ConversionXL is about getting (extra) lucrative results
Get actionable business advice, latest research and experiments on conversion optimization and getting better business results.

Whether it’s your website, your landing pages, products, pricing or marketing campaigns – the content here will help you improve your business.
Improve your results just 1% a day and you’ve doubled it in 3 months.
Blogging principles that set us apart
1. Well-researched and highly actionable content. I work hard to write blog posts that add value and make it worth your time (even when the posts are long). There’s way too much mediocrity in the world, there is absolutely no need for yet another mediocre blog. I strive for excellence, always.
2. Noise reduction. There’s a lot of noise out there, you don’t need more of it. You have business challenges and you need answers. When I write on a topic, my goal is to make it so good you don’t need to read much else on the subject. I’ll make sure the writing covers a lot of research, interesting points made by smart people and clear steps on what to do next.
3. Smart people only. I write for smart people. No cheesy stuff, no “how to add a background to Twitter” nor “10 useless things that waste your time” type of posts.
Follow our blog for constant clues on improving your conversion rate. Better subscribe to our RSS feed right away.
Read about guest blogging for ConversionXL.

Hi, my name is Peep Laja
I’m the face of ConversionXL. My unusual name (to most people) is actually pronounced ‘Pep Laya’. I am from Estonia, but live mainly in the US these days.
I’m an entrepreneur and internet marketer. I run a unique web marketing agency called Markitekt (we build websites that sell), a startup called Traindom and several niche internet businesses like T1Q and others. I have a fun free website called Dreaminder you should use.
I deliver trainings and workshops on conversion optimization and internet marketing, consult businesses in need and I’m the architect for the websites we build at Markitekt.
I started my career as a web developer, then switched to B2B sales and finally discovered that internet marketing is what I love.
I was doing real estate sales in Dubai (pre-crash era), helped launch a British internet television company and started the very first internet marketing agency in Panama.
I’ve been country hopping for the last 6 years or so. I’m 100% location independent. I spend my summers in Europe, winters in the US and travel when I can.
How can I help?
My specialty (and that of my company) is conversion optimization – helping companies get more results from their business, website and marketing activities.
If you need your website to deliver better user experiences and produce significantly more results (more leads, more sales, more pizazz), talk to me.
If you want to get in touch with me, shoot me an email at [email protected].
What you should do right now
- You should follow me on Twitter here: @peeplaja
- Subscribe to our RSS feed
