ConversionXL - Conversion Optimization Blog

How Product Image Size Impacts Value Perception [Original Research]

What makes a good product page?

Well, there are tons of elements that come together to make a successful product page. These include price, product image, product copy, layout, etc.

One element in particular, product image size, seems to affect the value perception of the product. In this study from ConversionXL Institute (part one of three of a full eCommerce product page study, the others to come soon), we look at product page design, and in particular, how you can increase the value perception of your particular product.

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How to Handle Mobile "Moneyball Syndrome" & Cross-Device Attribution

It seems all technology is getting smaller and more efficient. It’s certainly true for computers, as smartphones are progressively overtaking their larger counterparts.

According to Dazeinfo research, there were about 1.13 billion smartphone users in 2012. This number increased by 27.1% in 2013 to 1.43 billion, and by 2017, nearly half of global mobile users are likely to own a smartphone.

Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching.

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Video for Mediums

It’s no big secret that video often improves conversion rates.

And with Facebook, Twitter, and Instagram all making recent upgrades to their video capabilities, it may almost seem like a no-brainer to blast your next marketing video everywhere you can.

Not so fast.

Every platform is different and therefore no single video is right for every platform. That’s not to say your business shouldn’t be using every platform, but let’s be smart about it.

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How to Conduct a SaaS Funnel Audit

Drip, drip.

Did you hear that?

That’s the sound of potential customers leaking out of your sales funnel.

Drip, drip…

Another customer gone.

After fighting tooth-and-nail to launch your SaaS business, the last thing you want is a leaky sales funnel to undermine all your hard work. Because even a small leak can snowball into a gushing cascade of leads, leaving your business bone-dry.

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User State Models

William A. Foster once said, “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skillful execution; it represents the wise choice of many alternatives.”

Yet, we continue to see businesses pushing leads through doors, pushing customers through funnels… just hoping that they’ll create a high quality, engaged audience by accident.

Unfortunately, it doesn’t work that way. A high quality, engaged audience is anything but accidental. It requires that optimizers put in the effort to create user state models, dig into cohort analysis and correlative metrics, run experiments for different user states, etc.

It’s not the easy choice, but if you’re looking for long-term revenue growth, it’s the only choice.
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Should You Put a Phone Number On Your Site?

A great deal has been written about whether in the internet age, your business should have a phone number on your website or not.

On one hand, having a phone number can increase the trustworthiness of your website, help sell potential customers who aren’t comfortable buying online, and allow customers to easily contact support.

The flip side? Phone support costs money.

Many anecdotes support both strategies, but we should be asking, “where’s the data?”

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Context

When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem.

A landing page that doesn’t display well on mobile is a perfect example. Someone might shout “it’s not responsive” and then resize the page properly for mobile use.

But that won’t solve the real issue… because the truth about most low converting landing pages on mobile isn’t just that they don’t resize properly, but that they have been written, designed, built… with no mobile context in mind.

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Intelligent Agents: An A.I. View of Optimization

As a digital analyst or marketer, you know the importance of analytical decision making.

Go to any industry conference, blog, meet up, or even just read the popular press, and you will hear and see topics like machine learning, artificial intelligence, and predictive analytics everywhere.

Because many of us don’t come from a technical/statistical background, this can be both a little confusing and intimidating.
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