What kind of content should you have on your site? How should you structure the menu? What should be the first-level menu items? One or two menus? What should the menu links be called? This post gives you answers.
Customer personas represent each specific segment within your target audience. Fueled by data-driven research, they map the “who” behind the buying decisions of your products or services.
Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.
But what is “Agile Marketing?” And how can you apply the principles to your own marketing efforts?
Have you ever heard of the “significant objects” project?
As a literary & anthropological experiment, Rob Walker and Joshua Glenn wanted to see if they could resell cheap knickknacks (avg. cost $1.25) on eBay and turn a significant profit by adding personal stories to the item descriptions.
When you hear “data segmentation”, it’s tempting to feel overwhelmed. Why? Segmentation can seem daunting (or boring) to those unfamiliar with it.
It’s an unfortunate because segmentation is perhaps one of the most effective tools at our disposal. The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis.
In this article we’ll show you how to setup your Google Analytics to unlock actionable insights.
Knowing what your customers want, when they want it, and how they’d like it served up to them is at the core of developing winning test hypotheses.
It’s the why behind the quantitative data that shapes your copy and gives your visitors an easily navigable path to becoming a customer.
When marketers think of using data to come up with test hypotheses, they often turn to their digital analytics.
Yet often times, qualitative research can offer more insight than anything else working to come up with winning test hypotheses.
Where quantitative stuff tells you what, where, and how much, qualitative tells you ‘why.’ The goal of qualitative research is to gather an in-depth understanding of user behavior and why they took those specific actions.
An average of 67.75% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company.
As a marketer, being data driven is essential.
The problem is, most companies aren’t using their data to the capacity they could be. It’s almost a universal problem, and it means you’re leaving money on the table.
Why spend hours and thousands of dollars redesigning your website from scratch when someone has already done the work for you?
Millions of businesses turn to website templates to make the design process more efficient. But there’s something almost no one is talking about and it’s a big problem.
Website templates are not optimized for conversions.