Imagine you’ve been working on optimizing a site for a while now, say 3, 6 or even 12 months.
You’ve had solid winners each month, and you’re confident in the test results. These are not imaginary lifts. But now your conversion rate looks the same as when you started. How do you explain this to the boss/client?
Over half of your site elements don’t affect conversion rate the way you think they do. How to find out which elements help and which hurt your conversion rate? The solution is existence testing. Keep reading »
In 2013, Nielsen reported in its “Trust in Advertising” study that online banner ads are the least trusted form of advertising among consumers falling even behind traditional ads like in the newspapers or magazines.
In fact, you are more likely to put yourself through a Navy SEAL’s training than click on a banner ad
There’s a philosophical statistics debate in the optimization world: Bayesian vs Frequentist.
This is not a new debate; Thomas Bayes wrote “An Essay towards solving a Problem in the Doctrine of Chances” in 1763, and it’s been an academic argument ever since.
We’re all familiar with the standard “best practices” of CRO. As someone who believes that best practices are merely common practices presented via an infographic, I’m always looking to test the tried and true to see how, well, true it really is.
Where to start? Of course, with something that’s commonly recommended and rarely formally (and publicly) tested: social proof.
Animation for the sake of “cool” can often hurt conversions since it’s distracting, but not always. There are 4 ways animation, when used properly, can actually strengthen UX. And better user experience can lead to higher conversions.
You don’t need to overhaul your site to take advantage of animation. Just about any site can utilize basic animation in it’s loading sequence, calls-to-action, or navigation.