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  1. Thiago de Bastos

    Thank you so much for generously sharing such an abundant amount of information and resources! I have already begun to share this around with my peers :)

  2. Doaa K.

    Peep, a generous post. Thank you. Please add a share button and ‘send an email of this article’ to maximize the exposure of this post and benefit as much connections as possible.

  3. Kate William

    Conversion rate optimization is all about developing convenience for your prospective clients while being powerful through your terms, style and dedication. A well developed website that is easy to get around through and having eye-catching visible components can do amazing things for you when along with an overall improved consumer encounter. Hence, the viewers should be offered with an improved consumer encounter in order to turn visitors into sales.

  4. iCook24

    This is quite interesting topic. But i am looking more information.

  5. Joseph Heller

    This was a truly awesome post. Thanks for taking the time to put this together for everyone.

  6. I would add also the exit-intent popup (similar to what you have implemented on this page…). Zoom Analytics ( lets you target specific visitor segments with a specific popup, just before they leave the website (if they haven’t converted yet). From my experience it really boosts conversion-rate.

    1. Artex

      Gainign confidence in your brand is paramount to conversions

  7. Alice

    Great article, though I’d argue that saying making your CTA buttons red is a way to increase conversions is a bit misleading, as many studies have suggested that green, or even orange, are the best colours for CTA buttons.

  8. Hi Peep,

    Great post, these points are gold!

    One question re point 18, was that a 37.6% increase in people clicking on the button or a 37.6% increase in the number of people ‘buying SMS credit’. I just see the former version as outcome-driven whereas the latter is more task-driven.

    Thanks again.


  9. Zoey Richardson

    I accidentally came across inside , and after looking through their site, it morphs a business website into a virtual storefront so business personnel can see and help their site visitors in real-time using chat.

  10. Gabriella Kosztolanyi

    Great list Peep. I’m designing my website at the moment and I’m reading up on conversions in my research phase. You’ve given me a few things to think about.

  11. Rick Eliason

    I have this article saved on Pocket and have referred back to it multiple times over the last few months, definitely one of the most important articles in my account. Thought I’d come back to the original to give it some love! Well done Peep, will be keeping a keen eye on your Tweets from now on.

  12. Peter

    Do you have any information on how much a personal shopping or cobrowsing function on site increases conversion rate in general? Something like what is going to provide.

  13. Sergio Felix

    Hey Peep, this was a truly epic post on conversion rates my friend, can’t tell you how grateful I am for this since I’m launching a product very soon.

    Thank you!


    PS. Your image on the About page, scared me in the beginning haha that’s a great effect!

  14. Alfred

    Excellent points.
    I would add the 54th:
    Use the mobile devices used by the consumers to create continuity of the shopping session, thus allow your visitors move to mobile and back to PC, seamlessly (reduce interruptions…)


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53 Ways to Increase Conversion Rate