The design of your website is more important for conversions than you think. You can implement any conversion boosting tactic in the world, but if it looks like crap, it won’t do you much good. Read post

An average website has a sales conversion of 1% to 2%. So it’d be fair to say that on most sites more than 95% of visitors don’t buy anything (especially on their first visit). So instead of trying to sell them right away, we should capture leads (emails) instead. Read post

No, it’s not a modern day phobia. It’s when people are not sure what will happen after they click. So in most cases they won’t. Read post

Planning to use video to increase conversions? Good idea.  Read post

Should you say ‘read more’ or ‘product information’ in your product category view? Which is better – ‘add to cart’ or ‘buy now’? Read post

Sex sells – everybody knows. Or does it? Read post

If you run an online store, you’re always trying to boost your sales. Here’s how to increase the conversion rate of your ecommerce site.
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If you run a SaaS (software as a service) business or only sell  one product (with some options), you probably have a dedicated pricing page for the whole thing. Here’s how to get it right. Read post

If you want to get people to buy your stuff, you need to understand how people make purchasing decisions. Read post

I wrote this short rant. Read post