User research
User research includes quantitative and qualitative studies to understand the behavior and underlying motivations of potential or current customers.
Just getting started? Want to take a deep-dive into user research? Choose from dozens of blog posts, full-length courses, and other resources to master the discipline before you launch your next campaign.
What are common user research methods?
Common user research methods include surveys, interviews, mouse tracking, eye tracking, analytics, and usability testing, among other methods.
Why should you conduct user research?
User research is the primary source of information for copywriting choices, UX improvements, product positioning, and testing hypotheses.
Get expert insights on user research
Is it enough to run a Net Promoter Survey? What will you learn? What won’t you learn? Find out all the ways to conduct user research, the right way to run those studies, and how to interpret results.
Blog posts on user research
No matter what you need to learn, we have a post that will walk you through exactly how to do it.
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Are you sold on the idea that it’s beneficial to understand your customer personas? Hope …
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“How do we get our customers to do what we want them to do?” Digital …
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How you design a survey will affect the answers you get. This includes the language …
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Customer journey mapping is a widely used and impactful technique that can help you improve …
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Customer personas represent each specific segment within your target audience. Fueled by data-driven research, they …
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When marketers think of using data to come up with test hypotheses, they often turn …
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There are few things in marketing we know for certain. Show a landing page to …
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As an optimizer, you might be thinking that user interviews fall outside your role. Or, …
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You spend most days analyzing and interpreting numbers, right? You’re constantly sifting through Google Analytics …
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Qualitative research or quantitative research? Doesn’t matter if you’re doing it wrong. It used to …
User research courses
“User research” can be as simple as a few follow-up questions after a purchase. It can also involve time-consuming and costly studies. In every instance, you need to know how to do it right (and which type of research will give you the answers you need).
Our expert-led user research course will prepare you to lead or manage user research efforts at your company, no matter the scale.
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