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  1. Stacey

    Very interesting article. The cognitive fluency point really rang true with both what I do and with what I see from my customers.

  2. Todd Mason

    Any insight on how consumers perceive comparing their product to a competitor at shelf VS being a favorable choice on social sites?

  3. Courtney McShane

    Cognitive fluency. Brilliant way to rationalize the critical need for simplicity in sales. Fantastic data!

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