The design of your website is more important for conversions than you think. You can implement any conversion boosting tactic in the world, but if it looks like crap, it won’t do you much good. Read post
Ridiculously Effective Technique for Online Lead Generation

An average website has a sales conversion of 1% to 2%. So it’d be fair to say that on most sites more than 95% of visitors don’t buy anything (especially on their first visit). So instead of trying to sell them right away, we should capture leads (emails) instead. Read post
Click Fear and How to Avoid It

No, it’s not a modern day phobia. It’s when people are not sure what will happen after they click. So in most cases they won’t. Read post
What Really Matters For Promo Videos (3 Great Examples)

Planning to use video to increase conversions? Good idea. Read post
What to Call Your Call to Action

Should you say ‘read more’ or ‘product information’ in your product category view? Which is better – ‘add to cart’ or ‘buy now’? Read post
The Ultimate Guide to Increasing Ecommerce Conversion Rates

If you run an online store, you’re always trying to boost your sales. Here’s how to increase the conversion rate of your ecommerce site.
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10 Principles of Effective Pricing Pages

If you run a SaaS (software as a service) business or only sell one product (with some options), you probably have a dedicated pricing page for the whole thing. Here’s how to get it right. Read post
9 Things to Know About Influencing Purchasing Decisions

If you want to get people to buy your stuff, you need to understand how people make purchasing decisions. Read post



