Like what you read?

Get our blog posts sent to your e-mail
  • This field is for validation purposes and should be left unchanged.

Join the Conversation Add Your Comment

  1. Stacey

    Very interesting article. The cognitive fluency point really rang true with both what I do and with what I see from my customers.

    Reply
  2. Todd Mason

    Any insight on how consumers perceive comparing their product to a competitor at shelf VS being a favorable choice on social sites?

    Reply
  3. Courtney McShane

    Cognitive fluency. Brilliant way to rationalize the critical need for simplicity in sales. Fantastic data!

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Current article:

9 Things to Know About Influencing Purchasing Decisions