How to Analyze Your A/B Test Results with Google Analytics

How to Analyze Your A/B Test Results with Google Analytics

A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything. Read post

Testing The Hamburger Icon for More Revenue

Testing The Hamburger Icon for More Revenue

Mobile traffic is a significant part of most websites, and smooth navigation for mobile users is critical. Most websites use the hamburger navigation icon to display the menu as it’s become a default option for this.

Is that a good idea? There’s a good chance that it’s not.    Read post

The Greatest Factors Limiting Your Testing Program

The Greatest Factors Limiting Your Testing Program

As more and more people start to look to testing and conversion optimization as a consistent and meaningful tool for their marketing and other initiatives it is important that people start to realize that optimization as a discipline is not just a false add-on to existing work.   Testing when done correctly can and should be by far the number one driver of revenue for your entire site and organization, and yet according to 3 of the major tools on the market the average testing program only sees 14% of their tests succeed. Read post

Website Redesign for Higher Conversions? Tread Lightly

Website Redesign for Higher Conversions? Tread Lightly

Your conversion rate is not what it could be – and you know you need to do something about it. Should you redesign the whole website? Maybe. Probably not though. It depends. But if you are going to do it, you need to tread very lightly. Website redesigns only work if they are carefully managed and data-driven. Read post

How to Use Qualitative Research to Drive Conversions

How to Use Qualitative Research to Drive Conversions

When marketers think of using data to come up with test hypotheses, they typically think of digital analytics. Quantifiable data. But qualitative research can actually offer more insight than anything else for coming up with winning test hypotheses. When quantitative stuff tells you what, where and how much, then qualitative tells you ‘why’. The goal of qualitative research is to gather an in-depth understanding of user behavior, and the reasons for that behavior. Read post

How to Make Your Confirmation Emails Not Suck (and Make Money)

How to Make Your Confirmation Emails Not Suck (and Make Money)

Confirmation emails may be the least developed customer touchpoint. These standard, expected emails are often as delightful as your typical in-store receipt (read: not at all delightful). Because confirmation emails are triggered by the user’s actions, your customers are expecting something – which means they open, notice and engage with them. Read post

Announcing: ConversionXL Live 2015

Announcing: ConversionXL Live 2015

Several years in the planning, now it’s finally coming: our own conversion optimization event. We’re calling it ConversionXL Live. You’ve read the blog. Now come see the highest quality growth & optimization topics discussed live. Read post

6 Key CRO Lessons I’ve Learned As Editor

6 Key CRO Lessons I’ve Learned As Editor

As of next week, I, Tommy Walker, will be leaving my post as editor of ConversionXL.

I’ve learned so much in this past year, and I owe so much to this blog. If you’ll allow, I’d like to share the 6 major lessons I’ve learned as the editor of this blog.  Read post