How to position your product the right way

Positioning a company, its products, and technology is a difficult task for anyone. Learn what works and what doesn’t – without making the same mistakes the hard way.

Lucas will break down positioning on both a company and product level. In this webinar, you will get an in-depth view into a case study featuring a real SaaS positioning project with a company, the product, and their technology positioning. Find out what obstacles the company faced, lessons learned, and what impact the project had on their end result.

In this webinar, you’ll learn:

  • Differentiate company positioning from product positioning
  • Set a clear owner within the company for positioning
  • Avoid pitfalls when running your own positioning project(s)
  • Implement the best practices within your organization
  • Position your product to make more sales

The webinar will last about 45 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It’s a place for discussions about marketing, growth and optimization.

About Lucas Weber

Lucas Weber began his career as a Software Product Manager until finding his calling as a Software Product Marketing Manager, which utilizes his talents for communicating development “tech talk” into marketing and sales messaging and for positioning a product for success in companies of all sizes.

He is the author of the popular book, “The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company” and the host of a brand new certification course, hosted by the CXL Institute, “Product Marketing for Technology Companies.”