Convert More Visitors By Improving Your Internal Site Search

Convert More Visitors By Improving Your Internal Site Search

According to eConsultancy, up to 30% of eCommerce visitors will use internal site search. Typically speaking, due to the increased level of purchase intent, are also known to convert sometimes up to 5-6X higher than the average non-site search visitor.

Natural language processing software Inbenta mentions in this article a client who noticed their site search customers converted 43% higher, and eConsultancy talks about cases where site search visitors are making up as much as 13.8% of the overall revenue.

And yet, I can almost guarantee that more than half of ConversionXL readers aren’t paying attention to site search.

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A Primer to Setting Up Your Own Affiliate Marketing Program

A Primer to Setting Up Your Own Affiliate Marketing Program

Raise your hand if you would like to get extra revenue with an ROI of 1300%, that is for every dollar you invest you get back 14. What if, once the system were set up, it was fairly easy to maintain and continue making more money?

I don’t know about you but I would LOVE to have such a system in place. What I’m talking about of course is affiliate marketing. Or as it’s being used more and more nowadays – performance marketing.

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Why Some People Will Never Buy & How To Convert Those Who Are “Considering It”

Why Some People Will Never Buy & How To Convert Those Who Are “Considering It”

“I use Tide. I’ve been using Tide for the last 40 years. I’ll use Tide to wash the outfit they bury me in.”

“Uh… Thanks Grammy.” I only made the comment that her clothes smelled nice, but her conviction made me realize something very important, “even if they’re on your site, that doesn’t mean they’re going to buy from you.”

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5 Characteristics Of High Converting Headlines

5 Characteristics Of High Converting Headlines

Back in 2001, Consumer Reports put out a study that revealed the average American was consciously exposed to roughly 247 marketing messages daily, yet only really noticed around half of them.

While other “expert analysis” put that exposure to marketing anywhere between 500-5000 messages, this is the most sane explanation of what we’re actually aware of.

I bring this up, because to get “conversions” you must first grab attention. To grab attention, you must not only understand the needs of your market, but also the noise that goes along with it. Read post

How To Create Customer Personas With Actual, Real Life Data

How To Create Customer Personas With Actual, Real Life Data

When was the last time you took a long hard look at what makes your customer base tick?

Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development.

If you answered “it’s been awhile” or “never,” you need to keep reading.

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How To Design A Customer Survey That Leads To Increased Conversions

How To Design A Customer Survey That Leads To Increased Conversions

Conversions are mostly about being relevant to your customers. If what you offer and the way you present it is relevant to your visitors they will convert to buying customers.

Then again if you don’t understand who your customer is or worse it’s “everybody” then you have very little change of being successful at it.

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In Defense Of The Email Popup

In Defense Of The Email Popup

It’s a well known fact that most people do not buy from you on their first visit. But what exactly does “most people” mean?

According to SeeWhy’s extensive research, “most people” means about 99%. Sure, they’re talking about eCommerce sites, but still, it raises a very interesting question, “If 99% of people won’t buy on the first visit… how then can we get them to return for a second visit?”

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