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  1. Great article! Nothing is worst then a frustrating mobile site. A good tool to help reduce data usage and make images clear on any zoom level is

  2. This is so true, we’re also thinking of shifting to responsive website soon. We do have a mobile site right now, however it is no where close to our desktop site as far as look is concerned. The most important benefit of a responsive webdesign is you sites looks same on all devices and that makes it very easy for visitors.
    Thanks for sharing this,

  3. This is getting more and more important as more people access the web on their mobile devices — yet so many websites are still neglecting their mobile viewers! A responsive design is more work up front, but really pays off in the long run.

  4. Chris Angus

    This is ‘gold standard’ information, thank you for giving it away for free Peep.

  5. Greg Schmitzer

    The Amazon dedicated mobile site converts more business in an hour than that O’Neill Clothing site or Skinny Ties does in a year, so not sure I get your point. The top converting ‘mobile’ sites are all dedicated experiences. You’re misinformed on cons of a dedicated site. The single URL approach for better SEO was debunked months ago. YouTube, Walmart, Target, eBay, etc all have unique URLS. Switchboard tags can accomplish the same thing as a single URL. Also, you can have the same content store and back-end and full functionality with a dedicated mobile site. Responsive design is good for ‘responding’ to different screen sizes, but mobile is much more than that. To convert well you must take the user, context and mobile device capabilities into consideration. Focus on creating an excellent user experience regardless of which approach you take.

    1. Peep Laja Peep Laja

      The article is not about mobile vs responsive. It’s responsive vs desktop versions.

      Amazon is Amazon, and nothing they do compares to anyone else. They have a huge brand and this greatly affects their conversions and what not. However if you just copy Amazon, you will suffer.

      What most people miss about responsive design: the number of devices you can use to get online is going to be 37 in the next years – and this is HUGE for user experience and conversions.

  6. Belinda Summers

    There are pros and cons of having it responsive or to have a mobile website. Will in all depends on the what you are or or what type of industry you are in. For us, responsive design is very appropriate. We’ll gonna launch our responsive website soon. Quite too late but still we’re very positive that it will yield great results.

  7. Graham

    Using the word ‘mobile’ is where it all starts to go wrong. My mobile laptop has a higher screen resolution than my Dad’s old desktop. My iPad is only mobile while I’ve got a WiFi signal. My needs as a Galaxy user are exactly the same as when I’m sat in front of the PC.

    A responsive site should never be a cut down version of the full monty. The same functionality needs to be available to all users. You mention for example cutting down mobile forms. If you can cut it down for a small screen the surely you can use the same form on a large screen.

    If you look at the ebay app on an iPad it’s very slick. But in doing so much of the functionality available in the browser version has been lost. A classic case of the ‘mobile’ UI not meeting the needs of the user.

    Good article though.

  8. Tawnya

    It’s an amazing post in support of all the online visitors; they will get advantage from it I am sure.

  9. Denis

    O’Neill shows some boasts some really impressive figures (. What I am asking myself: Did they have a mobile website before?
    I’d like to know that, because IF that’s the case, the figures would be REALLY impressive. If not, they would be kind of obvious.

  10. Chris Spohr

    Besides being user friendly, search engine friendly, and mobile friendly; responsive design is also Google’s stated preference. Care to argue with Google?

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