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  1. Davin Ogden

    Excellent post Peep, now it’s posts like this that make me thankful that I found your blog..which was by fluke really. Love it…excellent info.

    Reply
  2. Susan Smith

    Great article! I’m forwarding to my staff to consider modifications to our website as well as to my fellow business associates to help in theirs! Thanks, Peep!

    Reply
  3. Heather Townsend

    Thanks for this very comprehensive blog post Peep. I am wondering how this compares to a professional service product (i.e. service) which is typically sold on perceived value rather than price.

    Reply
    1. Peep Laja Peep Laja

      Service products have always alternatives – other companies offering similar or identical services. So differentiation and unique value proposition are critical to get the prospect to choose you.

  4. Marko

    Great stuff as always, straight to the point.
    Whitch one is better: 105 with free shipping or 99 + 6 for shipping?
    A quick look would suggest 99 as cheaper but as it would turn out sooner or later for the buyer, it’s not. Then again, 105 could be immmediatly dismissed in a site-hopping comparison, if the free shipping is’t very clear.

    Reply
    1. Peep Laja Peep Laja

      Definitely – and this is why comparison tables are important on your website – you can choose which information you show and how.

  5. Thanks Peep loved this post! Great section on “Should you show competitor’s prices on your site?”

    Reply
  6. Harvey Pearce

    Another great post Peep. I was only look at the pricing pages for Otimizely and VWO just the other day and thinking along the same lines. It’s impossible to compare them on price which I guess is the point.

    I’m working with a new client at the minute in the online training space and there’s very little to differentiate between other providers apart from price. Thanks for the article, it’s made me think about the right things just at the right time.

    Reply
    1. Peep Laja Peep Laja

      Yeah, I’m wondering whether it’s a sort of a cartel agreement :)

  7. Overall, an excellent look at customer actions. I am definitely going to start creating articles with competitor comparisons. Again, you have created a real resource. Thank You.

    Reply
  8. Great article Peep, a very comprehensive assessment of the ‘journey’ consumers now take when purchasing online. The typical conversion funnel is almost obsolete as people exit and return to the funnel at will.

    Reply
    1. Peep Laja Peep Laja

      Thanks Matt! I think you’re right. The funnel does still work in some occasions (single, unique product, pre-existing relationship etc), but is much less common than it was a few years ago.

    2. martin

      Wow. This is an awesome post.

      “The typical conversion funnel is almost obsolete as people exit and return to the funnel at will.” – Matt

      “The funnel does still work in some occasions (single, unique product, pre-existing relationship etc), but is much less common than it was a few years ago.” – Pepe

      This an excellent observation. I often found myself coming back to buy from a particular seller days or even weeks after first landing on their page or after entering the email campaign. Going in and out of the funnel is certainly more common today. Any other recommendations on strategy when developing a funnel that has less “leakage” so to speak.

      And do marketers who provide services such as conversion or content marketing consulting need to worry about the comparisons as much as commodity product sellers.? My guess is no.

    3. Peep Laja Peep Laja

      Thanks Martin.

      Everyone needs to worry about comparisons. Yes it’s easier if your product / service is unique, but there are always alternatives to what you offer – and you need to build your case why anyone should buy from you and not the competition.

    4. Naomi

      Wow. This is really good stuff. I am going to implement all your excellent recommendations on both my websites. Keep your golden nuggets coming please!!

    5. Peep Laja Peep Laja

      Thanks. Let me know how it plays out.

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