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  1. Giles Farrow

    Great stuff

    If you are marketing to everyone, you are marketing to no-one.

    1. Peep Laja Peep Laja

      Indeed! The point is to connect with the buyer. If you don’t do it, you’re wasting everybody’s time.

  2. Loz James

    Thanks for emailing me about this Peep.

    The notion of actually getting out to meet your ideal customers is simple but often overlooked. So often we can end up staring at a computer screen trying to work things out or working off assumption, (which of course is the mother of all expletives!).

    I also love your survey questions – I’m going to modify these for my target audience and try to get some feedback.



  3. Davin Ogden

    Excellent article Peep. I have that one bookmarked so I can come back and read it again. I do have to ask, what is that cool corner popup program you are using for building your list? Is that a plugin?

    I’d be curious to know, I think it’s great.


    1. Peep Laja Peep Laja

      Thanks. As Paul already mentioned, it’s Qoate Scroll Triggered Box

  4. Tommy Stephansen

    This is a really well-written piece. It sums up pretty much everything. Execution is everything – going out and talking to people.

    (Btw, there’s a small typo in the “Talk to people” paragraph:
    “how many customers have to talked to?”)

  5. Daniel Decker

    Excellent article. Thank you. Love the Google reports too.

  6. Adam Richardson

    Great post as always – and timely too. I’ve got to survey my customers asap…I assume that if you get on the phone then the responses from just 20 people are of more value than the written replies of 100 (depth and clarity of reply). Do you think this is true, or are 100 answers statistically more significant across the board?

    1. Peep Laja Peep Laja

      You’ll definitely get much higher quality responses over the phone, and 20 might be enough. You have enough when you start to notice trends, similar answers. Sometimes 10 is enough, sometimes even 50 won’t tell you much new

  7. Peep, those custom reports are KILLER! Thanks :)

  8. Jae Jun

    Brilliant! I’ve always had an issue with figuring out analytics.

    1. Rhoberta Prosser

      Pontus, Thanks for sharing!!!

  9. Online Data Room

    hhmm Informative Post, I having one problem with my site. Many times when i checked for my visitors count in the week or month, showing me very different results on different analytic reports.
    How can i get actual analytic reports of my web site ?

    1. Peep Laja Peep Laja

      The difference comes from how you define a visit and so on. They’re all probably right within their definitions. If the same visitor visits twice within 12 hours, some count it as one visit and some as two visits etc.

      Just stick with one analytics service and compare the weeks and months within that particular service.

  10. yassin

    always actionable advice. great post !

    Make your days great

  11. Rhoberta Prosser

    Peep, Excellent information!!!!

  12. Is only asking open-ended questions (no multiple choice) a good/bad move? Won’t the response rate considerably decrease as users look at 10+ open text questions?

    The incentive/reward given must be worth their time spent answering the survey.

    1. Peep Laja Peep Laja

      Open-ended questions only, multiple choice is useless and does not help you understand the customer at all. Voice of the customer ftw. Of course you need to reward their time.

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