How often does this happen:
A company budgets for a website, it’s built according to the budget and then it’s done. Hooray! … and everybody moves on to other important things.
Unfortunately too often. Read post
How Call Tracking with Google Analytics Increases Your Profits
According to a comScore Study commissioned by Google, 63% of website visitors complete their purchases offline.
Online, we have plenty of ways to track visitor behavior. Tracking cookies, heat maps, click tracking, ad retargeting etc, but as soon as that person picks up the phone, we’re lost. But we don’t have to be. Read post
Making the Most of Your Drip Email Campaign: Content, Length & Frequency
Most people won’t buy anything on the first visit, so you need to capture emails. And then what? In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. Read post
5 Principles of Persuasive Web Design
What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast and swear a little, among other things. But what about persuading somebody without words – possible? Read post
How to Design Kickass Long Form Sales Pages
Know those sales pages that are really, really long? They’re great, but they mostly suck. I mean the way they are usually implemented sucks. Read post
6 Ways To Re-Optimize Your Email Auto-responder Campaign To Improve Opens, Clicks, and Sales
So you’ve used different landing page strategies, managed to entice visitors with a great lead magnet, and you’re capturing emails like a boss.
Question is, now that they’re on your list, what do you do with them? Read post
How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions
Back in 1984, Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” Since then, it’s been widely hailed as a seminal book on marketing, something that every self-respecting business shouldn’t be caught without. Read post
13 Unconventional Landing Page Strategies To Increase Conversions
We talk about creating high converting landing pages, getting traffic that converts, and making the most out of your conversion points quite a bit here.
But what we don’t talk about are outside of the box landing page strategies you can use to increase conversions right away. Read post
Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences
What kind of content should you have on your site? How should you structure the menu? What should be the first-level menu items? One or two menus? What should the menu links be called? This post will give you the answers. Read post
Join my private newsletter and get the conversion guide. It's designed to give you instant impact for boosting conversions and increased sales.