According to Forrester research analyst Sucharita Mulpuru, product recommendations are responsible for an average of 10-30% of eCommerce site revenues.
You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. You’re probably even toying with the idea of doing one for your company.
The question is… Can you make it any good?
While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known.
I asked some of my friends in the industry to share under-utilized reports they often turn to when looking for insights. Read post
Visitors can come from a variety of traffic sources: SEO, Social, Ppc, etc.
But if those visitors can’t tell what your site is about in the first 5 seconds, you don’t stand a snowball’s chance in hell of getting them to convert.
It’s said an ounce of prevention is worth a pound of cure. In the case of your AdWords efforts, it’s a bit more like: a few hours of research is worth hundreds of thousands of dollars.