Peep Laja

Peep Laja

Peep Laja the founder of ConversionXL, one of the leading conversion optimization experts in the world.

He’s been doing digital marketing for over 15 years in Europe, Middle East, Central America and the US. He has extensive experience across verticals: in the past he’s run a SaaS company in Europe, an SEO agency in Panama, real estate portal in Dubai and worked for an international non-profit.

Peep can help your company grow via his conversion optimization agency ConversionXL.agency.

Announcing: ConversionXL Institute

We’ve been in this industry many years – doing optimization work, teaching, consulting. The core problems we’ve observed with the optimization people seem to still boil down to these things

  • Not knowing what to do in general (resulting in using random hacks and tactics)
  • Not knowing what to test (and testing silly things that make no difference instead)
  • Not sure how to find the time to improve skills (as everyone’s so busy and half-life of digital marketing is only ~2.5 yrs)

We thought long and hard about this, and created ConversionXL Institute to tackle these issues.! Keep reading »

Announcing: ConversionXL Live 2016

The best conference I’ve ever attended? Without a doubt, ConversionXL Live 2015 last spring. And our 2016 event is going to be even better. I know what you’re thinking – it’s my own event, so of course I’d say that. But here are the top 3 reasons why this is actually the case.

Advanced A/B Testing Panel with Top Experts [Video]

At ConversionXL Live 2015 we had an amazing testing panel featuring statistics and testing gurus Lukas Vermeer from Booking.com, Matt Gershoff from Conductrics and Yuan Wright from Electronic Arts. And the audience asked some of the toughest testing questions ever. All of them got answered. Keep reading »