Persuasion & Influence Archives

10 Principles of Effective Pricing Pages

If you run a SaaS business or sell only one product (with some options), you probably have a dedicated pricing page for the whole thing. Here are 10 principles to get it right:

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Website Credibility: A 39-Point Checklist

If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies have an uphill credibility battle every time a new visitor lands on their site.

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The Only 3 Ways to Increase Sales

There are three ways to grow sales, online or offline. Only three. However, most companies focus on just one—acquiring customers. By ignoring the other two, they’re missing out on revenue opportunities.

So what are the three ways to increase sales?

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The Lost, Ancient Guide to Better Copywriting

In Ancient Greece, public speaking was the main channel for political debate and decision-making, legal decision-making, and even philosophical discussion.

As it became more and more important to society, so did rhetoric, which is the art of persuasive speaking and writing. Ancient philosophers like Plato, Aristotle, and Cicero studied and practiced rhetoric… essentially boiling it down to a do-it-yourself guide.

That guide has been lost (ok, just forgotten). Until now.

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