Increase conversions by applying core lessons from psychology and neuroscience


Understanding how our brains work and how emotions guide behaviour are some of the most important and overlooked aspects of conversion optimization. In this webinar Brian and Michael will cover the top psychological design strategies that have had the most profound impact in their own careers. This webinar will transform your perspective on what it means to apply scientific theory to practical conversion optimization.

This is just a preview of what you can learn from Brian and Michael’s CXL Institute course.

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In this webinar, you will learn…

  • The differences between behavioral psychology, cognitive psychology and neuroscience
  • Cognitive psychology principles of memory, perception and mental capacity
  • Principles of behavioral psychology and their application in practice
  • Hidden backfires that will stress your users and damage your reputation

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About Michael Aagaard

Michael Aagaard has been a full-time CRO since 2008 and has helped companies all over the world improve their online businesses. He has worked with everything from SaaS to non-profit and has experience as an external consultant and as an in-house conversion optimizer. 

Michael’s approach to CRO revolves around user research and consumer psychology. He is a sought-after international keynote speaker and is generally known as one of the most passionate and enthusiastic people in the industry. 

Wes would rather jump out of a plane than read about what skydiving feels like. Similarly, he’d rather test out a promising software product than read a whitepaper about how “life-changing” the product is going to be.

About Brian Cugelman

Since 1997, Brian has built an extensive career in social mobilization, digital engagement, and program evaluation. Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team. He obtained his Masters in Business and Computers.

He is published in JMIR, the world’s top e-health journal. The United Nations General Assembly has recognized the impact of his digital campaigning work. He has been invited to act as an expert advisor for the World Anti-Doping Agency, the Heart and Stroke Foundation, the annual International Conference on Persuasive Technology, and the Pentagon.

Brian’s training on digital psychology, has attracted experts from Salesforce, Samsung, PayPal, Microsoft, LinkedIn, Apple, Uber, numerous governments, banks, military, and non-profit organizations.