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  1. Jay G.

    Killer ideas. It’s funny because as I was reading your list, I was adjusting our email signup form. I’d say it looks a heck of a lot better now!

    Thanks for the tips!


  2. Hey there – I’ve been searching for research on whether or not the width of the button makes a difference. I see the reference frequently, but nothing to back it up. Business leaders at my company think the large buttons look goofy and downmarket. Thoughts?

    1. Peep Laja Peep Laja

      It can make a difference, and I’ve seen plenty of a/b tests where they have. The only way to know the impact in your case is to test.

  3. Very true. The shorter the form the better. I like to get a phone number on forms for the simple reason being if they are serious…then they want to talk to you about your product or service. Getting the email address is key.

  4. Weight Lifting Complete

    I’m trying to create a great sign up form with a little style to it. I’m not sure if basic looking forms are better for conversion as I have now or a more professional looking form. I am not good with styling, graphics, or anything like that so not sure if it’s worth hiring someone to design a good form. Do you want the form to stand out from anything else on the site? But then I don’t want the colors to look horrible with the rest of the site.

    Anyways, thanks for the information here. I’m going to start working on an email signup form and will use the guidelines you’ve given here. I can tell you put a lot of time into the post, and I thank you for that. Hope I can do a good job designing this form.

  5. Steve Legg

    Very helpful post. I have been seeking out help for getting more people to signup on my site but I realized in your last post that I was not thinking the right way. So I thought maybe it was my signup form so I came to this post and wow, what great info. Thanks and I will start to change my forms to just email only and then build that relationship and provide value added content to them for free. Thanks again for creating these posts they helped me a lot today…


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