Peep Laja

Peep Laja

Peep Laja the founder of ConversionXL, one of the leading conversion optimization experts in the world.

He’s been doing digital marketing for over 15 years in Europe, Middle East, Central America and the US. He has extensive experience across verticals: in the past he’s run a SaaS company in Europe, an SEO agency in Panama, real estate portal in Dubai and worked for an international non-profit.

Peep can help your company grow via his conversion optimization agency ConversionXL.agency.

PXL: A Better Way to Prioritize Your A/B Tests

If you’re doing it right, you probably have a large list of A/B testing ideas in your pipeline. Some good ones (data-backed or result of a careful analysis), some mediocre ideas, some that you don’t know how to evaluate.

We can’t test everything at once, and we all have a limited amount of traffic.

You should have a way to prioritize all these ideas in a way that gets you to test the highest potential ideas first. And the stupid stuff should never get tested to begin with.

How do we do that?

Keep reading »

This I Believe - 25 Thoughts for Life

Throughout his life, architect Bill Claudill wrote down notes on this and that, and organized those thoughts under the title This I Believe. When Tom Peters turned 60, he decided to scribble down 60 thoughts, one for each year – that seemed to capture his professional and personal journey.

I turn 36 in a couple of days (June 24). Much younger than the above named folks, but I decided to do the same. I wrote down 25 TIBs – things I believe to be true. Keep reading »

Announcing: ConversionXL Institute

We’ve been in this industry many years – doing optimization work, teaching, consulting. The core problems we’ve observed with the optimization people seem to still boil down to these things

  • Not knowing what to do in general (resulting in using random hacks and tactics)
  • Not knowing what to test (and testing silly things that make no difference instead)
  • Not sure how to find the time to improve skills (as everyone’s so busy and half-life of digital marketing is only ~2.5 yrs)

We thought long and hard about this, and created ConversionXL Institute to tackle these issues.! Keep reading »