ConversionXL - Conversion Optimization Blog

How to Do Conversion Attribution Modeling

Customers don’t usually see one ad and then click over to purchase.

In reality, the path is much more complex, and usually includes various marketing channels – organic and paid search, referral, social media, television.

But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion?

Keep reading »

How to Create a Conversion-Focused Tone of Voice

You’re likely familiar with the finding that over half of communication is non-verbal.

So perhaps you won’t be surprised to learn that your copy is “saying” a lot more than you think it is. That’s because tone of voice is at play, influencing how visitors read your copy and relate to your company.

Fortunately, tone of voice can be deliberately created, managed and optimized.

Keep reading »