LinkedIn Ads are unapologetically expensive. Terrible click through rates and very high cost per click. Most people lose money on it.
But – LinkedIn has the best B2B targeting of any platform. Once you learn how to use it effectively, you can generate the high-quality leads that your sales team will worship you for.
Due to LinkedIn’s pricing, advertising on LinkedIn isn’t for everyone. We’ll discuss who should and shouldn’t be using it, how each of the ad units work, and best practices for messaging. Most valuable for B2B professionals, but contains elements highly applicable to all paid social.
In this webinar, you’ll learn:
- Decide which ad units to use and when
- Use LinkedIn’s targeting to create overpowered retargeting audiences
- Hypertarget your audience using LinkedIn’s 21+ targeting facets
- Become a more advanced B2B marketer
The webinar will last about 55 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It’s a place for discussions about marketing, growth and optimization.
About AJ Wilcox
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide.
He’s a ginger & triathlete. He & his wife live in Utah, USA with their 4 kids, and his company car is a wicked-fast gokart.