When it comes down to why people buy your product, there are three main reasons. In this webinar, we’ll uncover each of those reasons in-depth and how you can apply them to your SaaS business. And we’ll give you free templates to use in your research.
This is just a preview of what you can learn from Wes’s CXL Institute course.
In this webinar, you will learn…
- Reframe how you sell your product so customers easily understand how you can help them
- Identify your true competitors (and why you should ignore the rest of your competition)
- Apply the jobs-to-be-done framework to understand why people buy your product in the first place
About Wes Bush
Wes would rather jump out of a plane than read about what skydiving feels like. Similarly, he’d rather test out a promising software product than read a whitepaper about how “life-changing” the product is going to be.