How to use personas for better marketing

Personas often live in silos. One of the biggest challenges facing persona creation is getting them into the business strategy. Learn actionable ways to start making use of personas today.

In this webinar, you’ll learn:

  • Identify personas your organization needs
  • Decide which type of data to use
  • Present personas in your organization and evangelize their use

The webinar will last about 45 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It’s a place for discussions about marketing, growth and optimization.

This is just a preview of what you can learn from Stefania’s Building Data-Driven Personas Course: Building Data-Driven Personas.

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