How to Use Qualitative Research to Drive Conversions

How to Use Qualitative Research to Drive Conversions

When marketers think of using data to come up with test hypotheses, they typically think of digital analytics. Quantifiable data. But qualitative research can actually offer more insight than anything else for coming up with winning test hypotheses. When quantitative stuff tells you what, where and how much, then qualitative tells you ‘why’. The goal of qualitative research is to gather an in-depth understanding of user behavior, and the reasons for that behavior. Read post

How to Make Your Confirmation Emails Not Suck (and Make Money)

How to Make Your Confirmation Emails Not Suck (and Make Money)

Confirmation emails may be the least developed customer touchpoint. These standard, expected emails are often as delightful as your typical in-store receipt (read: not at all delightful). Because confirmation emails are triggered by the user’s actions, your customers are expecting something – which means they open, notice and engage with them. Read post

Announcing: ConversionXL Live 2015

Announcing: ConversionXL Live 2015

Several years in the planning, now it’s finally coming: our own conversion optimization event. We’re calling it ConversionXL Live. You’ve read the blog. Now come see the highest quality growth & optimization topics discussed live. Read post

6 Key CRO Lessons I’ve Learned As Editor

6 Key CRO Lessons I’ve Learned As Editor

As of next week, I, Tommy Walker, will be leaving my post as editor of ConversionXL.

I’ve learned so much in this past year, and I owe so much to this blog. If you’ll allow, I’d like to share the 6 major lessons I’ve learned as the editor of this blog.  Read post

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

Watching the growth of digital analytics over the last several years has been both exciting and disturbing.

It’s been exciting because what was a once niche-activity has evolved into a serious, business-focused enterprise activity.

Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics.

Read post

Stock Photography vs. Real Photos: Can’t We Use Both?

Stock Photography vs. Real Photos: Can’t We Use Both?

When it comes to online imagery, it’s not so much about having images, as it is about making sure those images to give the visitor a sense of texture, size, scale, detail, context & brand.

According to MDG Advertising, 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”: Read post

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