email marketing

Cart Regeneration

A Rejoiner study found that over 50% of the cart abandonment emails they send are opened on a device that is different than the one the customer originally abandoned on.

A typical situation is a person browsing your site on mobile, perhaps adding items to their cart as a “wishlist”, then never completing their purchase.

Wouldn’t it be great if you could email them with the exact items they’d left in their cart, and restore their cart with those items, no matter what device they use when they click through your email reminder?

That’s the beauty of cart regeneration, a feature that online retailers often overlook in their cart abandonment email strategy.

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8 Email Segmentation Examples That Can Boost Conversions

You finally decide to invest the time and money into building an email list. Tons of articles explain the importance of email marketing for your business, but you continue to fail at achieving results. Instead you experience:

  • Low open & click-through rates
  • High unsubscribe rates
  • And worse, you’ve been reported for spam.

So what are all the other successful email marketers doing that you’re not? Are they smarter than you? Is there some secret tool everyone is keeping to themselves?

No.

Here’s the difference: You’re “spraying & praying” by sending the same emails to your entire email list.

And this needs to end.

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SaaS Lead Nurturing

When you’re trying to boost revenue and the number of paying users for a SaaS, your website and signup page are only one piece of the puzzle. Optimizers tend to forget that the entire funnel requires optimization.

Focusing on your signup page will help you increase trial signups upfront. But the major questions are:

  1. Are paid signups significantly going to go up?
  2. Would increasing free trials result in churn increasing?

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Promotional Emails

Email makes the world go around, right? No matter how many times you read about “the death of email”, it remains paramount in the online world. In fact, I’ll bet you’ll receive at least two emails in the time it will take you to read this article from start to finish.

Are all emails created equal? No, not exactly.

According to Salesforce, the top 3 uses of email are newsletters (66%), promotional content (54%) and welcome series emails (42%). However, the top 3 most effective emails are mobile opt-ins (76%), birthday emails (75%), and transactional emails (74%).

Promotional emails get a bad rap, but when they work, they really work. According to Convince and Convert, 44% of recipients made at least one purchase last year based on a promotional email.

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14 List Building Hacks to Grow Your Email Database Fast

Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel can you launch something and drive sales immediately?

But the biggest challenge most businesses face is they don’t have an email database (which I’ll interchangeably refer to as a ‘list’) big enough to see the benefits of email. Keep reading »