According to a study, 71% of website visitors complete their purchases offline.
Online, we have plenty of ways to track visitor behavior—cookies, heat maps, click tracking, retargeting, etc., but as soon as that person picks up the phone, we’re lost. We don’t have to be.
Several years ago, Jeremy Smith wrote, “Traditional optimization is dead, and in its place is arising a brave new world of mobile conversion optimization.”
I have to disagree. Is mobile conversion optimization a “brave new world”? Yes. Is traditional optimization “dead”? Not by a long shot.
Traditional (i.e. web) optimization and mobile optimization are two separate practices, requiring two separate strategies. One is not replacing the other. Instead, optimizers must learn to master both.
There’s a fine line between online persuasion and manipulation.
Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. And that problem is mobile.
There are an almost limitless number of mobile usability gotchas that need to be identified and gradually refined.
Ever wonder why your site has a lot of visitors but not enough transactions, purchases, or inquiries? In this post, we look at marketing and UX metrics from a slightly different angle.
A great deal has been written about whether, in the Internet age, your business should have a phone number on its website.
On one hand, having a phone number can increase the trustworthiness of your website, help sell potential customers who aren’t comfortable buying online, and allow customers to contact support easily.
The flip side? Phone support costs money.
Many anecdotes support both strategies, but we should be asking, “Where’s the data?”
For most sites, mobile traffic is a majority of total traffic, and smooth navigation for mobile users is critical.
Many sites use the hamburger navigation icon to display the menu. It’s become the default option.
But is the hamburger menu the best idea? Maybe not.
Time flies when you’re having fun. We published almost 90 posts this year. Here are the articles that captured more eyeballs than any others.
Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things. (Cyrus Highsmith)
We only have a handful of tools to communicating online, really. Words, images, colors, and composition are the usual suspects, but they’re stealing most of the credit for what goes into making effective websites and landing pages.