PPC Marketing: It’s not the keywords that convert on your site. It’s people. Use audiences to improve your PPC strategy.
Start focusing on people over keywords. Learn how to find the right audiences who are going to help your business grow.
To be a PPC marketer you have to know how to connect with people, not keywords. Embrace audiences in PPC and start seeing your conversion metrics improve. Join Michelle and Joe to take your audience-targeting game to another level.
This is just a preview of what you can learn from Joe & Michelle’s Maximizing audiences for your PPC campaigns course.
In this webinar, you will learn…
- Find your target audiences in a variety of PPC channels
- Better leverage audiences in existing campaigns
- Use audiences through different stages of the buyer funnel
- Understand how audiences can be leveraged across multiple channels
About Joe Martinez
Joe is Director of Paid Media and Community for Granular in Milwaukee, Wisconsin. He is also the current and founding President of MKEsearch. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. He is a regular contributor to Search Engine Land and has written for PPC Hero, SEMrush, Leadpages, Optmyzr, Unbounce, and AdStage. He has hosted webinars for SEMrush, Unbounce, and Bing Ads. He has also spoken at industry-leading conferences such as SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. In 2017 and 2018, he was named a Top 25 Influential PPC Expert by PPC Hero.
About Michelle Morgan
Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen. In 2018, Michelle won “SEM Speaker of the Year” at the Search Engine Land Awards.