For an optimizer, these are words to live by: “Without data, you’re just another person with an opinion.” [Tweet It!]
Optimization isn’t about educated guesses and hunches, no matter how many years you’ve been in the industry. It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests.
Web analytics analysis is a big part of that. It helps to separate the optimizers from just another person with an opinion.