That concludes the list.
Peep Laja the founder of CXL, a renowned conversion optimization champion. He was nominated as the most influential CRO expert in the world.
After running the CXL agency arm for 5 years, he started CXL Institute where data-driven marketers get trained.
Over the last 20 years Peep has worked in web development, marketing consulting, B2B sales, SEO & PPC and SaaS. His understanding of the whole customer journey
Seriously? Well played Peep. Well played
oh nice, fifty shades of conversions!
So what is the conclusion we can draw? I personally take away: “always be testing”.
Everyone has unique circumstances. What works for you, won’t work for others. You can’t copy other people’s case studies or winning tests.
Peep, I agree with you here. But I have to ask you…what do you think of reports like http://baymard.com/ecommerce-product-lists/benchmark/page-types/product-page/1188-grainger and NNG that says “On this page there’s 1 highlight (pro only) outlining what Grainger are doing right and wrong.”
Is that total BS?
Well, there are 2 things to consider here:
A) Baymard focuses on usability, not conversions (although there is overlap, one helps the other)
B) there are things that work more often than not – e.g. like large product photos tend to work well, but not always.
The point of this article is that there is nothing that always or never works.
The discovery of what matters is the most important part of optimization.
Not pretending to have a direct link to some divine user experience deity.
LOL + share, share, share.
This post is epic.
Excellent post. Had to do a double take at first. Then an LOL.
But after taking a second to think about it the message is very clear. And relevant. Thanks.
Hit the nail on the head with that one, Peep.
I’ll refer every client who thinks that there’s a generic template, a magic bullet, to make their site and social become a traffic magnet overnight to this post. Kudos, my man.
How do you apply those dots exactly? And are 3 always better than 2?
all true! Perfect list
Trust me, that doesn’t work. I’ve done that at various moments on various pages and emails with absolutely no increase in conversion. Sorry.
1. Be awesome
2. Refer to step 1
Thats perfect and so true! I love iyas comment! :)
I’ll admit – I started clicking around.. lol
where is list( or link to that final sheet)
You forgot to add “changing your button color” to the list.
I refreshed like an idiot and panicked because I thought I was missing something.
Now this comment should convert well.
Not sure if I entirely agree with you… :)
You’re right. Having words on a page does consistently well. No words at all = lower conversions.
You know, in some circles this article would be considered long form copy :)
Comments are closed.