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  1. Great post peep, I’ve been playing with Cloudflare myself but haven’t seen that much improvement in site speed.

    1. Peep Laja Peep Laja

      It’s hard to notice even 1 second improvement with the naked eye. You have to user speed measuring tools.

    2. Jessica Zurik

      With CloudFlare, 214% faster here.

  2. Great post Peep. I really wanted to try Site5 for hosting since they are blazing fast as well ( I’m on Hostgator at the moment and I am sure you know they suck massively at speed. We’re currently working on a new site and when everything is done we want to move onto a faster hosting company. WP Engine and Site5 seem great but what you say about CDN is also something to consider.

  3. Giles Farrow

    If Peep’s fantastic advice seems too complicated for your WordPress site, just try and you’ll get most of the speed improvements. It’s more expensive than normal hosting, but it’s like getting your own sysadmin for virtually free.

  4. Dave Dimon

    What a great, information packed post. My biggest take away is that I need to stop using such cheap hosting. Hostgator was great to get started, but I’m generating a significant amount of traffic now to my websites. I’m going to upgrade to wp engine, as they seem like a really solid company. Thanks again for the great resource!

  5. Charles Daniels

    Great post, very thorough. We had so many page speed issues while we were on our old host, but since switching over to InMotion we’ve been golden. The stats you pulled for load delays are great. Will make for a good sales pitch.

  6. siti web catania

    It’s more expensive than normal hosting, but it’s like getting your own sysadmin for virtually free.

  7. Davis Siksnans

    Peep, how big of an improvement have you seen on your blog by using Cloudflare? We saw about 15% improvement in 3 separate websites, what did you get? That is for the US load times because that is about 90% of our traffic, we tested it for 1.5 months.

  8. Hi Peep,
    Thanks so much for this post. These are very useful nuggets, and I even implemented that image compressor on our wp site, and it seems to have helped load speed markedly.
    Keep on rockin!

  9. I didn’t notice much of a speed improvement when I used cloudflare or encapsula (free versions)…but when I used max cdn with W3 total cache (blue host pro shared hosting) my website loaded in under one second. With pingdom tools, like Peep said, you can find your bottlenecks. If you are using a wordpress theme, you will likely find that you have unneeded javascript requests and a bloated CSS file that is slowing down your site. If you pay a developer to delete unused JS and thin out your CSS file, your website will be screaming fast.

  10. Connor Krammer

    Don’t forget lazy-loading your images! Than images don’t slow down your pagespeed. (They load after everything else, as they’re needed.) If you’re on WordPress, BJ Lazy Load works pretty well:

  11. Michael Musgrove

    Something else you can do is reduce the number of http requests you make. Organize your JavaScript files together and your CSS together, etc…, after minifying them.

  12. Leekesh

    Hie Peep Laja,
    Well explanation about the utility of website speed.

  13. Ava Cristi

    A faster web site means a better visitor experience. A slow website will lead to a poor user experience. Your bounce rate will grow. Page views will drop. Most important, you will lose money.Great article Peep!

  14. Eric Sloan

    I just switched servers lowered my load time by over 30%. Preliminary data shows a lower bounce rate AND more site engagement.

  15. serena

    I believe so. I believe your report will give those individuals a good showing. And they will express thanks to you later

  16. Yassin Madwin

    More ram in the hosting service.
    a CDN for static files.
    reducing HTTP requests through CSS sprites, combining and defer parsing JS .

    These are 20% that gets the 80% of results.

  17. yassin

    couldn’t come at a better time bro. So awesome, thanks !


  18. Asher Elran

    Images were slowing down my site loading speed. A few changes to the size of images did the trick. I have now above average loading speed.

  19. Great post. Use a CDN is such a great idea.
    Thank you!

  20. Lalitha

    It is true load speed affects a large percentage of your site’s success. People won’t wait for your slow site to load because there’s always that other link below (or above) yours in search results that might give them exactly what they’re searching for way faster than what your site can offer. I always make sure that my clients’ sites are within the acceptable page load speed to keep their businesses profitable and produce loyal customers. I use Pingdom because, well, as what’s stated above, it give you robust reports. Whenever I notice just a little bit of drag I immediately call our web developers to look for the issue and do something about it. That and other things keep my Clients satisfied so I make sure to stay on top of it at all times. :)

  21. Stephan Hovnanian

    I have another idea for the images (it works great for email campaign design too): if your website is responsive, and your images adjust fluidly with the theme, double the dimensions of your image, and drop the JPG compression. In other words, if you normally crop your image to 300 x 200 at 80% quality, use 600 x 400 at 20-30% quality. The image will scale down to the correct size, but the filesize is significantly reduced.

  22. Grant

    #12 Try ZetaTCP on your server or ask your web hosting guy to install it –
    For those websites that need to reach international audience, this is a must. Speed improvement is several times faster on top of the other improvements that you have achieved by implementing from #1 to #11. Find it here –

  23. Adhitya Chandra

    This is why we have to choose a valuable web hosting provider. Actually we have to pay more, but we will never get any disappointment. Especially for a targetted geo place website, the webmasters will need to think this deeply.

  24. Dustin Heap

    I am already doing a number of these (have had a good experience with Max CDN, GPS helps, etc) but I think my next step is to move away from Bluehost to another host. How much of an impact can that have? Great tips.

    1. Peep Laja Peep Laja

      Depends on your site, no universal rule here – but shared hosting is always going to be slower as it’s oversold.

  25. Ranjita Tamang

    i have done various things such as compressing, gzip testing but i only found little change 2.8m/s to 2.6m/s so it also differ from hosting provider of speed test..


    Thanks for the tools here. I never used the speed tools you mentioned or Google Analytics so I will be checking them out. Also using a fast web host was surprising as I did not think it mattered. All the tips were awesome, some of them over my head. Thanks for this comprehensive and insightful post.

  27. Toby Jim

    Hi Peep, Thanks for this information. I run a website providing youtube video repeating. It contains several videos but it takes too much time to load. I have checked it in Pingdom tool and the test showed that my site takes 60 seconds to load. I know 60 seconds is extra high but what could i do, i didn’t know how to lower down it. Information provided here is really useful and i am going to implement it.

  28. baby hazel game

    I use on my site Amazon Cloudfront.

  29. Dario Zadro

    Hi, great tips! With Google PageSpeed, do you find that it has a significant difference over many of the same options built right into nginx?

  30. Jagrati

    What is typical CDN cost compared to other charges a busines pays for website hosting?

  31. Shane Labs

    Hey Peep – I completely agree with #6 about using fast web hosts. In my tests I’ve found the smaller hosts perform much better than the larger ones, with the exception of a HostGator and BlueHost. GoDaddy definitely lags though. Here are the numbers I saw if you’re curious:

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  35. Kathy Long

    We moved one site from Rackspace to Gossamer Threads (where I have a dedicated server that they maintain) and got a speed improvement from 10 seconds to 2 seconds without doing anything other than moving it to my space. They’re the guys who wrote, a performance testing tool. They really know what they are doing.

    1. Leho Kraav (ConversionXL)

      Hi Kathy. That loading speed difference is way too big to be attributable to just a service provider change. GT guys very likely also did something extra at caching level. In general, I would agree with a claim that there’s a real difference between service providers’ support staff’s performance optimization know-how. Would be interesting to know some specific details about what GT people did.

  36. Murray

    I’ve just run some Google Analytics reports for page speed and found (a) IE11 to be 30% slower than Chrome and 38% slower than Safari and (b) several pages which are substantially slower in comparison to the site average.
    However, I’m told by our techie that (a) IE11 being slow is a known problem and there is nothing we can do about it and (b) the effort required to improve page speed on specific pages (the well-known speed improvement tactics you listed above) would outweigh the returns.
    All VERY frustrating, because my gut tells me this is the right thing to do. But the only way I will win this argument is by quantifying the potential positive business impact these changes could have.
    The problem is, although IE11 is much slower, the bounce rate is comparable to other browsers and conversion rate slightly higher. So any suggestions on how to quantify the potential upside of speed improvements?

    1. Murray

      …I’m also told that adding the script to increase sample size (_gaq.push([‘_setSiteSpeedSampleRate’, 100]);) will only have limited improvement, as Google caps it at 10%, regardless of which browser you use. Do you know if this is true or not?

  37. Mark Brodman

    After removing a few bigger images which I used for design purposes I have seen a 50% increase in speed. Amazing what a little tweak like that can do to your speed. I love by the way, their reports are the most complete of all. is also fairly decent, especially when you are a beginner (like me).

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