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  1. Thanks for the inf.
    Wop, but something bad happened with the links Best converting traffic sources, etc.
    Take care Peep!

    1. Peep Laja Peep Laja

      Paul, the links will connect to your Google Analytics account and you can add the custom reports to your web profiles.

  2. David Rosam

    Thanks for sharing your knowledge.

    I’ve already posted a link to my social networks and will be re-reading it all later to make sure I’ve not missed anything with my GA set-up.

  3. Dan Norris

    Hey Peep nice post, thanks for mentioning my think traffic post. It’s been a long time since I posted it I probably should do a follow up. How about a guest post on here?

    Most of the results have held up to be fairly accurate with 3,000+ opt ins now but a few things have changed.

  4. Jonathan

    I think now Google Analytics has made tracking the same visitors who access your site from different devices easier you gotta use the Multi Channel Funnel reports otherwise you will miss a ton of opportunities.

    Don’t think those reports above will take into account assisted conversions, so as an example say ConversionXL ranks in position 7 in Google for “value propositions”, it’s bringing a lot of traffic but no direct conversions. But it may have been the start of the funnel for 50 conversions that have subsequently been attributed to direct, adwords or a branded keyword just because GA uses last interaction.

    Before you might have thought it was a worthless keyword but it’d actually be worth trying to rank higher for it. Maybe the same will apply to the Kissmetrics guest post if you check it out.

    To anyone reading just go to:
    Conversions > Multi-Channel Funnels > Assisted Conversions

    Then on channel grouping click on “Organic Search” and change the primary dimension to Other > Traffic Sources > Keyword.

    A wealth of data!

    1. Peep Laja Peep Laja

      Yes absolutely, assisted conversions are very insightful! Thanks for sharing.

  5. Pawel

    Hey, thanks for sharing those GA reports.

    Quick question, how do I share reports I’ve made?

    1. Peep Laja Peep Laja

      Click on the Customizations tab, and then there’s an “Action” button next to each custom report you’ve created. One of the actions is “share”.

  6. Garry Ponus

    Hey Peep. Thanks again for your most informative post. As a relative newbie to this, I’m starting to get traffic but no conversions yet. Your post has inspired me to do a relevancy check on my site.

    One area of ambiguity for me is that people could arrive at my site in one of two mindsets (the employer or the employee) with quite different needs. Have you ever run a poll/survey to try to tell who’s visiting your site (all of my traffic is organic via google so no guidance there)?



    1. Peep Laja Peep Laja

      You can use something like Qualaroo to poll users, or any of the polling tools you can embed on your site.

  7. Chris Brisson

    Great article! I really like the Google Reports so we can track more of our metrics.

    We started using Google Tag Manager to track even further and have our metrics code fire only for conversions and specific pages. If you haven’t checked that out, look into it. It’s really awesome.

    Great blog!

  8. Adrijus G.

    Newb question: What about New vs Returning visitors and how that skews the conversions? This is the thing that bugs me about conversions, how can you separate New visits from Return visits and measure those conversions?

    Downloaded some GA settings, thank you very much!

    1. Peep Laja Peep Laja

      New vs returning visitors have different needs, so your layout needs info and links for both of them. New visitors have to see your value proposition and CTAs to learn more, returning visitors might want to sign up right away, log in and so on. Identify the different user intents, and design accordingly.

  9. I’m not a consultant or a conversion expert. I’m a guy that has a site in the fitness niche and I do this stuff everyday…

    I haven’t even read the whole article, but the headline is 100% spot on…

    I am constantly sending PPC traffic (Bing and Facebook) to my squeeze page and get pretty disappointing optin rates. I’m realizing, from trial and error, that warm traffic converts way better than cold traffic.

    The tough thing is finding warm traffic in the form of joint ventures, guest posts, email drops, etc.

    But yes, from a guy that does this day in and day out in a NON “make money” or “internet marketing” niche, having a tight “message to market” match is critical.

    It’s tempting to think that I can just buy traffic and increase my optin rate, but like you said, in the fitness niche at least, I have to participate more in online communities like blogs and forums.

    I did actually go back and read the entire article after writing my comment!

  10. By the way, I really like your site, your free report, and all of your articles. That’s why I subscribed to your site when I found out about you last month.

    But could you please add a “subscribe to comments” button to your comments so I can read any comments other people add?


  11. Converian

    Great article Peep, this info is basically the starting point for any conversion optimization process. It’s hard to sell a duck, when your visitor is searching for a dog when reaching your landing page.

  12. Anastasia

    Thank you very much for this great post.

    The information is super useful, especially the custom reports on what I’ve never had time to create.

  13. Joona

    I help Finnish companies with their conversions and sales. It’s unbelievable how often relevancy is overlooked and then the client wonders why their pages don’t convert. I like how Converian put it few comments above.

    Oh, and thanks for the analytics reports. :)

  14. Simon Dunn

    Thanks for the article, those custom Analytics reports will definitely be useful.

  15. Tim Leighton-Boyce

    Another tip for ecommerce sites is to look at the abandon rates from your checkout funnel, by source of the visitor. In particular the abandon rate between the cart and the first stage of the main checkout process.

    Sources of visitors who get so close to buying are much more promising than sources which don’t even get that far. Those sources deserve some investigation.

    GA Custom reports and custom dashboards are great for this, since the Goal Abandon rate is available even though it doesn’t show up in standard reports.

    A ‘micro funnel’ with just the cart to checkout stage works well. You can have a dashboard widget showing that rate by source/medium can be really useful (include ‘funnel starts’ as the first metric so you only see high-volume sources).

  16. V-Rooms

    Another really good strategy for analytics is to use the custom segments feature in google analytics. When you create a custom segment, choose “page” from the drop-down menu and then put your sale success or post-form thank you page (e.g. “/forms/thanks.php”)

    This will allow you to track what services or marketing methods that you provide that your clients or contacts use. Knowing what helps converts someone is really useful, but for those of us who provide subscription services, knowing what your current clients or contacts use can also help keep them around.

  17. yassin


    The most freakin awsome CRO content i have ever read on the web !

    Chapeau Bas !


  18. yassin

    I wonder if you ever pitch your services, or u just let your content do the pitching !

    Y, again !

  19. Barbara McKinney

    each major source of traffic has their own unique risks.That’s why you have to diversify your traffic channels like your personal investments. If Google’s Penguin Update makes you lose half of your SEO traffic, then you need to figure out how your other sources are going to replace it.Thanks for sharing this article!

  20. Steve

    With the “Best converting landing pages” report, does this record *eventual* conversions against the first page a visitor lands on?

    i.e. The visitor doesn’t have to convert on the very same landing page they landed on; they could browse around first, and their eventual conversion would be recorded against the first page they landed on.

    Or, does it record the page immediately before the conversion occurs?

  21. Michael Lu

    Great post, thanks for sharing. I’ll follow all the steps on my blogs to improve traffic for theme.

  22. Charlotte Klein

    People will convert if you provide a hot product that will change their lives for the better. I strongly agree with you, __Your conversion rate is mainly determined by the quality of traffic. Targeted Traffic is always best. Thanks for sharing your advice.

  23. Mahfuza

    Hello, can I purchase a solo ad from you ?

  24. Jennifer

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  25. Matthew J Trujillo

    Good read. Some of my favorite methods of getting free traffic have been on forums, also guest blogging works great if you can get content up that helps your readers. It’s always good to track your traffic that way you can see which sources of traffic are producing the best results.

    Matthew J Trujillo

  26. Diana

    Making money online is all about driving traffic to your website, product, or offer. If you don’t have traffic there is no way that you can earn much online. I received this report a couple years ago when I was struggling to make money online. I had to buy it, but I’m going to pass it along to you for free. Access it here: – This will show you how to make money online the right way.

  27. Great info thanks, after a good 6 months building up my sites I’m just started to take more noticed of which traffic is bring me the most conversions and tilt my promotion efforts in those directions. Good to see this sort of data laid out as it helps people to think about the quality of traffic instead of wasting time of visitors of the tire kicker variety.


  28. Rohit Roy

    Great Read. I will follow your steps to raise my site ranking and traffic Thanks Ott Niggulis for this post.

  29. Jayne

    Thank you for this article, so much to learn, but because people like you write for people like me, I can pick up great tips and avoid many of the pitfalls. I work hard on my SEO, my ads and my site, I think my products are great (or I wouldn’t sell them) but none of that’s any use to me if I don’t learn the lessons needed to survive the lean months and start converting visitors into customers, so I’m off to put this information to work! Wish me luck.

  30. Naveen

    I just have to say man that your post has helped me so much. I have changed a lot of things on my site that you recommended to do. Thanks

  31. Keith

    Thank you so much for the info buddy, really got to learn alot…

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