How to Make LinkedIn Ads Your Silver Bullet for B2B LeadGen

Linkedin Advertising: LinkedIn Ads are unapologetically expensive. Terrible click through rates and very high cost per click. Most people lose money on it.

But – LinkedIn has the best B2B targeting of any platform. Once you learn how to use it effectively, you can generate the high-quality leads that your sales team will worship you for.


Due to LinkedIn’s pricing, advertising on LinkedIn isn’t for everyone. We’ll discuss who should and shouldn’t be using it, how each of the ad units work, and best practices for messaging. Most valuable for B2B professionals, but contains elements highly applicable to all paid social.

This is just a preview of what you can learn from AJ Wilcox’s LinkedIn Advertising course.

Take Full Course

In this webinar, you will learn…

  • Decide which ad units to use and when
  • Use LinkedIn’s targeting to create overpowered retargeting audiences
  • Hypertarget your audience using LinkedIn’s 21+ targeting facets
  • Become a more advanced B2B marketer

Additional Resources:

Browse our other webinars

About AJ Wilcox

AJ Wilcox is a LinkedIn Ads pro who founded, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide.

He’s a ginger & triathlete. He & his wife live in Utah, USA with their 4 kids, and his company car is a wicked-fast gokart.