Recently I critiqued a number of websites (links at the bottom of the post) and made suggestions for improving their conversion rates. I noticed that the key problems were pretty much the same for most of them. It’s highly likely your website suffers from the exact same problems.
The home page of your website is the most important page. When you look at the traffic statistics of pretty much any website, the home page gets more traffic than any other page. Your home page also has the best chance to rank high in the search engines since most people link to your home page (as do your internal pages). So better make it good.
You have an opt-in form on your site and somebody filled it in. Hooray! You just gained another subscriber on their way to read your content and buy your stuff. Or did you…
People judge books by the cover and other people by their looks.
This post will make you money. It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments.
Why do conversion optimization? It is the cheapest, quickest way to increase sales online – and it demonstrates a clear ROI.
Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales.
The world is suffering from a chronic case of attention-deficit disorder. Everybody is screaming for attention, but very few get it.
If you’re ever going to sell anything online, copywriting is a much needed skill. The conventional copywriting wisdom says that you should more or less try stick to the following formula: