5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

Watching the growth of digital analytics over the last several years has been both exciting and disturbing.

It’s been exciting because what was a once niche-activity has evolved into a serious, business-focused enterprise activity.

Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics.

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Stock Photography vs. Real Photos: Can’t We Use Both?

Stock Photography vs. Real Photos: Can’t We Use Both?

When it comes to online imagery, it’s not so much about having images, as it is about making sure those images to give the visitor a sense of texture, size, scale, detail, context & brand.

According to MDG Advertising, 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”: Read post

Statistical Significance Does Not Equal Validity (or Why You Get Imaginary Lifts)

Statistical Significance Does Not Equal Validity (or Why You Get Imaginary Lifts)

A very common scenario: a business runs tens and tens of A/B tests over the course of a year, and many of them “win”. Some tests get you 25% uplift in revenue, or even higher. Yet – when you roll out the change, the revenue does not increase 25%. And 12 months after running all those tests, the conversion rate is still pretty much the same. How come? Read post

Free Conversion Optimization Course #ConversionOctober

conversionoctoberNew business season has kicked-off. It’s time to get the revenue up, conversions rocking. And I want to help you master the essentials of conversion optimization.

So – this October I’m offering a 100% free conversion optimization course. The course is over email: you will get 10 carefully crafted lessons delivered to your inbox.

Topic covered in this course:

  1. Mindset of an optimizer: getting the basics right
  2. Conversion research: the foundation of it all
  3. Learning from your customers, and how to use it to get more
  4. Learning from website visitors: discovering and eliminating friction
  5. User testing – and to take the maximum out of it
  6. Google Analytics for CRO
  7. Mouse tracking and heat maps
  8. From data to test hypotheses: how to craft strong test hypotheses
  9. How to get testing right
  10. Learning from test results

The course is free, but there’s just one catch: you need to refer someone else to join with you. If your friends signs up with you, you get in.

Join Conversion October free course here

Enrollment open until September 30th. 

Two Overlooked Aspects Of Your Site Design That May Be Hurting Conversions

Two Overlooked Aspects Of Your Site Design That May Be Hurting Conversions

Normally, I dig into massive amounts of data, but today, I think we should talk about something that’s a little bit more subjective & open to interpretation – design.

Specifically, your design’s first impression, how long it takes to make that impression, and whether or not that impression is communicating the right things (or anything for that matter) about your brand.  Read post

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Complete Guide to A/B testing

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