Full funnel marketing campaign strategy

When you launch a marketing campaign well…it pops (and sizzles)! But aligning all your activities, tactics and assets in a way that’s tailored to a prospect’s specific stage in the buyer’s journey is no easy feat.

In this webinar, you will learn…

  • A repeatable, easy-to-use framework for building full funnel marketing campaigns.
  • How to align assets, channels and tactics to a specific stage in the buyer’s journey.
  • How to use research, experimentation and data to execute an effective marketing campaign launch.
  • Lessons from a real marketing case study you can apply right away.

About Alexa Hubley

Alexa Hubley is an international speaker, former marketing strategist at Help Scout, and now Marketing Manager at CXL. She thrives on building full-funnel marketing campaigns and specializes in using scrappy, creative segmentation tactics to drive brand awareness, growth and retention.

Her objectives in marketing are a direct reflection of her personality: always striving to optimize and grow in order to crush her goals.

Alexa has spoken on marketing strategy at many international conferences, including CXL Live, Pulse, Digital Elite Camp, SearchLove and Call to Action Conference.