New business season has kicked-off. It’s time to get the revenue up, conversions rocking. And I want to help you master the essentials of conversion optimization.
So – this October I’m offering a 100% free conversion optimization course. The course is over email: you will get 10 carefully crafted lessons delivered to your inbox.
Topic covered in this course:
- Mindset of an optimizer: getting the basics right
- Conversion research: the foundation of it all
- Learning from your customers, and how to use it to get more
- Learning from website visitors: discovering and eliminating friction
- User testing – and to take the maximum out of it
- Google Analytics for CRO
- Mouse tracking and heat maps
- From data to test hypotheses: how to craft strong test hypotheses
- How to get testing right
- Learning from test results
The course is free, but there’s just one catch: you need to refer someone else to join with you. If your friends signs up with you, you get in.
Enrollment open until September 30th.