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  1. Thomas Oberbichler

    Thanks for sharing this! Greadt advice and well explained – I find it very helpful and will use it! :)
    I wish you all the best!

  2. David @ Lizzielane Jewellery

    Howdy Peep

    Great post and I’ve been toying with the idea of “join our mailing list get X discount” etc and this post will spur me on to do some testing :-)

  3. Just thought you might want to know that the Jonah Lehrer article you referenced is incorrect and has been proven so by many in the industry of creative problem solving. The research Lehrer cited did not prove that group brainstorming does not work. In actuality, its construct validity has been questioned. Of fact, other scholars have pointed out that Lehrer “cherry-picked” his data from Nemeth, et al’s study “The liberating role of conflict in group creativity: A study in two countries”.
    Enjoyed the post very much, but wanted to correct you on that particular point since I am a scholar in creativity and creative problem solving methodology. Group Brainstorming does work, effectively if one follows Osborn’s formula.

    Be well,
    Lane Watson

  4. Sonia

    Just signed up for your newsletter – the pop-up box in the lower right is what got me. Is that a plugin?

    1. Peep Laja Peep Laja

      Yup. Qoate Scroll Triggered Box

  5. Amazingly helpful article – this is what ‘epic content’ looks like

  6. Jacek

    Hi Peep! Awesome blog! Do you know any free plugins that would enable me to implement a scroll triggered box?

    1. Evan Everman

      Thanks a lot for this Peep, I’ve set up this plugin now on my site

      Do you know of anything similar for a non-WordPress site? I want to have a similar scroll-triggered box on a standard long-form sales letter landing page.


    2. Peep Laja Peep Laja

      Any coder with some jQuery knowledge will be able to create it. Go to elance.

  7. Chris Ripper

    Your timing is perfect. We’re about to rebuild our site so this will be a great reference for me!

  8. Ricardo

    This is THE best article I’ve read on lead magnet creation. This is some good stuff. I love your blog dude!

  9. richard stadnyk

    Loved this article, I will put many of your points into use. Thank you!

  10. Super helpful article. It wouldn’t have been nearly as good without the last examples and screenshots of each site. I know that takes a lot of time to do, it was worth it.

    It’s still hard to think of good lead magnets…I guess I’ll get better as I test them out.

  11. Charles

    I have 4 main topics for my website

    Should I create 4 different lead magnets for each topic group

    Or just 1 lead magnet for the whole site ?

    1. Tommy Walker

      Hey Charles, why not test both strategies and see which works better for you?

      My instinct says go with the more 1:1 approach that will help match user intent (going to a specific category) with a targeted offer (specific lead magnet) while they may take a little more time to produce, specific lead magnets will give you a MUCH clearer understanding of who your visitors are & what they want.

    2. Charles

      So if your creating all these specific lead magnets for each topic,

      on the back end in Infusion Soft are they being added to a specific list with its own email series or just the main list

  12. Diego

    Peep, You Rock! I’m so gald I found you cause I see your way of thinking about lead magnets very similar to mine.

  13. Ian Adams

    Peep – I’ve been following your work for the past 1.5 years. Not sure if this is my first time commenting or not, but once again, great work. There are only a handful of sources with reliably good content for me. You are one of them.



  14. Peep! I keep going back to this article for inspiration man so thank you! We just launched Marketing Market, think Themeforest for lead magnets. Check it out, we think it would make a great addition to this article!

    Thanks for all the kickass content man!

  15. direct mail campaign

    certainly like your web-site however you need to check the spelling on several of your
    posts. Many of them are rife with spelling problems and
    I in finding it very bothersome to inform the reality nevertheless I’ll surely come back again.

  16. Onelfri

    Thank you for a great post Peep! I’m currently writing an ultimate guide to affiliate marketing for my blog. I’ll be linking to this post.

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