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All Things Data-Driven Marketing

A SaaS startup's guide to demand modelling.

So you’re ready to go to market, you have big goals, and you’re pumped. 

But wait. 

How are you going to hit those goals? 

Do you have the right goals in place? 

And are your goals achievable? 

So, how can you answer these questions? 

Enter demand modeling. 

In this post, I’ll break it down for you, including:

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Accelerate Lead Generation by Ungating your Primary Free Offer

This counterintuitive experiment 10xed lead velocity.

Today’s experiment offers a criminally underused solution to this painful (and common) tradeoff. FounderPal delayed asking for their user’s email and it led to 10x lead velocity for their new offer — matching 6 months of revenue in only 2 weeks. 

If you want to copy their exact playbook for increased landing page traffic, higher conversion rates, and a public swell of social proof from happy users…

Try the experiment below.

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