<00:04:39.080> up<00:04:39.230> or<00:04:39.440> yeah<00:04:39.980> you<00:04:40.760> know for money straight up or yeah you know for money straight up or yeah you know because<00:04:41.419> you're<00:04:41.600> only<00:04:41.720> gonna<00:04:41.930> pay<00:04:42.200> when because you're only gonna pay when because you're only gonna pay when someone<00:04:42.470> clicks<00:04:42.800> for<00:04:43.580> the<00:04:43.640> most<00:04:43.790> part<00:04:44.030> we<00:04:44.330> tell someone clicks for the most part we tell someone clicks for the most part we tell people<00:04:44.810> hey<00:04:44.960> let's<00:04:45.200> test<00:04:45.530> any<00:04:45.770> call-to-action people hey let's test any call-to-action people hey let's test any call-to-action you<00:04:46.550> have<00:04:46.760> because<00:04:47.300> if<00:04:47.419> you<00:04:47.540> have<00:04:47.780> a<00:04:48.110> product you have because if you have a product you have because if you have a product that's<00:04:49.520> so<00:04:49.820> revolutionary<00:04:50.150> or<00:04:51.050> disruptive that's so revolutionary or disruptive that's so revolutionary or disruptive that<00:04:52.160> people<00:04:52.490> haven't<00:04:52.790> heard<00:04:52.910> of<00:04:53.060> it<00:04:53.090> before that people haven't heard of it before that people haven't heard of it before and<00:04:53.419> there's<00:04:53.660> some<00:04:53.840> latent<00:04:54.169> demand and there's some latent demand and there's some latent demand yeah<00:04:54.919> sure<00:04:55.130> they'll<00:04:55.370> hop<00:04:55.520> on<00:04:55.640> the<00:04:55.730> phone<00:04:55.850> with yeah sure they'll hop on the phone with yeah sure they'll hop on the phone with the<00:04:56.060> sales<00:04:56.270> rep<00:04:56.480> because<00:04:56.810> they've<00:04:56.930> never the sales rep because they've never the sales rep because they've never heard<00:04:57.380> that<00:04:57.410> this<00:04:57.770> product<00:04:58.040> existed<00:04:58.640> and heard that this product existed and heard that this product existed and they're<00:04:58.880> excited<00:04:59.090> to<00:04:59.330> hear<00:04:59.810> from<00:04:59.960> you they're excited to hear from you they're excited to hear from you but<00:05:00.800> that's<00:05:00.950> so<00:05:01.280> rare<00:05:01.520> I<00:05:01.700> mean<00:05:01.760> I<00:05:01.940> would<00:05:02.210> say<00:05:02.390> 5% but that's so rare I mean I would say 5% of<00:05:03.200> the<00:05:03.260> time<00:05:03.440> you<00:05:03.800> can<00:05:03.950> get<00:05:04.070> away<00:05:04.160> with<00:05:04.400> a but that's so rare I mean I would say 5% of the time you can get away with a of the time you can get away with a really<00:05:04.669> heavy<00:05:04.880> ask<00:05:05.120> right<00:05:05.750> so<00:05:06.350> they<00:05:06.440> have really heavy ask right so they have really heavy ask right so they have different<00:05:06.860> ways<00:05:06.980> to<00:05:07.190> advertise<00:05:07.310> there's<00:05:07.760> a different ways to advertise there's a different ways to advertise there's a link<00:05:08.390> text<00:05:09.200> ads<00:05:09.500> banner<00:05:10.130> ads<00:05:11.140> sponsored<00:05:12.140> email link text ads banner ads sponsored email link text ads banner ads sponsored email so<00:05:13.990> which<00:05:14.990> one<00:05:15.200> works<00:05:15.410> the<00:05:15.530> best<00:05:15.740> when<00:05:16.640> should so which one works the best when should so which one works the best when should you<00:05:16.970> use<00:05:17.030> what<00:05:17.510> so<00:05:17.840> 95%<00:05:18.410> of<00:05:18.830> the<00:05:18.890> time<00:05:19.040> I'm you use what so 95% of the time I'm you use what so 95% of the time I'm telling<00:05:19.520> people<00:05:19.669> start<00:05:20.540> with<00:05:20.690> sponsored telling people start with sponsored telling people start with sponsored content<00:05:21.620> these<00:05:21.979> are<00:05:22.070> the<00:05:22.130> ones<00:05:22.280> that<00:05:22.340> are content these are the ones that are content these are the ones that are going<00:05:22.610> to<00:05:22.760> appear<00:05:23.060> right<00:05:23.330> in<00:05:23.510> their<00:05:23.690> user<00:05:23.900> feed going to appear right in their user feed going to appear right in their user feed they're<00:05:24.830> gonna<00:05:24.979> appear<00:05:25.610> both<00:05:25.790> on<00:05:26.060> desktop<00:05:26.600> and they're gonna appear both on desktop and they're gonna appear both on desktop and on<00:05:27.020> mobile<00:05:27.050> no<00:05:27.440> matter<00:05:27.590> where<00:05:27.860> you're<00:05:28.070> viewing on mobile no matter where you're viewing on mobile no matter where you're viewing LinkedIn<00:05:28.700> you're<00:05:28.850> gonna<00:05:28.940> see<00:05:29.180> these<00:05:29.390> and<00:05:29.630> they LinkedIn you're gonna see these and they LinkedIn you're gonna see these and they have<00:05:30.140> some<00:05:30.979> of<00:05:31.040> the<00:05:31.100> highest<00:05:31.130> click-through have some of the highest click-through have some of the highest click-through rates<00:05:32.770> that's<00:05:33.770> going<00:05:34.310> to<00:05:34.400> get<00:05:34.729> you<00:05:34.910> a<00:05:34.940> click rates that's going to get you a click rates that's going to get you a click somewhere<00:05:35.540> in<00:05:35.690> the<00:05:35.870> six<00:05:36.200> to<00:05:36.320> nine<00:05:36.470> dollar somewhere in the six to nine dollar somewhere in the six to nine dollar range<00:05:36.979> so<00:05:37.430> that's<00:05:37.580> just<00:05:37.790> what<00:05:38.030> you<00:05:38.090> can<00:05:38.240> plan range so that's just what you can plan range so that's just what you can plan on<00:05:38.450> and<00:05:38.810> I<00:05:39.260> say<00:05:39.620> 95%<00:05:40.130> of<00:05:40.520> advertisers<00:05:40.910> can on and I say 95% of advertisers can on and I say 95% of advertisers can start<00:05:41.450> there start there start there the<00:05:42.770> next<00:05:43.070> place<00:05:43.280> that<00:05:43.310> I<00:05:43.580> say<00:05:43.880> people<00:05:44.030> can<00:05:44.240> go the next place that I say people can go the next place that I say people can go to<00:05:44.419> is<00:05:44.780> you<00:05:45.380> go<00:05:45.470> to<00:05:45.530> text<00:05:45.919> ads<00:05:46.100> because<00:05:46.550> they to is you go to text ads because they to is you go to text ads because they are<00:05:46.940> by<00:05:47.150> far<00:05:47.180> the<00:05:47.630> cheapest<00:05:48.169> cost<00:05:48.410> per<00:05:48.710> click are by far the cheapest cost per click are by far the cheapest cost per click of<00:05:49.040> any<00:05:49.190> ad<00:05:49.370> out<00:05:49.580> there<00:05:49.790> but<00:05:50.390> they<00:05:50.540> have<00:05:50.660> a of any ad out there but they have a of any ad out there but they have a really<00:05:51.440> really<00:05:51.590> low<00:05:51.860> click-through<00:05:52.160> rate<00:05:52.580> so really really low click-through rate so really really low click-through rate so you've<00:05:53.120> got<00:05:53.240> to<00:05:53.330> have<00:05:53.450> a<00:05:53.479> pre<00:05:53.720> sizing<00:05:54.550> 0.000<00:05:55.550> so you've got to have a pre sizing 0.000 so you've got to have a pre sizing 0.000 so it's<00:05:56.180> like<00:05:56.360> point<00:05:56.810> zero<00:05:57.260> to<00:05:57.320> five<00:05:57.860> percent<00:05:58.220> is it's like point zero to five percent is it's like point zero to five percent is the<00:05:58.850> average<00:05:59.300> and<00:05:59.570> that's<00:06:00.229> two<00:06:00.650> point<00:06:00.919> five the average and that's two point five the average and that's two point five out<00:06:01.400> of<00:06:01.490> every<00:06:01.700> ten<00:06:02.060> thousand<00:06:02.690> times<00:06:02.810> they're out of every ten thousand times they're out of every ten thousand times they're saying<00:06:03.320> so<00:06:03.680> yeah<00:06:03.860> obscenely<00:06:04.400> locally<00:06:04.910> through saying so yeah obscenely locally through rates<00:06:05.330> meaning<00:06:05.900> if<00:06:06.050> you've<00:06:06.200> got<00:06:06.350> a<00:06:06.380> super saying so yeah obscenely locally through rates meaning if you've got a super rates meaning if you've got a super targeted<00:06:07.100> audience<00:06:07.610> of<00:06:07.850> 30,000<00:06:08.840> people<00:06:08.870> you'd targeted audience of 30,000 people you'd targeted audience of 30,000 people you'd be<00:06:09.620> lucky<00:06:09.800> to<00:06:09.979> spend<00:06:10.280> ten<00:06:10.490> dollars<00:06:10.789> in<00:06:10.910> a<00:06:10.970> week be lucky to spend ten dollars in a week be lucky to spend ten dollars in a week good<00:06:11.840> the<00:06:12.650> beautiful<00:06:12.800> part<00:06:13.220> about<00:06:13.250> this<00:06:13.490> ad good the beautiful part about this ad good the beautiful part about this ad unit<00:06:13.940> is<00:06:14.030> its<00:06:14.180> desktop<00:06:14.450> only<00:06:15.080> so<00:06:15.470> if<00:06:15.530> you<00:06:15.650> have unit is its desktop only so if you have unit is its desktop only so if you have a<00:06:15.830> landing<00:06:16.160> page<00:06:16.340> experience<00:06:16.850> that's<00:06:17.000> not a landing page experience that's not a landing page experience that's not great<00:06:17.360> for<00:06:17.570> mobile<00:06:17.720> this<00:06:18.200> is<00:06:18.260> the<00:06:18.410> only<00:06:18.770> way<00:06:18.890> to great for mobile this is the only way to great for mobile this is the only way to go<00:06:19.150> mm-hmm<00:06:20.150> and<00:06:20.450> then<00:06:20.600> finally<00:06:20.960> as<00:06:21.050> you go mm-hmm and then finally as you go mm-hmm and then finally as you mentioned<00:06:21.530> sponsored<00:06:22.099> in<00:06:22.220> mail<00:06:22.460> this<00:06:22.729> is<00:06:22.880> the mentioned sponsored in mail this is the mentioned sponsored in mail this is the newest<00:06:23.390> ad<00:06:23.570> unit<00:06:23.870> that<00:06:23.930> we<00:06:24.020> got<00:06:24.169> access<00:06:24.470> to newest ad unit that we got access to newest ad unit that we got access to they<00:06:25.970> are<00:06:26.210> by<00:06:26.599> far<00:06:26.629> the<00:06:26.900> most<00:06:27.050> expensive<00:06:27.530> ad they are by far the most expensive ad they are by far the most expensive ad unit<00:06:28.370> on<00:06:28.460> LinkedIn<00:06:28.849> because<00:06:29.240> you're<00:06:29.569> paying unit on LinkedIn because you're paying unit on LinkedIn because you're paying per<00:06:30.289> send<00:06:30.710> not<00:06:31.460> per<00:06:31.759> click<00:06:32.000> so<00:06:32.740> you<00:06:33.740> know<00:06:33.830> you per send not per click so you know you per send not per click so you know you send<00:06:34.639> it<00:06:34.729> to<00:06:34.789> someone's<00:06:35.090> box<00:06:35.360> you<00:06:36.349> paid<00:06:36.650> you send it to someone's box you paid you send it to someone's box you paid you know<00:06:37.460> 40<00:06:38.060> to<00:06:38.180> 80<00:06:38.360> cents<00:06:38.719> usually<00:06:39.199> to<00:06:39.319> send<00:06:39.530> it know 40 to 80 cents usually to send it know 40 to 80 cents usually to send it to<00:06:39.740> someone<00:06:40.069> it's<00:06:40.580> gonna<00:06:40.699> have<00:06:40.969> a<00:06:41.000> 50<00:06:41.509> percent to someone it's gonna have a 50 percent to someone it's gonna have a 50 percent open<00:06:42.169> rate<00:06:42.229> on<00:06:42.590> average<00:06:42.770> and<00:06:43.219> it's<00:06:43.490> gonna<00:06:43.580> have open rate on average and it's gonna have open rate on average and it's gonna have an<00:06:43.849> 8<00:06:44.060> percent<00:06:44.240> click-through<00:06:44.689> rate<00:06:45.020> still an 8 percent click-through rate still an 8 percent click-through rate still pretty<00:06:46.009> good<00:06:46.219> I<00:06:46.520> not<00:06:47.330> too<00:06:47.569> bad<00:06:47.780> but pretty good I not too bad but pretty good I not too bad but considering<00:06:48.949> that<00:06:49.069> when<00:06:49.250> you<00:06:49.370> work<00:06:49.939> out<00:06:50.090> the considering that when you work out the considering that when you work out the math<00:06:50.389> you're<00:06:50.780> at<00:06:50.870> like<00:06:51.110> a<00:06:51.169> 12<00:06:51.500> to<00:06:51.680> 24<00:06:52.099> dollar math you're at like a 12 to 24 dollar math you're at like a 12 to 24 dollar cost<00:06:52.580> per<00:06:52.789> click<00:06:53.030> so<00:06:53.419> for<00:06:53.840> the<00:06:53.900> most<00:06:54.020> part<00:06:54.139> I cost per click so for the most part I cost per click so for the most part I say<00:06:54.560> that<00:06:55.069> works<00:06:55.310> really<00:06:55.669> well<00:06:55.909> if<00:06:56.060> you<00:06:56.090> have<00:06:56.240> a say that works really well if you have a say that works really well if you have a very<00:06:56.629> special<00:06:57.139> offer<00:06:57.289> something<00:06:57.919> that<00:06:58.069> makes very special offer something that makes very special offer something that makes you<00:06:59.180> feel<00:06:59.330> because<00:06:59.599> of<00:06:59.840> who<00:07:00.110> you<00:07:00.259> are<00:07:00.289> in<00:07:00.530> the you feel because of who you are in the you feel because of who you are in the industry<00:07:00.740> we<00:07:01.280> want<00:07:01.400> to<00:07:01.520> give<00:07:01.610> you<00:07:01.729> special industry we want to give you special industry we want to give you special access<00:07:02.719> or<00:07:02.870> a<00:07:02.900> sneak<00:07:03.229> peek<00:07:03.560> or<00:07:04.069> come<00:07:04.460> to<00:07:04.550> this access or a sneak peek or come to this access or a sneak peek or come to this free<00:07:04.909> event<00:07:05.030> where<00:07:05.300> you<00:07:05.389> get<00:07:05.509> to<00:07:05.599> network<00:07:05.690> with free event where you get to network with free event where you get to network with your<00:07:06.080> peers<00:07:06.139> those<00:07:06.949> kinds<00:07:07.310> of<00:07:07.400> offers<00:07:07.699> tend<00:07:07.969> to your peers those kinds of offers tend to your peers those kinds of offers tend to work<00:07:08.180> really<00:07:08.389> well<00:07:08.629> otherwise<00:07:09.199> there<00:07:09.940> that work really well otherwise there that work really well otherwise there that can<00:07:11.060> just<00:07:11.210> be<00:07:11.240> pretty<00:07:11.930> expensive<00:07:12.139> so<00:07:12.349> what<00:07:12.710> are can just be pretty expensive so what are can just be pretty expensive so what are some<00:07:13.370> of<00:07:13.490> the<00:07:13.639> most<00:07:14.360> common<00:07:14.930> mistakes<00:07:15.110> you<00:07:15.500> see some of the most common mistakes you see some of the most common mistakes you see people<00:07:15.979> making<00:07:16.280> I<00:07:16.729> think<00:07:17.000> one<00:07:17.750> of<00:07:17.779> the<00:07:17.900> most people making I think one of the most people making I think one of the most common<00:07:18.379> mistakes<00:07:18.740> is<00:07:19.009> following<00:07:19.849> link<00:07:20.060> Tim's common mistakes is following link Tim's common mistakes is following link Tim's advice<00:07:20.449> quite<00:07:20.990> frankly<00:07:21.259> Lincoln<00:07:22.039> will<00:07:22.190> give advice quite frankly Lincoln will give advice quite frankly Lincoln will give you<00:07:22.430> advice<00:07:22.729> that<00:07:23.000> is<00:07:23.150> hey<00:07:23.870> we're<00:07:24.199> gonna<00:07:24.319> give you advice that is hey we're gonna give you advice that is hey we're gonna give you<00:07:24.650> this<00:07:24.770> this<00:07:25.159> range<00:07:25.639> of<00:07:25.990> bids<00:07:26.990> that<00:07:27.349> you you this this range of bids that you you this this range of bids that you should<00:07:27.650> do<00:07:27.770> and<00:07:28.009> they're<00:07:28.699> gonna<00:07:28.819> quote<00:07:29.150> you should do and they're gonna quote you should do and they're gonna quote you really<00:07:29.779> high<00:07:30.219> for<00:07:31.219> the<00:07:31.370> majority<00:07:31.669> of really high for the majority of really high for the majority of advertisers<00:07:32.389> who<00:07:32.539> don't<00:07:32.810> have<00:07:33.020> massive advertisers who don't have massive advertisers who don't have massive budgets<00:07:33.889> I<00:07:34.069> think<00:07:34.520> you're<00:07:34.819> probably<00:07:35.300> okay<00:07:35.719> to budgets I think you're probably okay to budgets I think you're probably okay to bid<00:07:36.139> pretty<00:07:36.469> low<00:07:36.680> and<00:07:36.949> fill<00:07:37.490> your<00:07:37.639> budget<00:07:38.000> up bid pretty low and fill your budget up bid pretty low and fill your budget up with<00:07:38.270> cheap<00:07:38.539> clicks<00:07:38.870> as<00:07:39.110> opposed<00:07:39.680> to<00:07:39.800> filling with cheap clicks as opposed to filling with cheap clicks as opposed to filling your<00:07:40.250> budget<00:07:40.580> very<00:07:40.789> quickly<00:07:41.120> with<00:07:41.629> expensive your budget very quickly with expensive your budget very quickly with expensive clicks<00:07:42.409> so<00:07:42.919> LinkedIn<00:07:43.430> is<00:07:43.520> gonna<00:07:43.669> tell<00:07:43.879> you<00:07:44.029> bid clicks so LinkedIn is gonna tell you bid clicks so LinkedIn is gonna tell you bid eight<00:07:44.810> nine<00:07:45.050> twelve<00:07:45.589> fifteen<00:07:45.889> dollars<00:07:46.610> start eight nine twelve fifteen dollars start eight nine twelve fifteen dollars start near<00:07:47.690> the<00:07:47.719> minimum<00:07:48.139> if<00:07:48.349> it<00:07:48.560> says<00:07:48.830> the<00:07:48.979> minimum near the minimum if it says the minimum near the minimum if it says the minimum is<00:07:49.339> five<00:07:49.460> dollars<00:07:49.699> go<00:07:50.240> 525<00:07:51.020> 550<00:07:51.560> it's<00:07:52.129> a<00:07:52.190> good is five dollars go 525 550 it's a good is five dollars go 525 550 it's a good place<00:07:52.520> to<00:07:52.669> start<00:07:52.879> and<00:07:53.060> just<00:07:53.629> see<00:07:53.810> and<00:07:54.139> if<00:07:54.319> you place to start and just see and if you place to start and just see and if you can't<00:07:54.770> naturally<00:07:55.279> spend<00:07:55.550> your<00:07:55.699> budget<00:07:56.029> at can't naturally spend your budget at can't naturally spend your budget at those<00:07:56.449> at<00:07:57.440> that<00:07:57.740> bid<00:07:57.949> sure<00:07:58.490> you<00:07:58.699> can<00:07:58.819> raise<00:07:59.000> it those at that bid sure you can raise it those at that bid sure you can raise it but<00:07:59.300> start<00:07:59.629> low<00:07:59.839> don't<00:08:00.560> overpay but start low don't overpay but start low don't overpay so<00:08:01.250> you<00:08:01.310> see<00:08:01.580> this<00:08:01.849> is<00:08:01.969> what<00:08:02.120> I<00:08:02.150> always<00:08:02.449> say so you see this is what I always say so you see this is what I always say don't<00:08:03.800> just<00:08:04.219> follow<00:08:04.490> best<00:08:04.849> practices<00:08:05.449> blindly don't just follow best practices blindly don't just follow best practices blindly and<00:08:06.440> if<00:08:06.620> you<00:08:06.710> want<00:08:06.889> more<00:08:07.099> interviews<00:08:07.729> like and if you want more interviews like and if you want more interviews like this<00:08:07.969> subscribe<00:08:08.930> to<00:08:09.229> my<00:08:09.440> channel
Keep reading »

How do you become an expert? Well, it starts by first deciding you want to be an expert then putting in the time to gain expert knowledge. In this video, I break down a key way you can not only become an expert but also prove it.

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how<00:00:00.149> to<00:00:00.210> convince<00:00:00.750> people<00:00:00.930> that<00:00:01.290> you<00:00:01.620> are
how to convince people that you are how to convince people that you are really<00:00:02.280> the<00:00:02.310> true<00:00:02.790> expert<00:00:03.389> at<00:00:03.689> whatever<00:00:08.719> it really the true expert at whatever it really the true expert at whatever it starts<00:00:10.230> by<00:00:10.469> actually<00:00:11.370> being<00:00:11.610> an<00:00:11.849> expert<00:00:12.269> yeah starts by actually being an expert yeah starts by actually being an expert yeah no<00:00:13.139> shit<00:00:13.200> Sherlock<00:00:13.410> right<00:00:13.920> you<00:00:14.759> need<00:00:14.940> to<00:00:15.000> know no shit Sherlock right you need to know no shit Sherlock right you need to know what<00:00:15.690> you're<00:00:15.900> doing what you're doing what you're doing before<00:00:17.220> you<00:00:17.340> can<00:00:17.580> start<00:00:18.210> selling<00:00:18.600> yourself<00:00:18.960> as before you can start selling yourself as before you can start selling yourself as an<00:00:19.199> expert<00:00:19.260> you<00:00:19.560> need<00:00:19.710> to<00:00:19.800> be<00:00:19.890> the<00:00:19.949> real<00:00:20.160> thing an expert you need to be the real thing I<00:00:20.699> I<00:00:20.820> mean<00:00:21.270> I<00:00:21.300> guess<00:00:21.750> it's<00:00:21.930> weird<00:00:22.170> that<00:00:22.260> we an expert you need to be the real thing I I mean I guess it's weird that we I I mean I guess it's weird that we would<00:00:22.619> need<00:00:22.740> to<00:00:22.800> talk<00:00:23.039> about<00:00:23.189> these<00:00:23.460> things<00:00:23.699> on would need to talk about these things on would need to talk about these things on the<00:00:25.140> internet<00:00:25.500> I<00:00:25.830> mean<00:00:25.859> nobody<00:00:26.310> knows<00:00:26.460> that the internet I mean nobody knows that the internet I mean nobody knows that you're<00:00:26.760> actually<00:00:27.090> a<00:00:27.180> dog<00:00:27.420> right<00:00:27.750> first<00:00:28.289> thing you're actually a dog right first thing you're actually a dog right first thing you<00:00:29.130> need<00:00:29.310> to<00:00:29.340> decide<00:00:29.970> that<00:00:30.240> you<00:00:30.390> even<00:00:30.660> want<00:00:30.990> to you need to decide that you even want to you need to decide that you even want to be<00:00:31.199> an<00:00:31.320> expert<00:00:31.710> because<00:00:32.489> maybe<00:00:32.700> you're<00:00:33.030> better be an expert because maybe you're better be an expert because maybe you're better off<00:00:33.570> doing<00:00:34.110> something<00:00:34.410> else<00:00:35.570> for<00:00:36.570> me<00:00:36.780> when<00:00:37.320> I off doing something else for me when I off doing something else for me when I decided<00:00:37.829> that<00:00:38.190> I'm<00:00:38.700> gonna<00:00:39.000> be<00:00:39.210> an<00:00:39.360> expert<00:00:39.690> at decided that I'm gonna be an expert at something<00:00:40.290> it<00:00:40.469> actually<00:00:40.680> was<00:00:41.129> an<00:00:41.250> inspiration decided that I'm gonna be an expert at something it actually was an inspiration something it actually was an inspiration from<00:00:42.030> a<00:00:42.149> book<00:00:42.530> called<00:00:43.530> a<00:00:43.980> now<00:00:44.190> discovery from a book called a now discovery from a book called a now discovery strength<00:00:45.090> now<00:00:45.989> there's<00:00:46.200> a<00:00:46.289> follow<00:00:46.530> up strength now there's a follow up strength now there's a follow up strengths<00:00:47.129> finder<00:00:47.489> 2.0<00:00:48.030> and<00:00:48.270> maybe<00:00:48.450> they're strengths finder 2.0 and maybe they're strengths finder 2.0 and maybe they're even<00:00:48.960> there's<00:00:49.649> even<00:00:49.920> more<00:00:50.340> out<00:00:50.489> there<00:00:50.670> but even there's even more out there but even there's even more out there but basically<00:00:51.120> say<00:00:51.390> it's<00:00:51.870> a<00:00:52.170> it's<00:00:52.410> a<00:00:52.620> natural basically say it's a it's a natural basically say it's a it's a natural talent<00:00:53.870> kind<00:00:54.870> of<00:00:54.960> a<00:00:55.020> test<00:00:55.559> and<00:00:55.949> methodology<00:00:56.730> in talent kind of a test and methodology in talent kind of a test and methodology in there<00:00:56.940> done<00:00:57.420> but<00:00:57.600> get<00:00:57.780> the<00:00:57.899> Gallup there done but get the Gallup there done but get the Gallup Organization<00:00:58.289> so<00:00:59.190> anyways<00:00:59.489> my<00:01:00.030> my<00:01:00.690> talent Organization so anyways my my talent Organization so anyways my my talent said<00:01:01.410> that<00:01:01.800> book<00:01:02.489> told<00:01:02.730> me<00:01:02.940> that<00:01:03.120> was<00:01:03.329> like<00:01:03.359> I'm said that book told me that was like I'm said that book told me that was like I'm good<00:01:04.049> at<00:01:04.140> retaining<00:01:04.409> information<00:01:04.680> I'm<00:01:05.430> good good at retaining information I'm good good at retaining information I'm good at<00:01:05.700> taking<00:01:05.850> action<00:01:06.450> I'm<00:01:06.960> good<00:01:07.200> at<00:01:08.150> learning at taking action I'm good at learning at taking action I'm good at learning fast<00:01:09.570> all<00:01:09.780> these<00:01:09.930> all<00:01:10.229> these<00:01:10.530> things<00:01:10.770> that fast all these all these things that fast all these all these things that were<00:01:11.159> made<00:01:11.880> me<00:01:12.320> suitable<00:01:13.320> like<00:01:13.530> all<00:01:13.710> these were made me suitable like all these were made me suitable like all these traits<00:01:14.700> that<00:01:14.970> made<00:01:15.150> me<00:01:15.270> suitable<00:01:15.720> to<00:01:15.869> being<00:01:16.049> to traits that made me suitable to being to traits that made me suitable to being to be<00:01:16.740> an<00:01:16.860> expert<00:01:17.159> and<00:01:17.310> I've<00:01:17.400> decided<00:01:17.729> yes<00:01:18.119> I<00:01:18.270> want be an expert and I've decided yes I want be an expert and I've decided yes I want to<00:01:18.540> be<00:01:18.630> an<00:01:18.720> expert<00:01:18.930> at<00:01:19.290> this<00:01:20.130> one<00:01:20.340> thing<00:01:20.540> and to be an expert at this one thing and to be an expert at this one thing and then<00:01:21.720> then<00:01:22.680> you<00:01:22.830> need<00:01:23.009> to<00:01:23.159> you<00:01:23.549> know<00:01:23.640> learn<00:01:24.000> all then then you need to you know learn all then then you need to you know learn all you<00:01:24.930> can<00:01:24.960> about<00:01:25.790> this<00:01:26.790> subject<00:01:27.330> you<00:01:27.659> read<00:01:27.930> all you can about this subject you read all you can about this subject you read all the<00:01:28.200> books<00:01:28.409> read<00:01:28.770> all<00:01:28.950> the<00:01:29.070> articles<00:01:29.240> because the books read all the articles because the books read all the articles because in<00:01:30.360> the<00:01:30.450> beginning<00:01:30.869> when<00:01:31.020> you're<00:01:31.110> just in the beginning when you're just in the beginning when you're just getting<00:01:31.380> studied<00:01:31.890> it's<00:01:32.040> it's<00:01:32.430> very<00:01:32.520> hard<00:01:32.909> for getting studied it's it's very hard for getting studied it's it's very hard for you<00:01:33.150> to<00:01:33.299> tell<00:01:33.509> what's<00:01:34.110> a<00:01:34.200> good<00:01:34.380> source<00:01:34.650> and you to tell what's a good source and what's<00:01:35.009> what's<00:01:35.369> not<00:01:35.700> a<00:01:35.759> good<00:01:35.850> source<00:01:36.299> so<00:01:36.540> you you to tell what's a good source and what's what's not a good source so you what's what's not a good source so you need<00:01:36.780> to<00:01:36.869> rely<00:01:37.140> on<00:01:37.170> other<00:01:37.500> people<00:01:37.590> giving need to rely on other people giving need to rely on other people giving recommendations<00:01:38.460> and<00:01:39.210> and<00:01:40.020> you<00:01:40.470> know recommendations and and you know recommendations and and you know eventually<00:01:40.950> you<00:01:41.340> build<00:01:41.670> up<00:01:41.820> enough<00:01:42.150> expertise eventually you build up enough expertise eventually you build up enough expertise to<00:01:42.960> be<00:01:43.110> able<00:01:43.229> to<00:01:43.590> distinguish<00:01:44.549> between<00:01:44.610> good to be able to distinguish between good to be able to distinguish between good and<00:01:45.810> bad<00:01:45.840> sources<00:01:46.259> of<00:01:46.500> information<00:01:47.189> and<00:01:47.640> of and bad sources of information and of and bad sources of information and of course<00:01:48.360> there's<00:01:48.600> no<00:01:48.720> substitution<00:01:49.500> to course there's no substitution to course there's no substitution to actually<00:01:50.189> take<00:01:50.820> an<00:01:50.970> action<00:01:51.329> and<00:01:51.420> doing<00:01:51.780> it<00:01:51.899> and actually take an action and doing it and getting<00:01:52.259> results<00:01:52.939> beat<00:01:53.939> you<00:01:54.299> know<00:01:54.479> conversion actually take an action and doing it and getting results beat you know conversion getting results beat you know conversion optimization<00:01:56.009> analytics<00:01:56.600> you<00:01:57.600> know<00:01:57.719> you<00:01:57.930> name optimization analytics you know you name optimization analytics you know you name it<00:01:58.259> whatever<00:01:58.439> it<00:01:58.710> might<00:01:58.860> be<00:01:59.070> what's<00:01:59.460> really it whatever it might be what's really it whatever it might be what's really good<00:02:00.240> investment<00:02:00.780> is<00:02:00.930> like<00:02:01.170> if<00:02:01.350> you<00:02:01.500> try<00:02:01.710> to good investment is like if you try to good investment is like if you try to get<00:02:02.939> coaching<00:02:03.390> from<00:02:03.540> people<00:02:03.840> who've<00:02:03.990> been get coaching from people who've been get coaching from people who've been there<00:02:04.259> done<00:02:04.770> that there done that there done that so<00:02:05.340> like<00:02:05.549> pay<00:02:05.820> people<00:02:06.149> money<00:02:06.570> to<00:02:06.979> show<00:02:07.979> you<00:02:08.039> the so like pay people money to show you the so like pay people money to show you the ropes<00:02:08.459> to<00:02:08.879> get<00:02:09.300> you<00:02:09.450> from<00:02:09.629> A<00:02:09.780> to<00:02:09.810> B ropes to get you from A to B ropes to get you from A to B and<00:02:10.479> so<00:02:11.320> if<00:02:11.500> you<00:02:11.680> have<00:02:11.980> the<00:02:12.310> actual<00:02:12.430> expertise and so if you have the actual expertise and so if you have the actual expertise well<00:02:14.140> then<00:02:14.350> people<00:02:15.040> that<00:02:15.340> you<00:02:15.430> do<00:02:15.580> work<00:02:15.820> for well then people that you do work for well then people that you do work for will<00:02:16.300> start<00:02:16.600> referring<00:02:17.530> you<00:02:17.860> so<00:02:18.100> that's<00:02:18.340> one will start referring you so that's one will start referring you so that's one way<00:02:19.450> where<00:02:19.810> how<00:02:20.470> you<00:02:20.830> can<00:02:21.040> convince<00:02:21.310> people way where how you can convince people way where how you can convince people that<00:02:21.700> you're<00:02:21.940> an<00:02:22.060> expert<00:02:22.390> when<00:02:22.540> somebody<00:02:23.020> else that you're an expert when somebody else that you're an expert when somebody else says<00:02:23.410> yet<00:02:23.620> this<00:02:23.830> guy<00:02:24.040> is<00:02:24.100> the<00:02:24.310> shit<00:02:24.550> so<00:02:25.090> so<00:02:25.330> you says yet this guy is the shit so so you says yet this guy is the shit so so you just<00:02:25.780> need<00:02:26.080> to<00:02:26.500> be<00:02:26.650> proactive<00:02:26.950> at<00:02:27.790> showing just need to be proactive at showing just need to be proactive at showing that<00:02:28.810> you<00:02:28.990> know<00:02:29.140> your<00:02:29.320> craft
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You can improve your private and business life just by being proactive and incorporating good habits into your routine NOW. In this video, I break down the things in my personal and professional life that I should have started earlier and why it’s important to focus on longevity.

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what's<00:00:00.210> the<00:00:00.420> one<00:00:00.630> thing<00:00:00.659> that<00:00:01.319> I<00:00:01.350> wish<00:00:01.709> I<00:00:02.010> had
what's the one thing that I wish I had what's the one thing that I wish I had started<00:00:02.669> earlier<00:00:02.939> on<00:00:08.059> somebody<00:00:09.059> asked<00:00:09.269> me<00:00:09.330> the started earlier on somebody asked me the started earlier on somebody asked me the other<00:00:09.480> day<00:00:09.630> on<00:00:10.050> Facebook<00:00:11.690> what<00:00:12.690> is<00:00:12.780> the<00:00:12.929> one other day on Facebook what is the one other day on Facebook what is the one thing<00:00:13.400> that<00:00:14.400> I<00:00:14.519> wish<00:00:14.730> I<00:00:14.820> had<00:00:14.969> started<00:00:15.269> years thing that I wish I had started years ago<00:00:16.520> earlier<00:00:17.520> than<00:00:17.730> I<00:00:17.820> did thing that I wish I had started years ago earlier than I did ago earlier than I did business-wise<00:00:18.810> it<00:00:19.710> has<00:00:19.980> to<00:00:20.279> be<00:00:20.490> blogging<00:00:21.420> I business-wise it has to be blogging I business-wise it has to be blogging I studied<00:00:21.900> the<00:00:22.050> cxl<00:00:22.710> blog<00:00:22.890> in<00:00:23.070> 2011<00:00:23.760> and<00:00:23.939> I<00:00:24.269> was studied the cxl blog in 2011 and I was studied the cxl blog in 2011 and I was hesitant<00:00:24.779> to<00:00:24.900> start<00:00:25.260> to<00:00:25.380> see<00:00:25.529> Excel<00:00:25.800> blow<00:00:26.010> up hesitant to start to see Excel blow up hesitant to start to see Excel blow up as<00:00:26.310> a<00:00:26.460> I'm<00:00:26.849> not<00:00:27.300> a<00:00:27.330> native<00:00:27.689> English<00:00:27.779> speaker as a I'm not a native English speaker as a I'm not a native English speaker being<00:00:29.220> you<00:00:29.640> know<00:00:29.760> like<00:00:29.789> I<00:00:30.060> was<00:00:30.179> shy<00:00:30.539> like<00:00:30.810> I being you know like I was shy like I being you know like I was shy like I don't<00:00:30.990> know<00:00:31.230> like<00:00:31.470> maybe<00:00:31.560> people<00:00:31.949> to<00:00:32.130> start don't know like maybe people to start don't know like maybe people to start calling<00:00:32.579> me<00:00:32.850> out<00:00:32.880> I'm<00:00:33.480> not<00:00:33.989> sure<00:00:34.290> if<00:00:34.500> you<00:00:34.860> know calling me out I'm not sure if you know calling me out I'm not sure if you know I'm<00:00:35.160> the<00:00:35.370> most<00:00:35.520> knowledgeable<00:00:35.910> person<00:00:36.239> about I'm the most knowledgeable person about XYZ<00:00:37.020> and<00:00:37.620> like<00:00:38.399> to<00:00:38.940> have<00:00:39.239> the<00:00:39.420> authority<00:00:39.540> to I'm the most knowledgeable person about XYZ and like to have the authority to XYZ and like to have the authority to even<00:00:40.379> write<00:00:40.559> about<00:00:40.770> this<00:00:40.980> stuff<00:00:41.250> all<00:00:41.670> these even write about this stuff all these even write about this stuff all these doubts<00:00:42.360> and<00:00:42.719> hesitations<00:00:43.410> and<00:00:45.980> nanami<00:00:46.980> it<00:00:47.039> was doubts and hesitations and nanami it was doubts and hesitations and nanami it was actually<00:00:47.670> really<00:00:48.289> valid<00:00:49.289> I<00:00:49.649> mean<00:00:50.579> you<00:00:50.670> can actually really valid I mean you can actually really valid I mean you can have<00:00:51.000> somebody<00:00:51.210> proofread<00:00:51.840> your<00:00:51.870> content<00:00:52.590> and have somebody proofread your content and have somebody proofread your content and you<00:00:52.920> can<00:00:52.949> have<00:00:53.480> it's<00:00:54.480> okay<00:00:54.870> if<00:00:55.050> you're<00:00:55.230> not<00:00:55.440> the you can have it's okay if you're not the you can have it's okay if you're not the smartest<00:00:55.710> person<00:00:56.190> on<00:00:56.460> the<00:00:56.550> planet<00:00:56.760> you'll smartest person on the planet you'll smartest person on the planet you'll grow<00:00:57.449> you<00:00:58.050> learn<00:00:58.800> and<00:00:59.219> and<00:00:59.399> but<00:01:00.059> if<00:01:00.300> you<00:01:00.449> put grow you learn and and but if you put grow you learn and and but if you put yourself<00:01:01.050> out<00:01:01.199> there<00:01:01.500> through<00:01:01.770> content yourself out there through content marketing<00:01:02.489> for<00:01:02.670> me<00:01:02.789> it<00:01:02.910> was<00:01:03.030> blogging<00:01:03.270> cuz<00:01:03.600> I'm yourself out there through content marketing for me it was blogging cuz I'm marketing for me it was blogging cuz I'm a<00:01:03.750> writer<00:01:04.019> some<00:01:04.680> people<00:01:04.979> are<00:01:05.129> you<00:01:05.519> know<00:01:05.549> I a writer some people are you know I a writer some people are you know I created<00:01:06.240> other<00:01:06.450> mediums<00:01:06.900> the<00:01:07.380> sooner<00:01:07.920> you<00:01:08.010> put created other mediums the sooner you put created other mediums the sooner you put yourself<00:01:08.549> out<00:01:08.729> there<00:01:08.760> the<00:01:09.600> sooner<00:01:10.200> you<00:01:10.320> start yourself out there the sooner you start yourself out there the sooner you start building<00:01:11.040> a<00:01:11.130> following<00:01:11.640> your<00:01:12.330> name<00:01:12.540> will<00:01:12.750> get building a following your name will get building a following your name will get out<00:01:13.020> there<00:01:13.200> and<00:01:13.380> you'll<00:01:13.590> build<00:01:14.340> relationships out there and you'll build relationships out there and you'll build relationships with<00:01:15.240> other<00:01:15.360> people<00:01:15.450> of<00:01:15.990> writing<00:01:16.740> about with other people of writing about with other people of writing about similar<00:01:17.430> things<00:01:17.700> you<00:01:17.850> start<00:01:18.030> going<00:01:18.299> to<00:01:18.479> events similar things you start going to events similar things you start going to events you<00:01:19.979> start<00:01:20.310> you<00:01:20.880> know<00:01:21.060> working<00:01:21.689> on<00:01:21.960> name you start you know working on name recognition<00:01:22.350> all<00:01:23.310> these<00:01:23.580> things<00:01:23.939> that<00:01:24.330> down you start you know working on name recognition all these things that down recognition all these things that down the<00:01:24.869> line<00:01:24.900> that<00:01:25.110> immensely<00:01:26.100> immensely the line that immensely immensely the line that immensely immensely immensely<00:01:27.270> valuable<00:01:27.479> things<00:01:28.170> like<00:01:28.829> blogging immensely valuable things like blogging immensely valuable things like blogging hasn't<00:01:29.670> built<00:01:29.909> the<00:01:30.390> business<00:01:30.600> I<00:01:31.439> have<00:01:32.040> today hasn't built the business I have today hasn't built the business I have today blowing<00:01:33.270> has<00:01:33.420> brought<00:01:33.780> me<00:01:34.020> immense<00:01:34.530> amount<00:01:34.829> of blowing has brought me immense amount of blowing has brought me immense amount of relationships<00:01:36.290> so<00:01:37.290> we<00:01:37.439> you<00:01:37.560> know<00:01:37.650> everywhere relationships so we you know everywhere relationships so we you know everywhere I<00:01:38.070> go<00:01:38.369> to<00:01:38.640> business<00:01:38.970> conference<00:01:39.360> people<00:01:39.630> know I go to business conference people know I go to business conference people know who<00:01:39.930> I<00:01:40.020> am<00:01:40.049> because<00:01:40.590> of<00:01:40.829> blogging<00:01:41.759> and<00:01:42.630> it who I am because of blogging and it who I am because of blogging and it could<00:01:43.680> be<00:01:43.799> even<00:01:44.009> bigger<00:01:44.130> had<00:01:44.460> I<00:01:44.490> started<00:01:44.909> it could be even bigger had I started it years<00:01:45.780> ago<00:01:46.049> so<00:01:46.229> that<00:01:46.259> is<00:01:46.530> my<00:01:46.710> piece<00:01:47.340> of<00:01:47.520> advice could be even bigger had I started it years ago so that is my piece of advice years ago so that is my piece of advice to<00:01:47.850> you<00:01:48.119> like<00:01:48.299> start<00:01:48.960> some<00:01:49.290> sort<00:01:50.189> of<00:01:50.280> some<00:01:51.240> form to you like start some sort of some form to you like start some sort of some form of<00:01:51.600> content<00:01:51.960> marketing<00:01:52.759> right<00:01:53.759> now<00:01:53.880> and of content marketing right now and of content marketing right now and personally<00:01:55.969> in personally in personally in in<00:01:57.580> your<00:01:57.760> health<00:01:57.940> you<00:01:58.870> know<00:01:58.990> when<00:01:59.140> you're<00:01:59.290> in in your health you know when you're in in your health you know when you're in your<00:01:59.560> 20s<00:01:59.920> and<00:02:00.010> you're<00:02:00.220> invincible<00:02:01.030> and your 20s and you're invincible and your 20s and you're invincible and immortal<00:02:01.540> it's<00:02:02.530> easy<00:02:02.740> to<00:02:02.980> it's<00:02:03.940> easy<00:02:04.120> to immortal it's easy to it's easy to immortal it's easy to it's easy to ignore<00:02:05.170> what<00:02:05.500> this<00:02:05.650> stuff<00:02:05.890> feels<00:02:06.190> like<00:02:06.520> I'm ignore what this stuff feels like I'm ignore what this stuff feels like I'm gonna<00:02:07.000> go<00:02:07.150> for<00:02:07.360> career<00:02:07.630> or<00:02:08.020> you<00:02:08.619> know<00:02:08.740> whatever gonna go for career or you know whatever whatever<00:02:09.850> you're<00:02:10.179> into gonna go for career or you know whatever whatever you're into whatever you're into I<00:02:10.780> spent<00:02:11.410> my<00:02:11.710> the<00:02:12.010> second<00:02:12.310> half<00:02:12.580> and<00:02:13.060> the<00:02:13.840> first I spent my the second half and the first I spent my the second half and the first second<00:02:14.830> half<00:02:14.980> and<00:02:15.130> one<00:02:15.220> 20s<00:02:15.610> and<00:02:15.730> first<00:02:15.910> half second half and one 20s and first half second half and one 20s and first half of<00:02:16.240> my<00:02:16.390> 30s<00:02:16.840> being<00:02:17.709> overweight<00:02:18.720> hadn't of my 30s being overweight hadn't of my 30s being overweight hadn't exercise<00:02:20.170> I<00:02:20.290> didn't<00:02:20.730> exercise<00:02:21.730> at<00:02:21.970> all<00:02:22.890> ten exercise I didn't exercise at all ten exercise I didn't exercise at all ten years<00:02:24.130> on<00:02:24.280> an<00:02:24.400> exercise<00:02:24.670> up<00:02:25.180> to<00:02:25.330> like<00:02:25.510> three years on an exercise up to like three years on an exercise up to like three years<00:02:25.780> ago<00:02:26.110> when<00:02:26.830> I<00:02:26.860> turned<00:02:27.430> everything years ago when I turned everything years ago when I turned everything around<00:02:27.940> so<00:02:28.709> now<00:02:29.709> I'm<00:02:29.770> like<00:02:29.980> oh<00:02:30.130> my<00:02:30.340> god<00:02:30.520> I<00:02:30.550> just around so now I'm like oh my god I just around so now I'm like oh my god I just wasted<00:02:31.420> ten<00:02:31.660> years<00:02:31.989> of<00:02:32.290> doing<00:02:32.500> nothing<00:02:32.680> it wasted ten years of doing nothing it could<00:02:33.310> be<00:02:34.110> way<00:02:35.110> further<00:02:35.410> ahead<00:02:36.150> when<00:02:37.150> it<00:02:37.239> comes wasted ten years of doing nothing it could be way further ahead when it comes could be way further ahead when it comes to<00:02:37.750> you<00:02:38.350> know<00:02:38.500> like<00:02:38.680> I<00:02:38.890> kick<00:02:39.370> box<00:02:39.610> I<00:02:39.820> lift to you know like I kick box I lift to you know like I kick box I lift weights<00:02:40.090> I<00:02:40.510> could<00:02:40.690> be<00:02:40.840> I<00:02:41.050> could<00:02:41.739> have<00:02:42.040> ten<00:02:42.280> more weights I could be I could have ten more weights I could be I could have ten more years<00:02:42.850> of<00:02:43.180> experience<00:02:43.750> and<00:02:44.650> and<00:02:45.070> progress years of experience and and progress years of experience and and progress here<00:02:45.790> but<00:02:45.820> no<00:02:46.630> I'm<00:02:46.810> neglected<00:02:47.560> my<00:02:47.709> health<00:02:47.890> I here but no I'm neglected my health I here but no I'm neglected my health I mean<00:02:48.400> it's<00:02:48.670> never<00:02:48.940> too<00:02:49.330> late<00:02:49.360> to<00:02:49.600> start<00:02:50.110> so mean it's never too late to start so mean it's never too late to start so that<00:02:51.130> is<00:02:51.280> one<00:02:51.459> of<00:02:51.550> my<00:02:51.670> regrets<00:02:51.940> is<00:02:52.300> that<00:02:52.330> I that is one of my regrets is that I that is one of my regrets is that I didn't<00:02:53.050> that<00:02:53.650> I<00:02:53.680> didn't<00:02:53.980> start<00:02:54.130> sooner<00:02:54.730> but didn't that I didn't start sooner but didn't that I didn't start sooner but I'm<00:02:55.480> glad<00:02:55.660> I<00:02:55.780> did<00:02:56.200> three<00:02:56.920> years<00:02:56.950> ago<00:02:57.510> to<00:02:58.510> get<00:02:58.690> to I'm glad I did three years ago to get to where<00:02:58.959> I<00:02:58.989> am<00:02:59.200> now<00:02:59.230> and<00:02:59.820> you<00:03:00.820> should<00:03:01.090> do<00:03:01.330> the I'm glad I did three years ago to get to where I am now and you should do the where I am now and you should do the same<00:03:01.780> because<00:03:01.900> this<00:03:02.140> is<00:03:02.350> the<00:03:02.650> best<00:03:03.100> the same because this is the best the same because this is the best the cheapest<00:03:03.910> investment<00:03:04.510> you<00:03:04.570> can<00:03:04.750> make<00:03:04.989> into<00:03:05.739> a cheapest investment you can make into a cheapest investment you can make into a Productivity<00:03:06.340> your<00:03:07.030> happiness<00:03:07.510> well-being Productivity your happiness well-being Productivity your happiness well-being longevity
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Do you want to maximize your growth potential? If you are looking for a new job, do you know which job you should take? Definitely, not the easy one. In this video, I give you my reasons why you should not take the next “easy job” and what to look for during your job search.

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you're<00:00:00.179> trying<00:00:00.390> to<00:00:00.480> find<00:00:00.659> a<00:00:00.750> job<00:00:00.960> but<00:00:01.199> what
you're trying to find a job but what you're trying to find a job but what kind<00:00:01.680> of<00:00:01.709> a<00:00:01.829> job<00:00:02.010> should<00:00:02.429> you<00:00:02.550> take<00:00:06.830> when kind of a job should you take when kind of a job should you take when deciding<00:00:08.189> over<00:00:08.700> this<00:00:08.910> job<00:00:09.269> or<00:00:09.480> this<00:00:09.570> other<00:00:09.780> job deciding over this job or this other job deciding over this job or this other job you<00:00:10.440> have<00:00:10.740> all<00:00:10.860> these<00:00:10.980> opportunities<00:00:11.190> in you have all these opportunities in you have all these opportunities in front<00:00:11.670> of<00:00:11.910> you<00:00:12.030> you<00:00:12.780> know<00:00:12.870> which<00:00:13.049> path<00:00:13.259> should front of you you know which path should front of you you know which path should you<00:00:13.830> go<00:00:14.790> for<00:00:14.820> I<00:00:15.210> think<00:00:15.750> you<00:00:16.470> should<00:00:16.740> choose<00:00:17.100> a you go for I think you should choose a you go for I think you should choose a job<00:00:17.609> that<00:00:18.510> gives<00:00:18.990> you<00:00:19.199> the<00:00:19.410> most job that gives you the most responsibility<00:00:21.150> because<00:00:22.109> that<00:00:22.320> means<00:00:22.560> growth job that gives you the most responsibility because that means growth responsibility because that means growth jump<00:00:23.580> in<00:00:23.850> somewhere<00:00:24.240> where<00:00:24.359> the<00:00:24.480> work<00:00:24.689> is<00:00:24.869> hard jump in somewhere where the work is hard jump in somewhere where the work is hard where<00:00:25.439> it's<00:00:25.529> complicate<00:00:26.039> and<00:00:26.789> you<00:00:27.660> don't<00:00:27.869> even where it's complicate and you don't even where it's complicate and you don't even know<00:00:28.320> what<00:00:28.560> you're<00:00:28.710> really<00:00:28.859> doing<00:00:28.980> I<00:00:29.400> mean<00:00:29.519> you know what you're really doing I mean you know what you're really doing I mean you need<00:00:29.849> to<00:00:29.970> have<00:00:30.090> some<00:00:30.269> base<00:00:30.449> level<00:00:30.480> of<00:00:30.779> skills need to have some base level of skills need to have some base level of skills but<00:00:31.289> a<00:00:31.470> place<00:00:32.250> where<00:00:32.489> you<00:00:32.669> can<00:00:32.910> really<00:00:33.480> push but a place where you can really push but a place where you can really push yourself<00:00:34.079> and<00:00:34.230> grow<00:00:34.410> up<00:00:34.530> if<00:00:34.649> you<00:00:34.770> don't<00:00:34.950> want yourself and grow up if you don't want yourself and grow up if you don't want to<00:00:35.160> go<00:00:35.309> to<00:00:35.370> a<00:00:35.520> place<00:00:35.730> where<00:00:35.760> it's<00:00:36.059> gonna<00:00:36.180> be to go to a place where it's gonna be easy<00:00:36.780> you're<00:00:37.410> not<00:00:37.559> gonna<00:00:37.739> grow<00:00:37.950> you're<00:00:38.219> gonna to go to a place where it's gonna be easy you're not gonna grow you're gonna easy you're not gonna grow you're gonna be<00:00:38.520> stuck<00:00:38.879> in<00:00:38.910> that<00:00:39.300> easy<00:00:39.899> job<00:00:40.320> for<00:00:40.559> a<00:00:40.590> long be stuck in that easy job for a long be stuck in that easy job for a long long<00:00:41.160> long<00:00:41.340> time<00:00:41.399> so<00:00:41.790> you<00:00:41.879> want<00:00:42.120> a<00:00:42.239> lot<00:00:42.390> of long long time so you want a lot of long long time so you want a lot of responsibility<00:00:43.520> freedom<00:00:44.520> to<00:00:44.789> do<00:00:44.940> stuff<00:00:45.300> to responsibility freedom to do stuff to responsibility freedom to do stuff to try<00:00:46.070> in<00:00:47.070> a<00:00:47.129> culture<00:00:47.489> of<00:00:47.520> experimentation<00:00:47.789> if try in a culture of experimentation if try in a culture of experimentation if that<00:00:48.750> is<00:00:48.870> place<00:00:49.170> where<00:00:49.469> you<00:00:49.559> can<00:00:49.739> try<00:00:49.950> out that is place where you can try out that is place where you can try out things<00:00:50.430> and<00:00:50.700> and<00:00:50.940> you<00:00:51.629> don't<00:00:51.870> get<00:00:52.050> burned<00:00:52.350> for things and and you don't get burned for things and and you don't get burned for you<00:00:53.309> know<00:00:53.430> failing<00:00:53.789> at<00:00:53.910> some<00:00:54.120> experiments you know failing at some experiments you know failing at some experiments especially<00:00:55.020> when<00:00:55.620> you<00:00:55.710> were<00:00:55.800> young especially when you were young especially when you were young especially<00:00:56.760> when<00:00:57.210> you<00:00:57.510> don't<00:00:57.660> have<00:00:57.899> you<00:00:58.140> know especially when you don't have you know especially when you don't have you know kids<00:00:58.559> to<00:00:58.770> feed<00:00:58.980> and<00:00:59.250> so<00:00:59.430> on<00:00:59.640> where<00:00:59.879> you<00:00:59.940> can kids to feed and so on where you can kids to feed and so on where you can take<00:01:00.329> risks<00:01:00.719> you<00:01:00.870> know<00:01:01.320> sure<00:01:01.530> all<00:01:01.739> we<00:01:01.949> all<00:01:02.100> care take risks you know sure all we all care take risks you know sure all we all care about<00:01:02.370> money<00:01:02.899> but<00:01:04.040> value<00:01:05.040> the<00:01:05.430> experience<00:01:05.820> the about money but value the experience the about money but value the experience the growth<00:01:06.720> the<00:01:07.530> responsibility<00:01:08.490> you<00:01:08.520> can<00:01:08.850> get growth the responsibility you can get growth the responsibility you can get more<00:01:09.930> than<00:01:10.320> anything<00:01:10.890> else



you
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If you just started an agency or became a consultant, where did your first clients come from? In the beginning, finding clients, let alone the right clients can be difficult. You can go to friends and family, but that gets old real fast. In this video, I give you my best advice on how you can not only get clients but form valuable relationships with industry leaders and peers.

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you're<00:00:00.179> trying<00:00:00.390> to<00:00:00.480> find<00:00:00.659> a<00:00:00.750> job<00:00:00.960> but<00:00:01.199> what
you're trying to find a job but what you're trying to find a job but what kind<00:00:01.680> of<00:00:01.709> a<00:00:01.829> job<00:00:02.010> should<00:00:02.429> you<00:00:02.550> take<00:00:06.830> when kind of a job should you take when kind of a job should you take when deciding<00:00:08.189> over<00:00:08.700> this<00:00:08.910> job<00:00:09.269> or<00:00:09.480> this<00:00:09.570> other<00:00:09.780> job deciding over this job or this other job deciding over this job or this other job you<00:00:10.440> have<00:00:10.740> all<00:00:10.860> these<00:00:10.980> opportunities<00:00:11.190> in you have all these opportunities in you have all these opportunities in front<00:00:11.670> of<00:00:11.910> you<00:00:12.030> you<00:00:12.780> know<00:00:12.870> which<00:00:13.049> path<00:00:13.259> should front of you you know which path should front of you you know which path should you<00:00:13.830> go<00:00:14.790> for<00:00:14.820> I<00:00:15.210> think<00:00:15.750> you<00:00:16.470> should<00:00:16.740> choose<00:00:17.100> a you go for I think you should choose a you go for I think you should choose a job<00:00:17.609> that<00:00:18.510> gives<00:00:18.990> you<00:00:19.199> the<00:00:19.410> most job that gives you the most responsibility<00:00:21.150> because<00:00:22.109> that<00:00:22.320> means<00:00:22.560> growth job that gives you the most responsibility because that means growth responsibility because that means growth jump<00:00:23.580> in<00:00:23.850> somewhere<00:00:24.240> where<00:00:24.359> the<00:00:24.480> work<00:00:24.689> is<00:00:24.869> hard jump in somewhere where the work is hard jump in somewhere where the work is hard where<00:00:25.439> it's<00:00:25.529> complicate<00:00:26.039> and<00:00:26.789> you<00:00:27.660> don't<00:00:27.869> even where it's complicate and you don't even where it's complicate and you don't even know<00:00:28.320> what<00:00:28.560> you're<00:00:28.710> really<00:00:28.859> doing<00:00:28.980> I<00:00:29.400> mean<00:00:29.519> you know what you're really doing I mean you know what you're really doing I mean you need<00:00:29.849> to<00:00:29.970> have<00:00:30.090> some<00:00:30.269> base<00:00:30.449> level<00:00:30.480> of<00:00:30.779> skills need to have some base level of skills need to have some base level of skills but<00:00:31.289> a<00:00:31.470> place<00:00:32.250> where<00:00:32.489> you<00:00:32.669> can<00:00:32.910> really<00:00:33.480> push but a place where you can really push but a place where you can really push yourself<00:00:34.079> and<00:00:34.230> grow<00:00:34.410> up<00:00:34.530> if<00:00:34.649> you<00:00:34.770> don't<00:00:34.950> want yourself and grow up if you don't want yourself and grow up if you don't want to<00:00:35.160> go<00:00:35.309> to<00:00:35.370> a<00:00:35.520> place<00:00:35.730> where<00:00:35.760> it's<00:00:36.059> gonna<00:00:36.180> be to go to a place where it's gonna be easy<00:00:36.780> you're<00:00:37.410> not<00:00:37.559> gonna<00:00:37.739> grow<00:00:37.950> you're<00:00:38.219> gonna to go to a place where it's gonna be easy you're not gonna grow you're gonna easy you're not gonna grow you're gonna be<00:00:38.520> stuck<00:00:38.879> in<00:00:38.910> that<00:00:39.300> easy<00:00:39.899> job<00:00:40.320> for<00:00:40.559> a<00:00:40.590> long be stuck in that easy job for a long be stuck in that easy job for a long long<00:00:41.160> long<00:00:41.340> time<00:00:41.399> so<00:00:41.790> you<00:00:41.879> want<00:00:42.120> a<00:00:42.239> lot<00:00:42.390> of long long time so you want a lot of long long time so you want a lot of responsibility<00:00:43.520> freedom<00:00:44.520> to<00:00:44.789> do<00:00:44.940> stuff<00:00:45.300> to responsibility freedom to do stuff to responsibility freedom to do stuff to try<00:00:46.070> in<00:00:47.070> a<00:00:47.129> culture<00:00:47.489> of<00:00:47.520> experimentation<00:00:47.789> if try in a culture of experimentation if try in a culture of experimentation if that<00:00:48.750> is<00:00:48.870> place<00:00:49.170> where<00:00:49.469> you<00:00:49.559> can<00:00:49.739> try<00:00:49.950> out that is place where you can try out that is place where you can try out things<00:00:50.430> and<00:00:50.700> and<00:00:50.940> you<00:00:51.629> don't<00:00:51.870> get<00:00:52.050> burned<00:00:52.350> for things and and you don't get burned for things and and you don't get burned for you<00:00:53.309> know<00:00:53.430> failing<00:00:53.789> at<00:00:53.910> some<00:00:54.120> experiments you know failing at some experiments you know failing at some experiments especially<00:00:55.020> when<00:00:55.620> you<00:00:55.710> were<00:00:55.800> young especially when you were young especially when you were young especially<00:00:56.760> when<00:00:57.210> you<00:00:57.510> don't<00:00:57.660> have<00:00:57.899> you<00:00:58.140> know especially when you don't have you know especially when you don't have you know kids<00:00:58.559> to<00:00:58.770> feed<00:00:58.980> and<00:00:59.250> so<00:00:59.430> on<00:00:59.640> where<00:00:59.879> you<00:00:59.940> can kids to feed and so on where you can kids to feed and so on where you can take<00:01:00.329> risks<00:01:00.719> you<00:01:00.870> know<00:01:01.320> sure<00:01:01.530> all<00:01:01.739> we<00:01:01.949> all<00:01:02.100> care take risks you know sure all we all care take risks you know sure all we all care about<00:01:02.370> money<00:01:02.899> but<00:01:04.040> value<00:01:05.040> the<00:01:05.430> experience<00:01:05.820> the about money but value the experience the about money but value the experience the growth<00:01:06.720> the<00:01:07.530> responsibility<00:01:08.490> you<00:01:08.520> can<00:01:08.850> get growth the responsibility you can get growth the responsibility you can get more<00:01:09.930> than<00:01:10.320> anything<00:01:10.890> else



you
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Have you ever received an email from a “[email protected]” address? Of course, you have! This is a “standard practice” that many companies do that removes the human element from your emails. Do you want your customers to open and engage with your emails? Don’t be a robot. In this video, I give you an easy step to make your emails more human.

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your<00:00:00.210> company's<00:00:00.719> sending<00:00:00.930> emails<00:00:01.439> but<00:00:02.070> what
your company's sending emails but what your company's sending emails but what should<00:00:02.520> the<00:00:02.669> sender<00:00:03.149> name<00:00:03.570> be<00:00:03.959> on<00:00:04.230> those should the sender name be on those should the sender name be on those emails<00:00:09.170> whatever<00:00:10.170> you<00:00:10.440> do<00:00:10.650> at<00:00:11.280> least<00:00:11.690> don't emails whatever you do at least don't emails whatever you do at least don't send<00:00:12.990> emails<00:00:13.410> out<00:00:13.559> of<00:00:13.740> a<00:00:13.860> at<00:00:14.070> no<00:00:14.730> reply<00:00:15.410> email send emails out of a at no reply email you<00:00:16.859> so<00:00:17.250> you're<00:00:17.490> sending<00:00:17.699> emails<00:00:18.240> to<00:00:18.480> me<00:00:19.320> but<00:00:20.130> I send emails out of a at no reply email you so you're sending emails to me but I you so you're sending emails to me but I cannot<00:00:20.730> send<00:00:21.210> emails<00:00:21.570> to<00:00:21.630> you<00:00:21.960> that<00:00:22.769> doesn't cannot send emails to you that doesn't cannot send emails to you that doesn't kind<00:00:23.220> of<00:00:23.369> check<00:00:23.519> and<00:00:23.670> essentially<00:00:24.359> you<00:00:24.480> need kind of check and essentially you need kind of check and essentially you need to<00:00:24.750> be<00:00:24.869> a<00:00:24.900> customer's<00:00:25.380> eccentric<00:00:26.279> right<00:00:26.519> so to be a customer's eccentric right so to be a customer's eccentric right so it's<00:00:27.269> you<00:00:27.720> want<00:00:28.109> people<00:00:28.529> to<00:00:28.650> respond<00:00:29.070> you<00:00:29.220> want it's you want people to respond you want it's you want people to respond you want engagement<00:00:30.449> so<00:00:30.570> it's<00:00:30.720> like<00:00:30.869> yes<00:00:31.500> reply<00:00:31.980> would engagement so it's like yes reply would engagement so it's like yes reply would be<00:00:32.520> a<00:00:32.550> better<00:00:32.850> one<00:00:33.120> but<00:00:33.480> of<00:00:33.630> course<00:00:33.870> don't<00:00:34.590> put be a better one but of course don't put be a better one but of course don't put like<00:00:35.610> machine<00:00:36.420> names<00:00:36.840> into<00:00:37.170> the<00:00:37.380> sender<00:00:38.040> send like machine names into the sender send like machine names into the sender send their<00:00:38.520> names<00:00:38.700> and<00:00:38.969> emails<00:00:39.300> use<00:00:39.960> a<00:00:39.989> human<00:00:40.739> name their names and emails use a human name who<00:00:42.030> is<00:00:42.210> actually<00:00:42.420> sending<00:00:42.899> out<00:00:43.050> these<00:00:43.260> emails their names and emails use a human name who is actually sending out these emails who is actually sending out these emails that<00:00:43.770> Linda<00:00:44.219> is<00:00:44.250> it<00:00:44.489> Susie<00:00:44.910> is<00:00:45.090> it<00:00:45.270> is<00:00:45.450> it<00:00:45.600> you that Linda is it Susie is it is it you that Linda is it Susie is it is it you whatever<00:00:46.590> your<00:00:46.770> name<00:00:46.920> is whatever your name is whatever your name is make<00:00:47.700> it<00:00:47.850> come<00:00:48.030> from<00:00:48.210> him<00:00:48.450> so<00:00:48.899> let's<00:00:49.260> say<00:00:49.440> your make it come from him so let's say your make it come from him so let's say your name<00:00:49.890> is<00:00:50.039> Linda<00:00:50.430> and<00:00:50.579> I'm<00:00:51.030> subscribing<00:00:51.480> to name is Linda and I'm subscribing to your<00:00:51.750> newsletter<00:00:52.110> and<00:00:52.559> then<00:00:52.980> you<00:00:53.160> quit<00:00:53.430> and name is Linda and I'm subscribing to your newsletter and then you quit and your newsletter and then you quit and move<00:00:53.789> on<00:00:54.000> and<00:00:54.239> Robert<00:00:54.539> takes<00:00:54.719> over<00:00:54.989> and move on and Robert takes over and move on and Robert takes over and Roberts<00:00:55.379> start<00:00:55.620> sending<00:00:55.920> emails<00:00:56.039> I<00:00:56.520> don't Roberts start sending emails I don't Roberts start sending emails I don't know<00:00:57.420> who<00:00:57.570> Robert<00:00:57.780> is<00:00:58.020> so<00:00:58.260> when<00:00:58.410> I<00:00:58.440> see<00:00:58.710> an know who Robert is so when I see an email<00:00:59.070> from<00:00:59.160> Robert<00:00:59.640> I'm<00:00:59.730> like<00:00:59.879> who<00:00:59.969> the<00:01:00.090> hell know who Robert is so when I see an email from Robert I'm like who the hell email from Robert I'm like who the hell is<00:01:00.300> this<00:01:00.480> kind<00:01:00.690> of<00:01:00.780> an<00:01:00.840> unsubscribe<00:01:01.320> gonna<00:01:01.739> hit is this kind of an unsubscribe gonna hit is this kind of an unsubscribe gonna hit spam<00:01:02.359> so<00:01:03.470> people<00:01:04.470> change<00:01:04.769> that's<00:01:05.100> normal spam so people change that's normal spam so people change that's normal people<00:01:05.909> will<00:01:06.090> you<00:01:06.390> know<00:01:06.650> do<00:01:07.650> stuff<00:01:07.760> so<00:01:08.760> and<00:01:09.030> you people will you know do stuff so and you people will you know do stuff so and you are<00:01:09.210> a<00:01:09.689> company<00:01:10.140> so<00:01:10.439> the<00:01:10.890> better<00:01:11.130> way<00:01:11.369> to<00:01:11.430> do are a company so the better way to do this<00:01:11.909> while<00:01:12.750> still<00:01:13.080> keeping<00:01:13.290> a<00:01:13.590> human<00:01:13.920> face<00:01:14.130> to are a company so the better way to do this while still keeping a human face to this while still keeping a human face to emails<00:01:14.700> is<00:01:14.939> to<00:01:15.150> send<00:01:15.479> from<00:01:15.920> John<00:01:16.920> at<00:01:17.220> this emails is to send from John at this emails is to send from John at this company<00:01:18.600> where<00:01:18.900> you<00:01:19.049> know<00:01:19.170> pet<00:01:19.409> from<00:01:19.650> C<00:01:19.890> Excel company where you know pet from C Excel company where you know pet from C Excel sends<00:01:20.670> emails<00:01:21.030> or<00:01:21.240> if<00:01:21.630> you<00:01:21.840> know<00:01:21.960> my<00:01:22.140> colleague sends emails or if you know my colleague sends emails or if you know my colleague weights<00:01:22.979> and<00:01:23.280> x'mas<00:01:23.610> and<00:01:23.759> its<00:01:23.880> weight<00:01:24.090> at<00:01:24.299> C weights and x'mas and its weight at C weights and x'mas and its weight at C Excel<00:01:24.840> so<00:01:25.500> we<00:01:25.650> always<00:01:25.830> know<00:01:26.130> how<00:01:26.310> this<00:01:26.520> is<00:01:26.670> this Excel so we always know how this is this Excel so we always know how this is this company<00:01:27.330> it's<00:01:27.420> just<00:01:27.570> somebody<00:01:27.930> else<00:01:28.140> so<00:01:28.860> be<00:01:29.040> a company it's just somebody else so be a company it's just somebody else so be a human<00:01:29.579> don't<00:01:30.360> use<00:01:30.630> no<00:01:30.840> reply<00:01:31.229> and<00:01:31.619> don't<00:01:32.130> use human don't use no reply and don't use human don't use no reply and don't use robots



you
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Are you having issues with your manager? What do you do when your manager just doesn’t get it and it’s difficult to get work done? Value your craft and yourself, don’t work for a manager that forces you to do your job wrong.

Learn what you should do if your manager pushes back. Stand up for yourself and what you believe in. Do quality work for quality people.

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what<00:00:00.179> do<00:00:00.269> you<00:00:00.390> do<00:00:00.630> if<00:00:00.870> your<00:00:01.079> manager<00:00:01.770> just
what do you do if your manager just what do you do if your manager just doesn't<00:00:02.790> get<00:00:03.000> it<00:00:03.060> so<00:00:07.550> let's<00:00:08.550> say<00:00:08.790> you<00:00:08.849> work<00:00:09.240> for doesn't get it so let's say you work for doesn't get it so let's say you work for a<00:00:09.750> manager<00:00:10.500> and<00:00:10.769> your<00:00:11.250> job<00:00:11.580> is<00:00:11.969> to<00:00:12.030> be<00:00:12.780> the a manager and your job is to be the a manager and your job is to be the content<00:00:13.349> marketer<00:00:13.769> so<00:00:14.250> you<00:00:14.340> want<00:00:14.759> to<00:00:14.849> write content marketer so you want to write content marketer so you want to write some<00:00:15.480> really<00:00:15.750> good<00:00:16.230> shit<00:00:16.619> some<00:00:16.920> in<00:00:17.100> that<00:00:17.490> post some really good shit some in that post some really good shit some in that post stuff<00:00:19.109> that<00:00:19.289> will<00:00:19.500> help<00:00:19.710> people<00:00:19.980> but<00:00:20.820> your stuff that will help people but your stuff that will help people but your manager<00:00:21.330> says<00:00:21.630> no<00:00:22.170> no<00:00:22.289> no<00:00:22.320> no<00:00:22.619> we<00:00:22.769> just<00:00:22.800> need<00:00:23.130> a manager says no no no no we just need a manager says no no no no we just need a as<00:00:23.490> many<00:00:23.970> as<00:00:24.180> possible<00:00:24.240> for<00:00:24.930> SEO<00:00:25.410> so<00:00:25.529> just<00:00:25.830> you as many as possible for SEO so just you as many as possible for SEO so just you know<00:00:25.980> put<00:00:26.699> these<00:00:26.939> with<00:00:27.150> 300<00:00:27.750> word<00:00:27.930> articles know put these with 300 word articles know put these with 300 word articles out<00:00:28.529> there<00:00:28.800> we<00:00:28.920> need<00:00:29.039> you<00:00:29.279> know<00:00:29.400> 70<00:00:29.880> a<00:00:29.910> month<00:00:30.179> or out there we need you know 70 a month or whatever<00:00:30.570> what<00:00:31.140> are<00:00:31.199> you<00:00:31.260> doing<00:00:31.470> that out there we need you know 70 a month or whatever what are you doing that whatever what are you doing that situation<00:00:32.099> or<00:00:32.669> the<00:00:33.120> the<00:00:33.390> other<00:00:33.510> day<00:00:33.780> I<00:00:34.079> was situation or the the other day I was situation or the the other day I was talking<00:00:35.160> to<00:00:35.370> somebody<00:00:35.610> who<00:00:35.969> says<00:00:36.239> they talking to somebody who says they talking to somebody who says they haven't<00:00:36.930> conversion<00:00:37.500> optimization<00:00:38.040> program haven't conversion optimization program haven't conversion optimization program they<00:00:38.579> haven't<00:00:38.820> they<00:00:39.059> weren't<00:00:39.300> running<00:00:39.540> a/b they haven't they weren't running a/b tests<00:00:40.410> and<00:00:41.870> her<00:00:42.870> boss<00:00:44.059> forces<00:00:45.059> her<00:00:45.570> to<00:00:46.320> deploy they haven't they weren't running a/b tests and her boss forces her to deploy tests and her boss forces her to deploy tests<00:00:47.579> where<00:00:48.000> the<00:00:48.329> statistical<00:00:48.930> significance tests where the statistical significance tests where the statistical significance is<00:00:50.030> 65%<00:00:51.199> it's<00:00:52.199> like<00:00:52.410> flipping<00:00:52.860> a<00:00:53.129> quaint<00:00:53.489> you is 65% it's like flipping a quaint you is 65% it's like flipping a quaint you don't<00:00:54.360> know<00:00:54.719> anything<00:00:55.620> and<00:00:56.100> I<00:00:56.370> mean<00:00:56.399> don't don't know anything and I mean don't don't know anything and I mean don't even<00:00:57.090> get<00:00:57.180> me<00:00:57.300> started<00:00:57.329> how<00:00:57.750> to<00:00:58.070> when<00:00:59.070> you even get me started how to when you even get me started how to when you should<00:00:59.250> end<00:00:59.640> a<00:01:00.239> bee<00:01:00.660> test<00:01:00.930> the<00:01:01.199> main<00:01:01.410> point<00:01:01.770> is should end a bee test the main point is that<00:01:02.129> if<00:01:02.489> you're<00:01:02.820> if<00:01:03.390> your<00:01:03.660> manager<00:01:04.229> just should end a bee test the main point is that if you're if your manager just that if you're if your manager just doesn't<00:01:04.890> get<00:01:05.100> it<00:01:05.309> and<00:01:05.580> makes<00:01:05.939> you<00:01:06.270> do<00:01:06.630> bad<00:01:07.530> work doesn't get it and makes you do bad work doesn't get it and makes you do bad work what<00:01:08.700> are<00:01:08.790> you<00:01:08.880> doing<00:01:09.150> that<00:01:09.180> situation<00:01:09.930> first what are you doing that situation first what are you doing that situation first of<00:01:10.439> all<00:01:10.560> you<00:01:10.710> should<00:01:10.890> try<00:01:11.100> to<00:01:11.299> educate<00:01:12.299> you of all you should try to educate you of all you should try to educate you should<00:01:13.290> try<00:01:13.470> to<00:01:13.530> educate<00:01:14.070> the<00:01:14.189> manager<00:01:14.610> about should try to educate the manager about why<00:01:15.330> it's<00:01:15.600> important<00:01:16.110> to<00:01:16.170> be<00:01:16.290> better<00:01:16.740> why<00:01:17.400> it's should try to educate the manager about why it's important to be better why it's why it's important to be better why it's important<00:01:18.119> to<00:01:18.270> know<00:01:18.450> your<00:01:18.720> statistics important to know your statistics important to know your statistics because<00:01:19.560> otherwise<00:01:19.770> we<00:01:20.070> rendered<00:01:20.400> the<00:01:20.549> whole because otherwise we rendered the whole because otherwise we rendered the whole CRO<00:01:21.509> process<00:01:22.080> useless<00:01:22.530> it's<00:01:22.770> just<00:01:23.100> a<00:01:23.189> waste<00:01:23.400> of CRO process useless it's just a waste of CRO process useless it's just a waste of money money money or<00:01:24.030> you<00:01:24.810> know<00:01:24.960> we<00:01:25.380> can't<00:01:25.680> build<00:01:25.920> a<00:01:26.070> good<00:01:26.250> brand or you know we can't build a good brand or you know we can't build a good brand if<00:01:26.759> you're<00:01:26.880> publishing<00:01:27.270> rubbish<00:01:27.720> content<00:01:28.259> and if you're publishing rubbish content and if you're publishing rubbish content and whatever<00:01:28.619> it<00:01:28.920> may<00:01:29.130> be<00:01:29.159> value<00:01:30.030> your<00:01:30.210> craft<00:01:30.630> you whatever it may be value your craft you whatever it may be value your craft you know<00:01:31.740> like<00:01:31.890> be<00:01:32.159> a<00:01:32.189> specialist<00:01:33.090> be<00:01:33.930> somebody know like be a specialist be somebody know like be a specialist be somebody who<00:01:34.590> has<00:01:34.770> standards<00:01:35.570> stand<00:01:36.570> for<00:01:36.869> something who has standards stand for something who has standards stand for something and<00:01:37.829> if<00:01:38.159> if<00:01:38.490> your<00:01:38.729> manager<00:01:39.180> still<00:01:39.420> doesn't<00:01:39.780> get and if if your manager still doesn't get it<00:01:40.110> and<00:01:40.290> you're<00:01:40.950> getting<00:01:41.340> a<00:01:41.520> lot<00:01:41.610> of<00:01:41.729> pushback and if if your manager still doesn't get it and you're getting a lot of pushback it and you're getting a lot of pushback move<00:01:43.020> on<00:01:43.229> quit<00:01:44.070> go<00:01:44.520> somewhere<00:01:44.939> else move on quit go somewhere else move on quit go somewhere else lots<00:01:45.810> of<00:01:45.899> companies<00:01:46.350> around<00:01:46.439> where<00:01:46.770> they<00:01:47.220> in lots of companies around where they in lots of companies around where they in value<00:01:47.790> your<00:01:48.000> kind<00:01:48.240> of<00:01:48.299> people<00:01:48.600> it's<00:01:49.229> your<00:01:49.500> life value your kind of people it's your life value your kind of people it's your life it's<00:01:50.340> not<00:01:50.610> worth<00:01:51.090> wasting<00:01:52.100> so<00:01:53.100> don't<00:01:53.369> come it's not worth wasting so don't come it's not worth wasting so don't come work<00:01:54.000> for<00:01:54.030> a<00:01:54.240> jerk<00:01:54.540> boss
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How do you make introductions with influencers, the right way? Be sincere, be specific, and don’t just ask them “to go for a cup of coffee.” Be successful in your following business meetings, start by introducing yourself the right way!

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- Have you ever tried to reach out to an influencer, to, you know, get a cup of coffee or schedule a call? How you go about it? (upbeat music)

the worst thing you can say to somebody is like,
hey, can I pick your brain, or can I meet you for coffee? First it's a cliche, you know, people get 10 messages all the time, and it doesn't mean anything. And people are always like, is this worth my time? Do I really wanna talk to you? So as soon as you go with a vague opening like, pick your brain, the odds that this is going to succeed, that the request is going to be successful, the odds are very low. So instead you wanna be super specific. You also wanna open up some of your personal story. Like make them wanna help you, like, I am working on this project and I'm facing these challenges and because you have worked on xyz things, show that you've done your homework, I'm looking to, you know, to seek your guidance about problem one, two and three and you'll find that you'll be far more successful. (upbeat music)
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