How To Get Your Pricing Page Right [Website Reviews]
Pricing itself is super important, and so are the pages that communicate the prices. We’ll look at 8 different pricing pages and see how we could improve them.
Pricing itself is super important, and so are the pages that communicate the prices. We’ll look at 8 different pricing pages and see how we could improve them.
You’re working to increase your online profits, and you perform conversion optimization. That’s great. But it’s not enough. Even the terminology is off.
I’m not alone in this. Most optimizers I know dislike the term ‘conversion optimization’ and want to replace it with something else. Even the guys who invented the term are dissatisfied.
The reason being true optimization is not just about conversions. It’s way more than that.
Guest post by Pratik Dholakiya.
If you practice CRO, you already know that the debate over small versus long landing pages misses the point. Different products need different landing pages. A beautiful picture and a short description might work for a wrist watch…not so much for a $2,000 software product.
Want to know how to deal a serious blow to your landing page conversions? Have the landing page look different from the online advertisement the consumer just viewed and have the landing page contain a different message/keywords.
So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up.
Somebody asked me the other day, what are all the possible ways to increase the conversion rate? Is there a library of all the things that have made the difference? I looked for one, but couldn’t find it. So I decided to put one together myself.