Increase conversions by applying core lessons from psychology and neuroscience

Watch On-demand

This webinar will transform your perspective on what it means to apply scientific theory to practical conversion optimization.

Understanding how our brains work and how emotions guide behavior are some of the most important and overlooked aspects of conversion optimization. In this webinar, Brian and Michael will cover the top psychological design strategies that have had the most profound impact in their own careers. This webinar will transform your perspective on what it means to apply scientific theory to practical conversion optimization.

In this webinar, you’ll learn:

  • The differences between behavioral psychology, cognitive psychology and neuroscience
  • Cognitive psychology principles of memory, perception and mental capacity
  • Principles of behavioral psychology and their application in practice
  • Hidden backfires that will stress your users and damage your reputation


The webinar will last about an hour and 20 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It’s a place for discussions about marketing, growth and optimization.

This is just a preview of what you can learn from Michael and Brian’s CXL Institute CRO Course: Psychology and neuroscience for CRO.

Take Full Course

About Michael Aagaard

Michael Aagaard has been a full-time CRO since 2008 and has helped companies all over the world improve their online businesses. He has worked with everything from SaaS to non-profit and has experience as an external consultant and as an in-house conversion optimizer. 

Michael’s approach to CRO revolves around user research and consumer psychology. He is a sought-after international keynote speaker and is generally known as one of the most passionate and enthusiastic people in the industry. 

About Brian Cugelman

Since 1997, Brian has built an extensive career in social mobilization, digital engagement, and program evaluation. Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team. He obtained his Masters in Business and Computers.

He is published in JMIR, the world’s top e-health journal. The United Nations General Assembly has recognized the impact of his digital campaigning work. He has been invited to act as an expert advisor for the World Anti-Doping Agency, the Heart and Stroke Foundation, the annual International Conference on Persuasive Technology, and the Pentagon.