Conversion Optimization & Marketing Blog

The Keys to Email Deliverability

Domain reputation is a critical factor in getting more emails to your subscriber’s inbox.

To build or rehabilitate your domain reputation, you need to maximize positive email signals tied to your domain.

When thinking about mailbox provider algorithms, some actions are considered positive.

And some actions are considered negative.

Certain positive signals also carry more “weight” than others.

After spending hours combing through Gmail, Yahoo, and Outlook email documentation, this blog lists many positive (and negative) signals each algorithm uses to maximize email deliverability.

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Optimizing Your Buying Process for Revenue Growth

All companies need constant optimization. But oftentimes, opportunities get looked over if they’re not directly tied to driving more volume.

However, most companies fail to recognize that optimizing the existing buying process alone can significantly improve revenue numbers.

But where do you begin? What data do you interpret to actually optimize your buying process? Why should you even do this?

In this blog, you’ll go over:

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How Medium of Content Delivered Impacts Ad Measurement

You have two campaigns running. They were launched at the same time. They are targeting the same audience.

Here are the results you’ve seen so far:

Campaign 1:

→ 0.67% clickthrough rate (CTR)

→ $1.88 cost-per-click (CPC)

Campaign 2:

→ 3.50% clickthrough rate (CTR)

→ $0.33 cost-per-click (CPC)

If you just found out your budget was cut in half and you need to end one of these campaigns today. Which of these campaigns performed better and will be staying on?

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13 Email Marketing KPIs to Track for Engagement & List Growth

Email far surpasses other marketing channels for ROI. Even in 2024, every dollar you spend on email marketing can generate an average return of $36.

But you won’t see that kind of ROI if no one signs up for your list, reads your emails, or takes you up on your offers.

So, how can you make this channel work for your business? Start by tracking relevant key performance indicators (KPIs).

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Paid Media: Definition, Channels, and Tactics (+ Examples)

How do you speed up the process of building brand awareness, converting customers, and driving website traffic?

Paid media amplifies marketing campaigns and accelerates results—so you can reach marketing goals faster.

It’s a key element of any digital strategy. Yet it’s also a broad category with a long list of channels, formats, and tactics.

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Thought-Leadership Content on LinkedIn: The Key to Efficient Growth in 2024

The era of growth-at-all-costs strategy is over.

Companies are pushing for profitability today instead of projecting for it in the future.

Your budget and headcount are slashed, but as a growth practitioner, you’re still on the hook for hitting your numbers.

In my work as a growth marketing consultant for B2B SaaS companies, I work with companies from Seed to Series C which gives me a large breadth of experience.

And my best secret for efficient growth right now is right in front of your eyes every day on LinkedIn.

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LinkedIn Audience Deep Dive Produces 26% Pipeline Growth

By adjusting LinkedIn Ads to target job function versus job title, Cognism’s pipeline increased 26%.

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5 Essential Revenue Operation Metrics for Sales and Marketing

Your revenue operations (RevOps) are essential to hitting your revenue goals.

Without them, there’s no clear way to diagnose and optimize the performance of your sales and marketing efforts.

In a sense, they’re like vital signs but for your company. They track metrics to measure its health and allow you to diagnose your performance, pinpoint problems, and even identify opportunities with them.

I’m not the only one who’s caught on to this reality.

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