Two Overlooked Aspects Of Your Site Design That May Be Hurting Conversions

Two Overlooked Aspects Of Your Site Design That May Be Hurting Conversions

Normally, I dig into massive amounts of data, but today, I think we should talk about something that’s a little bit more subjective & open to interpretation – design.

Specifically, your design’s first impression, how long it takes to make that impression, and whether or not that impression is communicating the right things (or anything for that matter) about your brand.  Read post

A Step By Step Guide To Building Customer Journey Maps

A Step By Step Guide To Building Customer Journey Maps

“How do you get your customers to do what you want them to do on your website?”

Optimizers get asked this question all the time. Without realizing it, the businesses who want the secret sauce, the quick fix to more “conversions” are asking the wrong question. Read post

Why Your A/B Tests Are Failing

Why Your A/B Tests Are Failing

In a 2013 study by eConsultancy & RedEye, surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business.

Yet, only just over a quarter (28%) report being satisfied with their conversion rates.

Read post

Migrating to Universal Analytics Using Google Tag Manager

Migrating to Universal Analytics Using Google Tag Manager

As more and more business owners are learning about the benefits of the new version of Google Analytics (referred to as “Universal Analytics”) as well as the utility of Tag Management Systems (made even more popular by the release of the free Google Tag Manager), Peep reached out to me to write an article about moving an inline GA implementation to Google Tag Manager. This is work we do often over at Analytics Ninja, so I feel more than happy to provide this guide for ConversionXL’s readers. Read post

x

Complete Guide to A/B testing

Conversion Optimization GuidesJoin my private newsletter and get the Complete Guide to A/B testing.

  • Why, how and what to test
  • Top mistakes and how to avoid them
  • How to get the biggest gains through testing
Email:

100% free