Stopping A/B Tests: How Many Conversions Do I Need?

Stopping A/B Tests: How Many Conversions Do I Need?

A/B testing is great, and very easy to do these days. Tools are getting better and better. As a result, people rely more and more on the tools. As a result, critical thinking is much less common.

It’s not fair to just blame the tools of course. It’s very human to try to (over)simplify everything. Now the internet is flooded with A/B testing posts and case studies full of bullshit data, imaginary wins. Be wary when you read any testing case study, or whenever you hear someone say “we tested that”. Read post

How to Recognize Great Conversion Optimization People

How to Recognize Great Conversion Optimization People

While mediocre people are dime a dozen, good people are always in demand. But good optimizers are in very high demand, everyone and their mother is trying to hire one. Alas they can be hard to find.  If you’re looking to hire one, what should you look for? What makes an optimizer a great optimizer? Read post

Why A/A Testing is a Waste of Time

Why A/A Testing is a Waste of Time

The title may seem a bit controversial, but this is a fairly common question I get from large (and small) companies – “Should I run A/A tests to check whether my experiment is working?” Read post

Where Should You Start Testing?

Where Should You Start Testing?

You should split test the headline first! Bollocks. The images! What a load of crap.

That’s the kind of advice most articles out there would give you. The truth is that answering “what to test first” is like answering “how much does a car cost?” – it depends. Read post

5 Uncomfortable A/B Testing Questions

5 Uncomfortable A/B Testing Questions

AB testing is supposed to be straightforward and extremely transparent. It should be so easy to see the ROI – especially when compared to opaque stuff like SEO. But is it really so transparent as we’d like to think? Read post

Conversion Optimization Essentials: now a book

Conversion Optimization Essentials: now a book

Conversion optimization is a process, not tactics. Reading case studies, and blindly implementing that stuff is just stupid.

If you’re serious about improving your skills as an optimizer, you need to start thinking in terms of processes. Ask yourself if you have a systematic way of optimizing websites?

To address this issue, I created a mini-course back in October that I called Conversion October. That course is now available as a Kindle e-book:

http://www.amazon.com/Master-Essentials-Conversion-Optimization-Approach-ebook/dp/B00SGDKE3Q/

It’s a quick read (under 90 minutes), and will bring you up to speed to a systematic approach to approach conversion optimization. It’s the kind of guide I wish I had when I got started in optimization.

Enjoy!