Why Your A/B Tests Are Failing

Why Your A/B Tests Are Failing

In a 2013 study by eConsultancy & RedEye, surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business.

Yet, only just over a quarter (28%) report being satisfied with their conversion rates.

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Migrating to Universal Analytics Using Google Tag Manager

Migrating to Universal Analytics Using Google Tag Manager

As more and more business owners are learning about the benefits of the new version of Google Analytics (referred to as “Universal Analytics”) as well as the utility of Tag Management Systems (made even more popular by the release of the free Google Tag Manager), Peep reached out to me to write an article about moving an inline GA implementation to Google Tag Manager. This is work we do often over at Analytics Ninja, so I feel more than happy to provide this guide for ConversionXL’s readers. Read post

How To Make Mobile Convert: The Most Common Mobile Store Mistakes

How To Make Mobile Convert: The Most Common Mobile Store Mistakes

This is the first of a two-part series on mobile conversion and how to improve it. It’s based on thousands of user tests conducted by UserTesting, the leading usability testing service for mobile apps and websites.

If there’s a consensus about anything in the fast-changing mobile market, it’s the idea that mobile eCommerce conversions are lower than they are on personal computers.

Smartphones have the lowest conversion, but tablets are also generally seen as lower than computers.

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