There’s no denying that your homepage is vital to your site, especially if you’re a service (including SaaS) company. It’s likely one of your most visited pages, acting as a proverbial launch pad.
While you read about optimizing individual landing pages day in and day out, optimizing homepages is less frequently explored. Do the same old rules from 2005 still apply? Are people still visiting and using homepages they same way they were a decade ago?