Migrating to Universal Analytics Using Google Tag Manager

Migrating to Universal Analytics Using Google Tag Manager

As more and more business owners are learning about the benefits of the new version of Google Analytics (referred to as “Universal Analytics”) as well as the utility of Tag Management Systems (made even more popular by the release of the free Google Tag Manager), Peep reached out to me to write an article about moving an inline GA implementation to Google Tag Manager. This is work we do often over at Analytics Ninja, so I feel more than happy to provide this guide for ConversionXL’s readers. Read post

How To Make Mobile Convert: The Most Common Mobile Store Mistakes

How To Make Mobile Convert: The Most Common Mobile Store Mistakes

This is the first of a two-part series on mobile conversion and how to improve it. It’s based on thousands of user tests conducted by UserTesting, the leading usability testing service for mobile apps and websites.

If there’s a consensus about anything in the fast-changing mobile market, it’s the idea that mobile eCommerce conversions are lower than they are on personal computers.

Smartphones have the lowest conversion, but tablets are also generally seen as lower than computers.

Read post

Convert More Visitors By Improving Your Internal Site Search

Convert More Visitors By Improving Your Internal Site Search

According to eConsultancy, up to 30% of eCommerce visitors will use internal site search. Typically speaking, due to the increased level of purchase intent, are also known to convert sometimes up to 5-6X higher than the average non-site search visitor.

Natural language processing software Inbenta mentions in this article a client who noticed their site search customers converted 43% higher, and eConsultancy talks about cases where site search visitors are making up as much as 13.8% of the overall revenue.

And yet, I can almost guarantee that more than half of ConversionXL readers aren’t paying attention to site search.

Read post

x

Complete Guide to A/B testing

Conversion Optimization GuidesJoin my private newsletter and get the Complete Guide to A/B testing.

  • Why, how and what to test
  • Top mistakes and how to avoid them
  • How to get the biggest gains through testing
Email:

100% free