Lies Your Optimization Guru Told You

Lies Your Optimization Guru Told You

Before you get out your pitchforks, I want to stress that this article does not represent Peep’s views.

The easiest lies to believe are the ones we want to be true, and nothing speaks to us more than validation of the work we are doing or what we already believe.  Due to this we become naturally defensive when someone challenges that world view.

The “truth” is that there is no single state of truth and that all actions, disciplines, and behaviors can and should be evaluated for growth opportunities.  It doesn’t matter if we are designers, optimizers, product managers, marketers, executives, or engineers, we all come from our own disciplines and will naturally defend to the death if we feel threatened even in the face of overwhelming evidence.

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Conversion Feud – Live Entertainment Show at ConversionXL Live 2015

At ConversionXL Live fun is a serious business.

This year we tried something never done before – we played a Family Feud style game show we called Conversion Feud. We had two teams of speakers, trying to guess what the actual conference audience (who were surveyed before) answered to questions asked from the contestants.

Here’s a recording of it:

See you at ConversionXL Live 2016! (Save the dates: March 30 – April 1 2016)

10 Best Practices for Better B2B Website Experience

10 Best Practices for Better B2B Website Experience

Best practices are starting points: if you have no data, start with these. They are not what you should end up with, but it’s where you start (the optimization). That’s an important distinction.

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc.

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Lies Your Designer Told You (or Data vs Design)

Lies Your Designer Told You (or Data vs Design)

Designers versus data more than ever deserves its place in the pantheon of great conflicts: the Hatfields vs. McCoys, Android vs. iOS, Social Media Marketing vs. Results, Athens vs. Sparta, the Doctor vs. Daleks, Auburn vs. Alabama, and Fox News vs. reality.

We make this out to be some great collision of disciplines when in fact they are not opposites and they can and should work together. Read post

5 Insights from Every Speaker of ConversionXL Live 2015

5 Insights from Every Speaker of ConversionXL Live 2015

I’ve been to a lot of conferences. A lot. Most of them are mediocre. I made it my personal goal to deliver an amazing conference.

I took inspiration from the good things I’ve seen at other conferences, made sure I avoided the bad things – and so ConversionXL Live 2015 was born. We had 245 attendees from 23 countries. The crowd was very diverse, very high level (~75% of attendees were CRO professionals). So we needed high level content to match the audience + deliver a kickass experience.

So how did it go?

Here’s what Andre Morys, CEO of Web Arts thought:

Here’s what the Conversion Scientist told me over email:

massey

And lots of other feedback similar to this. Thank you everyone who took part of our very first ConversionXL Live. It meant a lot to me. You made it a success.

Check out the photos from the event here.

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Stopping A/B Tests: How Many Conversions Do I Need?

Stopping A/B Tests: How Many Conversions Do I Need?

A/B testing is great, and very easy to do these days. Tools are getting better and better. As a result, people rely more and more on the tools. As a result, critical thinking is much less common.

It’s not fair to just blame the tools of course. It’s very human to try to (over)simplify everything. Now the internet is flooded with A/B testing posts and case studies full of bullshit data, imaginary wins. Be wary when you read any testing case study, or whenever you hear someone say “we tested that”. Read post

How to Recognize Great Conversion Optimization People

How to Recognize Great Conversion Optimization People

While mediocre people are dime a dozen, good people are always in demand. But good optimizers are in very high demand, everyone and their mother is trying to hire one. Alas they can be hard to find.  If you’re looking to hire one, what should you look for? What makes an optimizer a great optimizer? Read post

Why A/A Testing is a Waste of Time

Why A/A Testing is a Waste of Time

The title may seem a bit controversial, but this is a fairly common question I get from large (and small) companies – “Should I run A/A tests to check whether my experiment is working?” Read post