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  1. Kresten Bergsøe

    Hi Peep,

    Great post – and thanks for the link!

    This subject could deserve multiple posts as the options continues to expand.

    Best regards,
    Kresten Bergsøe

    1. Peep Laja Peep Laja

      Indeed! This was personalization 101 :)

  2. There is one mistake under Step 1: Choose your variables

    There is After analzsing but should be After analysing

  3. Diego

    Great post Peep, congrats!

    We have personalization products for spanish & french speaking companies: Blueknow (

  4. John (Affiliate Coach)

    hey Peep,

    your tips work amazingly for eCommerce web sites… and even for the little affiliate guy or blogger that need better conversion… sadly, most of them confuse conversion with traffic … and think that they need more traffic to generate more $, when instead they could focus on boosting conversion, and making more $, from the same traffic and marketing effort!

  5. Tim Gray

    Peep, as always, absolutely awesome article. The more I learn in this field, the less I feel I know. Personalisation makes perfect sense and yet so rarely used still…

  6. Dev Basu

    Hey Peep – This is another brilliant blog post. I’d add to the tools mix as they offer a free way to start on the path of personalizing content.

    On a separate note, I’m always amazed by the quality of your blog posts. How long do you take on average to come up with a post idea, do your research, and write your posts?

    1. Peep Laja Peep Laja

      Cheers. Depending on the post, 6 to 12 hrs

  7. Peep, there is also a new service by which looks at people’s behavior on other sites and allows you to use that information to show better personalized offers.

    I spoke with Jeff the owner and it sounds like a useful tool.

  8. Copydimitri

    One of the best posts on this subject I have seen in a long time.

  9. Branka

    Thanks for a great read Peep!

    We do a lot of this at our company, but you’ve definitely opened our creativity up to more solutions.

    Cheers :)


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  11. Pavan Sudarshan

    Hey Peep,

    This is an excellent Personalization 101 post. Kudos!

    At NudgeSpot, we do exactly what you have written – offer personalized information and incentive using behavioral targeting.

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  13. This was an interesting read. Behavioral segmentation can really take a marketing program to greater heights as far as outcomes are concerned. When customers become the central focus of how a business functions, it is rather silly to not observe their behavior and tweak marketing messages accordingly to increase influence. Here’s a post I was reading that talked about the benefits of adopting such an approach

  14. Marty Hu

    Peep – Thanks for sharing.

    Definitely agree that a lot of websites could benefit from this type of technology. While content personalization technology may be “a few years away”, implementing some sort of solution is a no-brainer today due to its huge impact on conversions.

    PS: I’m a co-founder at Predictive Edge ( – we offer content personalization similar to Monetate.

  15. Monetate

    Thanks for including Monetate’s personalization platform in this post. Our customers consistently see impressive lift in conversion rates for their campaigns that include an aspect of personalization and personalized content.

    If you’re evaluating the different personalization platforms out there and are wondering which one is right for you, check out our guide: 9 must-ask questions when evaluating personalization platforms.


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How to Use Personalized Content and Behavioral Targeting For Improved Conversions